Birthday Presents

Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £29K a year.

Searches, last 12 months

109K

Growth, 90 days vs prior 90

-1.4%

Conversion, latest week

2.3%

Market size, estimated

£29Ka year

Peak month

October2.9× the quietest month

Top search term

happy birthday gift24K searches a year

Listings sell for £11.55 on average, from £3.36 to £31.30. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £11.55 that is £1K to £3K a year per listing.

Average price

£11.55under the $15 to $100 sweet spot

Price range

£3.36–£31.30

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

£1K–£3K

Returns

0.3%of orders · Amazon United Kingdom median 0.6%

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #277 within Bath & Body. It carries 886 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

76%

Prime listings

100%

Out of stock, average day

5.0%

Average rank

#277in Bath & Body

Average rating

4.63 starsAmazon United Kingdom average 4.36 stars

Average reviews

886per listing

Listings tracked

54

14 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

14

Successful launches

7Amazon's first-year sales bar

Average brand age

26 months