Biotin Shampoo
brand-locked demand (top 5 brands take 100% of clicks) — Biotin Shampoo doesn't clear our bar today.
Flapen Score
Ranks 2,208 of 2,481 Beauty niches · −10 vs the category median of 47
Is Biotin Shampoo profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Biotin Shampoo is a £102K/yr Amazon United Kingdom market (106K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Mar–Sep–Oct. Verdict: Skip it — 37/100.
Biotin Shampoo: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -15.5% over the last 90 days and 13.4% of searches end in a purchase.
£102K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 7 products
Top Biotin Shampoo products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
OGX Biotin and Collagen Volumising Hair Shampoo Thick and Full with Vitamin B7 Biotin and Collagen for Fine Hair Sulfate Free Surfactants 385ml
- Price
- £3.38
- Rating
- 4.4/5
- Reviews
- 24,613
- Age
- 11y ago
OGX Biotin and Collagen Volumising Hair Shampoo Thick and Full with Vitamin B7 Biotin and Collagen for Fine Hair Sulfate Free Surfactants 577ml (Packaging may vary)
- Price
- £5.34
- Rating
- 4.4/5
- Reviews
- 24,613
- Age
- 4y ago
OGX Biotin and Collagen Volumising Hair Conditioner Thick and Full with Vitamin B7 Biotin and Collagen for Thin Hair Sulfate Free Surfactants 385ml packaging may vary
- Price
- £3.39
- Rating
- 4.5/5
- Reviews
- 15,627
- Age
- 11y ago
Rosemary & Biotin Shampoo and Conditioner Set - Paraben and Sulphate Free for Thinning Hair and Dry Scalp - Nourishing and Volumising With Essential Oils - 236mL
- Price
- £19.43
- Rating
- 4.1/5
- Reviews
- 21,057
- Age
- 7y ago
Watermans Grow Me Hair Growth Shampoo - Not just a Caffeine Shampoo we include Biotin Argan Oil Rosemary Niacinamide. Hair Thickening Treatment for Women & Men with progressed thinning.
- Price
- £11.11
- Rating
- 4.2/5
- Reviews
- 15,029
- Age
- 11y ago
Trending
90-day click momentumOGX Biotin and Collagen Volumising Hair Conditioner Thick and Full with Vitamin B7 Biotin and Collagen for Thin Hair Sulfate Free Surfactants 385ml packaging may vary
- Price
- £3.39
- Rating
- 4.5/5
- Reviews
- 15,627
- Age
- 11y ago
Rosemary & Biotin Shampoo and Conditioner Set - Paraben and Sulphate Free for Thinning Hair and Dry Scalp - Nourishing and Volumising With Essential Oils - 236mL
- Price
- £19.43
- Rating
- 4.1/5
- Reviews
- 21,057
- Age
- 7y ago
OGX Biotin and Collagen Volumising Hair Shampoo Thick and Full with Vitamin B7 Biotin and Collagen for Fine Hair Sulfate Free Surfactants 577ml (Packaging may vary)
- Price
- £5.34
- Rating
- 4.4/5
- Reviews
- 24,613
- Age
- 4y ago
OGX Biotin and Collagen Volumising Hair Conditioner Thick and Full with Vitamin B7 Biotin and Collagen for Thin Hair Sulfate Free Surfactants 577ml
- Price
- £5.14
- Rating
- 4.5/5
- Reviews
- 632
- Age
- 4y ago
OGX Biotin and Collagen Volumising Hair Shampoo Thick and Full with Vitamin B7 Biotin and Collagen for Fine Hair Sulfate Free Surfactants 385ml
- Price
- £3.38
- Rating
- 4.4/5
- Reviews
- 24,613
- Age
- 11y ago
Newest
by launch dateOGX Biotin and Collagen Volumising Hair Conditioner Thick and Full with Vitamin B7 Biotin and Collagen for Thin Hair Sulfate Free Surfactants 577ml
- Price
- £5.14
- Rating
- 4.5/5
- Reviews
- 632
- Age
- 4y ago
OGX Biotin and Collagen Volumising Hair Shampoo Thick and Full with Vitamin B7 Biotin and Collagen for Fine Hair Sulfate Free Surfactants 577ml (Packaging may vary)
- Price
- £5.34
- Rating
- 4.4/5
- Reviews
- 24,613
- Age
- 4y ago
Rosemary & Biotin Shampoo and Conditioner Set - Paraben and Sulphate Free for Thinning Hair and Dry Scalp - Nourishing and Volumising With Essential Oils - 236mL
- Price
- £19.43
- Rating
- 4.1/5
- Reviews
- 21,057
- Age
- 7y ago
OGX Thick & Full with Biotin & Collagen Shampoo with Vitamin B7 Biotin Collagen and Hydrolyzed Wheat Protein for Thicker Fuller & Healthier-Looking Hair Sulfate Free 88.7ml
- Price
- £2.60
- Rating
- 4.4/5
- Reviews
- 1,884
- Age
- 8y ago
Watermans Grow Me Hair Growth Shampoo - Not just a Caffeine Shampoo we include Biotin Argan Oil Rosemary Niacinamide. Hair Thickening Treatment for Women & Men with progressed thinning.
- Price
- £11.11
- Rating
- 4.2/5
- Reviews
- 15,029
- Age
- 11y ago
Competition: brands, sellers & click share
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.
Brands
3 falling
Sellers
41
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
93%
Top 20: 100%
Open market
0%
- OGX91%
- Maple Holistics5%
- WATERMANS4%
- Open — no brand owns it (0%)
Biotin Shampoo demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Feb, Mar, Sep, Oct · busiest ÷ quietest = 3.6×
Top Biotin Shampoo search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- biotin shampoo53K/yr
- ogx biotin and collagen shampoo and conditioner14K/yr
- biotin and collagen shampoo11K/yr
- biotin hair growth shampoo7K/yr
- ogx biotin3K/yr
- ogx biotin and collagen shampoo10K/yr
- ogx thick & full biotin & collagen shampoo3K/yr
- rosemary and biotin shampoo for thinning hair - vegan volumizing shampoo for fine hair with b vitamins argan oil4K/yr
What reviews say buyers love and hate about Biotin Shampoo
What buyers mention most, as a share of all reviews.
What buyers love
81% of reviews“Grow me hair”
“The quality is just as good as the shampoo”
“the fragrance is lovely”
“Excellent value”
“Make your hair very soft”
What buyers complain about
62% of reviews“Waste of money”
“Didnt do much for my hair”
“the smell is pure chemicals”
“Not enough moisture”
“Seborrheic dermatitis”
Biotin Shampoo return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
12%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Biotin Shampoo questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
