Bendy Rollers
FailPrices span $3.38–$9.71, mostly outside the sweet spot, so Bendy Rollers is a Fail.
- Flapen Score
- 44 / 100Ranks 1,531 of 2,481 Beauty niches · −3 vs the category median of 4744
- Market size
- £42K/yr123K searches / yr
- 90-day growth
- -9.0%search demand this quarter
- Competition
- 56%top-5 click share · 12 brands · 22 sellers
Flapen Score
Bendy Rollers against its category
The dotted line is the Beauty average. Past it, Bendy Rollers is stronger. Inside it, weaker.
Market
The Bendy Rollers market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bendy Rollers 123K times last year and spent an estimated £42K. The top 5 brands take 71% of clicks. Demand peaks in Nov. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 5.3% of those searches ended in a purchase.
Shoppers searched for this 123K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.
- Searches, last 12 months
- 123K
- Growth, 90 days vs prior 90
- -9.0%
- Conversion, latest week
- 5.3%
- Market size, estimated
- £42Ka year
- Peak month
- November1.6× the quietest month
- Top search term
- flexi rods33K searches a year
02 · Price
A sale here is worth £6.50.
Listings sell for £6.50 on average, from £3.38 to £9.71. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £6.50 that is £2K to £3K a year per listing.
- Average price
- £6.50under the $15 to $100 sweet spot
- Price range
- £3.38–£9.71
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£3K
- Returns
- 1.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #78 within Styling Tools. It carries 4,199 reviews at 4.02 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 0.3%
- Average rank
- #78in Styling Tools
- Average rating
- 4.02 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,199per listing
- Listings tracked
- 20
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 25 months
Products
Top Bendy Rollers products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
xnicx 47pcs 7 Hair Rollers Curlers Bendy Foam Curler Rollers Flexi Curling Rods Heatless Curlers for Long Short Wave Hair Heatless Curls no Heat for Sleeping Overnight Styling Hair Salon Gift
- Price
- £8.40
- Rating
- 4.4/5
- Reviews
- 19,990
- Age
- 8y ago

42-pack Bendy Rollers Durable Foam Curler Roller Set Hair Bendy Curlers Tool DIY Salon Hair Styling Curling Sticks with Case
- Price
- £8.35
- Rating
- 4.4/5
- Reviews
- 1,987
- Age
- 8y ago

Kitsch Satin Flexi Rod Heatless Hair Curler Set Hair rollers for Overnight Curls Heatless Curls Overnight blowout rods Heatless curler and hair rollers Heatless blowout rods 6pcs - Rosewood
- Price
- £9.71
- Rating
- 3.7/5
- Reviews
- 6,194
- Age
- 3y ago

30 Pieces Flexi Curling Rods 9.45 Inch Bendy Foam Curler Rollers No Heat Hair Curlers for Medium and Long Hair Sleeping Overnight (5 Colors)
- Price
- £6.52
- Rating
- 4.2/5
- Reviews
- 353
- Age
- 2y ago

Heatless Curlers Flexi Rods Bendy Foam Curler Rollers Short Medium Long Style Curling Sticks For Hairstyle Sleeping Styling DIY Home Wave Hair Rollers Salon Accessory 16x1.3cm (10Pcs)
- Price
- £4.07
- Rating
- 3.9/5
- Reviews
- 18
- Age
- 1y ago
Trending
estimated 90-day click momentum
AOOWU 4PCS Heatless Curling Rods Heatless Blowout Rods with Satin Silk Bonnet Overnight No Heat Hair Rollers Flexi Bars with Hooks Heat Free Curling Iron for All Hair Types Sleep DIY Hair Curls
- Price
- £7.26
- Rating
- 4.1/5
- Reviews
- 192
- Age
- 1y ago

Pack of 10 Hair Curlers No Heat Set - Bendy Rollers for Hair Curling - Foam Rollers for Heatless Curls - Overnight Hair Rods - Flexible Curling Rods
- Price
- £3.38
- Rating
- 3.5/5
- Reviews
- 8
- Age
- 9mo ago

AOOWU 10 Pcs Flexible Hair Curler Soft Foam Rollers Flexi Rods for Short Medium Long Rubber Twist Roller Heatless Sleeping Hairstyle DIY Home Salon Purple 1.4cm
- Price
- £3.65
- Rating
- 4.2/5
- Reviews
- 506
- Age
- 3y ago

Flexible Hair Curler 30PCS Bendy Rollers 8mm Bendy Foam Curler Rollers Heatless Curlers for Hair Salon DIY (Pink)
- Price
- £7.06
- Rating
- 3.9/5
- Reviews
- 9
- Age
- 8mo ago

YOSHUYUKI Heatless Hair Curler to Sleep in No Heat Satin Heatless Curls Overnight Rods Curling Set Jumbo Large Foam Sponge Hair Rollers Curlers for Long Short Hair Volume Women Styling Tools
- Price
- £9.25
- Rating
- 3.9/5
- Reviews
- 2,185
- Age
- 2y ago
Newest
by launch date
Flexible Hair Curler 30PCS Bendy Rollers 8mm Bendy Foam Curler Rollers Heatless Curlers for Hair Salon DIY (Pink)
- Price
- £7.06
- Rating
- 3.9/5
- Reviews
- 9
- Age
- 8mo ago

Pack of 10 Hair Curlers No Heat Set - Bendy Rollers for Hair Curling - Foam Rollers for Heatless Curls - Overnight Hair Rods - Flexible Curling Rods
- Price
- £3.38
- Rating
- 3.5/5
- Reviews
- 8
- Age
- 9mo ago

Heatless Curlers Flexi Rods Bendy Foam Curler Rollers Short Medium Long Style Curling Sticks For Hairstyle Sleeping Styling DIY Home Wave Hair Rollers Salon Accessory 16x1.3cm (10Pcs)
- Price
- £4.07
- Rating
- 3.9/5
- Reviews
- 18
- Age
- 1y ago

AOOWU 4PCS Heatless Curling Rods Heatless Blowout Rods with Satin Silk Bonnet Overnight No Heat Hair Rollers Flexi Bars with Hooks Heat Free Curling Iron for All Hair Types Sleep DIY Hair Curls
- Price
- £7.26
- Rating
- 4.1/5
- Reviews
- 192
- Age
- 1y ago

Heatless Curlers Flexi Rods Bendy Foam Curler Rollers Short Medium Long Style Curling Sticks For Hairstyle Sleeping Styling DIY Home Wave Hair Rollers Salon Accessory 16x1.3cm (10Pcs)
- Price
- £3.67
- Rating
- 3.8/5
- Reviews
- 23
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
22
Est. top-5 brand share
71%
Top 20: 100%
Est. top-5 click share
56%
Top 20: 100%
Open market
18%
- xnicx24%
- Kitsch14%
- AOOWU11%
- Allbests11%
- HIFSA11%
- JEOPKO11%
Demand
Bendy Rollers search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.6×
Search terms
Top Bendy Rollers search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- flexi rods33K/yr
- bendy rollers26K/yr
- curling rods26K/yr
- flexi rods for hair16K/yr
- curling rod7K/yr
- hair curling rods6K/yr
- curl rods5K/yr
- flexi rod3K/yr
- curling rods for long hair3K/yr
Reviews and returns
What reviews say buyers love and hate about Bendy Rollers
We read the reviews and the return reasons for every product selling here.
“Difficult for me to use”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bendy Rollers questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









