biolage shampoo and conditioner
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great9.5%search→purchase rate — share of searches ending in a sale
Avg price
Okay£9.92avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Okay£5.94–£18.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad8,549.5avg incumbent reviews — the moat a new listing must climb
Competition
Bad82%top-5 click share — a locked-up shelf
Market size
Bad£46K£46K/yr · 49K searches
Growth
Bad-28.7%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, biolage shampoo and conditioner is a £46K/yr Amazon United Kingdom market (49K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Mar. Verdict: Skip it — 31/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
biolage shampoo and conditioner market data
- Units sold / yr
- 4K–5K
- avg 250–500/product
- Revenue / yr
- £40K–£50K
- units × avg price
- Conversion rate
- 9.5%
- Avg BSR
- #104
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 40%
- Out of stock
- 0.0%
- Avg brand age
- 69 months
- Avg seller age
- 154 days
Competition & brand share
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
96
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
0%
- TIGI62%
- Bed Head36%
- Garnier2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -28.7% search growth over the last 90 days.Peak months: Feb, Mar · busiest ÷ quietest = 2.2×
Top biolage shampoo and conditioner search terms
- bed head shampoo and conditioner for coloured hair10K/yr
- shampoo and conditioner sets for coloured hair11K/yr
- bed head colour goddess shampoo6K/yr
- shampoo and conditioner sets coloured hair5K/yr
- bed head colour shampoo and conditioner4K/yr
- colour shampoo and conditioner set3K/yr
- bed head colour goddess8K/yr
- bedhead colour goddess shampoo and conditioner3K/yr
Top biolage shampoo and conditioner products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bed Head by TIGI Colour Goddess Shampoo and Conditioner Set 2x 750ml Hair Treatment for Coloured Dry & Damaged Hair Moisturising Shea Butter & Keratin for Smooth Frizz-Free Locks
TIGI£11.574.6★19,066 rev
Bed Head by TIGI Colour Goddess Shampoo For Coloured Hair Sulphate-Free with Keratin & Coconut Oil for Frizz Control & Shine 750ml
Bed Head£7.244.5★2,688 rev
Bed Head by TIGI Colour Goddess Shampoo For Coloured Hair With Keratin & Coconut Oil for Frizz Control & Shine 600ml
Bed Head£6.054.6★716 rev
Bed Head by TIGI Dumb Blonde Shampoo & Conditioner Set 2x 750ml Keratin Hair Treatment for Bleached & Colour-Treated Hair Moisturising Formula Repairs Dry Damaged Strands
TIGI£11.444.5★8,910 rev
Bed Head by TIGI - Colour Goddess Conditioner - Ideal for Coloured Hair - 750 ml
TIGI£6.554.6★1,153 rev
Newest
by launch date
TIGI - Colour Goddess Shampoo and Conditioner Set - Ideal for Coloured Hair - 2x600ml
TIGI£18.40103 rev
Bed Head by TIGI Colour Goddess Shampoo For Coloured Hair With Keratin & Coconut Oil for Frizz Control & Shine 600ml
Bed Head£6.05716 rev
Bed Head by TIGI Colour Goddess Hair Conditioner Moisturising Formula for Coloured hair With Sweet Almond Oil Coconut Oil & Shea Butter Colour Protection 600ml
Bed Head£5.94495 rev
Bed Head by TIGI - Colour Goddess Conditioner - Ideal for Coloured Hair - 750 ml
TIGI£6.551,153 rev
Garnier Whole Blends Color Care Shampoo and Conditioner Set with Argan Oil and Cranberry Extracts 12.5 oz Each
Garnier£10.12202 rev
Trending
90-day click momentumBed Head by TIGI Colour Goddess Shampoo For Coloured Hair With Keratin & Coconut Oil for Frizz Control & Shine 600ml
Bed Head£6.054.6★
Bed Head by TIGI Colour Goddess Shampoo and Conditioner Set 2x 750ml Hair Treatment for Coloured Dry & Damaged Hair Moisturising Shea Butter & Keratin for Smooth Frizz-Free Locks
TIGI£11.574.6★
Bed Head by TIGI Dumb Blonde Shampoo & Conditioner Set 2x 750ml Keratin Hair Treatment for Bleached & Colour-Treated Hair Moisturising Formula Repairs Dry Damaged Strands
TIGI£11.444.5★
Bed Head by TIGI Colour Goddess Shampoo For Coloured Hair Sulphate-Free with Keratin & Coconut Oil for Frizz Control & Shine 750ml
Bed Head£7.244.5★
Garnier Whole Blends Color Care Shampoo and Conditioner Set with Argan Oil and Cranberry Extracts 12.5 oz Each
Garnier£10.124.5★
What buyers say about biolage shampoo and conditioner
What buyers praise and complain about, mined from review topics.What buyers love
“Lovely smell”
“Excellent Value”
“Very good hair product”
“Lovely and creamy”
“Good for coloured hair”
“The conditioner helps with frizz”
“Its a good size”
“Makes me hair feels so clean”
“Made my hair shiny & soft & look in good condition”
“conditioner for blonde hair that is dry it has given alot of noticeable nourishment”
What buyers complain about
“it does have a slightly strange smell”
“so expensive”
“The shampoo isn't as thick”
“Leaking packaging”
“My hair feels dry afterwards too”
“Gd stuff if you damaged hair”
“Bad reaction”
“I did complain to Amazon about the breach of the trades description act”
“you need two hands to squeeze it”
“Im not sure if thats a good thing or means its full of chemicals”
Common questions
- Is biolage shampoo and conditioner profitable to sell on Amazon United Kingdom?
- The niche generates £46K/yr across 10 tracked products. 90-day search growth is -28.7%. Flapen's verdict: Skip it (31/100).
- How competitive is the biolage shampoo and conditioner niche?
- 3 brands and 96 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in biolage shampoo and conditioner?
- Top complaints mined from reviews: Smell, Value For Money, Thickness. The return rate is 0.0%.
- When does demand for biolage shampoo and conditioner peak?
- Demand peaks in Feb–Mar; the busiest month runs 2.2× the quietest.
- What does it cost to enter the biolage shampoo and conditioner niche?
- Listings span £5.94–£18.40; the average listing price is £9.92 (sweet spot $15–$100). The average incumbent carries 8,550 reviews — the moat a new listing must climb.