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Beauty of Joseon

Fail

The top 5 brands take 95% of clicks, so Beauty of Joseon is a Fail.

Flapen Score
41
41 / 100
Ranks 1,867 of 2,481 Beauty niches · −6 vs the category median of 47
Market size
£190K/yr320K searches / yr
90-day growth
-18.0%search demand this quarter
Competition
78%top-5 click share · 7 brands · 132 sellers

Flapen Score

Beauty of Joseon against its category

The dotted line is the Beauty average. Past it, Beauty of Joseon is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Beauty of Joseon market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Beauty of Joseon 320K times last year and spent an estimated £190K. The top 5 brands take 95% of clicks. Demand peaks in Feb–Mar–Apr. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 4.9% of those searches ended in a purchase.

Shoppers searched for this 320K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -18.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £190K a year.

Searches, last 12 months
320K
Growth, 90 days vs prior 90
-18.0%
Conversion, latest week
4.9%
Market size, estimated
£190Ka year
Peak month
April5.6× the quietest month
Top search term
beauty of joseon eye cream126K searches a year

02 · Price

A sale here is worth £12.07.

Listings sell for £12.07 on average, from £7.18 to £18.76. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At £12.07 that is £12K to £15K a year per listing.

Average price
£12.07under the $15 to $100 sweet spot
Price range
£7.18–£18.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
£12K–£15K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #149 within Eyes. It carries 5,519 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#149in Eyes
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,519per listing
Listings tracked
12

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
31 months

Products

Top Beauty of Joseon products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

7 rising

Sellers

132

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

2%

  • Brand 148%
  • Brand 229%
  • Brand 37%
  • Brand 47%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (1 brand, 2%)

Demand

Beauty of Joseon search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr · busiest ÷ quietest = 5.6×

Search terms

Top Beauty of Joseon search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • beauty of joseon eye cream126K/yr
  • seoul 198843K/yr
  • beauty of joseon revive eye serum19K/yr
  • seoul 1988 serum retinol34K/yr
  • beauty of joseon eye serum12K/yr
  • k secret seoul 1988 retinal11K/yr
  • beauty of joseon eye9K/yr
  • retinal eye4K/yr
  • inkey list retinol eye cream3K/yr
  • eye cream beauty of joseon4K/yr

Reviews and returns

What reviews say buyers love and hate about Beauty of Joseon

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Allergies”
0.1%of orders come back
“Irritated my skin”
A buyer, on “Allergies”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

FAQ

Common Beauty of Joseon questions

Answered from the same tracked data.