Is biafine cream profitable to sell on Amazon United Kingdom?

The niche generates £7K/yr across 7 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +62.6%. Flapen's verdict: Skip it (39/100).

How competitive is the biafine cream niche?

2 brands and 43 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in biafine cream?

Top complaints mined from reviews: Instructions/User Manual/Troubleshooting. The return rate is 0.1%.

When does demand for biafine cream peak?

Demand peaks in May–Jun–Jul; the busiest month runs 2.2× the quietest.

What does it cost to enter the biafine cream niche?

Listings span £10.99–£57.75; the average listing price is £26.35 (sweet spot $15–$100). The average incumbent carries 681 reviews — the moat a new listing must climb.

biafine cream

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Incredible£26.35

avg listing price — sweet spot $15–$100

Price range

Great£10.99–£57.75

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Great+62.6%

90-day search growth — must beat 0% to launch

Review moat

Good681.14

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Competition

Bad94%

top-5 click share — a locked-up shelf

Market size

Bad£7K

£7K/yr · 24K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, biafine cream is a £7K/yr Amazon United Kingdom market (24K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul. Verdict: Skip it — 39/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

biafine cream market data

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: £33K–£40K; units × avg price
Conversion rate: 1.1%
Avg BSR: #729
Page quality: 0%
Prime: 100%
Sponsored: 29%
Out of stock: 0.0%
Avg brand age: 61 months
Avg seller age: 166 days

Competition & brand share

The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

CicaBiafine61%
GloZiri39%

Demand & seasonality

Weekly Amazon search volume, last 52 weeks — +62.6% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.2×

Open Trend

Top biafine cream products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

CicaBiafine Multi-Repair Balm 50ml

CicaBiafine£11.964.6★1,357 rev

Ialuset Cream Tube 100g A313 Vitamin A 50g Biafine 186g | The Barrier Rescuer Kit | French Pharmacy Skin Repair Trio by GloZiri | 3-Piece Anti-Aging Hydrating & Soothing Skincare Set

GloZiri£57.754.6★2 rev

Ialuset Cream 100g A313 Vitamin A 50g Biafine 186g | The Barrier Rescuer Kit | French Pharmacy Repair Trio by GloZiri (Ialuset Pressure Bottle Set)

GloZiri£55.104.6★2 rev

CicaBiafine Anti-Irritation Moisturizer 200ml

CicaBiafine£16.044.6★1,221 rev

CicaBiafine Soothing Multi-Repair Balm 100ml

CicaBiafine£16.294.6★512 rev

Newest

by launch date

Ialuset Cream Tube 100g A313 Vitamin A 50g Biafine 186g | The Barrier Rescuer Kit | French Pharmacy Skin Repair Trio by GloZiri | 3-Piece Anti-Aging Hydrating & Soothing Skincare Set

GloZiri£57.752 rev

5mo ago

Ialuset Cream 100g A313 Vitamin A 50g Biafine 186g | The Barrier Rescuer Kit | French Pharmacy Repair Trio by GloZiri (Ialuset Pressure Bottle Set)

GloZiri£55.102 rev

1y ago

CicaBiafine Soothing Multi-Repair Balm 100ml

CicaBiafine£16.29512 rev

4y ago

CicaBiafine Multi-Repair Balm 50ml

CicaBiafine£11.961,357 rev

9y ago

CicaBiafine Anti-Irritation Moisturizer 200ml

CicaBiafine£16.041,221 rev

15y ago

What buyers say about biafine cream

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry50%

“Great Moisturizer for Dry Days”

Soothing Effect25%

“Very soothing”

Quality-Overall6%

“This is a very high quality set of creams”

Suitability Combination Skin6%

“The ialuset spray is good for skin repair, the A313 ointment refines and renews skin and the Biafine cream soothes and regenerates”

Value For Money6%

“this pack seems reasonably priced for premium French skincare”

What buyers complain about

Instructions/User Manual/Troubleshooting25%

“Its a little off-putting at first as the boxes are all in French so I have had to translate some of the instructions to see how to apply each one”

Common questions

Is biafine cream profitable to sell on Amazon United Kingdom?: The niche generates £7K/yr across 7 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +62.6%. Flapen's verdict: Skip it (39/100).
How competitive is the biafine cream niche?: 2 brands and 43 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in biafine cream?: Top complaints mined from reviews: Instructions/User Manual/Troubleshooting. The return rate is 0.1%.
When does demand for biafine cream peak?: Demand peaks in May–Jun–Jul; the busiest month runs 2.2× the quietest.
What does it cost to enter the biafine cream niche?: Listings span £10.99–£57.75; the average listing price is £26.35 (sweet spot $15–$100). The average incumbent carries 681 reviews — the moat a new listing must climb.