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Bint Hooran Perfume

a small market ($19K/yr) — Bint Hooran Perfume doesn't clear our bar today.

Flapen Score

40
Skip it

Ranks 1,964 of 2,481 Beauty niches · −7 vs the category median of 47

Market size 5Growth 20Conversion 44Competition 33Returns 99Price range 38Avg price 46Brand share 26Review moat 58Quality gap 76
This niche Category average · 2,481 niches

Is Bint Hooran Perfume profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Bint Hooran Perfume is a £19K/yr Amazon United Kingdom market (48K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 40/100.

Bint Hooran Perfume: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -10.2% over the last 90 days and 3.5% of searches end in a purchase.

£19K

revenue / yr

Units sold / yr3K
Search volume / yr-10.2%48K
Conversion rate3.5%
Avg price£11.49

Who owns the niche?

The top 5 brands hold 89% of demand, so 11% of the market is open.

11%

open market share

Brands · sellers9 · 117
Top-5 product click share65%
Open market11%
Avg brand age50 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 18 products

Sponsored placement17%
New entrants (1y)4· 0 succeeded
Avg rating4.3★
Avg reviews1,187

Top Bint Hooran Perfume products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

9 rising

Sellers

117

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

7%

  • Ard Al Zaafaran59%
  • SAPPHIRE'S CHOICE15%
  • Anw Performance7%
  • Top Linen (NW) Ltd5%
  • MY PERFUMES4%
  • ESTRÄDÄ4%
  • Open — no brand owns it (3 brands, 7%)

Bint Hooran Perfume demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume48KCVR3.5%Products18Brands9Top 5 Brands89%OOS Rate0.6%Rating4.3★Reviews1,187Avg BSR#890
2K1KSpike '25MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.6×

Top Bint Hooran Perfume search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • ard al zaafaran13K/yr
  • bint hooran perfume23K/yr
  • bint hooran6K/yr
  • ard al zaafaran perfume5K/yr
  • ard al zaafaran trading712/yr
  • bint hooran perfume men94/yr

What reviews say buyers love and hate about Bint Hooran Perfume

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews
Smell66%

Attractive smell

Value For Money14%

Good value

Durability5%

lasts all day

Quality-Overall2%

Better than expensive brands

Design-Overall1%

The bottle is also very beautiful and elegant

What buyers complain about

82% of reviews
Smell52%

Unreal smell

Durability13%

Doesn't last

Allergies4%

Bad smell and causes irritation

Value For Money4%

Looks expensive

Quality-Overall3%

its very cheap for the quality

Bint Hooran Perfume return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

3%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell
63%
2Leak-Proof
6%
3Durability
5%
4Value For Money
4%
5Advertised Vs Actual Product
3%

Common Bint Hooran Perfume questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bint Hooran Perfume 40/100 on Amazon United Kingdom — Skip it. The niche generates £19K/yr across 18 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved -10.2% over the last 90 days.
Search demand for Bint Hooran Perfume on Amazon United Kingdom is steady year-round — the busiest month runs 1.6× the quietest.