Birthday Headband

Shoppers searched for this 170K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -6.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £37K a year.

Searches, last 12 months

170K

Growth, 90 days vs prior 90

-6.4%

Conversion, latest week

6.3%

Market size, estimated

£37Ka year

Peak month

January1.8× the quietest month

Top search term

birthday girl headband50K searches a year

Listings sell for £3.40 on average, from £3.12 to £4.08. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £3.40 that is £850 to £2K a year per listing.

Average price

£3.40under the $15 to $100 sweet spot

Price range

£3.12–£4.08

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

£850–£2K

Returns

0.5%of orders · Amazon United Kingdom median 0.6%

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #804 within Hair Styling Accessories. It carries 48 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

100%

Out of stock, average day

1.3%

Average rank

#804in Hair Styling Accessories

Average rating

4.33 starsAmazon United Kingdom average 4.36 stars

Average reviews

48per listing

Listings tracked

6

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

19 months