black face paint
Skip itPrices mostly outside the sweet spot ($2.95–$7.97) — this niche doesn't clear our bar today.
Conversion
Incredible14.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good67%top-5 brand share — brands hold most of the demand
Review moat
Good1,361.42avg incumbent reviews — the moat a new listing must climb
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Growth
Bad-21.4%90-day search growth — must beat 0% to launch
Avg price
Bad£4.69avg listing price — sweet spot $15–$100
Market size
Bad£50K£50K/yr · 72K searches
Price range
Bad£2.95–£7.97cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, black face paint is a £50K/yr Amazon United Kingdom market (72K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 45/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
black face paint market data
- Units sold / yr
- 13K–15K
- avg 750–1,000/product
- Revenue / yr
- £59K–£70K
- units × avg price
- Conversion rate
- 14.7%
- Avg BSR
- #197
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 89%
- Out of stock
- 6.7%
- Avg brand age
- 44 months
- Avg seller age
- 197 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
16 rising
Sellers
40
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
27%
- LOPHE20%
- SK INFINITY16%
- BADCOLOR16%
- NLFOX9%
- Blue Squid6%
- Snazaroo6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -21.4% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 11.9×
Top black face paint search terms
- black face paint54K/yr
- black body paint6K/yr
- black face paint pen6K/yr
- face paint black3K/yr
- black facepaint3K/yr
Top black face paint products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LOPHE Face Body Paint 30g Water Soluble Face Body Makeup Pigment for Adults Kids Children Water Based Face Palette Paint Face Painting Supplies for Halloween Drama Stage Performance Makeup
LOPHE£3.204.2★1,200 rev
SK INFINITY | Classic Face and Body Paint 18 ml Professional Water Based Single Cake Makeup Supplies for Adults (Classic Black)
SK INFINITY£4.324.3★270 rev
BADCOLOR Black Cream-Blendable Face Body Paint Stick for Adults Children Eye Black Softball Football Baseball Sports Non-Toxic Hypoallergenic for Halloween SFX Makeup Cosplay Joker Costume Parties
BADCOLOR£4.244.2★2,595 rev
Halloween Face Paint Stick Black - Washable Black Face & Body Paint Makeup Stick - Costume Makeup for Adults & Kids Cosplay & Party - Smooth Halloween Makeup for Festival & Theatre
NLFOX£3.005.0★3 rev
Blue Squid PRO Face Paint - Professional Water Based Single Cake Facepaint & Body Paints - SFX Makeup Kids Adults Painting for Costume Halloween Face Paints for Children - Classic Black 30g / 1oz
Blue Squid£6.854.3★1,826 rev
Newest
by launch date
Black FaceEye Paint Stick | Black Face Paint for Women & Men | Easy to Color & Smooth Texture Face Painting Pen Highly Pigmented Face & Body
LANEPORD£3.321 rev
Halloween Face Paint Stick Black - Washable Black Face & Body Paint Makeup Stick - Costume Makeup for Adults & Kids Cosplay & Party - Smooth Halloween Makeup for Festival & Theatre
NLFOX£3.003 rev
AOOWU Face and Body Paint for Kids and Adults 30g Water Soluble Face Body Makeup Pigment SFX Makeup Painting for Costume Face Painting Supplies for Halloween Drama Stage Performance Makeup
AOOWU£3.16201 rev
YBUETE Black Face Body Paint Professional Paint for Halloween Cosplay Costume Party Full-coverage Multi-Color Cream Makeup Blendable Body Painting for Adults Halloween Cosplay SFX Makeup Paint
YBUETE£4.60119 rev
BOBISUKA Black Face Body Paint Water Based Face Painting for Art Theater Halloween Party Cosplay Clown SFX Makeup for Women Adults Non-Toxic Washable
BOBISUKA£6.31840 rev
Trending
90-day click momentum
Face Body Paint - Oil Based Black Face Paint for Kids Adults Easily Washable Body Face Painting Supplies For Drama Stage Performance
The Fancy Dress£4.150.0★
SK INFINITY | Classic Face and Body Paint 18 ml Professional Water Based Single Cake Makeup Supplies for Adults (Classic Black)
SK INFINITY£4.324.3★
Halloween Face Paint Stick Black - Washable Black Face & Body Paint Makeup Stick - Costume Makeup for Adults & Kids Cosplay & Party - Smooth Halloween Makeup for Festival & Theatre
NLFOX£3.005.0★
LOPHE Face Body Paint 30g Water Soluble Face Body Makeup Pigment for Adults Kids Children Water Based Face Palette Paint Face Painting Supplies for Halloween Drama Stage Performance Makeup
LOPHE£3.204.2★
YBUETE Black Face Body Paint Professional Paint for Halloween Cosplay Costume Party Full-coverage Multi-Color Cream Makeup Blendable Body Painting for Adults Halloween Cosplay SFX Makeup Paint
YBUETE£4.604.0★
What buyers say about black face paint
What buyers praise and complain about, mined from review topics.What buyers love
“Great product”
“Good value for price”
“was dark black”
“Really easy to use”
“Easy to apply”
“Best eyeliner”
“As a makeup artist these in my opinion are the best body paints you'll ever get”
“Just as it says”
“Should fit the bill”
“Great for detailed work or any design you wish”
What buyers complain about
“Didnt give full coverage”
“Avoid unless you enjoy literally scrubbing your face with various products to get it all off”
“soaps yet the stain hasnt improved”
“it's already flaking/smudging as shown in the photo”
“Should not say in description that it doesnt stain clothes as it is false advertising”
“Total black out”
“however the formula is not so great”
Top return reasons
Common questions
- Is black face paint profitable to sell on Amazon United Kingdom?
- The niche generates £50K/yr across 19 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -21.4%. Flapen's verdict: Skip it (45/100).
- How competitive is the black face paint niche?
- 16 brands and 40 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in black face paint?
- Top complaints mined from reviews: Coverage, Cleansing, Stain Resistance. The return rate is 0.8%.
- When does demand for black face paint peak?
- Demand peaks in Oct–Nov; the busiest month runs 11.9× the quietest.
- What does it cost to enter the black face paint niche?
- Listings span £2.95–£7.97; the average listing price is £4.69 (sweet spot $15–$100). The average incumbent carries 1,361 reviews — the moat a new listing must climb.