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Beauty Blenders

Maybe

An estimated 0.1% of orders come back. But prices span $2.08–$10.74, mostly outside the sweet spot, so Beauty Blenders is a Maybe.

Flapen Score
53
53 / 100
Top 22% of 2,481 Beauty niches · +6 vs the category median of 47
Market size
£797K/yr1.2M searches / yr
90-day growth
-11.2%search demand this quarter
Competition
50%top-5 click share · 15 brands · 34 sellers

Flapen Score

Beauty Blenders against its category

The dotted line is the Beauty average. Past it, Beauty Blenders is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Beauty Blenders market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Beauty Blenders 1.2M times last year and spent an estimated £797K. The top 5 brands take 72% of clicks. Demand peaks in Nov–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 13.6% of those searches ended in a purchase.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.6% of those searches ended in a purchase. Searches in the last 90 days moved -11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £797K a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
-11.2%
Conversion, latest week
13.6%
Market size, estimated
£797Ka year
Peak month
December1.7× the quietest month
Top search term
beauty blenders328K searches a year

02 · Price

A sale here is worth £5.03.

Listings sell for £5.03 on average, from £2.08 to £10.74. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 4,000 to 5,000 of them. At £5.03 that is £20K to £25K a year per listing.

Average price
£5.03under the $15 to $100 sweet spot
Price range
£2.08–£10.74
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
150K–200K
Units per listing a year
4,000–5,000
Revenue per listing a year
£20K–£25K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #19 within Tools & Accessories. It carries 17,365 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#19in Tools & Accessories
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
17,365per listing
Listings tracked
24

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
33 months

Products

Top Beauty Blenders products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

34

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

50%

Top 20: 93%

Open market

23%

  • Brand 138%
  • Brand 215%
  • Brand 37%
  • Brand 47%
  • Brand 55%
  • Brand 65%

Demand

Beauty Blenders search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.7×

Search terms

Top Beauty Blenders search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • beauty blenders328K/yr
  • makeup sponge192K/yr
  • beauty blender136K/yr
  • make up sponges154K/yr
  • real techniques sponge78K/yr
  • makeup sponges62K/yr
  • make up sponge47K/yr
  • foundation sponge41K/yr
  • make up sponges for foundation23K/yr
  • makeup sponges for foundation23K/yr

Reviews and returns

What reviews say buyers love and hate about Beauty Blenders

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Durability”
0.1%of orders come back
“broke after one use”
A buyer, on “Durability”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Beauty Blenders questions

Answered from the same tracked data.