berbax eye cream
Skip itA small market ($928/yr) — this niche doesn't clear our bar today.
Quality gap
Incredible3.2★avg incumbent rating — lower means beatable quality
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Good£12.13avg listing price — sweet spot $15–$100
Review moat
Okay2,960.5avg incumbent reviews — the moat a new listing must climb
Price range
Okay£3.88–£20.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad90%top-5 brand share — brand-locked demand
Competition
Bad76%top-5 click share — a locked-up shelf
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-42.2%90-day search growth — must beat 0% to launch
Market size
Bad£928£928/yr · 6K searches
According to Flapen's Amazon United Kingdom niche tracking, berbax eye cream is a £928/yr Amazon United Kingdom market (6K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Feb–Oct–Nov–Dec. Verdict: Skip it — 34/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
berbax eye cream market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- £3K–£6K
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #300
- Page quality
- 0%
- Prime
- 70%
- Sponsored
- 70%
- Out of stock
- 28.8%
- Avg brand age
- 32 months
- Avg seller age
- 155 days
Competition & brand share
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 flat
Sellers
71
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
4%
- Ashopfun49%
- Peter Thomas Roth16%
- RONKIE11%
- Endxedio8%
- WUNDERBROW7%
- L'Oreal Paris6%
- Open — no brand owns it (1 brand, 4%)
Demand & seasonality
Weekly Amazon search volume, last 92 weeks — -42.2% search growth over the last 90 days.Peak months: Feb, Oct, Nov, Dec · busiest ÷ quietest = 15.7×
Top berbax eye cream search terms
- instant firm eye tightening cream3K/yr
- berbax instant firm eye tightening cream2K/yr
- berbax instant eye cream132/yr
- berbax eye cream624/yr
- berbax392/yr
Top berbax eye cream products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Berbax Instant Firm Eye Tightening Cream Berbax Instant Firm Eye Cream Instant Firm Eye Tightener Eye Firming Cream Tightening Lifting Sagging Skin for Puffiness And Bags Under Eyes (1 Pcs)
Ashopfun£3.882.6★15 rev
Face Care by Peter Thomas Roth Instant Firm Temporary Eye Tightener 30ml
Peter Thomas Roth£20.353.6★21,831 rev
Berbax Instant Firm Eye Tightening Cream Berbax Eye Cream Berbax Eye Firming Tightener Cream Berbax Instant Firm Eye Cream Berbax Instant Eye Cream (2pcs)
Endxedio£6.412.7★14 rev
WUNDERBROW Wunderlift Instant Eye Tightening Serum Temporary Firming & Lifting Treatment in 60 Seconds Reduces Under-Eye Bags Dark Circles Puffiness Anti-aging Fine Lines
WUNDERBROW£14.473.8★5,933 rev
RONKIE Instant Eye Lift Serum: Visible Firming Helps Reduce Under Eye Bags and Wrinkles & Morning Puffiness - Advanced Tightening Formula Gentle on Mature Skin 0.5 Fl Oz
RONKIE£18.124.1★30 rev
Newest
by launch date
VELAMO ADVANCED Instant Eye & Face Lift Cream: Reduces Wrinkles Fine Lines Under Eye Bags Puffiness Dark Circles Crows Feet - Rapid Face Lifting Tightening Firming Retinol Under Eye Cream 15g
VELAMO ADVANCED£9.2710 rev
RONKIE Instant Eye Lift Serum: Visible Firming Helps Reduce Under Eye Bags and Wrinkles & Morning Puffiness - Advanced Tightening Formula Gentle on Mature Skin 0.5 Fl Oz
RONKIE£16.3510 rev
RONKIE Instant Eye Lift Serum: Visible Firming Helps Reduce Under Eye Bags and Wrinkles & Morning Puffiness - Advanced Tightening Formula Gentle on Mature Skin 0.5 Fl Oz
RONKIE£18.1230 rev
LOréal Paris Revitalift Laser Instant Eye Bag Eraser Clinically proven Results in 15 minutes Dramatic instant tightening & smoothing effect to reduce under-eye bags and wrinkles
L'Oreal Paris£11.84909 rev
Berbax Instant Firm Eye Tightening Cream Berbax Instant Firm Eye Cream Instant Firm Eye Tightener Eye Firming Cream Tightening Lifting Sagging Skin for Puffiness And Bags Under Eyes (1 Pcs)
Ashopfun£3.8815 rev
Trending
90-day click momentumRONKIE Instant Eye Lift Serum: Visible Firming Helps Reduce Under Eye Bags and Wrinkles & Morning Puffiness - Advanced Tightening Formula Gentle on Mature Skin 0.5 Fl Oz
RONKIE£18.124.1★
VELAMO ADVANCED Instant Eye & Face Lift Cream: Reduces Wrinkles Fine Lines Under Eye Bags Puffiness Dark Circles Crows Feet - Rapid Face Lifting Tightening Firming Retinol Under Eye Cream 15g
VELAMO ADVANCED£9.273.6★
RONKIE Instant Eye Lift Serum: Visible Firming Helps Reduce Under Eye Bags and Wrinkles & Morning Puffiness - Advanced Tightening Formula Gentle on Mature Skin 0.5 Fl Oz
RONKIE£16.351.3★
Berbax Instant Firm Eye Tightening Cream Berbax Instant Firm Eye Cream Instant Firm Eye Tightener Eye Firming Cream Tightening Lifting Sagging Skin for Puffiness And Bags Under Eyes (2 Pcs)
Ashopfun£5.902.6★
Peter Thomas Roth Instant FIRMx Eye Temporary Eye Tightener 15ml Quick-Fix Gel to Firm Tighten & Smooth Crows Feet Fine Lines Puffiness & Wrinkles for Youthful Radiant Look
Peter Thomas Roth£14.763.6★
What buyers say about berbax eye cream
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality eye cream”
“it does work”
“Does what it says”
“Worth the money”
“very good at concealing lines and wrinkles”
“Easy to use”
“keeps the area looking smooth”
“Easy to apply”
“this stuff really works it rakes away all the puffy dark areas and reduces any crows feet and fine lines, I keep looking in the mirror to see if its still working coz it looks great, highly recommend to anyone who needs a little lift”
“Works wonders, only use a small amount to avoid residue”
What buyers complain about
“Not effective for me”
“Waste of money”
“Leaves a tacky residue”
“Its not a moisturizer”
“eye lines and I have some deeper lip wrinkles”
“Burning skin irritation”
“Absolute rubbish”
“Did not do what it states on reducing fine lines and eye bags”
“bit difficult to clear from skin”
“Not as described at all”
Top return reasons
Common questions
- Is berbax eye cream profitable to sell on Amazon United Kingdom?
- The niche generates £928/yr across 10 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -42.2%. Flapen's verdict: Skip it (34/100).
- How competitive is the berbax eye cream niche?
- 7 brands and 71 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in berbax eye cream?
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Residue. The return rate is 0.1%.
- When does demand for berbax eye cream peak?
- Demand peaks in Feb–Oct–Nov–Dec; the busiest month runs 15.7× the quietest.
- What does it cost to enter the berbax eye cream niche?
- Listings span £3.88–£20.35; the average listing price is £12.13 (sweet spot $15–$100). The average incumbent carries 2,961 reviews — the moat a new listing must climb.