Black Bob Wig

Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -22.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.

Searches, last 12 months

100K

Growth, 90 days vs prior 90

-22.2%

Conversion, latest week

6.7%

Market size, estimated

£51Ka year

Peak month

October9.2× the quietest month

Top search term

black bob wig55K searches a year

Listings sell for £7.58 on average, from £4.98 to £17.44. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £7.58 that is £758 to £2K a year per listing.

Average price

£7.58under the $15 to $100 sweet spot

Price range

£4.98–£17.44

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

£758–£2K

Returns

4.3%of orders · Amazon United Kingdom median 0.6%

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.9% of listings are out of stock. The average listing ranks #483 within Hair Extensions, Wigs & Accessories. It carries 673 reviews at 3.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

63%

Prime listings

100%

Out of stock, average day

9.9%

Average rank

#483in Hair Extensions, Wigs & Accessories

Average rating

3.59 starsAmazon United Kingdom average 4.36 stars

Average reviews

673per listing

Listings tracked

19

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

28 months