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Benzoyl Peroxide Body Wash

weak search conversion (2.3%) — Benzoyl Peroxide Body Wash doesn't clear our bar today.

Flapen Score

45
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Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 47

Market size 31Growth 49Conversion 29Competition 41Returns 99Price range 64Avg price 55Brand share 38Review moat 30Quality gap 33
This niche Category average · 2,481 niches

Is Benzoyl Peroxide Body Wash profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Benzoyl Peroxide Body Wash is a £145K/yr Amazon United Kingdom market (496K searches/yr). The top 5 brands hold 82% of demand. Verdict: Skip it — 45/100.

Benzoyl Peroxide Body Wash: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +19.0% over the last 90 days and 2.3% of searches end in a purchase.

£145K

revenue / yr

Units sold / yr13K
Search volume / yr+19.0%496K
Conversion rate2.3%
Avg price£12.55

Who owns the niche?

The top 5 brands hold 82% of demand, so 18% of the market is open.

18%

open market share

Brands · sellers10 · 113
Top-5 product click share61%
Open market18%
Avg brand age49 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 14 products

Sponsored placement93%
New entrants (1y)7· 3 succeeded
Avg rating4.5★
Avg reviews3,494

Top Benzoyl Peroxide Body Wash products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

£0£6K£12K£17K£23K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

113

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

9%

  • Panoxyl32%
  • Acnecide14%
  • EveBeaty13%
  • AINxtolm12%
  • TONISABERY11%
  • GZGRYTRC9%
  • Open — no brand owns it (4 brands, 9%)

Benzoyl Peroxide Body Wash demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume496KCVR2.3%Products14Brands10Top 5 Brands82%OOS Rate16.5%Rating4.5★Reviews3,494Avg BSR#385
20K15KBlack Friday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Benzoyl Peroxide Body Wash search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • panoxyl251K/yr
  • panoxyl acne foaming wash126K/yr
  • panoxyl acne foaming wash with 10 percent benzoyl peroxide51K/yr
  • panoxyl acne creamy wash12K/yr
  • panoxyl face wash19K/yr
  • pan oxyl acne wash9K/yr
  • pan oxyl8K/yr
  • panoxyl wash4K/yr
  • panoxyl 10%4K/yr
  • panoxyl benzoyl peroxide4K/yr

What reviews say buyers love and hate about Benzoyl Peroxide Body Wash

What buyers mention most, as a share of all reviews.

What buyers love

73% of reviews
Quality-Overall18%

Good quality, fast delivery, and works perfectly

Suitability Combination Skin11%

it has worked really well for my skin

Cleansing10%

Clean skin

Value For Money7%

worth it

Symptom Reduction7%

It's cleared my mild acne in a week

What buyers complain about

74% of reviews
Allergies22%

Allergic reaction

Value For Money11%

Waste of money

Moist/Dry10%

definitely makes your skin dry

Skin Health9%

is extremely harsh on the skin

Smell5%

it doesnt have a strong smell

Benzoyl Peroxide Body Wash return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

19%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
18%
2Product Condition
12%
3Suitability Combination Skin
10%
4Size-Overall
10%
5Defective Material/Parts
6%

Common Benzoyl Peroxide Body Wash questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Benzoyl Peroxide Body Wash 45/100 on Amazon United Kingdom — Skip it. The niche generates £145K/yr across 14 tracked products. 3 of 7 products launched in the last 360 days are still selling. Search demand moved +19.0% over the last 90 days.
Search demand for Benzoyl Peroxide Body Wash on Amazon United Kingdom is steady year-round — the busiest month runs 1.4× the quietest.