Benefit Eyebrow Pencil
brand-locked demand (top 5 brands take 100% of clicks) — Benefit Eyebrow Pencil doesn't clear our bar today.
Flapen Score
Ranks 2,047 of 2,481 Beauty niches · −8 vs the category median of 47
Is Benefit Eyebrow Pencil profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Benefit Eyebrow Pencil is a £54K/yr Amazon United Kingdom market (353K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.
Benefit Eyebrow Pencil: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -11.5% over the last 90 days and 1.3% of searches end in a purchase.
£54K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 43 products
Top Benefit Eyebrow Pencil products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
KIKO Milano Smart Fusion Lipstick 405 Rich And Nourishing Lipstick With A Bright Finish
- Price
- £5.22
- Rating
- 4.4/5
- Reviews
- 13,126
- Age
- 1y ago
KIKO Milano Unlimited Stylo 03 | Long-Lasting 10-Hour Hold Creamy Lipstick
- Price
- £8.38
- Rating
- 4.2/5
- Reviews
- 3,499
- Age
- 3y ago
Benefit Most Wonderful minis - Complete beauty kit for brows face lips & lashes (Worth 65) neutral-rose blush rose-tinted lip & cheek stain
- Price
- £31.82
- Rating
- 4.4/5
- Reviews
- 41
- Age
- 2y ago
KIKO Milano Coloured Balm 06 | Coloured Moisturizing Lip Balm With A Pleasant Fruity Aroma
- Price
- £5.34
- Rating
- 4.5/5
- Reviews
- 5,714
- Age
- 4y ago
KIKO Milano Unlimited Double Touch 120 Liquid Lipstick With A Bright Finish In A Two-Step Application. Lasts Up To 12 Hours. No-Transfer Base Colour
- Price
- £9.96
- Rating
- 4.4/5
- Reviews
- 11,986
- Age
- 2y ago
Trending
90-day click momentum
KIKO Milano Unlimited Double Touch 131 | Liquid Lipstick With A Bright Finish In A Two-Step Application. Lasts Up To 12 Hours. No-Transfer Base Colour
- Price
- £10.28
- Rating
- 4.4/5
- Reviews
- 11,986
- Age
- 5y ago
KIKO Milano Unlimited Double Touch 120 Liquid Lipstick With A Bright Finish In A Two-Step Application. Lasts Up To 12 Hours. No-Transfer Base Colour
- Price
- £9.96
- Rating
- 4.4/5
- Reviews
- 11,986
- Age
- 2y ago
KIKO Milano Threads Of Time Beauty Icons Make Up Kit Gift Set Makeup: Mascara Stick Blush And 2In1 Lipstick And Gloss
- Price
- £21.88
- Rating
- 3.9/5
- Reviews
- 9
- Age
- 5mo ago
KIKO Milano Threads Of Time Lip To Cheek Make Up Kit Gift Set Makeup: 2In1 Lipstick And Gloss Liquid Blush And Powder Blush
- Price
- £22.64
- Rating
- 4.6/5
- Reviews
- 55
- Age
- 5mo ago
KIKO Milano Smart Fusion Lipstick 405 Rich And Nourishing Lipstick With A Bright Finish
- Price
- £5.22
- Rating
- 4.4/5
- Reviews
- 13,126
- Age
- 1y ago
Newest
by launch dateKIKO Milano Threads Of Time Lip To Cheek Make Up Kit Gift Set Makeup: 2In1 Lipstick And Gloss Liquid Blush And Powder Blush
- Price
- £22.64
- Rating
- 4.6/5
- Reviews
- 55
- Age
- 5mo ago
KIKO Milano Threads Of Time Beauty Icons Make Up Kit Gift Set Makeup: Mascara Stick Blush And 2In1 Lipstick And Gloss
- Price
- £21.88
- Rating
- 3.9/5
- Reviews
- 9
- Age
- 5mo ago
KIKO Milano 3D Hydra Lip Stylo 05 - Hydrating Lipstick with Radiant Glossy Finish Creamy Lip Stick with Long Lasting Comfort Moisturising Lipsticks by KIKO Milano Makeup
- Price
- £8.88
- Rating
- 4.2/5
- Reviews
- 488
- Age
- 10mo ago
KIKO Milano 3D Hydra Lip Stylo 14 - Hydrating Lipstick with Radiant Glossy Finish Creamy Lip Stick with Long Lasting Comfort Moisturising Lipsticks by KIKO Milano Makeup
- Price
- £9.67
- Rating
- 4.2/5
- Reviews
- 488
- Age
- 10mo ago
KIKO Milano Jelly Stylo 509 Wet Look Finish Glossy Lipstick
- Price
- £7.45
- Rating
- 4.4/5
- Reviews
- 833
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
Brands
3 falling
Sellers
92
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
42%
Top 20: 80%
Open market
0%
- Kiko Milano78%
- Benefit21%
- e.l.f.1%
- Open — no brand owns it (0%)
Benefit Eyebrow Pencil demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 3.6×
Top Benefit Eyebrow Pencil search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- benefit111K/yr
- kiko lipstick79K/yr
- kiko milano lipstick34K/yr
- kiko set12K/yr
- kiko milano set9K/yr
- benefit makeup18K/yr
- kiko gift set11K/yr
- benefit gift set24K/yr
- kiko milano gift set11K/yr
- benefit set7K/yr
What reviews say buyers love and hate about Benefit Eyebrow Pencil
What buyers mention most, as a share of all reviews.
What buyers love
80% of reviews“The shade gives a very natural”
“Nice quality and applies easy”
“not too shabby for the price”
“Smooth”
“I remember these being more durable”
What buyers complain about
61% of reviews“It is not that dark”
“Tiny”
“To dry”
“It's misleading”
“Does not last long”
Benefit Eyebrow Pencil return rate & reasons
Why buyers send it back, as a share of all return requests.
0.5%
Return rate
68%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Benefit Eyebrow Pencil questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
