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Bint Hooran Perfume

Fail

Shoppers spend an estimated $19K a year here, so Bint Hooran Perfume is a Fail.

Flapen Score
40
40 / 100
Ranks 1,964 of 2,481 Beauty niches · −7 vs the category median of 47
Market size
£19K/yr48K searches / yr
90-day growth
-10.2%search demand this quarter
Competition
65%top-5 click share · 9 brands · 117 sellers

Flapen Score

Bint Hooran Perfume against its category

The dotted line is the Beauty average. Past it, Bint Hooran Perfume is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bint Hooran Perfume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bint Hooran Perfume 48K times last year and spent an estimated £19K. The top 5 brands take 89% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £19K a year.

Searches, last 12 months
48K
Growth, 90 days vs prior 90
-10.2%
Conversion, latest week
3.5%
Market size, estimated
£19Ka year
Peak month
December1.6× the quietest month
Top search term
ard al zaafaran13K searches a year

02 · Price

A sale here is worth £11.49.

Listings sell for £11.49 on average, from £5.11 to £21.14. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £11.49 that is £1K to £3K a year per listing.

Average price
£11.49under the $15 to $100 sweet spot
Price range
£5.11–£21.14
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

17% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #890 within Fragrances. It carries 1,187 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
17%
Prime listings
72%
Out of stock, average day
0.6%
Average rank
#890in Fragrances
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,187per listing
Listings tracked
18

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Bint Hooran Perfume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 rising

Sellers

117

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

7%

  • Brand 159%
  • Brand 215%
  • Brand 37%
  • Brand 45%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (3 brands, 7%)

Demand

Bint Hooran Perfume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Bint Hooran Perfume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ard al zaafaran13K/yr
  • bint hooran perfume23K/yr
  • bint hooran6K/yr
  • ard al zaafaran perfume5K/yr
  • ard al zaafaran trading712/yr
  • bint hooran perfume men94/yr

Reviews and returns

What reviews say buyers love and hate about Bint Hooran Perfume

We read the reviews and the return reasons for every product selling here.

66%of positive reviews mention “Smell”
52%of negative reviews mention “Smell”
0.2%of orders come back
“Unreal smell”
A buyer, on “Smell”52% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Bint Hooran Perfume questions

Answered from the same tracked data.