best deodorant for women for strong odor
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Incredible12.4%search→purchase rate — share of searches ending in a sale
Market size
Great£950K£950K/yr · 1.0M searches
Growth
Good+31.4%90-day search growth — must beat 0% to launch
Review moat
Okay1,752.26avg incumbent reviews — the moat a new listing must climb
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.63avg listing price — sweet spot $15–$100
Price range
Bad£1.78–£17.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, best deodorant for women for strong odor is a £950K/yr Amazon United Kingdom market (1.0M searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 125K–150K
- avg 4,000–5,000/product
- Revenue / yr
- £954K–£1.1M
- units × avg price
- Launch success
- —
- 0 of 0 new (360d)
- Conversion rate
- 12.4%
- Avg BSR
- #105
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 61%
- Out of stock
- 0.3%
- Avg brand age
- 65 months
- Avg seller age
- 153 days
Competition
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
4 rising
Sellers
116
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
59%
Top 20: 96%
Open market
0%
- Sure80%
- Mitchum11%
- Triple Dry7%
- Dove2%
Demand
Weekly Amazon search volume, last 23 weeks — +31.4% search growth over the last 90 days.Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sure Maximum Protection Sport Strength Anti-Perspirant Stick 45 ml
Sure£3.134.7★973 rev
Sure Women Maximum Protection Clean Scent Antiperspirant Deodorant Cream Stick with 3x stronger* sweat protection for 96 hour sweat and odour protection 45 ml
Sure£3.184.7★2,494 rev
Sure Nonstop Protection Invisible Aqua Anti-Perspirant Aerosol 150 ml
Sure£1.784.7★356 rev
Revlon Mitchum Women Triple Odor Defense 48HR Protection Deodorant Stick and Antiperspirant Pure Fresh Dermatologist Tested 41 g (Pack of 1)
Mitchum£2.614.6★7,458 rev
Sure Women Maximum Protection ConfidenceAntiperspirant Deodorant Cream Stick with 3x stronger* sweat protection for 96 hour sweat and odour protection 45 ml Pack of 6
Sure£17.694.8★1,711 rev
Newest
by launch date
Triple Dry Men | Active Fragrance Anti-Perspirant Roll On 50ml | 100-Hour Protection Against Excessive Sweating | Fights Odour | Triple Active Formula | Clinically Proven | Male
Triple Dry£4.5085 rev
Triple Dry Women | Fresh Fragrance Anti-Perspirant Roll On 50ml | 100-Hour Protection Against Excessive Sweating | Fights Odour | Triple Active Formula | Clinically Proven | Female
Triple Dry£3.91208 rev
Triple Dry Classic Fragrance Anti-Perspirant Roll On | 100-Hour Protection Against Excessive Sweating | Fights Odour | Triple Active Formula | Classic Fragrance | Clinically Proven | Unisex
Triple Dry£4.02141 rev
Sure Antiperspirant 72H Nonstop Sweat and Odour Protection Alcohol-Free Body Spray Anti-White Markswith Fresh and Clean Multi Fragrance Deodorant for Women 250ml (Uplift & Fresh Buy 3)
Sure£12.26123 rev
Sure Women Nonstop Protection Pure Melon Aloe Deodorant Body Spray Antiperspirant with body heat activated technology for 72 hour odour and sweat protection 250 ml Pack of 6
Sure£13.94229 rev
Trending
90-day click momentumTriple Dry Men | Active Fragrance Anti-Perspirant Roll On 50ml | 100-Hour Protection Against Excessive Sweating | Fights Odour | Triple Active Formula | Clinically Proven | Male
Triple Dry£4.504.3★
Sure Nonstop Protection Invisible Aqua Anti-Perspirant Aerosol 150 ml
Sure£1.784.7★
Sure Antiperspirant 72H Nonstop Sweat and Odour Protection Alcohol-Free Body Spray Anti-White Markswith Fresh and Clean Multi Fragrance Deodorant for Women 250ml (Uplift & Fresh Buy 3)
Sure£12.264.7★
Mitchum per le donne Power Anti-permeant Gel Fresh Neve Deodorant 2.25 eleven (pack of 2) - confezione può differire
Mitchum£10.534.5★
Sure Maximum Protection Sport Strength Anti-Perspirant Stick 45 ml
Sure£3.134.7★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Clean fresh scent”
“Excellent value”
“Really good deodorant”
“True to picture”
“Keeps you dry for hours”
“Does the job well”
“Easy to use”
“And is durable”
“It does not irritate the skin”
“Great protection”
What buyers complain about
“Quite expensive really”
“Not fragrance free”
“Didn't work well for me”
“I feel dry”
“Broke after a few uses”
“reluctantly will have to go trying out different brands--probably getting skin rash along the way”
“Very cheap”
“It's very deceiving as the larger bottle is shown on the picture”
“However on following instructions nothing happens”
“Leaves powdery residue”
Top return reasons
Common questions
- Is best deodorant for women for strong odor profitable to sell on Amazon United Kingdom?
- The niche generates £950K/yr across 23 tracked products. 90-day search growth is +31.4%. Flapen's verdict: Worth a look (52/100).
- How competitive is the best deodorant for women for strong odor niche?
- 4 brands and 116 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in best deodorant for women for strong odor?
- Top complaints mined from reviews: Value For Money, Smell, Functionality-Overall. The return rate is 0.0%.
- What does it cost to enter the best deodorant for women for strong odor niche?
- Listings span £1.78–£17.69; the average listing price is £7.63 (sweet spot $15–$100). The average incumbent carries 1,752 reviews — the moat a new listing must climb.
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