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Bentonite Clay

Fail

Prices span $4.09–$14.99, mostly outside the sweet spot, so Bentonite Clay is a Fail.

Flapen Score
36
36 / 100
Ranks 2,265 of 2,481 Beauty niches · −11 vs the category median of 47
Market size
£74K/yr100K searches / yr
90-day growth
-0.5%search demand this quarter
Competition
74%top-5 click share · 8 brands · 11 sellers

Flapen Score

Bentonite Clay against its category

The dotted line is the Beauty average. Past it, Bentonite Clay is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bentonite Clay market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bentonite Clay 100K times last year and spent an estimated £74K. The top 5 brands take 93% of clicks. Demand peaks in Sep. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 8.3% of those searches ended in a purchase.

Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £74K a year.

Searches, last 12 months
100K
Growth, 90 days vs prior 90
-0.5%
Conversion, latest week
8.3%
Market size, estimated
£74Ka year
Peak month
September1.6× the quietest month
Top search term
bentonite clay67K searches a year

02 · Price

A sale here is worth £8.87.

Listings sell for £8.87 on average, from £4.09 to £14.99. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £8.87 that is £4K to £7K a year per listing.

Average price
£8.87under the $15 to $100 sweet spot
Price range
£4.09–£14.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
£4K–£7K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

58% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.2% of listings are out of stock. The average listing ranks #252 within Face. It carries 1,655 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
100%
Out of stock, average day
14.2%
Average rank
#252in Face
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,655per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Bentonite Clay products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.

£0£7K£15K£22K£29K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

11

Est. top-5 brand share

93%

Top 20: 100%

Est. top-5 click share

74%

Top 20: 100%

Open market

4%

  • Natural Supplies34%
  • Innovative Naturopathics21%
  • Intralabs21%
  • Aztec Secret12%
  • mGanna5%
  • Herbs Botanica3%
  • Open — no brand owns it (2 brands, 4%)

Demand

Bentonite Clay search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.6×

Search terms

Top Bentonite Clay search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • bentonite clay67K/yr
  • bentonite clay organic25K/yr
  • clay powder5K/yr
  • bentonite clay powder3K/yr

Reviews and returns

What reviews say buyers love and hate about Bentonite Clay

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
30%of negative reviews mention “Quality-Overall”
0.2%of orders come back
“Not good quality looks very muddy”
A buyer, on “Quality-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Bentonite Clay questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data