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Black Gel Nail Polish

prices mostly outside the sweet spot ($2.28–$12.95) — Black Gel Nail Polish doesn't clear our bar today.

Flapen Score

42
Skip it

Ranks 1,759 of 2,481 Beauty niches · −5 vs the category median of 47

Market size 18Growth 16Conversion 97Competition 25Returns 99Price range 0Avg price 14Brand share 40Review moat 24Quality gap 82
This niche Category average · 2,481 niches

Is Black Gel Nail Polish profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Black Gel Nail Polish is a £72K/yr Amazon United Kingdom market (95K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 42/100.

Black Gel Nail Polish: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -17.5% over the last 90 days and 15.0% of searches end in a purchase.

£72K

revenue / yr

Units sold / yr15K
Search volume / yr-17.5%95K
Conversion rate15.0%
Avg price£5.03

Who owns the niche?

The top 5 brands hold 81% of demand, so 19% of the market is open.

19%

open market share

Brands · sellers10 · 15
Top-5 product click share70%
Open market19%
Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 15 products

Sponsored placement80%
New entrants (1y)1· 0 succeeded
Avg rating4.2★
Avg reviews5,122

Top Black Gel Nail Polish products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

£0£7K£14K£21K£29K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

15

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

12%

  • BLUESKY24%
  • MYLEE22%
  • Vishine18%
  • JODSONE11%
  • Kanorine7%
  • TOMICCA6%
  • Open — no brand owns it (4 brands, 12%)

Black Gel Nail Polish demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume95KCVR15.0%Products15Brands10Top 5 Brands81%OOS Rate0.0%Rating4.2★Reviews5,122Avg BSR#105
4K3KSpike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.5×

Top Black Gel Nail Polish search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • black gel nail polish49K/yr
  • black gel polish17K/yr
  • mylee black gel polish6K/yr
  • gel nail polish black5K/yr
  • black gel3K/yr
  • black nail gel4K/yr
  • black uv gel nail polish3K/yr
  • mylee gel polish black4K/yr
  • beetles black gel polish2K/yr

What reviews say buyers love and hate about Black Gel Nail Polish

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews
Color26%

Nice black

Quality-Overall10%

Overall, a reliable, glossy black gel polish that performs beautifully

Durability10%

Overall, a reliable, glossy black gel polish that performs beautifully

Value For Money9%

Good value for money

Stitch/Finish/Polish8%

Great polish

What buyers complain about

93% of reviews
Moist/Dry24%

Doesnt dry

Quality-Overall24%

It's rubbish

Thickness10%

doesn't dry that nice even under a uv lamp its really thick

Color9%

Water consistency and doesn't cure under UV light, the black has stained my nail beds so trying to salvage them with a different colour isn't possible either now

Wrinkles6%

Wrinkled, wouldnt cure at all

Black Gel Nail Polish return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

24%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color
15%
2Moist/Dry
13%
3Thickness
11%
4Functionality-Overall
10%
5Quality-Overall
8%

Common Black Gel Nail Polish questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Black Gel Nail Polish 42/100 on Amazon United Kingdom — Skip it. The niche generates £72K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -17.5% over the last 90 days.
Search demand for Black Gel Nail Polish on Amazon United Kingdom peaks in Oct–Nov, where the busiest month runs 2.5× the quietest.