Beauty of Joseon
brand-locked demand (top 5 brands take 95% of clicks) — Beauty of Joseon doesn't clear our bar today.
Flapen Score
Ranks 1,867 of 2,481 Beauty niches · −6 vs the category median of 47
Is Beauty of Joseon profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Beauty of Joseon is a £190K/yr Amazon United Kingdom market (320K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Feb–Mar–Apr. Verdict: Skip it — 41/100.
Beauty of Joseon: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -18.0% over the last 90 days and 4.9% of searches end in a purchase.
£190K
revenue / yr
Who owns the niche?
The top 5 brands hold 95% of demand, so 5% of the market is open.
5%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 12 products
Top Beauty of Joseon products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Beauty of Joseon Revive eye serum : Ginseng + Retinal 30ml 1fl.oz.
- Price
- £11.31
- Rating
- 4.4/5
- Reviews
- 19,271
- Age
- 3y ago
K-SECRET SEOUL 1988 Retinal Serum Formulated with Advanced Retinal Liposome 2% and 58% Black Ginseng Extract | Fine Lines and Skin Texture Care Serum | Korean Skincare | 30 ml
- Price
- £13.43
- Rating
- 4.4/5
- Reviews
- 4,558
- Age
- 1y ago
Beauty of Joseon Revive Eye Serum with Retinal Niacinamide Peptide for Face Under Eyes Wrinkles Dark Circles Moisturizer Korean Skin Care 30 ml Pack of 2
- Price
- £17.16
- Rating
- 4.4/5
- Reviews
- 19,271
- Age
- 1y ago
K-SECRET SEOUL 1988 Retinal Eye Cream Formulated with Advanced Retinal Liposome 4% and Fermented Bean for Dark Circles and Fine Line Care | Korean Skincare | 30 ml
- Price
- £12.38
- Rating
- 4.2/5
- Reviews
- 3,147
- Age
- 1y ago
medicube Eye Cream with Salmon DNA PDRN & Pink Peptides | 99% Purity Retinol for Fine Lines | PDRN & Niacinamide Eye Serum for Uneven Skin Tone | Korean Skincare 1.01 fl.oz
- Price
- £11.46
- Rating
- 4.4/5
- Reviews
- 4,577
- Age
- 1y ago
Trending
90-day click momentum
K-SECRET SEOUL 1988 Retinal Advanced Shot Formulated with 22 275 Spicules and Advanced Retinal Liposome 12% | Fine Lines and Skin Texture Care Serum | Korean Skincare | 15 ml
- Price
- £11.40
- Rating
- 4.4/5
- Reviews
- 188
- Age
- 4mo ago
medicube Eye Cream with Salmon DNA PDRN & Pink Peptides | 99% Purity Retinol for Fine Lines | PDRN & Niacinamide Eye Serum for Uneven Skin Tone | Korean Skincare 1.01 fl.oz
- Price
- £11.46
- Rating
- 4.4/5
- Reviews
- 4,577
- Age
- 1y ago
Korean Beauty Revive Eye Serum Ginseng + Retinal Eye Cream for Dark Circles and Puffy Eyes Anti Wrinkle Eye Creams Anti Aging Under Eye Cream Eye Bags Remover for All Skin Types
- Price
- £8.86
- Rating
- 4.0/5
- Reviews
- 11
- Age
- 7mo ago
Beauty of Joseon Revive eye serum : Ginseng + Retinal 30ml 1fl.oz.
- Price
- £11.31
- Rating
- 4.4/5
- Reviews
- 19,271
- Age
- 3y ago
The INKEY List Retinol Eye Cream 15ml Reduce Wrinkles and Fine Lines Night Cream Vegan Friendly Suitable For All Skin Types
- Price
- £7.18
- Rating
- 4.2/5
- Reviews
- 1,614
- Age
- 5y ago
Newest
by launch dateK-SECRET SEOUL 1988 Retinal Advanced Shot Formulated with 22 275 Spicules and Advanced Retinal Liposome 12% | Fine Lines and Skin Texture Care Serum | Korean Skincare | 15 ml
- Price
- £11.40
- Rating
- 4.4/5
- Reviews
- 188
- Age
- 4mo ago
Korean Beauty Revive Eye Serum Ginseng + Retinal Eye Cream for Dark Circles and Puffy Eyes Anti Wrinkle Eye Creams Anti Aging Under Eye Cream Eye Bags Remover for All Skin Types
- Price
- £8.86
- Rating
- 4.0/5
- Reviews
- 11
- Age
- 7mo ago
Revive Eye Serum: Ginseng + Retinal Advanced Eye Cream for Dark Circles And Puffy Eyes Hydrating Anti Wrinkle Eye Creams Eyes Cream Anti Aging for Wonen&Men Korean Skincare 30ml
- Price
- £8.02
- Rating
- 3.9/5
- Reviews
- 19
- Age
- 1y ago
K-SECRET SEOUL 1988 Retinal Cream Formulated with Advanced Retinal Liposome 1% and Fermented Rice Extract | Daily Fine Lines and Skin Texture Care | Korean Skincare | 50 ml
- Price
- £15.52
- Rating
- 4.4/5
- Reviews
- 336
- Age
- 1y ago
medicube Eye Cream with Salmon DNA PDRN & Pink Peptides | 99% Purity Retinol for Fine Lines | PDRN & Niacinamide Eye Serum for Uneven Skin Tone | Korean Skincare 1.01 fl.oz
- Price
- £11.46
- Rating
- 4.4/5
- Reviews
- 4,577
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.
Brands
7 rising
Sellers
132
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
2%
- Beauty of Joseon48%
- K-SECRET29%
- medicube7%
- TMYIOYC7%
- The INKEY List4%
- ISBEAUSOLS3%
- Open — no brand owns it (1 brand, 2%)
Beauty of Joseon demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Feb, Mar, Apr · busiest ÷ quietest = 5.6×
Top Beauty of Joseon search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- beauty of joseon eye cream126K/yr
- seoul 198843K/yr
- beauty of joseon revive eye serum19K/yr
- seoul 1988 serum retinol34K/yr
- beauty of joseon eye serum12K/yr
- k secret seoul 1988 retinal11K/yr
- beauty of joseon eye9K/yr
- retinal eye4K/yr
- inkey list retinol eye cream3K/yr
- eye cream beauty of joseon4K/yr
What reviews say buyers love and hate about Beauty of Joseon
What buyers mention most, as a share of all reviews.
What buyers love
76% of reviews“The price for the quality of product is brilliant”
“Good price”
“moisturising”
“works perfectly with my skin”
“Gentle”
What buyers complain about
64% of reviews“Irritated my skin”
“the pump does not work”
“Not for sensitive eyes”
“I have yet to say whether the cream itself is any good”
“This product leaves a sticky residue”
Beauty of Joseon return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
5%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Beauty of Joseon questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
