bed head shampoo and conditioner
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible12.3%search→purchase rate — share of searches ending in a sale
Market size
Great£1.2M£1.2M/yr · 1.1M searches
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad7,553avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.42avg listing price — sweet spot $15–$100
Growth
Bad-7.8%90-day search growth — must beat 0% to launch
Price range
Bad£5.42–£16.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, bed head shampoo and conditioner is a £1.2M/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Skip it — 47/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
bed head shampoo and conditioner market data
- Units sold / yr
- 125K–150K
- avg 5,000–6,000/product
- Revenue / yr
- £1.1M–£1.3M
- units × avg price
- Conversion rate
- 12.3%
- Avg BSR
- #51
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 78%
- Out of stock
- 0.0%
- Avg brand age
- 59 months
- Avg seller age
- 151 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
4 flat
Sellers
116
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
62%
Top 20: 97%
Open market
0%
- TIGI55%
- Bed Head32%
- Give Me10%
- CATWALK by TIGI3%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.8% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 2.1×
Top bed head shampoo and conditioner search terms
- bed head shampoo and conditioner286K/yr
- bed head232K/yr
- bedhead shampoo and conditioner sets120K/yr
- bedhead81K/yr
- give me shampoo and conditioner65K/yr
- tigi bed head shampoo and conditioner66K/yr
- bed head products57K/yr
- tigi50K/yr
- tigi bed head35K/yr
- give me cosmetics shampoo and conditioner15K/yr
Top bed head shampoo and conditioner products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bed Head by TIGI Recovery Shampoo & Conditioner Set 2x 750ml Deep Moisture for Dry & Heat Damaged Hair Salon-Pro Hydrating Treatment to Control Frizz & Colour Protection
TIGI£11.044.6★27,168 rev
Bed Head by TIGI Resurrection Shampoo & Conditioner Set 2x 750ml For Dry Damaged Hair Deep Moisture Repair with Colour Protect for Strength & Shine
Bed Head£10.874.6★24,994 rev
Bed Head by TIGI Colour Goddess Shampoo and Conditioner Set 2x 750ml Hair Treatment for Coloured Dry & Damaged Hair Moisturising Shea Butter & Keratin for Smooth Frizz-Free Locks
TIGI£11.574.6★19,066 rev
Bed Head by Tigi Urban Antidotes Re-Energise Daily Shampoo and Conditioner 2 x 750ml
TIGI£11.554.6★9,111 rev
Bed Head by TIGI Dumb Blonde Shampoo & Conditioner Set 2x 750ml Keratin Hair Treatment for Bleached & Colour-Treated Hair Moisturising Formula Repairs Dry Damaged Strands
TIGI£11.444.5★8,910 rev
Newest
by launch date
Give Me Cosmetics Shampoo Sulphate & Silicone-Free Aloe Vera & Coconut Oil Lightweight Moisture-Locking Formula Paraben-free
Give Me£6.2369 rev
Give Me Cosmetics Conditioner Sulphate & Silicone-Free Aloe Vera & Coconut Oil Intensely Nourished Shiny Hair Paraben-free
Give Me£6.2024 rev
Give Me Cosmetics Shampoo and Conditioner Sets with Hair Mask Coconut & Argan Oil for Dry Damaged Paraben Free Haircare Gift Set for Teenage Girls Women
Give Me£16.59150 rev
Give Me Cosmetics Shampoo Cleanses Nourishes & Strengthens Reducing Hair Loss and Brittleness with Argan Coconut & Macadamia Oil plus Betaine Provitamins B5 Paraben Free
Give Me£6.34132 rev
Give Me Cosmetics Conditioner for Hair Intense Hydration Nourishes & Strengthens with Argan & Coconut Oil plus Betaine Provitamins B5 For Dry Damaged Paraben Free
Give Me£6.32136 rev
Trending
90-day click momentumGive Me Cosmetics Conditioner for Hair Intense Hydration Nourishes & Strengthens with Argan & Coconut Oil plus Betaine Provitamins B5 For Dry Damaged Paraben Free
Give Me£6.324.7★
Give Me Cosmetics Shampoo Sulphate & Silicone-Free Aloe Vera & Coconut Oil Lightweight Moisture-Locking Formula Paraben-free
Give Me£6.234.5★
Bed Head by TIGI Recovery Shampoo Deep Moisturising Shampoo with Keratin & Biotin Repair Dry & Damaged Hair Hydrating Formula 750ml
TIGI£6.984.6★
Give Me Cosmetics Shampoo Cleanses Nourishes & Strengthens Reducing Hair Loss and Brittleness with Argan Coconut & Macadamia Oil plus Betaine Provitamins B5 Paraben Free
Give Me£6.344.6★
Give Me Cosmetics Conditioner Sulphate & Silicone-Free Aloe Vera & Coconut Oil Intensely Nourished Shiny Hair Paraben-free
Give Me£6.204.5★
What buyers say about bed head shampoo and conditioner
What buyers praise and complain about, mined from review topics.What buyers love
“beautiful fragrance”
“Excellent product”
“Excellent Value”
“feel so soft”
“Excellent for styling hair”
“Adds shine”
“Perfect for fine hair”
“Makes me hair feels so clean”
“Blow dries well”
“Great for curly hair”
What buyers complain about
“Smell is horrible”
“a little pricey”
“makes hair greasy”
“Leaky packaging”
“Dry”
“Apart from the blueish colour it is very sticky”
“a build up of products are not good”
“pulled through my hair”
“PUMP not working”
“The shampoo isn't as thick”
Top return reasons
Common questions
- Is bed head shampoo and conditioner profitable to sell on Amazon United Kingdom?
- The niche generates £1.2M/yr across 23 tracked products. 90-day search growth is -7.8%. Flapen's verdict: Skip it (47/100).
- How competitive is the bed head shampoo and conditioner niche?
- 4 brands and 116 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in bed head shampoo and conditioner?
- Top complaints mined from reviews: Smell, Value For Money, Oily/Greasy. The return rate is 0.1%.
- When does demand for bed head shampoo and conditioner peak?
- Demand peaks in Nov; the busiest month runs 2.1× the quietest.
- What does it cost to enter the bed head shampoo and conditioner niche?
- Listings span £5.42–£16.59; the average listing price is £8.42 (sweet spot $15–$100). The average incumbent carries 7,553 reviews — the moat a new listing must climb.