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Big Curling Tongs

Maybe

Products sell for $22.36 on average, inside the sweet spot. But demand is soft, at -17.9% this quarter, so Big Curling Tongs is a Maybe.

Flapen Score
53
53 / 100
Top 22% of 2,481 Beauty niches · +6 vs the category median of 47
Market size
£157K/yr163K searches / yr
90-day growth
-17.9%search demand this quarter
Competition
35%top-5 click share · 18 brands · 113 sellers

Flapen Score

Big Curling Tongs against its category

The dotted line is the Beauty average. Past it, Big Curling Tongs is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Big Curling Tongs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Big Curling Tongs 163K times last year and spent an estimated £157K. The top 5 brands take 67% of clicks. Demand peaks in Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 163K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -17.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £157K a year.

Searches, last 12 months
163K
Growth, 90 days vs prior 90
-17.9%
Conversion, latest week
4.3%
Market size, estimated
£157Ka year
Peak month
December2.0× the quietest month
Top search term
large barrel curling tongs34K searches a year

02 · Price

A sale here is worth £22.36.

Listings sell for £22.36 on average, from £10.42 to £103.60. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £22.36 that is £2K to £6K a year per listing.

Average price
£22.36inside the $15 to $100 sweet spot
Price range
£10.42–£103.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£2K–£6K
Returns
4.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #39 within Styling Tools. It carries 2,803 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
98%
Out of stock, average day
3.2%
Average rank
#39in Styling Tools
Average rating
4.20 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,803per listing
Listings tracked
47

04 · Newcomers

1 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
31 months

Products

Top Big Curling Tongs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

18 falling

Sellers

113

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

35%

Top 20: 74%

Open market

26%

  • Brand 117%
  • Brand 216%
  • Brand 315%
  • Brand 412%
  • Brand 58%
  • Brand 67%

Demand

Big Curling Tongs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.0×

Search terms

Top Big Curling Tongs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • large barrel curling tongs34K/yr
  • hair tongs for short hair27K/yr
  • 32mm curling tongs12K/yr
  • large curling tongs11K/yr
  • 1.5 inch curling iron9K/yr
  • 19mm curling tongs9K/yr
  • big curling tongs12K/yr
  • 32mm curling wand12K/yr
  • 32mm curling iron5K/yr
  • 25mm curling wand5K/yr

Reviews and returns

What reviews say buyers love and hate about Big Curling Tongs

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Ease Of Use”
12%of negative reviews mention “Durability”
4.5%of orders come back
“Doesnt seem very durable”
A buyer, on “Durability”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Big Curling Tongs questions

Answered from the same tracked data.