Skip to content

Benzoyl Peroxide Body Wash

Fail

Buyers convert on only 2.3% of searches, so Benzoyl Peroxide Body Wash is a Fail.

Flapen Score
45
45 / 100
Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 47
Market size
£145K/yr496K searches / yr
90-day growth
+19.0%search demand this quarter
Competition
61%top-5 click share · 10 brands · 113 sellers

Flapen Score

Benzoyl Peroxide Body Wash against its category

The dotted line is the Beauty average. Past it, Benzoyl Peroxide Body Wash is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Benzoyl Peroxide Body Wash market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Benzoyl Peroxide Body Wash 496K times last year and spent an estimated £145K. The top 5 brands take 82% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 496K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +19.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £145K a year.

Searches, last 12 months
496K
Growth, 90 days vs prior 90
+19.0%
Conversion, latest week
2.3%
Market size, estimated
£145Ka year
Peak month
January1.4× the quietest month
Top search term
panoxyl251K searches a year

02 · Price

A sale here is worth £12.55.

Listings sell for £12.55 on average, from £6.26 to £30.49. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At £12.55 that is £9K to £13K a year per listing.

Average price
£12.55under the $15 to $100 sweet spot
Price range
£6.26–£30.49
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
750–1,000
Revenue per listing a year
£9K–£13K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 16.5% of listings are out of stock. The average listing ranks #385 within Face. It carries 3,494 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
86%
Out of stock, average day
16.5%
Average rank
#385in Face
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,494per listing
Listings tracked
14

04 · Newcomers

3 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
3Amazon's first-year sales bar
Average brand age
49 months

Products

Top Benzoyl Peroxide Body Wash products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 rising

Sellers

113

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

9%

  • Brand 132%
  • Brand 214%
  • Brand 313%
  • Brand 412%
  • Brand 511%
  • Brand 69%
  • Open — no brand owns it (4 brands, 9%)

Demand

Benzoyl Peroxide Body Wash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KBlack Friday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Benzoyl Peroxide Body Wash search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • panoxyl251K/yr
  • panoxyl acne foaming wash126K/yr
  • panoxyl acne foaming wash with 10 percent benzoyl peroxide51K/yr
  • panoxyl acne creamy wash12K/yr
  • panoxyl face wash19K/yr
  • pan oxyl acne wash9K/yr
  • pan oxyl8K/yr
  • panoxyl wash4K/yr
  • panoxyl 10%4K/yr
  • panoxyl benzoyl peroxide4K/yr

Reviews and returns

What reviews say buyers love and hate about Benzoyl Peroxide Body Wash

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Allergies”
0.1%of orders come back
“Allergic reaction”
A buyer, on “Allergies”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Benzoyl Peroxide Body Wash questions

Answered from the same tracked data.