Is black eyebrow pencil profitable to sell on Amazon United Kingdom?

The niche generates £198K/yr across 17 tracked products. 90-day search growth is +5.2%. Flapen's verdict: Skip it (42/100).

How competitive is the black eyebrow pencil niche?

6 brands and 76 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 99% of demand.

What do buyers complain about in black eyebrow pencil?

Top complaints mined from reviews: Color, Durability, Quality-Overall. The return rate is 0.0%.

What does it cost to enter the black eyebrow pencil niche?

Listings span £2.46–£11.67; the average listing price is £6.03 (sweet spot $15–$100). The average incumbent carries 32,845 reviews — the moat a new listing must climb.

black eyebrow pencil

Skip it

Prices mostly outside the sweet spot ($2.46–$11.67) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible12.2%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Market size

Okay£198K

£198K/yr · 271K searches

Growth

Okay+5.2%

90-day search growth — must beat 0% to launch

Competition

Bad75%

top-5 click share — a locked-up shelf

Avg price

Bad£6.03

avg listing price — sweet spot $15–$100

Review moat

Bad32,845.41

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad99%

top-5 brand share — brand-locked demand

Price range

Bad£2.46–£11.67

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, black eyebrow pencil is a £198K/yr Amazon United Kingdom market (271K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 42/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

black eyebrow pencil market data

Units sold / yr: 25K–30K; avg 1,500–2,000/product
Revenue / yr: £151K–£181K; units × avg price
Conversion rate: 12.2%
Avg BSR: #48
Page quality: 0%
Prime: 100%
Sponsored: 82%
Out of stock: 0.0%
Avg brand age: 37 months
Avg seller age: 149 days

Competition & brand share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 rising

Sellers

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

NYX PROFESSIONAL MAKEUP91%
MUA3%
BF Beauty Forever2%
SLEEK2%
Revolution Beauty London1%
VITAL HORIZON1%

Demand

Weekly Amazon search volume, last 20 weeks — +5.2% search growth over the last 90 days.

Open Trend

Top black eyebrow pencil search terms

nyx eyebrow pencil166K/yr +12.3%9.3% conv.
nyx brow pencil24K/yr -1.3%8.2% conv.
black eyebrow pencil25K/yr -2.1%8.6% conv.
eyebrow pencil black23K/yr +2.1%6.8% conv.
nyx micro brow pencil14K/yr -3.6%6.6% conv.
nyc eyebrow pencil8K/yr -11.3%9.3% conv.
eyebrow pencil nyx5K/yr -6.6%6.1% conv.
nyx eyebrow pencil espresso5K/yr -55.5%14.5% conv.

All search terms

Top black eyebrow pencil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

NYX Professional Makeup Brow Pencil Micro Brow Dual Ended Ultrafine Pencil Tip with Mechanical Brow Tool and Spoolie Brush Vegan Formula Korean Makeup Shade: Espresso

NYX PROFESSIONAL MAKEUP£6.384.4★68,239 rev

NYX Professional Makeup Brow Pencil Micro Brow Dual Ended Ultrafine Pencil Tip with Mechanical Brow Tool and Spoolie Brush Vegan Formula Korean Makeup Shade: Ash Brown

NYX PROFESSIONAL MAKEUP£6.094.4★68,239 rev

NYX Professional Makeup Brow Pencil Micro Brow Dual Ended Ultrafine Pencil Tip with Mechanical Brow Tool and Spoolie Brush Vegan Formula Korean Makeup Shade: Brunette

NYX PROFESSIONAL MAKEUP£5.934.4★68,239 rev

NYX Professional Makeup Brow Pencil Micro Brow Dual Ended Ultrafine Pencil Tip with Mechanical Brow Tool and Spoolie Brush Vegan Formula Korean Makeup Shade: Black

NYX PROFESSIONAL MAKEUP£6.214.4★68,239 rev

NYX Professional Makeup Brow Pencil Micro Brow Dual Ended Ultrafine Pencil Tip with Mechanical Brow Tool and Spoolie Brush Vegan Formula Korean Makeup Shade: Taupe

NYX PROFESSIONAL MAKEUP£6.164.4★68,239 rev

Newest

by launch date

Vital Horizon Waterproof Eyebrow Pencil with Brush & Sharpener Long-Lasting Smudge-Proof Black Brown Dark Brown (Black)

VITAL HORIZON£3.7332 rev

1y ago

Beauty Forever Professional True Kohl Eyebrow Pencil High Precision Pencil with Built in Brush 1.2gms each (501 Black)

BF Beauty Forever£2.62166 rev

1y ago

NYX Professional Makeup Micro Brow Pencil Ultra Slim Eye Brow Pencil with Dual Ended Ultrafine Tip Waterproof & Smudge-Resistant Vegan Formula Shade: Cool Ash Brown

NYX PROFESSIONAL MAKEUP£6.9468,239 rev

4y ago

NYX Professional Makeup Brow Tint Lift And Snatch Brow Tint Pen Up to 16 Hour Wear Smudge-resistant Transfer-resistant Extra Thin Bristles Korean Makeup Shade Espresso 1ml

NYX PROFESSIONAL MAKEUP£7.9426,149 rev

5y ago

Sleek MakeUP Micro-Fine Brow Pencil for Precise Hair Like Strokes Waterproof Long Lasting Dual Ended Medium Brown

SLEEK£5.08230 rev

5y ago

What buyers say about black eyebrow pencil

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money21%

“Does the job and is affordable”

Color12%

“Great colour”

Quality-Overall11%

“Excellent product”

Durability9%

“lasts all day”

Ease Of Use6%

“Easy to use”

Advertised Vs Actual Product6%

“it does what it says”

Ease Of Application5%

“Easy to apply”

Thickness5%

“it is a very fine pencil so allows to get fine fluffy brows that you can build up rather than been too thick”

Efficiency5%

“does the job well”

Smudge Resistance3%

“does not smudge”

What buyers complain about

Color23%

“Too dark”

Durability20%

“Broke”

Quality-Overall9%

“Cheaper product”

Value For Money9%

“Not worth the money”

Functionality-Overall9%

“Doesnt work”

Thickness4%

“The pencil itself is slim”

Size-Overall3%

“not fit for purpose”

Thin3%

“Pencil too thin”

Ease Of Use2%

“Difficult to use”

Hard Feel1%

“Then you find the pencil is too hard for its intended purpose”

Top return reasons

Dilute/Watery50%

Color50%

Common questions

Is black eyebrow pencil profitable to sell on Amazon United Kingdom?: The niche generates £198K/yr across 17 tracked products. 90-day search growth is +5.2%. Flapen's verdict: Skip it (42/100).
How competitive is the black eyebrow pencil niche?: 6 brands and 76 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 99% of demand.
What do buyers complain about in black eyebrow pencil?: Top complaints mined from reviews: Color, Durability, Quality-Overall. The return rate is 0.0%.
What does it cost to enter the black eyebrow pencil niche?: Listings span £2.46–£11.67; the average listing price is £6.03 (sweet spot $15–$100). The average incumbent carries 32,845 reviews — the moat a new listing must climb.