Beauty of Joseon
FailThe top 5 brands take 95% of clicks, so Beauty of Joseon is a Fail.
- Flapen Score
- 41 / 100Ranks 1,867 of 2,481 Beauty niches · −6 vs the category median of 4741
- Market size
- £190K/yr320K searches / yr
- 90-day growth
- -18.0%search demand this quarter
- Competition
- 78%top-5 click share · 7 brands · 132 sellers
Flapen Score
Beauty of Joseon against its category
The dotted line is the Beauty average. Past it, Beauty of Joseon is stronger. Inside it, weaker.
Market
The Beauty of Joseon market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Beauty of Joseon 320K times last year and spent an estimated £190K. The top 5 brands take 95% of clicks. Demand peaks in Feb–Mar–Apr. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 4.9% of those searches ended in a purchase.
Shoppers searched for this 320K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -18.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £190K a year.
- Searches, last 12 months
- 320K
- Growth, 90 days vs prior 90
- -18.0%
- Conversion, latest week
- 4.9%
- Market size, estimated
- £190Ka year
- Peak month
- April5.6× the quietest month
- Top search term
- beauty of joseon eye cream126K searches a year
02 · Price
A sale here is worth £12.07.
Listings sell for £12.07 on average, from £7.18 to £18.76. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At £12.07 that is £12K to £15K a year per listing.
- Average price
- £12.07under the $15 to $100 sweet spot
- Price range
- £7.18–£18.76
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £12K–£15K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #149 within Eyes. It carries 5,519 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 0.4%
- Average rank
- #149in Eyes
- Average rating
- 4.28 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,519per listing
- Listings tracked
- 12
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Beauty of Joseon products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Beauty of Joseon Revive eye serum : Ginseng + Retinal 30ml 1fl.oz.
- Price
- £11.31
- Rating
- 4.4/5
- Reviews
- 19,271
- Age
- 3y ago

K-SECRET SEOUL 1988 Retinal Serum Formulated with Advanced Retinal Liposome 2% and 58% Black Ginseng Extract | Fine Lines and Skin Texture Care Serum | Korean Skincare | 30 ml
- Price
- £13.43
- Rating
- 4.4/5
- Reviews
- 4,558
- Age
- 1y ago

Beauty of Joseon Revive Eye Serum with Retinal Niacinamide Peptide for Face Under Eyes Wrinkles Dark Circles Moisturizer Korean Skin Care 30 ml Pack of 2
- Price
- £17.16
- Rating
- 4.4/5
- Reviews
- 19,271
- Age
- 1y ago

K-SECRET SEOUL 1988 Retinal Eye Cream Formulated with Advanced Retinal Liposome 4% and Fermented Bean for Dark Circles and Fine Line Care | Korean Skincare | 30 ml
- Price
- £12.38
- Rating
- 4.2/5
- Reviews
- 3,147
- Age
- 1y ago

medicube Eye Cream with Salmon DNA PDRN & Pink Peptides | 99% Purity Retinol for Fine Lines | PDRN & Niacinamide Eye Serum for Uneven Skin Tone | Korean Skincare 1.01 fl.oz
- Price
- £11.46
- Rating
- 4.4/5
- Reviews
- 4,577
- Age
- 1y ago
Trending
estimated 90-day click momentum
K-SECRET SEOUL 1988 Retinal Advanced Shot Formulated with 22 275 Spicules and Advanced Retinal Liposome 12% | Fine Lines and Skin Texture Care Serum | Korean Skincare | 15 ml
- Price
- £11.40
- Rating
- 4.4/5
- Reviews
- 188
- Age
- 4mo ago

medicube Eye Cream with Salmon DNA PDRN & Pink Peptides | 99% Purity Retinol for Fine Lines | PDRN & Niacinamide Eye Serum for Uneven Skin Tone | Korean Skincare 1.01 fl.oz
- Price
- £11.46
- Rating
- 4.4/5
- Reviews
- 4,577
- Age
- 1y ago

Korean Beauty Revive Eye Serum Ginseng + Retinal Eye Cream for Dark Circles and Puffy Eyes Anti Wrinkle Eye Creams Anti Aging Under Eye Cream Eye Bags Remover for All Skin Types
- Price
- £8.86
- Rating
- 4.0/5
- Reviews
- 11
- Age
- 7mo ago

Beauty of Joseon Revive eye serum : Ginseng + Retinal 30ml 1fl.oz.
- Price
- £11.31
- Rating
- 4.4/5
- Reviews
- 19,271
- Age
- 3y ago

The INKEY List Retinol Eye Cream 15ml Reduce Wrinkles and Fine Lines Night Cream Vegan Friendly Suitable For All Skin Types
- Price
- £7.18
- Rating
- 4.2/5
- Reviews
- 1,614
- Age
- 5y ago
Newest
by launch date
K-SECRET SEOUL 1988 Retinal Advanced Shot Formulated with 22 275 Spicules and Advanced Retinal Liposome 12% | Fine Lines and Skin Texture Care Serum | Korean Skincare | 15 ml
- Price
- £11.40
- Rating
- 4.4/5
- Reviews
- 188
- Age
- 4mo ago

Korean Beauty Revive Eye Serum Ginseng + Retinal Eye Cream for Dark Circles and Puffy Eyes Anti Wrinkle Eye Creams Anti Aging Under Eye Cream Eye Bags Remover for All Skin Types
- Price
- £8.86
- Rating
- 4.0/5
- Reviews
- 11
- Age
- 7mo ago

Revive Eye Serum: Ginseng + Retinal Advanced Eye Cream for Dark Circles And Puffy Eyes Hydrating Anti Wrinkle Eye Creams Eyes Cream Anti Aging for Wonen&Men Korean Skincare 30ml
- Price
- £8.02
- Rating
- 3.9/5
- Reviews
- 19
- Age
- 1y ago

K-SECRET SEOUL 1988 Retinal Cream Formulated with Advanced Retinal Liposome 1% and Fermented Rice Extract | Daily Fine Lines and Skin Texture Care | Korean Skincare | 50 ml
- Price
- £15.52
- Rating
- 4.4/5
- Reviews
- 336
- Age
- 1y ago

medicube Eye Cream with Salmon DNA PDRN & Pink Peptides | 99% Purity Retinol for Fine Lines | PDRN & Niacinamide Eye Serum for Uneven Skin Tone | Korean Skincare 1.01 fl.oz
- Price
- £11.46
- Rating
- 4.4/5
- Reviews
- 4,577
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 78% of clicks. A locked shelf that new listings rarely crack.
Brands
7 rising
Sellers
132
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
78%
Top 20: 100%
Open market
2%
- Beauty of Joseon48%
- K-SECRET29%
- medicube7%
- TMYIOYC7%
- The INKEY List4%
- ISBEAUSOLS3%
- Open — no brand owns it (1 brand, 2%)
Demand
Beauty of Joseon search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar, Apr · busiest ÷ quietest = 5.6×
Search terms
Top Beauty of Joseon search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- beauty of joseon eye cream126K/yr
- seoul 198843K/yr
- beauty of joseon revive eye serum19K/yr
- seoul 1988 serum retinol34K/yr
- beauty of joseon eye serum12K/yr
- k secret seoul 1988 retinal11K/yr
- beauty of joseon eye9K/yr
- retinal eye4K/yr
- inkey list retinol eye cream3K/yr
- eye cream beauty of joseon4K/yr
Reviews and returns
What reviews say buyers love and hate about Beauty of Joseon
We read the reviews and the return reasons for every product selling here.
“Irritated my skin”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
23 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Beauty of Joseon questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









