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Black Eyebrow Pencil

Fail

Prices span $2.46–$11.67, mostly outside the sweet spot, so Black Eyebrow Pencil is a Fail.

Flapen Score
42
42 / 100
Ranks 1,759 of 2,481 Beauty niches · −5 vs the category median of 47
Market size
£198K/yr271K searches / yr
90-day growth
+5.2%search demand this quarter
Competition
75%top-5 click share · 6 brands · 76 sellers

Flapen Score

Black Eyebrow Pencil against its category

The dotted line is the Beauty average. Past it, Black Eyebrow Pencil is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Eyebrow Pencil market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Eyebrow Pencil 271K times last year and spent an estimated £198K. The top 5 brands take 99% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 12.2% of those searches ended in a purchase.

Shoppers searched for this 271K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.2% of those searches ended in a purchase. Searches in the last 90 days moved +5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £198K a year.

Searches, last 12 months
271K
Growth, 90 days vs prior 90
+5.2%
Conversion, latest week
12.2%
Market size, estimated
£198Ka year
Top search term
nyx eyebrow pencil166K searches a year

02 · Price

A sale here is worth £6.03.

Listings sell for £6.03 on average, from £2.46 to £11.67. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At £6.03 that is £9K to £12K a year per listing.

Average price
£6.03under the $15 to $100 sweet spot
Price range
£2.46–£11.67
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,500–2,000
Revenue per listing a year
£9K–£12K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #48 within Make-up. It carries 32,845 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#48in Make-up
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
32,845per listing
Listings tracked
17

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Black Eyebrow Pencil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

76

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

0%

  • Brand 191%
  • Brand 23%
  • Brand 32%
  • Brand 42%
  • Brand 51%
  • Brand 61%

Demand

Black Eyebrow Pencil search demand

Weekly searches over the year. Pick a range.

6K4KMar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Black Eyebrow Pencil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nyx eyebrow pencil166K/yr
  • nyx brow pencil24K/yr
  • black eyebrow pencil25K/yr
  • eyebrow pencil black23K/yr
  • nyx micro brow pencil14K/yr
  • nyc eyebrow pencil8K/yr
  • eyebrow pencil nyx5K/yr
  • nyx eyebrow pencil espresso5K/yr

Reviews and returns

What reviews say buyers love and hate about Black Eyebrow Pencil

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Value For Money”
23%of negative reviews mention “Color”
<0.1%of orders come back, a rate Amazon rounds to zero
“Too dark”
A buyer, on “Color”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Black Eyebrow Pencil questions

Answered from the same tracked data.