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53

big curling tongs

Worth a look

Shows a sweet-spot price point ($22.36 avg), but soft demand (-17.9% this quarter) keeps it on the watch list.

Market size 33Growth 16Conversion 52Competition 80Returns 31Price range 88Avg price 93Brand share 63Review moat 37Quality gap 82

Avg price

Great£22.36

avg listing price — sweet spot $15–$100

Price range

Great£10.42–£103.60

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Competition

Great35%

top-5 click share — an open shelf

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Conversion

Good4.3%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,802.96

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£157K

£157K/yr · 163K searches

Returns

Okay4.5%

return rate — above 5% kills the launch gate

Growth

Bad-17.9%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, big curling tongs is a £157K/yr Amazon United Kingdom market (163K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Dec. Verdict: Worth a look — 53/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

big curling tongs market data

Units sold / yr
5K–6K
avg 100–250/product
Revenue / yr
£112K–£134K
units × avg price
Conversion rate
4.3%
Avg BSR
#39
Page quality
0%
Prime
98%
Sponsored
87%
Out of stock
3.2%
Avg brand age
31 months
Avg seller age
164 days

Competition & brand share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Brands

18 falling

Sellers

113

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

35%

Top 20: 74%

Open market

26%

  • TRESemmé17%
  • JAETON16%
  • BaByliss15%
  • Hoson12%
  • Wahl8%
  • WEEYUM7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -17.9% search growth over the last 90 days.
6K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.0×

Top big curling tongs search terms

  • large barrel curling tongs34K/yr
  • hair tongs for short hair27K/yr
  • 32mm curling tongs12K/yr
  • large curling tongs11K/yr
  • 1.5 inch curling iron9K/yr
  • 19mm curling tongs9K/yr
  • big curling tongs12K/yr
  • 32mm curling wand12K/yr
  • 32mm curling iron5K/yr
  • 25mm curling wand5K/yr
All search terms

Top big curling tongs products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%£5K6%£9K9%£14K12%£19K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about big curling tongs

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use36%

“Very handy”

Value For Money17%

“Excellent price”

Quality-Overall16%

“Excellent product”

Advertised Vs Actual Product5%

“It does what it says”

Weight Light3%

“not heavy”

Heating Element3%

“Heats up quickly”

Size-Overall2%

“Nice size tongs”

Durability2%

“Durable”

Comfort-Overall1%

“it feels comfortable”

Temperature Control1%

“I particularly like the wide range of temperature settings”

What buyers complain about

Durability12%

“Doesnt seem very durable”

Heating12%

“This item wont heat up”

Suitability Curly Hair7%

“as my hair is curly it isn't a nice curl”

Quality-Overall7%

“Bad quality”

Damage/Burn Hair6%

“crimped that one single piece of hair but”

Size-Overall5%

“Really disappointed in this inferior Babyliss tong the cylinder holder did not fit properly”

Hair Curling5%

“Curl doesnt hold”

Ease Of Use5%

“Hard to use”

Grip3%

“It doesnt grip at all”

Value For Money3%

“Waste of money”

Top return reasons

Size-Overall27%
Hair Curling18%
Functionality-Overall12%
Heating10%
Quality-Overall4%
Damage/Burn Hair4%
Advertised Vs Actual Product3%
Ease Of Use3%
Defective Material/Parts3%
Suitability Curly Hair3%

Common questions

Is big curling tongs profitable to sell on Amazon United Kingdom?
The niche generates £157K/yr across 47 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is -17.9%. Flapen's verdict: Worth a look (53/100).
How competitive is the big curling tongs niche?
18 brands and 113 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 67% of demand.
What do buyers complain about in big curling tongs?
Top complaints mined from reviews: Durability, Heating, Suitability Curly Hair. The return rate is 4.5%.
When does demand for big curling tongs peak?
Demand peaks in Dec; the busiest month runs 2.0× the quietest.
What does it cost to enter the big curling tongs niche?
Listings span £10.42–£103.60; the average listing price is £22.36 (sweet spot $15–$100). The average incumbent carries 2,803 reviews — the moat a new listing must climb.