black friday deals 2022
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible15.9%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good£4.18–£26.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£190K£190K/yr · 166K searches
Review moat
Okay3,214.81avg incumbent reviews — the moat a new listing must climb
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£7.16avg listing price — sweet spot $15–$100
Growth
Bad-13.2%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, black friday deals 2022 is a £190K/yr Amazon United Kingdom market (166K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
black friday deals 2022 market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- £107K–£143K
- units × avg price
- Conversion rate
- 15.9%
- Avg BSR
- #90
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 71%
- Out of stock
- 0.4%
- Avg brand age
- 43 months
- Avg seller age
- 144 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
2 flat
Sellers
259
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
67%
Top 20: 99%
Open market
0%
- Max Factor90%
- L'Oreal Paris10%
Demand
Weekly Amazon search volume, last 64 weeks — -13.2% search growth over the last 90 days.Top black friday deals 2022 search terms
- max factor mascara black47K/yr
- max factor mascara23K/yr
- maxfactor mascara black11K/yr
- loreal gift set for women21K/yr
- mascara set14K/yr
- loreal gift set16K/yr
- mascara max factor5K/yr
- mascara gift set19K/yr
- dior gift set5K/yr
- beauty works gift set7K/yr
Top black friday deals 2022 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Max Factor Masterpiece Black Black Mascara Defining and Volumising Liquid Eye Cosmetic Brush X1 X1 Max Standard Female Eyelash 1 Mu
Max Factor£5.324.2★6,083 rev
MAX FACTOR - False Lash Effect Mascara - Volumising Formula Pro-Vitamin B5 Clump-Free Flake-Free Smudge-Proof - 01 Black - 13.1ml
Max Factor£5.294.2★14,761 rev
Max Factor 2000 calorie dramatic volume mascara 1 pack (1x 9 ml).
Max Factor£4.314.3★12,348 rev
Max Factor False Lash Effect Mascara Raven Black 13.1 ml
Max Factor£5.234.2★3,696 rev
Max Factor Masterpiece High Definition Mascara 01 Rich Black Volumising and Smudge Proof Formula for Sensitive Eyes 4.5 ml
Max Factor£5.434.2★2,108 rev
Newest
by launch date
Max Factor 2000 Calorie Long Lash Era 001 Black Lengthening Tubing Mascara Bold Volume Visibly Longer Lashes Curved Brush Design All-Day Wear Clump-Free Smudge-Proof 7.8ml
Max Factor£6.42143 rev
Max Factor False Lash Effect Supreme Recharge Mascara - Black Instant 7x Volume Healthier-Looking Lashes Keratin-Rich Formula Refillable Mascara
Max Factor£5.72183 rev
LOréal Paris Made you Look Giftset
L'Oreal Paris£10.4152 rev
LOréal Paris Fresh Face Primer Lipstick & Mascara Trio Gift Set Prime Lab 24H Pore Minimiser Primer Hydrating Balm-In-Lipstick In 191 Nude Heaven & Lash Paradise Mascara Enriched With Castor Oil
L'Oreal Paris£12.74324 rev
LOréal Paris Lash Love Duo Gift Set Clinically Proven Lash Serum Infused With Hyaluronic Acid & Telescopic Lift Mascara For Up To +5MM Longer Looking Lashes
L'Oreal Paris£9.52316 rev
Trending
90-day click momentum
Max Factor 2000 Calorie Volumising Mascara Black/Brown Smudge Proof Formula for Sensitive Eyes 9 ml
Max Factor£4.564.3★
Max Factor False Lash Effect Mascara Raven Black 13.1 ml
Max Factor£5.234.2★
Max Factor Masterpiece Black Black Mascara Defining and Volumising Liquid Eye Cosmetic Brush X1 X1 Max Standard Female Eyelash 1 Mu
Max Factor£5.324.2★
Max Factor Masterpiece Reg Mascara 002 Black/Brown
Max Factor£5.194.2★
MAX FACTOR - False Lash Effect Mascara - Volumising Formula Pro-Vitamin B5 Clump-Free Flake-Free Smudge-Proof - 01 Black - 13.1ml
Max Factor£5.294.2★
What buyers say about black friday deals 2022
What buyers praise and complain about, mined from review topics.What buyers love
“Great mascara at an unbelievable price”
“I think this one is better and less expensive”
“Good value for money usual quality from Max Factor”
“Does what it says”
“Easy to use”
“Perfect for a gift”
“Lasted well”
“great colour”
“Great waterproof mascara”
“Its everything you need for a flawless look”
What buyers complain about
“A bit dry”
“Shocking mascara, made my eyelashes look like ants”
“Absolutely rubbish”
“rain so disappointing”
“Very strong smell”
“Not New”
“Does not work”
“Really unhappy with this - its clumping on second use”
“not very good application”
“a complete waste of money”
Top return reasons
Common questions
- Is black friday deals 2022 profitable to sell on Amazon United Kingdom?
- The niche generates £190K/yr across 21 tracked products. 90-day search growth is -13.2%. Flapen's verdict: Skip it (45/100).
- How competitive is the black friday deals 2022 niche?
- 2 brands and 259 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in black friday deals 2022?
- Top complaints mined from reviews: Moist/Dry, Eyelash Quality, Quality-Overall. The return rate is 0.2%.
- What does it cost to enter the black friday deals 2022 niche?
- Listings span £4.18–£26.15; the average listing price is £7.16 (sweet spot $15–$100). The average incumbent carries 3,215 reviews — the moat a new listing must climb.