Black Eyebrow Pencil
FailPrices span $2.46–$11.67, mostly outside the sweet spot, so Black Eyebrow Pencil is a Fail.
- Flapen Score
- 42 / 100Ranks 1,759 of 2,481 Beauty niches · −5 vs the category median of 4742
- Market size
- £198K/yr271K searches / yr
- 90-day growth
- +5.2%search demand this quarter
- Competition
- 75%top-5 click share · 6 brands · 76 sellers
Flapen Score
Black Eyebrow Pencil against its category
The dotted line is the Beauty average. Past it, Black Eyebrow Pencil is stronger. Inside it, weaker.
Market
The Black Eyebrow Pencil market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Black Eyebrow Pencil 271K times last year and spent an estimated £198K. The top 5 brands take 99% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 12.2% of those searches ended in a purchase.
Shoppers searched for this 271K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.2% of those searches ended in a purchase. Searches in the last 90 days moved +5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £198K a year.
- Searches, last 12 months
- 271K
- Growth, 90 days vs prior 90
- +5.2%
- Conversion, latest week
- 12.2%
- Market size, estimated
- £198Ka year
- Top search term
- nyx eyebrow pencil166K searches a year
02 · Price
A sale here is worth £6.03.
Listings sell for £6.03 on average, from £2.46 to £11.67. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At £6.03 that is £9K to £12K a year per listing.
- Average price
- £6.03under the $15 to $100 sweet spot
- Price range
- £2.46–£11.67
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £9K–£12K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #48 within Make-up. It carries 32,845 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #48in Make-up
- Average rating
- 4.34 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 32,845per listing
- Listings tracked
- 17
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Black Eyebrow Pencil products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
NYX Professional Makeup Brow Pencil Micro Brow Dual Ended Ultrafine Pencil Tip with Mechanical Brow Tool and Spoolie Brush Vegan Formula Korean Makeup Shade: Espresso
- Price
- £6.38
- Rating
- 4.4/5
- Reviews
- 68,239
- Age
- 6y ago

NYX Professional Makeup Brow Pencil Micro Brow Dual Ended Ultrafine Pencil Tip with Mechanical Brow Tool and Spoolie Brush Vegan Formula Korean Makeup Shade: Ash Brown
- Price
- £6.09
- Rating
- 4.4/5
- Reviews
- 68,239
- Age
- 6y ago

NYX Professional Makeup Brow Pencil Micro Brow Dual Ended Ultrafine Pencil Tip with Mechanical Brow Tool and Spoolie Brush Vegan Formula Korean Makeup Shade: Brunette
- Price
- £5.93
- Rating
- 4.4/5
- Reviews
- 68,239
- Age
- 6y ago

NYX Professional Makeup Brow Pencil Micro Brow Dual Ended Ultrafine Pencil Tip with Mechanical Brow Tool and Spoolie Brush Vegan Formula Korean Makeup Shade: Black
- Price
- £6.21
- Rating
- 4.4/5
- Reviews
- 68,239
- Age
- 10y ago

NYX Professional Makeup Brow Pencil Micro Brow Dual Ended Ultrafine Pencil Tip with Mechanical Brow Tool and Spoolie Brush Vegan Formula Korean Makeup Shade: Taupe
- Price
- £6.16
- Rating
- 4.4/5
- Reviews
- 68,239
- Age
- 6y ago
Trending
estimated 90-day click momentum
NYX Professional Makeup Micro Brow Pencil Ultra Slim Eye Brow Pencil with Dual Ended Ultrafine Tip Waterproof & Smudge-Resistant Vegan Formula Shade: Cool Ash Brown
- Price
- £6.94
- Rating
- 4.4/5
- Reviews
- 68,239
- Age
- 4y ago

MUA Makeup Academy Brow Define Black Micro Eyebrow Pencil with Spoolie Brush For Dark Hair (Pack of 1) - Vegan & Cruelty Free
- Price
- £2.46
- Rating
- 3.8/5
- Reviews
- 419
- Age
- 7y ago

NYX Professional Makeup Brow Pencil Micro Brow Dual Ended Ultrafine Pencil Tip with Mechanical Brow Tool and Spoolie Brush Vegan Formula Korean Makeup Shade: Ash Brown
- Price
- £6.09
- Rating
- 4.4/5
- Reviews
- 68,239
- Age
- 6y ago

NYX Professional Makeup Brow Pencil Micro Brow Dual Ended Ultrafine Tip Mechanical Brow Pencil and Spoolie Brush Vegan Formula Korean Makeup Shade: Ash Brown Pack of 2
- Price
- £11.67
- Rating
- 4.4/5
- Reviews
- 68,239
- Age
- 6y ago

NYX Professional Makeup Micro Brow Pencil Ultra Slim Eye Brow Pencil with Dual Ended Ultrafine Tip Waterproof & Smudge-Resistant Vegan Formula Shade: Chocolate
- Price
- £5.75
- Rating
- 4.3/5
- Reviews
- 3,645
- Age
- 6y ago
Newest
by launch date
Vital Horizon Waterproof Eyebrow Pencil with Brush & Sharpener Long-Lasting Smudge-Proof Black Brown Dark Brown (Black)
- Price
- £3.73
- Rating
- 4.0/5
- Reviews
- 32
- Age
- 1y ago

Beauty Forever Professional True Kohl Eyebrow Pencil High Precision Pencil with Built in Brush 1.2gms each (501 Black)
- Price
- £2.62
- Rating
- 4.5/5
- Reviews
- 166
- Age
- 1y ago

NYX Professional Makeup Micro Brow Pencil Ultra Slim Eye Brow Pencil with Dual Ended Ultrafine Tip Waterproof & Smudge-Resistant Vegan Formula Shade: Cool Ash Brown
- Price
- £6.94
- Rating
- 4.4/5
- Reviews
- 68,239
- Age
- 4y ago

NYX Professional Makeup Brow Tint Lift And Snatch Brow Tint Pen Up to 16 Hour Wear Smudge-resistant Transfer-resistant Extra Thin Bristles Korean Makeup Shade Espresso 1ml
- Price
- £7.94
- Rating
- 4.3/5
- Reviews
- 26,149
- Age
- 5y ago

Sleek MakeUP Micro-Fine Brow Pencil for Precise Hair Like Strokes Waterproof Long Lasting Dual Ended Medium Brown
- Price
- £5.08
- Rating
- 4.4/5
- Reviews
- 230
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 75% of clicks. A locked shelf that new listings rarely crack.
Brands
6 rising
Sellers
76
Est. top-5 brand share
99%
Top 20: 100%
Est. top-5 click share
75%
Top 20: 100%
Open market
0%
- NYX PROFESSIONAL MAKEUP91%
- MUA3%
- BF Beauty Forever2%
- SLEEK2%
- Revolution Beauty London1%
- VITAL HORIZON1%
Demand
Black Eyebrow Pencil search demand
Weekly searches over the year. Pick a range.
Search terms
Top Black Eyebrow Pencil search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- nyx eyebrow pencil166K/yr
- nyx brow pencil24K/yr
- black eyebrow pencil25K/yr
- eyebrow pencil black23K/yr
- nyx micro brow pencil14K/yr
- nyc eyebrow pencil8K/yr
- eyebrow pencil nyx5K/yr
- nyx eyebrow pencil espresso5K/yr
Reviews and returns
What reviews say buyers love and hate about Black Eyebrow Pencil
We read the reviews and the return reasons for every product selling here.
“Too dark”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Black Eyebrow Pencil questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









