Bentonite Clay
prices mostly outside the sweet spot ($4.09–$14.99) — Bentonite Clay doesn't clear our bar today.
Flapen Score
Ranks 2,265 of 2,481 Beauty niches · −11 vs the category median of 47
Is Bentonite Clay profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Bentonite Clay is a £74K/yr Amazon United Kingdom market (100K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Sep. Verdict: Skip it — 36/100.
Bentonite Clay: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -0.5% over the last 90 days and 8.3% of searches end in a purchase.
£74K
revenue / yr
Who owns the niche?
The top 5 brands hold 93% of demand, so 7% of the market is open.
7%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 12 products
Top Bentonite Clay products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Bentonite Clay 1kg Aztec Indian Healing Clay Deep Pore Cleansing 100% Pure Bentonite Clay | Deep Skin Pore Cleansing Detoxifying and Revitalization. (1 Kg)
- Price
- £11.64
- Rating
- 4.6/5
- Reviews
- 1,328
- Age
- 10y ago
Bentonite Clay - 250g Packet - Pure Calcium Bentonite Detox
- Price
- £8.31
- Rating
- 4.6/5
- Reviews
- 360
- Age
- 8y ago
Fullers Earth Fine Powder 500g - Pure & Natural Calcium Bentonite
- Price
- £4.09
- Rating
- 4.5/5
- Reviews
- 3,216
- Age
- 12y ago
Aztec Secret - Indian Clay - Deep Pore Cleansing Facial & Body Mask Natural Calcium Bentonite Clay Version 2 Unscented 450 g
- Price
- £12.21
- Rating
- 4.5/5
- Reviews
- 6,468
- Age
- 6y ago
Bentonite Clay 500g Aztec Indian Healing Clay Deep Pore Cleansing 100% Pure Calcium Bentonite Clay | Deep Skin Pore Cleansing Detoxifying and Revitalization. (500g)
- Price
- £8.44
- Rating
- 4.5/5
- Reviews
- 395
- Age
- 4y ago
Trending
90-day click momentum
Pure Calcium Bentonite Clay Natural Indian Healing Clay - Deep Cleansing Face Mask Skin Facial Hair Treatment Detox & More Vegan & Chemical Free (250 Grams)
- Price
- £5.02
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago
Aztec Secret - Indian Clay 2 lb. (900 grams) - Deep Pore Cleansing Facial & Body Mask - The Original 100% Natural Calcium Bentonite Clay - New Version 2
- Price
- £14.99
- Rating
- 4.5/5
- Reviews
- 6,468
- Age
- 6y ago
Bentonite Clay - 250g Packet - Pure Calcium Bentonite Detox
- Price
- £8.31
- Rating
- 4.6/5
- Reviews
- 360
- Age
- 8y ago
Bentonite Clay - 500g Packet - Pure Calcium Bentonite Detox
- Price
- £10.91
- Rating
- 4.5/5
- Reviews
- 79
- Age
- 8y ago
mGanna 100% Natural Calcium Bentonite Clay 0.5 lbs/ 227 g for Detoxification Facial Masks Creams Body Wraps and Soap Making
- Price
- £8.02
- Rating
- 4.6/5
- Reviews
- 185
- Age
- 4y ago
Newest
by launch datePure Calcium Bentonite Clay Natural Indian Healing Clay - Deep Cleansing Face Mask Skin Facial Hair Treatment Detox & More Vegan & Chemical Free (250 Grams)
- Price
- £5.02
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago
Herbs Botanica Calcium Bentonite Clay Food Grade Powder Indian Healing Clay for Face and Body Detox Body Wrap Deep Pore Cleansing Facial Natural Facial Mask 8 oz / 227 GMS / 1/2 lb
- Price
- £6.41
- Rating
- 4.2/5
- Reviews
- 148
- Age
- 1y ago
Bentonite Clay Powder 450gram | 100% Pure Clay For Face Mask & Soap Making | By Yogis Gift
- Price
- £7.38
- Rating
- 4.5/5
- Reviews
- 691
- Age
- 4y ago
Bentonite Clay 500g Aztec Indian Healing Clay Deep Pore Cleansing 100% Pure Calcium Bentonite Clay | Deep Skin Pore Cleansing Detoxifying and Revitalization. (500g)
- Price
- £8.44
- Rating
- 4.5/5
- Reviews
- 395
- Age
- 4y ago
mGanna 100% Natural Calcium Bentonite Clay 0.5 lbs/ 227 g for Detoxification Facial Masks Creams Body Wraps and Soap Making
- Price
- £8.02
- Rating
- 4.6/5
- Reviews
- 185
- Age
- 4y ago
Competition: brands, sellers & click share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
Brands
8 flat
Sellers
11
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
4%
- Natural Supplies34%
- Innovative Naturopathics21%
- Intralabs21%
- Aztec Secret12%
- mGanna5%
- Herbs Botanica3%
- Open — no brand owns it (2 brands, 4%)
Bentonite Clay demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Sep · busiest ÷ quietest = 1.6×
Top Bentonite Clay search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- bentonite clay67K/yr
- bentonite clay organic25K/yr
- clay powder5K/yr
- bentonite clay powder3K/yr
What reviews say buyers love and hate about Bentonite Clay
What buyers mention most, as a share of all reviews.
What buyers love
88% of reviews“Great product”
“Great for face masks”
“making it great value”
“makes the skin soft”
“dries quick”
What buyers complain about
90% of reviews“Not good quality looks very muddy”
“Not as described”
“Broke me out”
“but it's brown”
“but it does feel very tight when it drys”
Bentonite Clay return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
23%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Bentonite Clay questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
