Benefit Eyebrow Pencil

Shoppers searched for this 353K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £54K a year.

Searches, last 12 months

353K

Growth, 90 days vs prior 90

-11.5%

Conversion, latest week

1.3%

Market size, estimated

£54Ka year

Peak month

December3.6× the quietest month

Top search term

benefit111K searches a year

Listings sell for £11.70 on average, from £4.66 to £31.82. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £11.70 that is £0 to £1K a year per listing.

Average price

£11.70under the $15 to $100 sweet spot

Price range

£4.66–£31.82

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

£0–£1K

Returns

0.5%of orders · Amazon United Kingdom median 0.6%

58% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #147 within Make-up. It carries 3,369 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

58%

Prime listings

100%

Out of stock, average day

9.3%

Average rank

#147in Make-up

Average rating

4.43 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,369per listing

Listings tracked

43

11 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

11

Successful launches

0Amazon's first-year sales bar

Average brand age

40 months