Beauty Blenders
MaybeAn estimated 0.1% of orders come back. But prices span $2.08–$10.74, mostly outside the sweet spot, so Beauty Blenders is a Maybe.
- Flapen Score
- 53 / 100Top 22% of 2,481 Beauty niches · +6 vs the category median of 4753
- Market size
- £797K/yr1.2M searches / yr
- 90-day growth
- -11.2%search demand this quarter
- Competition
- 50%top-5 click share · 15 brands · 34 sellers
Flapen Score
Beauty Blenders against its category
The dotted line is the Beauty average. Past it, Beauty Blenders is stronger. Inside it, weaker.
Market
The Beauty Blenders market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Beauty Blenders 1.2M times last year and spent an estimated £797K. The top 5 brands take 72% of clicks. Demand peaks in Nov–Dec. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 13.6% of those searches ended in a purchase.
Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.6% of those searches ended in a purchase. Searches in the last 90 days moved -11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £797K a year.
- Searches, last 12 months
- 1.2M
- Growth, 90 days vs prior 90
- -11.2%
- Conversion, latest week
- 13.6%
- Market size, estimated
- £797Ka year
- Peak month
- December1.7× the quietest month
- Top search term
- beauty blenders328K searches a year
02 · Price
A sale here is worth £5.03.
Listings sell for £5.03 on average, from £2.08 to £10.74. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 4,000 to 5,000 of them. At £5.03 that is £20K to £25K a year per listing.
- Average price
- £5.03under the $15 to $100 sweet spot
- Price range
- £2.08–£10.74
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- £20K–£25K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #19 within Tools & Accessories. It carries 17,365 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 100%
- Out of stock, average day
- 3.9%
- Average rank
- #19in Tools & Accessories
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 17,365per listing
- Listings tracked
- 24
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Beauty Blenders products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
34
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
50%
Top 20: 93%
Open market
23%
- Brand 138%
- Brand 215%
- Brand 37%
- Brand 47%
- Brand 55%
- Brand 65%
Demand
Beauty Blenders search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 1.7×
Search terms
Top Beauty Blenders search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- beauty blenders328K/yr
- makeup sponge192K/yr
- beauty blender136K/yr
- make up sponges154K/yr
- real techniques sponge78K/yr
- makeup sponges62K/yr
- make up sponge47K/yr
- foundation sponge41K/yr
- make up sponges for foundation23K/yr
- makeup sponges for foundation23K/yr
Reviews and returns
What reviews say buyers love and hate about Beauty Blenders
We read the reviews and the return reasons for every product selling here.
“broke after one use”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Beauty Blenders questions
Answered from the same tracked data.









