Bentonite Clay
FailPrices span $4.09–$14.99, mostly outside the sweet spot, so Bentonite Clay is a Fail.
- Flapen Score
- 36 / 100Ranks 2,265 of 2,481 Beauty niches · −11 vs the category median of 4736
- Market size
- £74K/yr100K searches / yr
- 90-day growth
- -0.5%search demand this quarter
- Competition
- 74%top-5 click share · 8 brands · 11 sellers
Flapen Score
Bentonite Clay against its category
The dotted line is the Beauty average. Past it, Bentonite Clay is stronger. Inside it, weaker.
Market
The Bentonite Clay market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bentonite Clay 100K times last year and spent an estimated £74K. The top 5 brands take 93% of clicks. Demand peaks in Sep. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 8.3% of those searches ended in a purchase.
Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £74K a year.
- Searches, last 12 months
- 100K
- Growth, 90 days vs prior 90
- -0.5%
- Conversion, latest week
- 8.3%
- Market size, estimated
- £74Ka year
- Peak month
- September1.6× the quietest month
- Top search term
- bentonite clay67K searches a year
02 · Price
A sale here is worth £8.87.
Listings sell for £8.87 on average, from £4.09 to £14.99. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £8.87 that is £4K to £7K a year per listing.
- Average price
- £8.87under the $15 to $100 sweet spot
- Price range
- £4.09–£14.99
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £4K–£7K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
58% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.2% of listings are out of stock. The average listing ranks #252 within Face. It carries 1,655 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 58%
- Prime listings
- 100%
- Out of stock, average day
- 14.2%
- Average rank
- #252in Face
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,655per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Bentonite Clay products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.
Brands
8 flat
Sellers
11
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
4%
- Brand 134%
- Brand 221%
- Brand 321%
- Brand 412%
- Brand 55%
- Brand 63%
- Open — no brand owns it (2 brands, 4%)
Demand
Bentonite Clay search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep · busiest ÷ quietest = 1.6×
Search terms
Top Bentonite Clay search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bentonite clay67K/yr
- bentonite clay organic25K/yr
- clay powder5K/yr
- bentonite clay powder3K/yr
Reviews and returns
What reviews say buyers love and hate about Bentonite Clay
We read the reviews and the return reasons for every product selling here.
“Not good quality looks very muddy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bentonite Clay questions
Answered from the same tracked data.