Black Friday Deals 2022
brand-locked demand (top 5 brands take 100% of clicks) — Black Friday Deals 2022 doesn't clear our bar today.
Flapen Score
Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 47
Is Black Friday Deals 2022 profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Black Friday Deals 2022 is a £190K/yr Amazon United Kingdom market (166K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.
Black Friday Deals 2022: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -13.2% over the last 90 days and 15.9% of searches end in a purchase.
£190K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 21 products
Top Black Friday Deals 2022 products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Max Factor Masterpiece Black Black Mascara Defining and Volumising Liquid Eye Cosmetic Brush X1 X1 Max Standard Female Eyelash 1 Mu
- Price
- £5.32
- Rating
- 4.2/5
- Reviews
- 6,083
- Age
- 17y ago
MAX FACTOR - False Lash Effect Mascara - Volumising Formula Pro-Vitamin B5 Clump-Free Flake-Free Smudge-Proof - 01 Black - 13.1ml
- Price
- £5.29
- Rating
- 4.2/5
- Reviews
- 14,761
- Age
- 17y ago
Max Factor 2000 calorie dramatic volume mascara 1 pack (1x 9 ml).
- Price
- £4.31
- Rating
- 4.3/5
- Reviews
- 12,348
- Age
- 19y ago
Max Factor False Lash Effect Mascara Raven Black 13.1 ml
- Price
- £5.23
- Rating
- 4.2/5
- Reviews
- 3,696
- Age
- 6y ago
Max Factor Masterpiece High Definition Mascara 01 Rich Black Volumising and Smudge Proof Formula for Sensitive Eyes 4.5 ml
- Price
- £5.43
- Rating
- 4.2/5
- Reviews
- 2,108
- Age
- 18y ago
Trending
90-day click momentum
Max Factor 2000 Calorie Volumising Mascara Black/Brown Smudge Proof Formula for Sensitive Eyes 9 ml
- Price
- £4.56
- Rating
- 4.3/5
- Reviews
- 12,348
- Age
- 17y ago
Max Factor False Lash Effect Mascara Raven Black 13.1 ml
- Price
- £5.23
- Rating
- 4.2/5
- Reviews
- 3,696
- Age
- 6y ago
Max Factor Masterpiece Black Black Mascara Defining and Volumising Liquid Eye Cosmetic Brush X1 X1 Max Standard Female Eyelash 1 Mu
- Price
- £5.32
- Rating
- 4.2/5
- Reviews
- 6,083
- Age
- 17y ago
Max Factor Masterpiece Reg Mascara 002 Black/Brown
- Price
- £5.19
- Rating
- 4.2/5
- Reviews
- 2,108
- Age
- 19y ago
MAX FACTOR - False Lash Effect Mascara - Volumising Formula Pro-Vitamin B5 Clump-Free Flake-Free Smudge-Proof - 01 Black - 13.1ml
- Price
- £5.29
- Rating
- 4.2/5
- Reviews
- 14,761
- Age
- 17y ago
Newest
by launch date
Max Factor 2000 Calorie Long Lash Era 001 Black Lengthening Tubing Mascara Bold Volume Visibly Longer Lashes Curved Brush Design All-Day Wear Clump-Free Smudge-Proof 7.8ml
- Price
- £6.42
- Rating
- 4.0/5
- Reviews
- 143
- Age
- 1y ago
Max Factor False Lash Effect Supreme Recharge Mascara - Black Instant 7x Volume Healthier-Looking Lashes Keratin-Rich Formula Refillable Mascara
- Price
- £5.72
- Rating
- 4.2/5
- Reviews
- 183
- Age
- 1y ago
LOréal Paris Made you Look Giftset
- Price
- £10.41
- Rating
- 4.6/5
- Reviews
- 52
- Age
- 2y ago
LOréal Paris Fresh Face Primer Lipstick & Mascara Trio Gift Set Prime Lab 24H Pore Minimiser Primer Hydrating Balm-In-Lipstick In 191 Nude Heaven & Lash Paradise Mascara Enriched With Castor Oil
- Price
- £12.74
- Rating
- 4.5/5
- Reviews
- 324
- Age
- 2y ago
LOréal Paris Lash Love Duo Gift Set Clinically Proven Lash Serum Infused With Hyaluronic Acid & Telescopic Lift Mascara For Up To +5MM Longer Looking Lashes
- Price
- £9.52
- Rating
- 4.4/5
- Reviews
- 316
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
Brands
2 flat
Sellers
259
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
67%
Top 20: 99%
Open market
0%
- Max Factor90%
- L'Oreal Paris10%
Black Friday Deals 2022 demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Black Friday Deals 2022 search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- max factor mascara black47K/yr
- max factor mascara23K/yr
- maxfactor mascara black11K/yr
- loreal gift set for women21K/yr
- mascara set14K/yr
- loreal gift set16K/yr
- mascara max factor5K/yr
- mascara gift set19K/yr
- dior gift set5K/yr
- beauty works gift set7K/yr
What reviews say buyers love and hate about Black Friday Deals 2022
What buyers mention most, as a share of all reviews.
What buyers love
86% of reviews“Great mascara at an unbelievable price”
“I think this one is better and less expensive”
“Good value for money usual quality from Max Factor”
“Does what it says”
“Easy to use”
What buyers complain about
73% of reviews“A bit dry”
“Shocking mascara, made my eyelashes look like ants”
“Absolutely rubbish”
“rain so disappointing”
“Very strong smell”
Black Friday Deals 2022 return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
15%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Black Friday Deals 2022 questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
