Biotin Shampoo
FailThe top 5 brands take 100% of clicks, so Biotin Shampoo is a Fail.
- Flapen Score
- 37 / 100Ranks 2,208 of 2,481 Beauty niches · −10 vs the category median of 4737
- Market size
- £102K/yr106K searches / yr
- 90-day growth
- -15.5%search demand this quarter
- Competition
- 93%top-5 click share · 3 brands · 41 sellers
Flapen Score
Biotin Shampoo against its category
The dotted line is the Beauty average. Past it, Biotin Shampoo is stronger. Inside it, weaker.
Market
The Biotin Shampoo market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Biotin Shampoo 106K times last year and spent an estimated £102K. All 3 brands take every click. Demand peaks in Feb–Mar–Sep–Oct. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 13.4% of those searches ended in a purchase.
Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.4% of those searches ended in a purchase. Searches in the last 90 days moved -15.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £102K a year.
- Searches, last 12 months
- 106K
- Growth, 90 days vs prior 90
- -15.5%
- Conversion, latest week
- 13.4%
- Market size, estimated
- £102Ka year
- Peak month
- October3.6× the quietest month
- Top search term
- biotin shampoo53K searches a year
02 · Price
A sale here is worth £7.20.
Listings sell for £7.20 on average, from £2.60 to £19.43. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,000 to 1,250 of them. At £7.20 that is £7K to £9K a year per listing.
- Average price
- £7.20under the $15 to $100 sweet spot
- Price range
- £2.60–£19.43
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £7K–£9K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #76 within Shampoos & Conditioners. It carries 14,779 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #76in Shampoos & Conditioners
- Average rating
- 4.36 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 14,779per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Biotin Shampoo products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
OGX Biotin and Collagen Volumising Hair Shampoo Thick and Full with Vitamin B7 Biotin and Collagen for Fine Hair Sulfate Free Surfactants 385ml
- Price
- £3.38
- Rating
- 4.4/5
- Reviews
- 24,613
- Age
- 11y ago

OGX Biotin and Collagen Volumising Hair Shampoo Thick and Full with Vitamin B7 Biotin and Collagen for Fine Hair Sulfate Free Surfactants 577ml (Packaging may vary)
- Price
- £5.34
- Rating
- 4.4/5
- Reviews
- 24,613
- Age
- 4y ago

OGX Biotin and Collagen Volumising Hair Conditioner Thick and Full with Vitamin B7 Biotin and Collagen for Thin Hair Sulfate Free Surfactants 385ml packaging may vary
- Price
- £3.39
- Rating
- 4.5/5
- Reviews
- 15,627
- Age
- 11y ago

Rosemary & Biotin Shampoo and Conditioner Set - Paraben and Sulphate Free for Thinning Hair and Dry Scalp - Nourishing and Volumising With Essential Oils - 236mL
- Price
- £19.43
- Rating
- 4.1/5
- Reviews
- 21,057
- Age
- 7y ago

Watermans Grow Me Hair Growth Shampoo - Not just a Caffeine Shampoo we include Biotin Argan Oil Rosemary Niacinamide. Hair Thickening Treatment for Women & Men with progressed thinning.
- Price
- £11.11
- Rating
- 4.2/5
- Reviews
- 15,029
- Age
- 11y ago
Trending
estimated 90-day click momentum
OGX Biotin and Collagen Volumising Hair Conditioner Thick and Full with Vitamin B7 Biotin and Collagen for Thin Hair Sulfate Free Surfactants 385ml packaging may vary
- Price
- £3.39
- Rating
- 4.5/5
- Reviews
- 15,627
- Age
- 11y ago

Rosemary & Biotin Shampoo and Conditioner Set - Paraben and Sulphate Free for Thinning Hair and Dry Scalp - Nourishing and Volumising With Essential Oils - 236mL
- Price
- £19.43
- Rating
- 4.1/5
- Reviews
- 21,057
- Age
- 7y ago

OGX Biotin and Collagen Volumising Hair Shampoo Thick and Full with Vitamin B7 Biotin and Collagen for Fine Hair Sulfate Free Surfactants 577ml (Packaging may vary)
- Price
- £5.34
- Rating
- 4.4/5
- Reviews
- 24,613
- Age
- 4y ago

OGX Biotin and Collagen Volumising Hair Conditioner Thick and Full with Vitamin B7 Biotin and Collagen for Thin Hair Sulfate Free Surfactants 577ml
- Price
- £5.14
- Rating
- 4.5/5
- Reviews
- 632
- Age
- 4y ago

OGX Biotin and Collagen Volumising Hair Shampoo Thick and Full with Vitamin B7 Biotin and Collagen for Fine Hair Sulfate Free Surfactants 385ml
- Price
- £3.38
- Rating
- 4.4/5
- Reviews
- 24,613
- Age
- 11y ago
Newest
by launch date
OGX Biotin and Collagen Volumising Hair Conditioner Thick and Full with Vitamin B7 Biotin and Collagen for Thin Hair Sulfate Free Surfactants 577ml
- Price
- £5.14
- Rating
- 4.5/5
- Reviews
- 632
- Age
- 4y ago

OGX Biotin and Collagen Volumising Hair Shampoo Thick and Full with Vitamin B7 Biotin and Collagen for Fine Hair Sulfate Free Surfactants 577ml (Packaging may vary)
- Price
- £5.34
- Rating
- 4.4/5
- Reviews
- 24,613
- Age
- 4y ago

Rosemary & Biotin Shampoo and Conditioner Set - Paraben and Sulphate Free for Thinning Hair and Dry Scalp - Nourishing and Volumising With Essential Oils - 236mL
- Price
- £19.43
- Rating
- 4.1/5
- Reviews
- 21,057
- Age
- 7y ago

OGX Thick & Full with Biotin & Collagen Shampoo with Vitamin B7 Biotin Collagen and Hydrolyzed Wheat Protein for Thicker Fuller & Healthier-Looking Hair Sulfate Free 88.7ml
- Price
- £2.60
- Rating
- 4.4/5
- Reviews
- 1,884
- Age
- 8y ago

Watermans Grow Me Hair Growth Shampoo - Not just a Caffeine Shampoo we include Biotin Argan Oil Rosemary Niacinamide. Hair Thickening Treatment for Women & Men with progressed thinning.
- Price
- £11.11
- Rating
- 4.2/5
- Reviews
- 15,029
- Age
- 11y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 93% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
41
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
93%
Top 20: 100%
Open market
0%
- OGX91%
- Maple Holistics5%
- WATERMANS4%
- Open — no brand owns it (0%)
Demand
Biotin Shampoo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar, Sep, Oct · busiest ÷ quietest = 3.6×
Search terms
Top Biotin Shampoo search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- biotin shampoo53K/yr
- ogx biotin and collagen shampoo and conditioner14K/yr
- biotin and collagen shampoo11K/yr
- biotin hair growth shampoo7K/yr
- ogx biotin3K/yr
- ogx biotin and collagen shampoo10K/yr
- ogx thick & full biotin & collagen shampoo3K/yr
- rosemary and biotin shampoo for thinning hair - vegan volumizing shampoo for fine hair with b vitamins argan oil4K/yr
Reviews and returns
What reviews say buyers love and hate about Biotin Shampoo
We read the reviews and the return reasons for every product selling here.
“Waste of money”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Biotin Shampoo questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









