Is black and white face paint profitable to sell on Amazon United Kingdom?

The niche generates £19K/yr across 14 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -37.1%. Flapen's verdict: Skip it (41/100).

How competitive is the black and white face paint niche?

13 brands and 23 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 71% of demand.

What do buyers complain about in black and white face paint?

Top complaints mined from reviews: Coverage, Paint Quality, Cleansing. The return rate is 1.2%.

When does demand for black and white face paint peak?

Demand peaks in Oct–Nov; the busiest month runs 31.7× the quietest.

What does it cost to enter the black and white face paint niche?

Listings span £2.92–£7.27; the average listing price is £5.45 (sweet spot $15–$100). The average incumbent carries 797 reviews — the moat a new listing must climb.

black and white face paint

Skip it

Prices mostly outside the sweet spot ($2.92–$7.27) — this niche doesn't clear our bar today.

Returns

Great1.2%

return rate — above 5% kills the launch gate

Conversion

Great9.6%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Review moat

Good796.57

avg incumbent reviews — the moat a new listing must climb

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Competition

Bad71%

top-5 click share — a locked-up shelf

Avg price

Bad£5.45

avg listing price — sweet spot $15–$100

Growth

Bad-37.1%

90-day search growth — must beat 0% to launch

Market size

Bad£19K

£19K/yr · 37K searches

Price range

Bad£2.92–£7.27

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, black and white face paint is a £19K/yr Amazon United Kingdom market (37K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 41/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

black and white face paint market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: £33K–£44K; units × avg price
Conversion rate: 9.6%
Avg BSR: #302
Page quality: 0%
Prime: 100%
Sponsored: 71%
Out of stock: 41.1%
Avg brand age: 27 months
Avg seller age: 198 days

Competition & brand share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Brands

13 rising

Sellers

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

20%

LOPHE18%
SPINNE LUCAS17%
BOBISUKA13%
Blue Squid12%
Snazaroo12%
Aomig9%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -37.1% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 31.7×

Open Trend

Top black and white face paint search terms

black and white face paint22K/yr -27.7%13.5% conv.
white and black face paint10K/yr -51.1%14.4% conv.
skeleton face paint5K/yr -73.3%2.1% conv.

All search terms

Top black and white face paint products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

LOPHE Face Body Paint 2 Colors Water Soluble Face Body Makeup Pigment for Adults Kids Water Based Face Palette Paint Face Painting Supplies for Halloween Drama Stage Performance Makeup 30g

LOPHE£3.974.2★1,200 rev

White Black Face Paint Makeup Halloween - 60g Halloween Make Up Kit Kids Adults Halloween Face Paints Kit for Children Skeleton Zombie Clown Makeup Halloween Body Paint for Fancy Dress Festivals

SPINNE LUCAS£6.554.2★383 rev

BOBISUKA Halloween Cosplay SFX Makeup Black + White Face Body Paint Special Effects Makeup Kit Dress Up Non Toxic Face Painting Kits for Adult Full Coverage Face paint Fx Make Up

BOBISUKA£6.664.3★3,332 rev

Blue Squid PRO Face Paint - Professional Water Based Single Cake Facepaint & Body Paints - SFX Makeup Kids Adults Painting for Costume Halloween Face Paints for Children - Black & White 30g / 1oz

Blue Squid£5.894.3★1,826 rev

Halloween SNAZA Roo Black & White Water Based Face & Body Paint Fancy Dress Kit

Snazaroo£6.564.4★2,080 rev

Newest

by launch date

Halloween Black & White Face Paint - Full Coverage Face Painting Kit - Face Paints Special Effects Makeup Kit for Body Face - Body Paint for Adults Art Theater Cosplay Clown Corpse Paint Sfx Makeup

HERBINSOLS£4.491 rev

10mo ago

Halloween Cosplay SFX Makeup Black + White Face Body Paint Black + White Face Body Paint Set for Adults Non Toxic White Face Paint Kit Full Coverage Easy to Apply & Washable

Maggidea£6.8518 rev

11mo ago

White Face Paint + Black Face Paint Set Halloween Makeup Kit for Adults SFX Cosplay Body Paint Non Toxic Black and White Face Paint for Joker Clown Skeleton Vampire Zombie Look

SALROAL£5.977 rev

11mo ago

Teekerwang Halloween Clown Black White Face Body Paint Stick Set Eye Black for Sports Skeleton Vampire Skull Cosplay Special Effects Costume SFX Halloween Makeup Kit. (01 Color)

Teekerwang£3.539 rev

1y ago

White Black Face Paint Makeup Halloween - 60g Halloween Make Up Kit Kids Adults Halloween Face Paints Kit for Children Skeleton Zombie Clown Makeup Halloween Body Paint for Fancy Dress Festivals

SPINNE LUCAS£6.55383 rev

1y ago

What buyers say about black and white face paint

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use17%

“easy to use”

Durability14%

“still lasted a decent amount of time”

Paint Quality14%

“Face painting made easy”

Advertised Vs Actual Product8%

“Just as it says”

Thickness8%

“Goes on easy and can be built up easy to thicken colour, Brilliant price”

Value For Money8%

“Brilliant price”

Ease Of Application6%

“Very easy to apply”

Ease Of Cleaning6%

“They are also thankfully easy to wipe off”

Suitability Hot Weather6%

“Stayed on all day even in high June temperatures”

Soft Feel6%

“They go on really smoothly”

What buyers complain about

Coverage27%

“Didnt give full coverage”

Paint Quality27%

“Worst face paint ever”

Cleansing20%

“Avoid unless you enjoy literally scrubbing your face with various products to get it all off”

Smudge Resistance10%

“Did smudge quite a bit”

Oily/Greasy7%

“Awful item really oily”

Top return reasons

Quality-Overall30%

Color20%

Functionality-Overall10%

Paint Quality10%

Product Condition10%

Ingredients-Overall10%

Coverage3%

Ease Of Use3%

Texture/Consistency-Overall3%

Common questions

Is black and white face paint profitable to sell on Amazon United Kingdom?: The niche generates £19K/yr across 14 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -37.1%. Flapen's verdict: Skip it (41/100).
How competitive is the black and white face paint niche?: 13 brands and 23 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 71% of demand.
What do buyers complain about in black and white face paint?: Top complaints mined from reviews: Coverage, Paint Quality, Cleansing. The return rate is 1.2%.
When does demand for black and white face paint peak?: Demand peaks in Oct–Nov; the busiest month runs 31.7× the quietest.
What does it cost to enter the black and white face paint niche?: Listings span £2.92–£7.27; the average listing price is £5.45 (sweet spot $15–$100). The average incumbent carries 797 reviews — the moat a new listing must climb.