Bentonite Clay
FailPrices span $4.09–$14.99, mostly outside the sweet spot, so Bentonite Clay is a Fail.
- Flapen Score
- 36 / 100Ranks 2,265 of 2,481 Beauty niches · −11 vs the category median of 4736
- Market size
- £74K/yr100K searches / yr
- 90-day growth
- -0.5%search demand this quarter
- Competition
- 74%top-5 click share · 8 brands · 11 sellers
Flapen Score
Bentonite Clay against its category
The dotted line is the Beauty average. Past it, Bentonite Clay is stronger. Inside it, weaker.
Market
The Bentonite Clay market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bentonite Clay 100K times last year and spent an estimated £74K. The top 5 brands take 93% of clicks. Demand peaks in Sep. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 8.3% of those searches ended in a purchase.
Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £74K a year.
- Searches, last 12 months
- 100K
- Growth, 90 days vs prior 90
- -0.5%
- Conversion, latest week
- 8.3%
- Market size, estimated
- £74Ka year
- Peak month
- September1.6× the quietest month
- Top search term
- bentonite clay67K searches a year
02 · Price
A sale here is worth £8.87.
Listings sell for £8.87 on average, from £4.09 to £14.99. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £8.87 that is £4K to £7K a year per listing.
- Average price
- £8.87under the $15 to $100 sweet spot
- Price range
- £4.09–£14.99
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £4K–£7K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
58% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.2% of listings are out of stock. The average listing ranks #252 within Face. It carries 1,655 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 58%
- Prime listings
- 100%
- Out of stock, average day
- 14.2%
- Average rank
- #252in Face
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,655per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Bentonite Clay products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Bentonite Clay 1kg Aztec Indian Healing Clay Deep Pore Cleansing 100% Pure Bentonite Clay | Deep Skin Pore Cleansing Detoxifying and Revitalization. (1 Kg)
- Price
- £11.64
- Rating
- 4.6/5
- Reviews
- 1,328
- Age
- 10y ago

Bentonite Clay - 250g Packet - Pure Calcium Bentonite Detox
- Price
- £8.31
- Rating
- 4.6/5
- Reviews
- 360
- Age
- 8y ago

Fullers Earth Fine Powder 500g - Pure & Natural Calcium Bentonite
- Price
- £4.09
- Rating
- 4.5/5
- Reviews
- 3,216
- Age
- 12y ago

Aztec Secret - Indian Clay - Deep Pore Cleansing Facial & Body Mask Natural Calcium Bentonite Clay Version 2 Unscented 450 g
- Price
- £12.21
- Rating
- 4.5/5
- Reviews
- 6,468
- Age
- 6y ago

Bentonite Clay 500g Aztec Indian Healing Clay Deep Pore Cleansing 100% Pure Calcium Bentonite Clay | Deep Skin Pore Cleansing Detoxifying and Revitalization. (500g)
- Price
- £8.44
- Rating
- 4.5/5
- Reviews
- 395
- Age
- 4y ago
Trending
estimated 90-day click momentum
Pure Calcium Bentonite Clay Natural Indian Healing Clay - Deep Cleansing Face Mask Skin Facial Hair Treatment Detox & More Vegan & Chemical Free (250 Grams)
- Price
- £5.02
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

Aztec Secret - Indian Clay 2 lb. (900 grams) - Deep Pore Cleansing Facial & Body Mask - The Original 100% Natural Calcium Bentonite Clay - New Version 2
- Price
- £14.99
- Rating
- 4.5/5
- Reviews
- 6,468
- Age
- 6y ago

Bentonite Clay - 250g Packet - Pure Calcium Bentonite Detox
- Price
- £8.31
- Rating
- 4.6/5
- Reviews
- 360
- Age
- 8y ago

Bentonite Clay - 500g Packet - Pure Calcium Bentonite Detox
- Price
- £10.91
- Rating
- 4.5/5
- Reviews
- 79
- Age
- 8y ago

mGanna 100% Natural Calcium Bentonite Clay 0.5 lbs/ 227 g for Detoxification Facial Masks Creams Body Wraps and Soap Making
- Price
- £8.02
- Rating
- 4.6/5
- Reviews
- 185
- Age
- 4y ago
Newest
by launch date
Pure Calcium Bentonite Clay Natural Indian Healing Clay - Deep Cleansing Face Mask Skin Facial Hair Treatment Detox & More Vegan & Chemical Free (250 Grams)
- Price
- £5.02
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

Herbs Botanica Calcium Bentonite Clay Food Grade Powder Indian Healing Clay for Face and Body Detox Body Wrap Deep Pore Cleansing Facial Natural Facial Mask 8 oz / 227 GMS / 1/2 lb
- Price
- £6.41
- Rating
- 4.2/5
- Reviews
- 148
- Age
- 1y ago

Bentonite Clay Powder 450gram | 100% Pure Clay For Face Mask & Soap Making | By Yogis Gift
- Price
- £7.38
- Rating
- 4.5/5
- Reviews
- 691
- Age
- 4y ago

Bentonite Clay 500g Aztec Indian Healing Clay Deep Pore Cleansing 100% Pure Calcium Bentonite Clay | Deep Skin Pore Cleansing Detoxifying and Revitalization. (500g)
- Price
- £8.44
- Rating
- 4.5/5
- Reviews
- 395
- Age
- 4y ago

mGanna 100% Natural Calcium Bentonite Clay 0.5 lbs/ 227 g for Detoxification Facial Masks Creams Body Wraps and Soap Making
- Price
- £8.02
- Rating
- 4.6/5
- Reviews
- 185
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.
Brands
8 flat
Sellers
11
Est. top-5 brand share
93%
Top 20: 100%
Est. top-5 click share
74%
Top 20: 100%
Open market
4%
- Natural Supplies34%
- Innovative Naturopathics21%
- Intralabs21%
- Aztec Secret12%
- mGanna5%
- Herbs Botanica3%
- Open — no brand owns it (2 brands, 4%)
Demand
Bentonite Clay search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep · busiest ÷ quietest = 1.6×
Search terms
Top Bentonite Clay search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- bentonite clay67K/yr
- bentonite clay organic25K/yr
- clay powder5K/yr
- bentonite clay powder3K/yr
Reviews and returns
What reviews say buyers love and hate about Bentonite Clay
We read the reviews and the return reasons for every product selling here.
“Not good quality looks very muddy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bentonite Clay questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









