Skip to content

Biolage Shampoo and Conditioner

brand-locked demand (top 5 brands take 100% of clicks) — Biolage Shampoo and Conditioner doesn't clear our bar today.

Flapen Score

31
Skip it

Ranks 2,417 of 2,481 Beauty niches · −16 vs the category median of 47

Market size 11Growth 11Conversion 85Competition 15Returns 100Price range 27Avg price 33Brand share 0Review moat 23Quality gap 27
This niche Category average · 2,481 niches

Is Biolage Shampoo and Conditioner profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Biolage Shampoo and Conditioner is a £46K/yr Amazon United Kingdom market (49K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Mar. Verdict: Skip it — 31/100.

Biolage Shampoo and Conditioner: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -28.7% over the last 90 days and 9.5% of searches end in a purchase.

£46K

revenue / yr

Units sold / yr5K
Search volume / yr-28.7%49K
Conversion rate9.5%
Avg price£9.92

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers3 · 96
Top-5 product click share82%
Open market0%
Avg brand age69 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 10 products

Sponsored placement40%
New entrants (1y)0· 0 succeeded
Avg rating4.6★
Avg reviews8,550

Top Biolage Shampoo and Conditioner products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

£0£7K£14K£21K£28K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

96

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • TIGI62%
  • Bed Head36%
  • Garnier2%
  • Open — no brand owns it (0%)

Biolage Shampoo and Conditioner demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume49KCVR9.5%Products10Brands3Top 5 Brands100%OOS Rate0.0%Rating4.6★Reviews8,550Avg BSR#104
5K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar · busiest ÷ quietest = 2.2×

Top Biolage Shampoo and Conditioner search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • bed head shampoo and conditioner for coloured hair10K/yr
  • shampoo and conditioner sets for coloured hair11K/yr
  • bed head colour goddess shampoo6K/yr
  • shampoo and conditioner sets coloured hair5K/yr
  • bed head colour shampoo and conditioner4K/yr
  • colour shampoo and conditioner set3K/yr
  • bed head colour goddess8K/yr
  • bedhead colour goddess shampoo and conditioner3K/yr

What reviews say buyers love and hate about Biolage Shampoo and Conditioner

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Smell21%

Lovely smell

Value For Money21%

Excellent Value

Quality-Overall13%

Very good hair product

Soft Feel11%

Lovely and creamy

Suitability Colored Hair4%

Good for coloured hair

What buyers complain about

60% of reviews
Smell16%

it does have a slightly strange smell

Value For Money8%

so expensive

Thickness8%

The shampoo isn't as thick

Leak-Proof7%

Leaking packaging

Moist/Dry4%

My hair feels dry afterwards too

Common Biolage Shampoo and Conditioner questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Biolage Shampoo and Conditioner 31/100 on Amazon United Kingdom — Skip it. The niche generates £46K/yr across 10 tracked products. Search demand moved -28.7% over the last 90 days.
Search demand for Biolage Shampoo and Conditioner on Amazon United Kingdom peaks in Feb–Mar, where the busiest month runs 2.2× the quietest.