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Black Gel Nail Polish

Fail

Prices span $2.28–$12.95, mostly outside the sweet spot, so Black Gel Nail Polish is a Fail.

Flapen Score
42
42 / 100
Ranks 1,759 of 2,481 Beauty niches · −5 vs the category median of 47
Market size
£72K/yr95K searches / yr
90-day growth
-17.5%search demand this quarter
Competition
70%top-5 click share · 10 brands · 15 sellers

Flapen Score

Black Gel Nail Polish against its category

The dotted line is the Beauty average. Past it, Black Gel Nail Polish is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Gel Nail Polish market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Gel Nail Polish 95K times last year and spent an estimated £72K. The top 5 brands take 81% of clicks. Demand peaks in Oct–Nov. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 15.0% of those searches ended in a purchase.

Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.0% of those searches ended in a purchase. Searches in the last 90 days moved -17.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £72K a year.

Searches, last 12 months
95K
Growth, 90 days vs prior 90
-17.5%
Conversion, latest week
15.0%
Market size, estimated
£72Ka year
Peak month
October2.5× the quietest month
Top search term
black gel nail polish49K searches a year

02 · Price

A sale here is worth £5.03.

Listings sell for £5.03 on average, from £2.28 to £12.95. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £5.03 that is £3K to £4K a year per listing.

Average price
£5.03under the $15 to $100 sweet spot
Price range
£2.28–£12.95
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£3K–£4K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #105 within Manicure & Pedicure. It carries 5,122 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#105in Manicure & Pedicure
Average rating
4.20 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,122per listing
Listings tracked
15

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Black Gel Nail Polish products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

Brands

10 falling

Sellers

15

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

12%

  • Brand 124%
  • Brand 222%
  • Brand 318%
  • Brand 411%
  • Brand 57%
  • Brand 66%
  • Open — no brand owns it (4 brands, 12%)

Demand

Black Gel Nail Polish search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.5×

Search terms

Top Black Gel Nail Polish search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black gel nail polish49K/yr
  • black gel polish17K/yr
  • mylee black gel polish6K/yr
  • gel nail polish black5K/yr
  • black gel3K/yr
  • black nail gel4K/yr
  • black uv gel nail polish3K/yr
  • mylee gel polish black4K/yr
  • beetles black gel polish2K/yr

Reviews and returns

What reviews say buyers love and hate about Black Gel Nail Polish

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Color”
24%of negative reviews mention “Moist/Dry”
0.3%of orders come back
“Doesnt dry”
A buyer, on “Moist/Dry”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Black Gel Nail Polish questions

Answered from the same tracked data.