Birthday Crown

Shoppers searched for this 244K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.

Searches, last 12 months

244K

Growth, 90 days vs prior 90

-2.7%

Conversion, latest week

4.6%

Market size, estimated

£61Ka year

Peak month

January1.7× the quietest month

Top search term

birthday crown63K searches a year

Listings sell for £5.42 on average, from £3.35 to £7.37. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £5.42 that is £3K to £4K a year per listing.

Average price

£5.42under the $15 to $100 sweet spot

Price range

£3.35–£7.37

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

13K–15K

Units per listing a year

500–750

Revenue per listing a year

£3K–£4K

Returns

0.9%of orders · Amazon United Kingdom median 0.6%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #331 within Hair Styling Accessories. It carries 402 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#331in Hair Styling Accessories

Average rating

4.44 starsAmazon United Kingdom average 4.36 stars

Average reviews

402per listing

Listings tracked

14

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

21 months