Is benzoyl peroxide body wash profitable to sell on Amazon United Kingdom?

The niche generates £145K/yr across 14 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is +19.0%. Flapen's verdict: Skip it (45/100).

How competitive is the benzoyl peroxide body wash niche?

10 brands and 113 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in benzoyl peroxide body wash?

Top complaints mined from reviews: Allergies, Value For Money, Moist/Dry. The return rate is 0.1%.

When does demand for benzoyl peroxide body wash peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the benzoyl peroxide body wash niche?

Listings span £6.26–£30.49; the average listing price is £12.55 (sweet spot $15–$100). The average incumbent carries 3,494 reviews — the moat a new listing must climb.

benzoyl peroxide body wash

Skip it

Weak search conversion (2.3%) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Price range

Good£6.26–£30.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good£12.55

avg listing price — sweet spot $15–$100

Growth

Okay+19.0%

90-day search growth — must beat 0% to launch

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay£145K

£145K/yr · 496K searches

Review moat

Okay3,494.07

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.3%

search→purchase rate — share of searches ending in a sale

Signals Out of Stock

According to Flapen's Amazon United Kingdom niche tracking, benzoyl peroxide body wash is a £145K/yr Amazon United Kingdom market (496K searches/yr). The top 5 brands hold 82% of demand. Verdict: Skip it — 45/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

benzoyl peroxide body wash market data

Units sold / yr: 10K–13K; avg 750–1,000/product
Revenue / yr: £126K–£157K; units × avg price
Conversion rate: 2.3%
Avg BSR: #385
Page quality: 0%
Prime: 86%
Sponsored: 93%
Out of stock: 16.5%
Avg brand age: 49 months
Avg seller age: 161 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 rising

Sellers

113

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

Panoxyl32%
Acnecide14%
EveBeaty13%
AINxtolm12%
TONISABERY11%
GZGRYTRC9%
Open — no brand owns it (4 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +19.0% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top benzoyl peroxide body wash search terms

panoxyl251K/yr +25.1%1.6% conv.
panoxyl acne foaming wash126K/yr +2.6%2.3% conv.
panoxyl acne foaming wash with 10 percent benzoyl peroxide51K/yr +13.4%1.7% conv.
panoxyl acne creamy wash12K/yr +22.4%1.5% conv.
panoxyl face wash19K/yr +51.4%2.1% conv.
pan oxyl acne wash9K/yr +4.8%3.7% conv.
pan oxyl8K/yr +6.3%1.6% conv.
panoxyl wash4K/yr +207.5%2.0% conv.
panoxyl 10%4K/yr +120.7%1.9% conv.
panoxyl benzoyl peroxide4K/yr +4.8%2.8% conv.

All search terms

Top benzoyl peroxide body wash products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

PanOxyl PM Balancing Repair Moisturizer with Niacinamide Ceramides and Cica Moisturising Facial Care Acne Prone Skin and Dry Skin Non-Comedogenic

Panoxyl£20.874.4★2,491 rev

Acne Foam Wash Acne Foaming Wash Mild Daily Facial Cleanser for Deep Pore Cleansing Face Wash Women Mild Cleansing Cleansing Foam Exfoliating Face Wash Foaming Cleanser Facial Wash Cleansing Foam

AINxtolm£8.104.0★92 rev

Acnecide Face Wash Gel 5% Benzoyl Peroxide Acne Treatment for Spot-Prone Skin 50g

Acnecide£6.504.4★2,266 rev

Acne Foaming Wash Acne Foam Wash Gentle Daily Cleansing Foam for Deep Pore Cleansing Moisturising Face Wash Facial Wash Women to Soothe Redness and Balance Oil Exfoliating Face Wash

TONISABERY£7.594.8★19 rev

PanOxyl Daytime Invisible Patches Dermatologist Recommended Brand to Help Manage Blemishes Clear Pores and Exfoliate with Salicylic Acid 20 Large Plasters and 20 Small Plasters

Panoxyl£17.634.6★313 rev

Newest

by launch date

Skincare Set: Contains PanOxil Foaming Wash 5.5 oz (Pack of 2) Face & Body Cleanser Duo with Luxpaks Wipe

LuxPaks£25.271 rev

1mo ago

PanOxyl Acne Body Spray with Niacinamide Vitamin C and Aloe Treatment Spray for Acne 170 g

Panoxyl£30.491,818 rev

2mo ago

Acne Face Cleanser for Women Gentle Hydrating & Fragrance-Free Face Wash

JusttMee£7.986 rev

4mo ago

10% Acne Gentle Hydrating Face Cleanser for Women Sensitive Face Wash with Hyaluronic Acid Fragrance-Free Hydrating Daily Face Wash for Oily Skin156g

EveBeaty£9.1912 rev

5mo ago

Gentle Facial Cleanser Foaming Cleanser with Hyaluronic Acid Fragrance-Free Face Wash for Women Hydrating and Deep Pore Cleansing Suitable for Oily & Dry Sensitive Skin

Beatyself£7.283 rev

6mo ago

What buyers say about benzoyl peroxide body wash

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Good quality, fast delivery, and works perfectly”

Suitability Combination Skin11%

“it has worked really well for my skin”

Cleansing10%

“Clean skin”

Value For Money7%

“worth it”

Symptom Reduction7%

“It's cleared my mild acne in a week”

Moist/Dry5%

“doesn't dry out the skin”

Soft Feel4%

“Gentle”

Advertised Vs Actual Product4%

“exactly as described”

Ease Of Use4%

“Easy to use”

Suitability Dry Skin3%

“What I like most is that it cleans deeply without leaving my skin feeling stripped or overly dry”

What buyers complain about

Allergies22%

“Allergic reaction”

Value For Money11%

“Waste of money”

Moist/Dry10%

“definitely makes your skin dry”

Skin Health9%

“is extremely harsh on the skin”

Smell5%

“it doesnt have a strong smell”

Size-Overall5%

“It's huge”

Functionality-Overall4%

“it didnt provide the results we were hoping for”

Suitability Dry Skin3%

“can make your skin very dry”

Advertised Vs Actual Product3%

“Doesn't mention in any of the text or images in the whole page that you can't use this on inflamed skin or spots, so misleading marketing and images”

Quality-Overall3%

“not the best”

Top return reasons

Functionality-Overall18%

Product Condition12%

Suitability Combination Skin10%

Size-Overall10%

Defective Material/Parts6%

Advertised Vs Actual Product5%

Value For Money5%

Skin Health5%