beauty of joseon
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Avg price
Good£12.07avg listing price — sweet spot $15–$100
Market size
Okay£190K£190K/yr · 320K searches
Price range
Okay£7.18–£18.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad5,518.5avg incumbent reviews — the moat a new listing must climb
Competition
Bad78%top-5 click share — a locked-up shelf
Growth
Bad-18.0%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, beauty of joseon is a £190K/yr Amazon United Kingdom market (320K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Feb–Mar–Apr. Verdict: Skip it — 41/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
beauty of joseon market data
- Units sold / yr
- 20K–25K
- avg 1,000–1,250/product
- Revenue / yr
- £241K–£302K
- units × avg price
- Conversion rate
- 4.9%
- Avg BSR
- #149
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 0.4%
- Avg brand age
- 31 months
- Avg seller age
- 140 days
Competition & brand share
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 rising
Sellers
132
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
2%
- Beauty of Joseon48%
- K-SECRET29%
- medicube7%
- TMYIOYC7%
- The INKEY List4%
- ISBEAUSOLS3%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -18.0% search growth over the last 90 days.Peak months: Feb, Mar, Apr · busiest ÷ quietest = 5.6×
Top beauty of joseon search terms
- beauty of joseon eye cream126K/yr
- seoul 198843K/yr
- beauty of joseon revive eye serum19K/yr
- seoul 1988 serum retinol34K/yr
- beauty of joseon eye serum12K/yr
- k secret seoul 1988 retinal11K/yr
- beauty of joseon eye9K/yr
- retinal eye4K/yr
- inkey list retinol eye cream3K/yr
- eye cream beauty of joseon4K/yr
Top beauty of joseon products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Beauty of Joseon Revive eye serum : Ginseng + Retinal 30ml 1fl.oz.
Beauty of Joseon£11.314.4★19,271 rev
K-SECRET SEOUL 1988 Retinal Serum Formulated with Advanced Retinal Liposome 2% and 58% Black Ginseng Extract | Fine Lines and Skin Texture Care Serum | Korean Skincare | 30 ml
K-SECRET£13.434.4★4,558 rev
Beauty of Joseon Revive Eye Serum with Retinal Niacinamide Peptide for Face Under Eyes Wrinkles Dark Circles Moisturizer Korean Skin Care 30 ml Pack of 2
Beauty of Joseon£17.164.4★19,271 rev
K-SECRET SEOUL 1988 Retinal Eye Cream Formulated with Advanced Retinal Liposome 4% and Fermented Bean for Dark Circles and Fine Line Care | Korean Skincare | 30 ml
K-SECRET£12.384.2★3,147 rev
medicube Eye Cream with Salmon DNA PDRN & Pink Peptides | 99% Purity Retinol for Fine Lines | PDRN & Niacinamide Eye Serum for Uneven Skin Tone | Korean Skincare 1.01 fl.oz
medicube£11.464.4★4,577 rev
Newest
by launch date
K-SECRET SEOUL 1988 Retinal Advanced Shot Formulated with 22 275 Spicules and Advanced Retinal Liposome 12% | Fine Lines and Skin Texture Care Serum | Korean Skincare | 15 ml
K-SECRET£11.40188 rev
Korean Beauty Revive Eye Serum Ginseng + Retinal Eye Cream for Dark Circles and Puffy Eyes Anti Wrinkle Eye Creams Anti Aging Under Eye Cream Eye Bags Remover for All Skin Types
TMYIOYC£8.8611 rev
Revive Eye Serum: Ginseng + Retinal Advanced Eye Cream for Dark Circles And Puffy Eyes Hydrating Anti Wrinkle Eye Creams Eyes Cream Anti Aging for Wonen&Men Korean Skincare 30ml
ISBEAUSOLS£8.0219 rev
K-SECRET SEOUL 1988 Retinal Cream Formulated with Advanced Retinal Liposome 1% and Fermented Rice Extract | Daily Fine Lines and Skin Texture Care | Korean Skincare | 50 ml
K-SECRET£15.52336 rev
medicube Eye Cream with Salmon DNA PDRN & Pink Peptides | 99% Purity Retinol for Fine Lines | PDRN & Niacinamide Eye Serum for Uneven Skin Tone | Korean Skincare 1.01 fl.oz
medicube£11.464,577 rev
Trending
90-day click momentumK-SECRET SEOUL 1988 Retinal Advanced Shot Formulated with 22 275 Spicules and Advanced Retinal Liposome 12% | Fine Lines and Skin Texture Care Serum | Korean Skincare | 15 ml
K-SECRET£11.404.4★
medicube Eye Cream with Salmon DNA PDRN & Pink Peptides | 99% Purity Retinol for Fine Lines | PDRN & Niacinamide Eye Serum for Uneven Skin Tone | Korean Skincare 1.01 fl.oz
medicube£11.464.4★
Korean Beauty Revive Eye Serum Ginseng + Retinal Eye Cream for Dark Circles and Puffy Eyes Anti Wrinkle Eye Creams Anti Aging Under Eye Cream Eye Bags Remover for All Skin Types
TMYIOYC£8.864.0★
Beauty of Joseon Revive eye serum : Ginseng + Retinal 30ml 1fl.oz.
Beauty of Joseon£11.314.4★
The INKEY List Retinol Eye Cream 15ml Reduce Wrinkles and Fine Lines Night Cream Vegan Friendly Suitable For All Skin Types
The INKEY List£7.184.2★
What buyers say about beauty of joseon
What buyers praise and complain about, mined from review topics.What buyers love
“The price for the quality of product is brilliant”
“Good price”
“moisturising”
“works perfectly with my skin”
“Gentle”
“Light texture”
“Nice formula, I had no irritation and seems to have helped with hydration levels as my under eye skin was feeling quite dry and when the concealer broke up on it I realised my skin was too dry and flaky,”
“absorbs well”
“Works on my wrinkles”
“Its just a nice cream to use and is lightweight”
What buyers complain about
“Irritated my skin”
“the pump does not work”
“Not for sensitive eyes”
“I have yet to say whether the cream itself is any good”
“This product leaves a sticky residue”
“Not great for an eye cream”
“Small bottle,”
“Waste of money”
“It made my skin irritated”
“the pump broke day 2”
Top return reasons
Common questions
- Is beauty of joseon profitable to sell on Amazon United Kingdom?
- The niche generates £190K/yr across 12 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -18.0%. Flapen's verdict: Skip it (41/100).
- How competitive is the beauty of joseon niche?
- 7 brands and 132 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in beauty of joseon?
- Top complaints mined from reviews: Allergies, Functionality-Overall, Sensitivity-Overall. The return rate is 0.1%.
- When does demand for beauty of joseon peak?
- Demand peaks in Feb–Mar–Apr; the busiest month runs 5.6× the quietest.
- What does it cost to enter the beauty of joseon niche?
- Listings span £7.18–£18.76; the average listing price is £12.07 (sweet spot $15–$100). The average incumbent carries 5,519 reviews — the moat a new listing must climb.