Black Friday Deals 2022

Shoppers searched for this 166K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.9% of those searches ended in a purchase. Searches in the last 90 days moved -13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £190K a year.

Searches, last 12 months

166K

Growth, 90 days vs prior 90

-13.2%

Conversion, latest week

15.9%

Market size, estimated

£190Ka year

Top search term

max factor mascara black47K searches a year

Listings sell for £7.16 on average, from £4.18 to £26.15. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £7.16 that is £4K to £5K a year per listing.

Average price

£7.16under the $15 to $100 sweet spot

Price range

£4.18–£26.15

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

500–750

Revenue per listing a year

£4K–£5K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #90 within Make-up. It carries 3,215 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings

71%

Prime listings

100%

Out of stock, average day

0.4%

Average rank

#90in Make-up

Average rating

4.29 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,215per listing

Listings tracked

21

The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

43 months