black gel nail polish
Skip itPrices mostly outside the sweet spot ($2.28–$12.95) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible15.0%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Competition
Bad70%top-5 click share — a locked-up shelf
Review moat
Bad5,121.53avg incumbent reviews — the moat a new listing must climb
Market size
Bad£72K£72K/yr · 95K searches
Growth
Bad-17.5%90-day search growth — must beat 0% to launch
Avg price
Bad£5.03avg listing price — sweet spot $15–$100
Price range
Bad£2.28–£12.95cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, black gel nail polish is a £72K/yr Amazon United Kingdom market (95K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 42/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
black gel nail polish market data
- Units sold / yr
- 13K–15K
- avg 500–750/product
- Revenue / yr
- £63K–£75K
- units × avg price
- Conversion rate
- 15.0%
- Avg BSR
- #105
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 80%
- Out of stock
- 0.0%
- Avg brand age
- 47 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 falling
Sellers
15
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
12%
- BLUESKY24%
- MYLEE22%
- Vishine18%
- JODSONE11%
- Kanorine7%
- TOMICCA6%
- Open — no brand owns it (4 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -17.5% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 2.5×
Top black gel nail polish search terms
- black gel nail polish49K/yr
- black gel polish17K/yr
- mylee black gel polish6K/yr
- gel nail polish black5K/yr
- black gel3K/yr
- black nail gel4K/yr
- black uv gel nail polish3K/yr
- mylee gel polish black4K/yr
- beetles black gel polish2K/yr
Top black gel nail polish products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bluesky Gel Nail Polish Blackpool 80518 Black Long Lasting Chip Resistant 10 Ml (Requires Drying Under UV LED Lamp)
BLUESKY£4.984.4★16,495 rev
![Mylee Gel Nail Polish 8ml [Witching Hour] - UV/LED Soak-Off Nail Art Manicure Pedicure for Professional Salon & Home Use [Autumn/Winter Range] - Long Lasting & Easy to Apply](https://m.media-amazon.com/images/I/31xXHBCP0QL.jpg)
Mylee Gel Nail Polish 8ml [Witching Hour] - UV/LED Soak-Off Nail Art Manicure Pedicure for Professional Salon & Home Use [Autumn/Winter Range] - Long Lasting & Easy to Apply
MYLEE£7.604.5★1,366 rev
Vishine Black Gel Polish 8ml UV LED Gel Nail Art DIY Manicure for Girls & Women #090
Vishine£3.384.2★2,629 rev
KANORINE Gel Polish Soak-Off UV/LED Black Colour Gel Nail Polish black Color Coat Gel Nail Varnish Nail Art TYPE 10ml
Kanorine£3.364.1★408 rev
AIMEILI Gel Nail Polish Black UV LED Soak Off Nail Art Manicure Pedicure Long Lasting - Blackpool (007) 10ml
AIMEILI£4.184.4★43,341 rev
Newest
by launch date
JODSONE 18ml Gel Nail Polish Black Gel Polish Soak Off U V Lamp Gel Polish Nail Art Manicure Salon DIY at Home Gift for Women
JODSONE£2.28300 rev
MelodySusie Hema Free Gel Nail Polish 0.5 Fl Oz Thick Black Gel Polish Non Toxic Long Lasting Soak Off UV Nail Polish Manicure Nail Design Salon DIY Nail Art at Home 480
MelodySusie£5.87450 rev
JODSONE Gel Nail Polish 15 ML Black Color Nail Polish Soak Off U V LED Gel Polish Nail Art Manicure Salon DIY At Home
JODSONE£3.01555 rev
Mylee Gel Nail Polish 8ml [Witching Hour] - UV/LED Soak-Off Nail Art Manicure Pedicure for Professional Salon & Home Use [Autumn/Winter Range] - Long Lasting & Easy to Apply
MYLEE£7.601,366 rev
![Mylee Gel Nail Polish Black & White Duo 2x8ml [Cruella] - UV/LED Nail Art Manicure Pedicure for Professional Salon & Home Use - Long Lasting & Easy to Apply Vegan & Cruelty Free](https://m.media-amazon.com/images/I/41uyYRUdoWL.jpg)
Mylee Gel Nail Polish Black & White Duo 2x8ml [Cruella] - UV/LED Nail Art Manicure Pedicure for Professional Salon & Home Use - Long Lasting & Easy to Apply Vegan & Cruelty Free
MYLEE£12.95382 rev
Trending
90-day click momentumJODSONE 18ml Gel Nail Polish Black Gel Polish Soak Off U V Lamp Gel Polish Nail Art Manicure Salon DIY at Home Gift for Women
JODSONE£2.284.3★
Makartt Gel Nail Polish Sets - 2 Pcs Black White Colors Gel Polish for Long lasting Nail Polish Soak Off UV/LED Nails Lamp Nail Art Varnish Manicure DIY
Makartt£5.344.0★
JODSONE Gel Nail Polish 15 ML Black Color Nail Polish Soak Off U V LED Gel Polish Nail Art Manicure Salon DIY At Home
JODSONE£3.014.2★
Bluesky Gel Nail Polish Blackpool 80518 Black Long Lasting Chip Resistant 10 Ml (Requires Drying Under UV LED Lamp)
BLUESKY£4.984.4★
Bluesky Gel Nail Polish Blackpool 80518 Black Dark Jet Black Long Lasting Chip Resistant 10 ml (Requires Drying Under UV LED Lamp)
BLUESKY£5.344.5★
What buyers say about black gel nail polish
What buyers praise and complain about, mined from review topics.What buyers love
“Nice black”
“Overall, a reliable, glossy black gel polish that performs beautifully”
“Overall, a reliable, glossy black gel polish that performs beautifully”
“Good value for money”
“Great polish”
“Great coverage and colour”
“goes on nice not too thick & lasts well”
“Easy to apply not needing a lot of coats”
“its very easy to use lovely shine once cured”
“top coat theyll cure really nicely”
What buyers complain about
“Doesnt dry”
“It's rubbish”
“doesn't dry that nice even under a uv lamp its really thick”
“Water consistency and doesn't cure under UV light, the black has stained my nail beds so trying to salvage them with a different colour isn't possible either now”
“Wrinkled, wouldnt cure at all”
“A bit difficult to cure”
“doesnt seam to cure properly”
“Water consistency and doesn't cure under UV light, the black has stained my nail beds so trying to salvage them with a different colour isn't possible either now”
“resulted in an allergic contact dermatitis reaction:”
Top return reasons
Common questions
- Is black gel nail polish profitable to sell on Amazon United Kingdom?
- The niche generates £72K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -17.5%. Flapen's verdict: Skip it (42/100).
- How competitive is the black gel nail polish niche?
- 10 brands and 15 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in black gel nail polish?
- Top complaints mined from reviews: Moist/Dry, Quality-Overall, Thickness. The return rate is 0.3%.
- When does demand for black gel nail polish peak?
- Demand peaks in Oct–Nov; the busiest month runs 2.5× the quietest.
- What does it cost to enter the black gel nail polish niche?
- Listings span £2.28–£12.95; the average listing price is £5.03 (sweet spot $15–$100). The average incumbent carries 5,122 reviews — the moat a new listing must climb.