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Berbax Eye Cream

a small market ($928/yr) — Berbax Eye Cream doesn't clear our bar today.

Flapen Score

34
Skip it

Ranks 2,344 of 2,481 Beauty niches · −13 vs the category median of 47

Market size 0Growth 4Conversion 17Competition 20Returns 100Price range 32Avg price 51Brand share 24Review moat 35Quality gap 100
This niche Category average · 2,481 niches

Is Berbax Eye Cream profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Berbax Eye Cream is a £928/yr Amazon United Kingdom market (6K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Feb–Oct–Nov–Dec. Verdict: Skip it — 34/100.

Berbax Eye Cream: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -42.2% over the last 90 days and 1.4% of searches end in a purchase.

£928

revenue / yr

Units sold / yr500
Search volume / yr-42.2%6K
Conversion rate1.4%
Avg price£12.13

Who owns the niche?

The top 5 brands hold 90% of demand, so 10% of the market is open.

10%

open market share

Brands · sellers7 · 71
Top-5 product click share76%
Open market10%
Avg brand age32 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.2★ — the gap to enter on.

0/100

page quality · 10 products

Sponsored placement70%
New entrants (1y)4· 1 succeeded
Avg rating3.2★
Avg reviews2,961

Top Berbax Eye Cream products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

£0£139£278£418£557101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

71

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

4%

  • Ashopfun49%
  • Peter Thomas Roth16%
  • RONKIE11%
  • Endxedio8%
  • WUNDERBROW7%
  • L'Oreal Paris6%
  • Open — no brand owns it (1 brand, 4%)

Berbax Eye Cream demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume6KCVR1.4%Products10Brands7Top 5 Brands90%OOS Rate28.8%Rating3.2★Reviews2,961Avg BSR#300
2K2KSpike '24Spike '25Prime Day '25Holiday '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Oct, Nov, Dec · busiest ÷ quietest = 15.7×

Top Berbax Eye Cream search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • instant firm eye tightening cream3K/yr
  • berbax instant firm eye tightening cream2K/yr
  • berbax instant eye cream132/yr
  • berbax eye cream624/yr
  • berbax392/yr

What reviews say buyers love and hate about Berbax Eye Cream

What buyers mention most, as a share of all reviews.

What buyers love

70% of reviews
Quality-Overall22%

Good quality eye cream

Efficiency12%

it does work

Advertised Vs Actual Product11%

Does what it says

Value For Money6%

Worth the money

Wrinkle4%

very good at concealing lines and wrinkles

What buyers complain about

73% of reviews
Functionality-Overall22%

Not effective for me

Value For Money11%

Waste of money

Residue9%

Leaves a tacky residue

Moist/Dry6%

Its not a moisturizer

Wrinkles6%

eye lines and I have some deeper lip wrinkles

Berbax Eye Cream return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

15%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
55%
2Stain Resistance
15%
3Advertised Vs Actual Product
15%
4Skin Health
5%
5Thickness
5%

Common Berbax Eye Cream questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Berbax Eye Cream 34/100 on Amazon United Kingdom — Skip it. The niche generates £928/yr across 10 tracked products. 1 of 4 products launched in the last 360 days are still selling. Search demand moved -42.2% over the last 90 days.
Search demand for Berbax Eye Cream on Amazon United Kingdom peaks in Feb–Oct–Nov–Dec, where the busiest month runs 15.7× the quietest.