black eyeshadow
Skip itPrices mostly outside the sweet spot ($2.69–$9.21) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible12.9%search→purchase rate — share of searches ending in a sale
Brand share
Good62%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,814.6avg incumbent reviews — the moat a new listing must climb
Growth
Bad-13.2%90-day search growth — must beat 0% to launch
Market size
Bad£42K£42K/yr · 79K searches
Avg price
Bad£4.13avg listing price — sweet spot $15–$100
Price range
Bad£2.69–£9.21cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, black eyeshadow is a £42K/yr Amazon United Kingdom market (79K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 47/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
black eyeshadow market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- £33K–£41K
- units × avg price
- Conversion rate
- 12.9%
- Avg BSR
- #366
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 76%
- Out of stock
- 12.9%
- Avg brand age
- 50 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
21 rising
Sellers
53
Top-5 brand share
62%
Top 20: 99%
Top-5 click share
58%
Top 20: 95%
Open market
31%
- Generic20%
- Barry M18%
- MELOYOLO9%
- Mysense8%
- L'Oreal Paris8%
- HOPHAT6%
Demand & seasonality
Weekly Amazon search volume, last 89 weeks — -13.2% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 3.8×
Top black eyeshadow products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Barry M Cosmetics Clickable Single Black Matte Eyeshadow Palette Limitless
Barry M£2.874.3★1,124 rev
Black Matte Single Eyeshadow Highly Pigmented Long-Lasting Waterproof Pressed Powder Smooth Blendable Texture Hypoallergenic Formula for Smokey Eye Makeup & Sensitive Skin
Generic£3.614.2★58 rev
Matte Black Single Eyeshadow | Pressed Powder High Pigment Long Lasting Makeup for Day & Night Wear
MELOYOLO£3.454.8★10 rev
Mysense Single Matte Black Eyeshadow Pressed Fine Powder Eyeshadow High Pigment Longwear Single Black Eye Make up for Day&Night (02)
Mysense£5.914.4★506 rev
LOREAL COLOR EYE SHADOW QUEEN 16 DETERMINATION
L'Oreal Paris£3.654.4★340 rev
Newest
by launch date
LINKKNOB Single Matte Black Eyeshadow - Highly Pigmented Blendable Powder for Day to Night Makeup | Long Lasting Lightweight Eye Shadow
LINKKNOB£3.051 rev
Single Matte Black Eyeshadow Palette with Mirror and Dual-Ended Applicator - Buildable Waterproof Pressed Powder for Natural & Smokey Eye Looks Longwear Blush Powder Compact for Daily Makeup
Mikloven£3.6012 rev
Black Matte Single Eyeshadow Palette Highly Pigmented Long-Lasting Waterproof Pressed Powder Smooth Blendable Black Eyeshadows for Smokey Eye Makeup & Sensitive Skin
SEAINNN£3.451 rev
Flintronic 9 Colors Eyeshadow Palette Shimmers & Mattes for Day or Night Looks Intensives und langanhaltendes Finish Perfect for Parties Daily Makeup
flintronic£4.5354 rev
16 Colours Smokey Eye Palette Black Grey Silver Shades Matte Shimmer Glitter Makeup Set Blendable Long Lasting Cosmetic Kit for Daily Party Looks
HOPHAT£5.038 rev
Trending
90-day click momentumSingle Matte Black Eyeshadow Palette with Mirror and Dual-Ended Applicator - Buildable Waterproof Pressed Powder for Natural & Smokey Eye Looks Longwear Blush Powder Compact for Daily Makeup
Mikloven£3.604.4★
LINKKNOB Single Matte Black Eyeshadow - Highly Pigmented Blendable Powder for Day to Night Makeup | Long Lasting Lightweight Eye Shadow
LINKKNOB£3.055.0★
LOREAL COLOR EYE SHADOW QUEEN 16 DETERMINATION
L'Oreal Paris£3.654.4★
Black Matte Single Eyeshadow Palette Highly Pigmented Long-Lasting Waterproof Pressed Powder Smooth Blendable Black Eyeshadows for Smokey Eye Makeup & Sensitive Skin
SEAINNN£3.455.0★
Matte Black Eyeshadow Powder with Dual-Ended Applicator - Long-Lasting Single Shade Compact for Defined Eye Looks and Everyday Makeup Routines with Smudge-Resistant Formula and Velvety Smooth
Generic£3.004.9★
What buyers say about black eyeshadow
What buyers praise and complain about, mined from review topics.What buyers love
“Decent Pigment”
“Surprisingly good palette for the price”
“Really good and doesnt rub off easily, stays good all day”
“Brilliant eyeshadows”
“The durability, coverage, ease of application, texture, tone, pigmentation and value for money of this product is great”
“Good coverage”
“What a beautiful product I have very sensitive eyes allergies”
“Easy to use, highly recommend”
“Quality, and water resistant”
“just as I wanted”
What buyers complain about
“not purple or brown”
“no glitter or shimmer in it”
“terrible quality”
“however it does smudge after a while, lasts for a few hours, average quality,”
“its certainly not waterproof”
Top return reasons
Common questions
- Is black eyeshadow profitable to sell on Amazon United Kingdom?
- The niche generates £42K/yr across 25 tracked products. 0 of 12 products launched in the last 360 days are still selling. 90-day search growth is -13.2%. Flapen's verdict: Skip it (47/100).
- How competitive is the black eyeshadow niche?
- 21 brands and 53 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 62% of demand.
- What do buyers complain about in black eyeshadow?
- Top complaints mined from reviews: Color, Brightness/Shine/Glow, Quality-Overall. The return rate is 0.3%.
- When does demand for black eyeshadow peak?
- Demand peaks in Oct–Nov; the busiest month runs 3.8× the quietest.
- What does it cost to enter the black eyeshadow niche?
- Listings span £2.69–£9.21; the average listing price is £4.13 (sweet spot $15–$100). The average incumbent carries 2,815 reviews — the moat a new listing must climb.