Black Eyeshadow
FailPrices span $2.69–$9.21, mostly outside the sweet spot, so Black Eyeshadow is a Fail.
- Flapen Score
- 47 / 100Ranks 1,175 of 2,481 Beauty niches · on the category median47
- Market size
- £42K/yr79K searches / yr
- 90-day growth
- -13.2%search demand this quarter
- Competition
- 58%top-5 click share · 21 brands · 53 sellers
Flapen Score
Black Eyeshadow against its category
The dotted line is the Beauty average. Past it, Black Eyeshadow is stronger. Inside it, weaker.
Market
The Black Eyeshadow market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Black Eyeshadow 79K times last year and spent an estimated £42K. The top 5 brands take 62% of clicks. Demand peaks in Oct–Nov. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 12.9% of those searches ended in a purchase.
Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.9% of those searches ended in a purchase. Searches in the last 90 days moved -13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.
- Searches, last 12 months
- 79K
- Growth, 90 days vs prior 90
- -13.2%
- Conversion, latest week
- 12.9%
- Market size, estimated
- £42Ka year
- Peak month
- October3.8× the quietest month
- Top search term
- black eyeshadow70K searches a year
02 · Price
A sale here is worth £4.13.
Listings sell for £4.13 on average, from £2.69 to £9.21. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £4.13 that is £1K to £2K a year per listing.
- Average price
- £4.13under the $15 to $100 sweet spot
- Price range
- £2.69–£9.21
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £1K–£2K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
76% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 12.9% of listings are out of stock. The average listing ranks #366 within Make-up. It carries 2,815 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 92%
- Out of stock, average day
- 12.9%
- Average rank
- #366in Make-up
- Average rating
- 4.36 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,815per listing
- Listings tracked
- 25
04 · Newcomers
0 of last year's 12 launches cleared the first-year sales bar.
12 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 12
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Black Eyeshadow products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Barry M Cosmetics Clickable Single Black Matte Eyeshadow Palette Limitless
- Price
- £2.87
- Rating
- 4.3/5
- Reviews
- 1,124
- Age
- 5y ago

Black Matte Single Eyeshadow Highly Pigmented Long-Lasting Waterproof Pressed Powder Smooth Blendable Texture Hypoallergenic Formula for Smokey Eye Makeup & Sensitive Skin
- Price
- £3.61
- Rating
- 4.2/5
- Reviews
- 58
- Age
- 11mo ago

Matte Black Single Eyeshadow | Pressed Powder High Pigment Long Lasting Makeup for Day & Night Wear
- Price
- £3.45
- Rating
- 4.8/5
- Reviews
- 10
- Age
- 9mo ago

Mysense Single Matte Black Eyeshadow Pressed Fine Powder Eyeshadow High Pigment Longwear Single Black Eye Make up for Day&Night (02)
- Price
- £5.91
- Rating
- 4.4/5
- Reviews
- 506
- Age
- 4y ago

LOREAL COLOR EYE SHADOW QUEEN 16 DETERMINATION
- Price
- £3.65
- Rating
- 4.4/5
- Reviews
- 340
- Age
- 7y ago
Trending
estimated 90-day click momentum
Single Matte Black Eyeshadow Palette with Mirror and Dual-Ended Applicator - Buildable Waterproof Pressed Powder for Natural & Smokey Eye Looks Longwear Blush Powder Compact for Daily Makeup
- Price
- £3.60
- Rating
- 4.4/5
- Reviews
- 12
- Age
- 4mo ago

LINKKNOB Single Matte Black Eyeshadow - Highly Pigmented Blendable Powder for Day to Night Makeup | Long Lasting Lightweight Eye Shadow
- Price
- £3.05
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

LOREAL COLOR EYE SHADOW QUEEN 16 DETERMINATION
- Price
- £3.65
- Rating
- 4.4/5
- Reviews
- 340
- Age
- 7y ago

Black Matte Single Eyeshadow Palette Highly Pigmented Long-Lasting Waterproof Pressed Powder Smooth Blendable Black Eyeshadows for Smokey Eye Makeup & Sensitive Skin
- Price
- £3.45
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

Matte Black Eyeshadow Powder with Dual-Ended Applicator - Long-Lasting Single Shade Compact for Defined Eye Looks and Everyday Makeup Routines with Smudge-Resistant Formula and Velvety Smooth
- Price
- £3.00
- Rating
- 4.9/5
- Reviews
- 6
- Age
- 11mo ago
Newest
by launch date
LINKKNOB Single Matte Black Eyeshadow - Highly Pigmented Blendable Powder for Day to Night Makeup | Long Lasting Lightweight Eye Shadow
- Price
- £3.05
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

Single Matte Black Eyeshadow Palette with Mirror and Dual-Ended Applicator - Buildable Waterproof Pressed Powder for Natural & Smokey Eye Looks Longwear Blush Powder Compact for Daily Makeup
- Price
- £3.60
- Rating
- 4.4/5
- Reviews
- 12
- Age
- 4mo ago

Black Matte Single Eyeshadow Palette Highly Pigmented Long-Lasting Waterproof Pressed Powder Smooth Blendable Black Eyeshadows for Smokey Eye Makeup & Sensitive Skin
- Price
- £3.45
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

Flintronic 9 Colors Eyeshadow Palette Shimmers & Mattes for Day or Night Looks Intensives und langanhaltendes Finish Perfect for Parties Daily Makeup
- Price
- £4.53
- Rating
- 4.2/5
- Reviews
- 54
- Age
- 5mo ago

16 Colours Smokey Eye Palette Black Grey Silver Shades Matte Shimmer Glitter Makeup Set Blendable Long Lasting Cosmetic Kit for Daily Party Looks
- Price
- £5.03
- Rating
- 4.3/5
- Reviews
- 8
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 rising
Sellers
53
Est. top-5 brand share
62%
Top 20: 99%
Est. top-5 click share
58%
Top 20: 95%
Open market
31%
- Generic20%
- Barry M18%
- MELOYOLO9%
- Mysense8%
- L'Oreal Paris8%
- HOPHAT6%
Demand
Black Eyeshadow search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 3.8×
Reviews and returns
What reviews say buyers love and hate about Black Eyeshadow
We read the reviews and the return reasons for every product selling here.
“not purple or brown”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Black Eyeshadow questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









