How competitive is the Biafine Cream niche on Amazon United Kingdom?

2 brands and 43 sellers compete in Biafine Cream on Amazon United Kingdom. The top 5 Biafine Cream products take 94% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Biafine Cream?

Biafine Cream buyers on Amazon United Kingdom complain most about Instructions/User Manual/Troubleshooting, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Biafine Cream niche?

Biafine Cream sells for £26.35 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £10.99–£57.75. The average incumbent carries 681 reviews — the moat a new listing must climb.

Biafine Cream

brand-locked demand (top 5 brands take 100% of clicks) — Biafine Cream doesn't clear our bar today.

Flapen Score

Skip it

Ranks 2,047 of 2,481 Beauty niches · −8 vs the category median of 47

This niche Category average · 2,481 niches

Is Biafine Cream profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Biafine Cream is a £7K/yr Amazon United Kingdom market (24K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul. Verdict: Skip it — 39/100.

Biafine Cream: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +62.6% over the last 90 days and 1.1% of searches end in a purchase.

£7K

revenue / yr

Units sold / yr2K

Search volume / yr+62.6%24K

Conversion rate1.1%

Avg price£26.35

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers2 · 43

Top-5 product click share94%

Open market0%

Avg brand age61 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 7 products

Top Biafine Cream products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

CicaBiafine Multi-Repair Balm 50ml

Price: £11.96
Rating: 4.6/5
Reviews: 1,357
Age: 9y ago

Ialuset Cream Tube 100g A313 Vitamin A 50g Biafine 186g | The Barrier Rescuer Kit | French Pharmacy Skin Repair Trio by GloZiri | 3-Piece Anti-Aging Hydrating & Soothing Skincare Set

Price: £57.75
Rating: 4.6/5
Reviews: 2
Age: 5mo ago

Ialuset Cream 100g A313 Vitamin A 50g Biafine 186g | The Barrier Rescuer Kit | French Pharmacy Repair Trio by GloZiri (Ialuset Pressure Bottle Set)

Price: £55.10
Rating: 4.6/5
Reviews: 2
Age: 1y ago

CicaBiafine Anti-Irritation Moisturizer 200ml

Price: £16.04
Rating: 4.6/5
Reviews: 1,221
Age: 15y ago

CicaBiafine Soothing Multi-Repair Balm 100ml

Price: £16.29
Rating: 4.6/5
Reviews: 512
Age: 4y ago

Newest

by launch date

Ialuset Cream Tube 100g A313 Vitamin A 50g Biafine 186g | The Barrier Rescuer Kit | French Pharmacy Skin Repair Trio by GloZiri | 3-Piece Anti-Aging Hydrating & Soothing Skincare Set

Price: £57.75
Rating: 4.6/5
Reviews: 2
Age: 5mo ago

Ialuset Cream 100g A313 Vitamin A 50g Biafine 186g | The Barrier Rescuer Kit | French Pharmacy Repair Trio by GloZiri (Ialuset Pressure Bottle Set)

Price: £55.10
Rating: 4.6/5
Reviews: 2
Age: 1y ago

CicaBiafine Soothing Multi-Repair Balm 100ml

Price: £16.29
Rating: 4.6/5
Reviews: 512
Age: 4y ago

CicaBiafine Multi-Repair Balm 50ml

Price: £11.96
Rating: 4.6/5
Reviews: 1,357
Age: 9y ago

CicaBiafine Anti-Irritation Moisturizer 200ml

Price: £16.04
Rating: 4.6/5
Reviews: 1,221
Age: 15y ago

Competition: brands, sellers & click share

The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

CicaBiafine61%
GloZiri39%

Biafine Cream demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume24KCVR1.1%Products7Brands2Top 5 Brands100%OOS Rate0.0%Rating4.6★Reviews681Avg BSR#729

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.2×

What reviews say buyers love and hate about Biafine Cream

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews

Moist/Dry50%

“Great Moisturizer for Dry Days”

Soothing Effect25%

“Very soothing”

Quality-Overall6%

“This is a very high quality set of creams”

Suitability Combination Skin6%

“The ialuset spray is good for skin repair, the A313 ointment refines and renews skin and the Biafine cream soothes and regenerates”

Value For Money6%

“this pack seems reasonably priced for premium French skincare”

What buyers complain about

25% of reviews

Instructions/User Manual/Troubleshooting25%

“Its a little off-putting at first as the boxes are all in French so I have had to translate some of the instructions to see how to apply each one”

Common Biafine Cream questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Biafine Cream 39/100 on Amazon United Kingdom — Skip it. The niche generates £7K/yr across 7 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +62.6% over the last 90 days.