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Black Eyeshadow

Fail

Prices span $2.69–$9.21, mostly outside the sweet spot, so Black Eyeshadow is a Fail.

Flapen Score
47
47 / 100
Ranks 1,175 of 2,481 Beauty niches · on the category median
Market size
£42K/yr79K searches / yr
90-day growth
-13.2%search demand this quarter
Competition
58%top-5 click share · 21 brands · 53 sellers

Flapen Score

Black Eyeshadow against its category

The dotted line is the Beauty average. Past it, Black Eyeshadow is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Eyeshadow market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Eyeshadow 79K times last year and spent an estimated £42K. The top 5 brands take 62% of clicks. Demand peaks in Oct–Nov. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 12.9% of those searches ended in a purchase.

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.9% of those searches ended in a purchase. Searches in the last 90 days moved -13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.

Searches, last 12 months
79K
Growth, 90 days vs prior 90
-13.2%
Conversion, latest week
12.9%
Market size, estimated
£42Ka year
Peak month
October3.8× the quietest month
Top search term
black eyeshadow70K searches a year

02 · Price

A sale here is worth £4.13.

Listings sell for £4.13 on average, from £2.69 to £9.21. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £4.13 that is £1K to £2K a year per listing.

Average price
£4.13under the $15 to $100 sweet spot
Price range
£2.69–£9.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£1K–£2K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 12.9% of listings are out of stock. The average listing ranks #366 within Make-up. It carries 2,815 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
92%
Out of stock, average day
12.9%
Average rank
#366in Make-up
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,815per listing
Listings tracked
25

04 · Newcomers

0 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Black Eyeshadow products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 rising

Sellers

53

Top-5 brand share

62%

Top 20: 99%

Top-5 click share

58%

Top 20: 95%

Open market

31%

  • Brand 120%
  • Brand 218%
  • Brand 39%
  • Brand 48%
  • Brand 58%
  • Brand 66%

Demand

Black Eyeshadow search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 3.8×

Reviews and returns

What reviews say buyers love and hate about Black Eyeshadow

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Color”
15%of negative reviews mention “Color”
0.3%of orders come back
“not purple or brown”
A buyer, on “Color”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Black Eyeshadow questions

Answered from the same tracked data.