Benzoyl Peroxide Body Wash
FailBuyers convert on only 2.3% of searches, so Benzoyl Peroxide Body Wash is a Fail.
- Flapen Score
- 45 / 100Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 4745
- Market size
- £145K/yr496K searches / yr
- 90-day growth
- +19.0%search demand this quarter
- Competition
- 61%top-5 click share · 10 brands · 113 sellers
Flapen Score
Benzoyl Peroxide Body Wash against its category
The dotted line is the Beauty average. Past it, Benzoyl Peroxide Body Wash is stronger. Inside it, weaker.
Market
The Benzoyl Peroxide Body Wash market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Benzoyl Peroxide Body Wash 496K times last year and spent an estimated £145K. The top 5 brands take 82% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 2.3% of those searches ended in a purchase.
Shoppers searched for this 496K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +19.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £145K a year.
- Searches, last 12 months
- 496K
- Growth, 90 days vs prior 90
- +19.0%
- Conversion, latest week
- 2.3%
- Market size, estimated
- £145Ka year
- Peak month
- January1.4× the quietest month
- Top search term
- panoxyl251K searches a year
02 · Price
A sale here is worth £12.55.
Listings sell for £12.55 on average, from £6.26 to £30.49. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At £12.55 that is £9K to £13K a year per listing.
- Average price
- £12.55under the $15 to $100 sweet spot
- Price range
- £6.26–£30.49
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £9K–£13K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 16.5% of listings are out of stock. The average listing ranks #385 within Face. It carries 3,494 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 86%
- Out of stock, average day
- 16.5%
- Average rank
- #385in Face
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,494per listing
- Listings tracked
- 14
04 · Newcomers
3 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Benzoyl Peroxide Body Wash products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 rising
Sellers
113
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
9%
- Brand 132%
- Brand 214%
- Brand 313%
- Brand 412%
- Brand 511%
- Brand 69%
- Open — no brand owns it (4 brands, 9%)
Demand
Benzoyl Peroxide Body Wash search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Benzoyl Peroxide Body Wash search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- panoxyl251K/yr
- panoxyl acne foaming wash126K/yr
- panoxyl acne foaming wash with 10 percent benzoyl peroxide51K/yr
- panoxyl acne creamy wash12K/yr
- panoxyl face wash19K/yr
- pan oxyl acne wash9K/yr
- pan oxyl8K/yr
- panoxyl wash4K/yr
- panoxyl 10%4K/yr
- panoxyl benzoyl peroxide4K/yr
Reviews and returns
What reviews say buyers love and hate about Benzoyl Peroxide Body Wash
We read the reviews and the return reasons for every product selling here.
“Allergic reaction”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Benzoyl Peroxide Body Wash questions
Answered from the same tracked data.









