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Biore Sunscreen

Biore Sunscreen shows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Signals Trending

Flapen Score

54
Worth a look

Top 19% of 2,481 Beauty niches · +7 vs the category median of 47

Market size 26Growth 96Conversion 82Competition 14Returns 100Price range 41Avg price 45Brand share 0Review moat 69Quality gap 76
This niche Category average · 2,481 niches

Is Biore Sunscreen profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Biore Sunscreen is a £106K/yr Amazon United Kingdom market (107K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 54/100.

Biore Sunscreen: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +138.5% over the last 90 days and 8.6% of searches end in a purchase.

£106K

revenue / yr

Units sold / yr10K
Search volume / yr+138.5%107K
Conversion rate8.6%
Avg price£11.41

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers5 · 65
Top-5 product click share83%
Open market0%
Avg brand age39 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 10 products

Sponsored placement70%
New entrants (1y)2· 1 succeeded
Avg rating4.3★
Avg reviews746

Top Biore Sunscreen products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

£0£16K£32K£48K£63K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

65

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

0%

  • Bioré68%
  • SKIN AQUA17%
  • Biore UV9%
  • COSRX3%
  • KAO3%

Biore Sunscreen demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume107KCVR8.6%Products10Brands5Top 5 Brands100%OOS Rate10.4%Rating4.3★Reviews746Avg BSR#188
7K5KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 3.7×

Top Biore Sunscreen search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • biore sunscreen31K/yr
  • biore uv14K/yr
  • biore uv aqua rich watery essence spf 5019K/yr
  • skin aqua sunscreen spf 5014K/yr
  • japanese sunscreen8K/yr
  • skin aqua sunscreen5K/yr
  • skin aqua5K/yr
  • biore spf3K/yr
  • biore sunscreen spf 504K/yr
  • aqua sunscreen spf 503K/yr

What reviews say buyers love and hate about Biore Sunscreen

What buyers mention most, as a share of all reviews.

What buyers love

64% of reviews
Suitability Combination Skin12%

suitable for sensitive skin

Weight Light11%

A very lightweight cream

Moist/Dry7%

Its hydrating

Quality-Overall7%

Good performance

Absorbency6%

Easily absorbed

What buyers complain about

40% of reviews
Allergies7%

Redness and irritation

Skin Health7%

my face was burnt to a crisp despite reapplying it every 2 hours

Smell5%

has a weird chemical smell

Suitability Dry Skin4%

Unfortunately, it's astringent/ drying, and makes pores/ fine lines/ dry patches more obvious

Oily/Greasy4%

on me i feel it just makes me look greasy

Biore Sunscreen return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

21%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Ingredients-Overall
12%
2Suitability Combination Skin
9%
3Size-Overall
9%
4Functionality-Overall
8%
5Value For Money
8%

Common Biore Sunscreen questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Biore Sunscreen 54/100 on Amazon United Kingdom — Worth a look. The niche generates £106K/yr across 10 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved +138.5% over the last 90 days.
Search demand for Biore Sunscreen on Amazon United Kingdom peaks in May–Jun–Jul, where the busiest month runs 3.7× the quietest.