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Biab Nail Builder Gel Kit with Lamp

Fail

The top 5 brands take 96% of clicks, so Biab Nail Builder Gel Kit with Lamp is a Fail.

Flapen Score
45
45 / 100
Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 47
Market size
£53K/yr126K searches / yr
90-day growth
-1.3%search demand this quarter
Competition
47%top-5 click share · 10 brands · 15 sellers

Flapen Score

Biab Nail Builder Gel Kit with Lamp against its category

The dotted line is the Beauty average. Past it, Biab Nail Builder Gel Kit with Lamp is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Biab Nail Builder Gel Kit with Lamp market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Biab Nail Builder Gel Kit with Lamp 126K times last year and spent an estimated £53K. The top 5 brands take 96% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 126K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.

Searches, last 12 months
126K
Growth, 90 days vs prior 90
-1.3%
Conversion, latest week
1.7%
Market size, estimated
£53Ka year
Peak month
December3.5× the quietest month
Top search term
builder gel kit26K searches a year

02 · Price

A sale here is worth £24.98.

Listings sell for £24.98 on average, from £2.97 to £105.16. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £24.98 that is £0 to £2K a year per listing.

Average price
£24.98inside the $15 to $100 sweet spot
Price range
£2.97–£105.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #42 within Manicure & Pedicure. It carries 4,767 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
8.0%
Average rank
#42in Manicure & Pedicure
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,767per listing
Listings tracked
38

04 · Newcomers

3 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
3Amazon's first-year sales bar
Average brand age
31 months

Products

Top Biab Nail Builder Gel Kit with Lamp products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 rising

Sellers

15

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

47%

Top 20: 83%

Open market

4%

  • Brand 159%
  • Brand 220%
  • Brand 38%
  • Brand 45%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (4 brands, 4%)

Demand

Biab Nail Builder Gel Kit with Lamp search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.5×

Search terms

Top Biab Nail Builder Gel Kit with Lamp search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • builder gel kit26K/yr
  • mylee nail kit17K/yr
  • builder gel for nails kit10K/yr
  • mylee kit11K/yr
  • mylee builder gel kit10K/yr
  • biab set6K/yr
  • mylee gel polish kit6K/yr
  • mylee gel kit7K/yr
  • mylee gel nail kit11K/yr
  • the gel bottle inc4K/yr

Reviews and returns

What reviews say buyers love and hate about Biab Nail Builder Gel Kit with Lamp

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Durability”
0.8%of orders come back
“Doesnt last”
A buyer, on “Durability”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Biab Nail Builder Gel Kit with Lamp questions

Answered from the same tracked data.