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Big Curling Tongs

Big Curling Tongs shows a sweet-spot price point ($22.36 avg), but soft demand (-17.9% this quarter) keeps it on the watch list.

Flapen Score

53
Worth a look

Top 22% of 2,481 Beauty niches · +6 vs the category median of 47

Market size 33Growth 16Conversion 52Competition 80Returns 31Price range 88Avg price 93Brand share 63Review moat 37Quality gap 82
This niche Category average · 2,481 niches

Is Big Curling Tongs profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Big Curling Tongs is a £157K/yr Amazon United Kingdom market (163K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Dec. Verdict: Worth a look — 53/100.

Big Curling Tongs: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -17.9% over the last 90 days and 4.3% of searches end in a purchase.

£157K

revenue / yr

Units sold / yr6K
Search volume / yr-17.9%163K
Conversion rate4.3%
Avg price£22.36

Who owns the niche?

The top 5 brands hold 67% of demand, so 33% of the market is open.

33%

open market share

Brands · sellers18 · 113
Top-5 product click share35%
Open market33%
Avg brand age31 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 47 products

Sponsored placement87%
New entrants (1y)7· 1 succeeded
Avg rating4.2★
Avg reviews2,803

Top Big Curling Tongs products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

£0£5K£9K£14K£19K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

113

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

35%

Top 20: 74%

Open market

26%

  • TRESemmé17%
  • JAETON16%
  • BaByliss15%
  • Hoson12%
  • Wahl8%
  • WEEYUM7%

Big Curling Tongs demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume163KCVR4.3%Products47Brands18Top 5 Brands67%OOS Rate3.2%Rating4.2★Reviews2,803Avg BSR#39
6K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.0×

Top Big Curling Tongs search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • large barrel curling tongs34K/yr
  • hair tongs for short hair27K/yr
  • 32mm curling tongs12K/yr
  • large curling tongs11K/yr
  • 1.5 inch curling iron9K/yr
  • 19mm curling tongs9K/yr
  • big curling tongs12K/yr
  • 32mm curling wand12K/yr
  • 32mm curling iron5K/yr
  • 25mm curling wand5K/yr

What reviews say buyers love and hate about Big Curling Tongs

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews
Ease Of Use36%

Very handy

Value For Money17%

Excellent price

Quality-Overall16%

Excellent product

Advertised Vs Actual Product5%

It does what it says

Weight Light3%

not heavy

What buyers complain about

66% of reviews
Durability12%

Doesnt seem very durable

Heating12%

This item wont heat up

Suitability Curly Hair7%

as my hair is curly it isn't a nice curl

Quality-Overall7%

Bad quality

Damage/Burn Hair6%

crimped that one single piece of hair but

Big Curling Tongs return rate & reasons

Why buyers send it back, as a share of all return requests.

4.5%

Return rate

35%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
27%
2Hair Curling
18%
3Functionality-Overall
12%
4Heating
10%
5Quality-Overall
4%

Common Big Curling Tongs questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Big Curling Tongs 53/100 on Amazon United Kingdom — Worth a look. The niche generates £157K/yr across 47 tracked products. 1 of 7 products launched in the last 360 days are still selling. Search demand moved -17.9% over the last 90 days.
Search demand for Big Curling Tongs on Amazon United Kingdom peaks in Dec, where the busiest month runs 2.0× the quietest.