biore sunscreen
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Growth
Incredible+138.5%90-day search growth — must beat 0% to launch
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good745.5avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£11.41avg listing price — sweet spot $15–$100
Price range
Okay£8.85–£19.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£106K£106K/yr · 107K searches
Competition
Bad83%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, biore sunscreen is a £106K/yr Amazon United Kingdom market (107K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 54/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
biore sunscreen market data
- Units sold / yr
- 8K–10K
- avg 500–750/product
- Revenue / yr
- £91K–£114K
- units × avg price
- Conversion rate
- 8.6%
- Avg BSR
- #188
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 70%
- Out of stock
- 10.4%
- Avg brand age
- 39 months
- Avg seller age
- 150 days
Competition & brand share
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 rising
Sellers
65
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
0%
- Bioré68%
- SKIN AQUA17%
- Biore UV9%
- COSRX3%
- KAO3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +138.5% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 3.7×
Top biore sunscreen search terms
- biore sunscreen31K/yr
- biore uv14K/yr
- biore uv aqua rich watery essence spf 5019K/yr
- skin aqua sunscreen spf 5014K/yr
- japanese sunscreen8K/yr
- skin aqua sunscreen5K/yr
- skin aqua5K/yr
- biore spf3K/yr
- biore sunscreen spf 504K/yr
- aqua sunscreen spf 503K/yr
Top biore sunscreen products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Biore Aqua Rich UV Watery Essence SPF 50 Sunscreen 50ml
Bioré£9.014.2★229 rev
Biore SPF 50 Aqua Rich UV Glowy Weightless Moisturiser 3in1 High Protection Hydration Glow Primer Under Makeup 1% Niacinamide No White Cast Non Oily Sun Cream Japanese Sunscreen 50ml
Bioré£9.864.1★41 rev
UV Aqua Rich Watery Essence Sunscreen SPF50+ PA++++ 70g Sunscreen Made in Japan Pack of 2
Biore UV£19.214.1★14 rev
Skin Aqua Super Moisture UV Gel 140g - SPF50+/PA++++
SKIN AQUA£14.824.4★2,913 rev
Rohto Skin AQUA UV Super Moisture Gel Sunscreen SPF50+/PA++++ 110g
SKIN AQUA£10.814.6★1,397 rev
Newest
by launch date
Kao Biore UV Aqua Rich Water Essence - 70g
KAO£10.7216 rev
Biore SPF 50 Aqua Rich UV Glowy Weightless Moisturiser 3in1 High Protection Hydration Glow Primer Under Makeup 1% Niacinamide No White Cast Non Oily Sun Cream Japanese Sunscreen 50ml
Bioré£9.8641 rev
Biore Aqua Rich UV Invisible Face Mist SPF 50 60ml
Bioré£10.60109 rev
Skin Aqua Super Moisture UV Gel 140g - SPF50+/PA++++
SKIN AQUA£14.822,913 rev
Skin Aqua Super Moisture Essence Sunscreen SPF50+ PA+++ 2.8 oz (80 g)
SKIN AQUA£10.66593 rev
Trending
90-day click momentumKao Biore UV Aqua Rich Water Essence - 70g
KAO£10.724.4★
Biore SPF 50 Aqua Rich UV Glowy Weightless Moisturiser 3in1 High Protection Hydration Glow Primer Under Makeup 1% Niacinamide No White Cast Non Oily Sun Cream Japanese Sunscreen 50ml
Bioré£9.864.1★
UV Aqua Rich Watery Essence Sunscreen SPF50+ PA++++ 70g Sunscreen Made in Japan Pack of 2
Biore UV£19.214.1★
Biore Aqua Rich UV Watery Essence SPF 50 Sunscreen 50ml
Bioré£9.014.2★
Biore Aqua Rich UV Invisible Face Mist SPF 50 60ml
Bioré£10.603.7★
What buyers say about biore sunscreen
What buyers praise and complain about, mined from review topics.What buyers love
“suitable for sensitive skin”
“A very lightweight cream”
“Its hydrating”
“Good performance”
“Easily absorbed”
“It goes on so smooth”
“Perfect glow”
“smells so nice”
“Good skin protection”
“it makes my skin look moisturised while still feeling protected”
What buyers complain about
“Redness and irritation”
“my face was burnt to a crisp despite reapplying it every 2 hours”
“has a weird chemical smell”
“Unfortunately, it's astringent/ drying, and makes pores/ fine lines/ dry patches more obvious”
“on me i feel it just makes me look greasy”
“If you have sensitive skin avoid this product”
“on me i feel it just makes me look greasy”
“Darker than my skintone”
“no stickiness or white marks”
“Anyway, other types of sun protection products were incompatible with my skin - until I found this”
Top return reasons
Common questions
- Is biore sunscreen profitable to sell on Amazon United Kingdom?
- The niche generates £106K/yr across 10 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +138.5%. Flapen's verdict: Worth a look (54/100).
- How competitive is the biore sunscreen niche?
- 5 brands and 65 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in biore sunscreen?
- Top complaints mined from reviews: Allergies, Skin Health, Smell. The return rate is 0.1%.
- When does demand for biore sunscreen peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 3.7× the quietest.
- What does it cost to enter the biore sunscreen niche?
- Listings span £8.85–£19.21; the average listing price is £11.41 (sweet spot $15–$100). The average incumbent carries 746 reviews — the moat a new listing must climb.