Black Eyeshadow
prices mostly outside the sweet spot ($2.69–$9.21) — Black Eyeshadow doesn't clear our bar today.
Flapen Score
Ranks 1,175 of 2,481 Beauty niches · on the category median
Is Black Eyeshadow profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Black Eyeshadow is a £42K/yr Amazon United Kingdom market (79K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 47/100.
Black Eyeshadow: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -13.2% over the last 90 days and 12.9% of searches end in a purchase.
£42K
revenue / yr
Who owns the niche?
The top 5 brands hold 62% of demand, so 38% of the market is open.
38%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 25 products
Top Black Eyeshadow products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Barry M Cosmetics Clickable Single Black Matte Eyeshadow Palette Limitless
- Price
- £2.87
- Rating
- 4.3/5
- Reviews
- 1,124
- Age
- 5y ago
Black Matte Single Eyeshadow Highly Pigmented Long-Lasting Waterproof Pressed Powder Smooth Blendable Texture Hypoallergenic Formula for Smokey Eye Makeup & Sensitive Skin
- Price
- £3.61
- Rating
- 4.2/5
- Reviews
- 58
- Age
- 11mo ago
Matte Black Single Eyeshadow | Pressed Powder High Pigment Long Lasting Makeup for Day & Night Wear
- Price
- £3.45
- Rating
- 4.8/5
- Reviews
- 10
- Age
- 9mo ago
Mysense Single Matte Black Eyeshadow Pressed Fine Powder Eyeshadow High Pigment Longwear Single Black Eye Make up for Day&Night (02)
- Price
- £5.91
- Rating
- 4.4/5
- Reviews
- 506
- Age
- 4y ago
LOREAL COLOR EYE SHADOW QUEEN 16 DETERMINATION
- Price
- £3.65
- Rating
- 4.4/5
- Reviews
- 340
- Age
- 7y ago
Trending
90-day click momentum
Single Matte Black Eyeshadow Palette with Mirror and Dual-Ended Applicator - Buildable Waterproof Pressed Powder for Natural & Smokey Eye Looks Longwear Blush Powder Compact for Daily Makeup
- Price
- £3.60
- Rating
- 4.4/5
- Reviews
- 12
- Age
- 4mo ago
LINKKNOB Single Matte Black Eyeshadow - Highly Pigmented Blendable Powder for Day to Night Makeup | Long Lasting Lightweight Eye Shadow
- Price
- £3.05
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago
LOREAL COLOR EYE SHADOW QUEEN 16 DETERMINATION
- Price
- £3.65
- Rating
- 4.4/5
- Reviews
- 340
- Age
- 7y ago
Black Matte Single Eyeshadow Palette Highly Pigmented Long-Lasting Waterproof Pressed Powder Smooth Blendable Black Eyeshadows for Smokey Eye Makeup & Sensitive Skin
- Price
- £3.45
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago
Matte Black Eyeshadow Powder with Dual-Ended Applicator - Long-Lasting Single Shade Compact for Defined Eye Looks and Everyday Makeup Routines with Smudge-Resistant Formula and Velvety Smooth
- Price
- £3.00
- Rating
- 4.9/5
- Reviews
- 6
- Age
- 11mo ago
Newest
by launch dateLINKKNOB Single Matte Black Eyeshadow - Highly Pigmented Blendable Powder for Day to Night Makeup | Long Lasting Lightweight Eye Shadow
- Price
- £3.05
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago
Single Matte Black Eyeshadow Palette with Mirror and Dual-Ended Applicator - Buildable Waterproof Pressed Powder for Natural & Smokey Eye Looks Longwear Blush Powder Compact for Daily Makeup
- Price
- £3.60
- Rating
- 4.4/5
- Reviews
- 12
- Age
- 4mo ago
Black Matte Single Eyeshadow Palette Highly Pigmented Long-Lasting Waterproof Pressed Powder Smooth Blendable Black Eyeshadows for Smokey Eye Makeup & Sensitive Skin
- Price
- £3.45
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago
Flintronic 9 Colors Eyeshadow Palette Shimmers & Mattes for Day or Night Looks Intensives und langanhaltendes Finish Perfect for Parties Daily Makeup
- Price
- £4.53
- Rating
- 4.2/5
- Reviews
- 54
- Age
- 5mo ago
16 Colours Smokey Eye Palette Black Grey Silver Shades Matte Shimmer Glitter Makeup Set Blendable Long Lasting Cosmetic Kit for Daily Party Looks
- Price
- £5.03
- Rating
- 4.3/5
- Reviews
- 8
- Age
- 6mo ago
Competition: brands, sellers & click share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
Brands
21 rising
Sellers
53
Top-5 brand share
62%
Top 20: 99%
Top-5 click share
58%
Top 20: 95%
Open market
31%
- Generic20%
- Barry M18%
- MELOYOLO9%
- Mysense8%
- L'Oreal Paris8%
- HOPHAT6%
Black Eyeshadow demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov · busiest ÷ quietest = 3.8×
What reviews say buyers love and hate about Black Eyeshadow
What buyers mention most, as a share of all reviews.
What buyers love
88% of reviews“Decent Pigment”
“Surprisingly good palette for the price”
“Really good and doesnt rub off easily, stays good all day”
“Brilliant eyeshadows”
“The durability, coverage, ease of application, texture, tone, pigmentation and value for money of this product is great”
What buyers complain about
46% of reviews“not purple or brown”
“no glitter or shimmer in it”
“terrible quality”
“however it does smudge after a while, lasts for a few hours, average quality,”
“its certainly not waterproof”
Black Eyeshadow return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
39%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Black Eyeshadow questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
