Is bint hooran perfume profitable to sell on Amazon United Kingdom?

The niche generates £19K/yr across 18 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -10.2%. Flapen's verdict: Skip it (40/100).

How competitive is the bint hooran perfume niche?

9 brands and 117 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in bint hooran perfume?

Top complaints mined from reviews: Smell, Durability, Allergies. The return rate is 0.2%.

When does demand for bint hooran perfume peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the bint hooran perfume niche?

Listings span £5.11–£21.14; the average listing price is £11.49 (sweet spot $15–$100). The average incumbent carries 1,187 reviews — the moat a new listing must climb.

bint hooran perfume

Skip it

A small market ($19K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good1,186.56

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay£11.49

avg listing price — sweet spot $15–$100

Conversion

Okay3.5%

search→purchase rate — share of searches ending in a sale

Price range

Okay£5.11–£21.14

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Growth

Bad-10.2%

90-day search growth — must beat 0% to launch

Market size

Bad£19K

£19K/yr · 48K searches

According to Flapen's Amazon United Kingdom niche tracking, bint hooran perfume is a £19K/yr Amazon United Kingdom market (48K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 40/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

bint hooran perfume market data

Units sold / yr: 3K–3K; avg 100–250/product
Revenue / yr: £29K–£34K; units × avg price
Conversion rate: 3.5%
Avg BSR: #890
Page quality: 0%
Prime: 72%
Sponsored: 17%
Out of stock: 0.6%
Avg brand age: 50 months
Avg seller age: 160 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 rising

Sellers

117

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

Ard Al Zaafaran59%
SAPPHIRE'S CHOICE15%
Anw Performance7%
Top Linen (NW) Ltd5%
MY PERFUMES4%
ESTRÄDÄ4%
Open — no brand owns it (3 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 75 weeks — -10.2% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top bint hooran perfume search terms

ard al zaafaran13K/yr +25.7%1.1% conv.
bint hooran perfume23K/yr -24.7%7.1% conv.
bint hooran6K/yr -16.2%6.3% conv.
ard al zaafaran perfume5K/yr -28.5%2.5% conv.
ard al zaafaran trading712/yr -57.6%0.0% conv.
bint hooran perfume men94/yr +142.9%0.0% conv.

All search terms

Top bint hooran perfume products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bint Hooran 100 Ml

Ard Al Zaafaran£11.474.4★2,032 rev

Ard al Zaafaran Pink Blush Shams Al Emarat Khususi Marshmallow Blush Perfume For Women Eau de Parfum - 100 ML (3.4 OZ) Romantic & Sweet Arabian Perfume - A Captivating Scent wrapped in Pink Bottle

Ard Al Zaafaran£21.144.4★2,862 rev

Sapphires Choice - Bint Hooran Rose Eau de Parfum for Women | 100ml Fragrance with Rose Sandalwood and Vanilla | Made in UAE

SAPPHIRE'S CHOICE£11.964.5★28 rev

Bint Hoorea Luxury Arabic Eau de Parfum for Women Sweet Vanilla Amber Floral Perfume Long-Lasting 100ml

Anw Performance£9.014.6★9 rev

Ard Al Zaafaran Bint Hooran Eau de Parfum 100ml

Ard Al Zaafaran£12.374.5★51 rev

Newest

by launch date

Bint Hooran & Bint Hooran Rose Edition Eau De Parfum for Women 100ml | Luxury Long Lasting Floral Oriental Ladies Perfume Gift Set Choice (Bint Hoor)

Top Linen (NW) Ltd£14.120 rev

2mo ago

Bint Hoorea Luxury Arabic Eau de Parfum for Women Sweet Vanilla Amber Floral Perfume Long-Lasting 100ml

Anw Performance£9.019 rev

5mo ago

Bint Hoorea Luxury Arabic Perfume for Women 100ml Long Lasting Oud & Floral Fragrance

Top Linen (NW) Ltd£7.686 rev

5mo ago

Bint Hooran EDP 50ml

ESTRÄDÄ£5.118 rev

7mo ago

Ard al Zaafaran Pink Blush Shams Al Emarat Khususi Marshmallow Blush Perfume For Women Eau de Parfum - 100 ML (3.4 OZ) Romantic & Sweet Arabian Perfume - A Captivating Scent wrapped in Pink Bottle

Ard Al Zaafaran£21.142,862 rev

1y ago

What buyers say about bint hooran perfume

What buyers praise and complain about, mined from review topics.

What buyers love

Smell66%

“Attractive smell”

Value For Money14%

“Good value”

Durability5%

“lasts all day”

Quality-Overall2%

“Better than expensive brands”

Design-Overall1%

“The bottle is also very beautiful and elegant”

Gifting Purpose1%

“Can't comment on longevity as bought to give as a present to a friend”

Size-Overall1%

“its a decent size aswell”

Advertised Vs Actual Product1%

“Exactly as described”

Suitability Combination Skin1%

“On my skin, and is good”

Efficiency0%

“it performs well with too”

What buyers complain about

Smell52%

“Unreal smell”

Durability13%

“Doesn't last”

Allergies4%

“Bad smell and causes irritation”

Value For Money4%

“Looks expensive”

Quality-Overall3%

“its very cheap for the quality”

Motor Power2%

“Fake pump stop working”

Strength2%

“not very strong”

Suitability Oily Skin1%

“Took a risk on this as I have naturally oily skin so have to be careful what I use”

Advertised Vs Actual Product1%

“Reviews are deceiving”

Leak-Proof1%

“However, the pump was not attached properly, so when it arrived some perfume leaked out, and it cannot be sprayed from the bottle as some liquid leaks out from the edge of the pump”

Top return reasons

Smell63%

Leak-Proof6%