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Berbax Eye Cream

Fail

Shoppers spend an estimated $928 a year here, so Berbax Eye Cream is a Fail.

Flapen Score
34
34 / 100
Ranks 2,344 of 2,481 Beauty niches · −13 vs the category median of 47
Market size
£928/yr6K searches / yr
90-day growth
-42.2%search demand this quarter
Competition
76%top-5 click share · 7 brands · 71 sellers

Flapen Score

Berbax Eye Cream against its category

The dotted line is the Beauty average. Past it, Berbax Eye Cream is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Berbax Eye Cream market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Berbax Eye Cream 6K times last year and spent an estimated £928. The top 5 brands take 90% of clicks. Demand peaks in Feb–Oct–Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 6K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -42.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £928 a year.

Searches, last 12 months
6K
Growth, 90 days vs prior 90
-42.2%
Conversion, latest week
1.4%
Market size, estimated
£928a year
Peak month
November15.7× the quietest month
Top search term
instant firm eye tightening cream3K searches a year

02 · Price

A sale here is worth £12.13.

Listings sell for £12.13 on average, from £3.88 to £20.35. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £12.13 that is £0 to £1K a year per listing.

Average price
£12.13under the $15 to $100 sweet spot
Price range
£3.88–£20.35
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 28.8% of listings are out of stock. The average listing ranks #300 within Eyes. It carries 2,961 reviews at 3.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
70%
Out of stock, average day
28.8%
Average rank
#300in Eyes
Average rating
3.17 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,961per listing
Listings tracked
10

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
32 months

Products

Top Berbax Eye Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

7 flat

Sellers

71

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

4%

  • Brand 149%
  • Brand 216%
  • Brand 311%
  • Brand 48%
  • Brand 57%
  • Brand 66%
  • Open — no brand owns it (1 brand, 4%)

Demand

Berbax Eye Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Spike '25Prime Day '25Holiday '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Oct, Nov, Dec · busiest ÷ quietest = 15.7×

Search terms

Top Berbax Eye Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • instant firm eye tightening cream3K/yr
  • berbax instant firm eye tightening cream2K/yr
  • berbax instant eye cream132/yr
  • berbax eye cream624/yr
  • berbax392/yr

Reviews and returns

What reviews say buyers love and hate about Berbax Eye Cream

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Functionality-Overall”
0.1%of orders come back
“Not effective for me”
A buyer, on “Functionality-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Berbax Eye Cream questions

Answered from the same tracked data.