Is beauty advent calendar 2023 profitable to sell on Amazon United Kingdom?

The niche generates £163K/yr across 24 tracked products. 1 of 14 products launched in the last 360 days are still selling. 90-day search growth is -72.7%. Flapen's verdict: Skip it (49/100).

How competitive is the beauty advent calendar 2023 niche?

19 brands and 213 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 66% of demand.

What do buyers complain about in beauty advent calendar 2023?

Top complaints mined from reviews: Value For Money, Quality-Overall, Allergies. The return rate is 0.8%.

When does demand for beauty advent calendar 2023 peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 92.6× the quietest.

What does it cost to enter the beauty advent calendar 2023 niche?

Listings span £8.32–£184.95; the average listing price is £39.27 (sweet spot $15–$100). The average incumbent carries 448 reviews — the moat a new listing must climb.

beauty advent calendar 2023

Skip it

Soft demand (-72.7% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 6% kills the launch gate

Avg price

Incredible£39.27

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Great448.38

avg incumbent reviews — the moat a new listing must climb

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Price range

Okay£8.32–£184.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay£163K

£163K/yr · 1.7M searches

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Growth

Bad-72.7%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, beauty advent calendar 2023 is a £163K/yr Amazon United Kingdom market (1.7M searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 49/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

Market data

Units sold / yr: 25K–30K; avg 500–750/product
Revenue / yr: £982K–£1.2M; units × avg price
Launch success: 7%; 1 of 14 new (360d)
Conversion rate: 0.3%
Avg BSR: #472
Page quality: 0%
Prime: 79%
Sponsored: 63%
Out of stock: 28.1%
Avg brand age: 29 months
Avg seller age: 167 days

Competition

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 falling

Sellers

213

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

52%

Top 20: 96%

Open market

26%

Revolution Beauty London30%
NIVEA10%
Baylis & Harding9%
Brushworks9%
Nuxe8%
UCANBE8%

Demand & seasonality

Weekly Amazon search volume, last 89 weeks — -72.7% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 92.6×

Open Trend

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Revolution Beauty Makeup Advent Calendar 2025 24 Must-Have Products Set with Lip Gloss Highlighter Blush Brushes and Mascara Vegan and Cruelty-Free

Revolution Beauty London£30.104.6★1,170 rev

Nivea Advent Calendar 2025 24 Products Womens Gift Set Includes Moisturiser Face Masks Lip Balms Body Cream Shower Gel Anti Perspirant and More Complete Skincare Set 440 Mm

NIVEA£21.684.7★329 rev

Brushworks Beauty Countdown Advent Calendar 24 Days of Makeup Brushes Sponges Hair Accessories & Beauty Tools | Over 88 Value | 15 Full-Size + 9 Travel-Size Products | Cruelty-Free & Vegan

Brushworks£17.044.2★3 rev

Nuxe Beauty Advent Calendar (213 Value) 24-Day Luxury Skincare & Women Bodycare Gift Set With Iconic Huile Prodigieuse & Customer Favourites Limited Edition Countdown

Nuxe£62.524.0★7 rev

Revolution Beauty 24-Piece Holiday Beauty Advent Calendar Makeup Gift Set with Lip Gloss Nourishing Lip Masks Brushes & Brow Gel Vegan & Cruelty-Free

Revolution Beauty London£29.664.4★909 rev

Newest

by launch date

2025 Ulta Beauty x Mini Brands Advent Calendar

Ulta Beauty£50.342 rev

8mo ago

Nuxe Beauty Advent Calendar (213 Value) 24-Day Luxury Skincare & Women Bodycare Gift Set With Iconic Huile Prodigieuse & Customer Favourites Limited Edition Countdown

Nuxe£62.527 rev

9mo ago

Technic Cosmetics Advent Calendar Makeup Beauty Set - 24 Days

Technic£16.695 rev

9mo ago

3INA MAKEUP - The No-Rules House: 24 Days Of Color - Multicolored Beauty Advent Calendar 2025 - Gift Set - 24 Surprises

3INA£42.4227 rev

9mo ago

Charlotte Tilbury - Charlottes Beauty Treasure Chest Advent Calendar 2025 Limited Edition

Charlotte Tilbury£184.9514 rev

9mo ago

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money49%

“Great value for money”

Quality-Overall22%

“The products are stunning”

Gifting Purpose13%

“Excellent gift”

Color8%

“Good combo, nice colour and good enough for a price”

Size-Overall3%

“A great size”

Advertised Vs Actual Product3%

“Definitely as described”

Correct Contents2%

“You get some beautiful little pieces in there”

Suitability Combination Skin0%

“will suit most skin types”

What buyers complain about

Value For Money30%

“Looks expensive even though it is under 30quid”

Quality-Overall20%

“the quality is average”

Allergies10%

“Made me break out in a rash”

Size-Overall10%

“Bigger than expected too”

Smell10%

“have really missed the lovely smells”

Color10%

“Everything I use makes my face look white”

Weight Heavy5%

“Big, heavy, packed”

Top return reasons

Defective Material/Parts14%

Water Resistance14%

Adhesion/Stickiness14%

Certifications14%

Leak-Proof14%

Quality-Overall14%

Compatibility-Overall14%

Common questions

Is beauty advent calendar 2023 profitable to sell on Amazon United Kingdom?: The niche generates £163K/yr across 24 tracked products. 1 of 14 products launched in the last 360 days are still selling. 90-day search growth is -72.7%. Flapen's verdict: Skip it (49/100).
How competitive is the beauty advent calendar 2023 niche?: 19 brands and 213 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 66% of demand.
What do buyers complain about in beauty advent calendar 2023?: Top complaints mined from reviews: Value For Money, Quality-Overall, Allergies. The return rate is 0.8%.
When does demand for beauty advent calendar 2023 peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 92.6× the quietest.
What does it cost to enter the beauty advent calendar 2023 niche?: Listings span £8.32–£184.95; the average listing price is £39.27 (sweet spot $15–$100). The average incumbent carries 448 reviews — the moat a new listing must climb.

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beauty advent calendar 2023

Market data

Competition

Demand & seasonality

Product shelf

Top sellers

Newest

Trending

Reviews

What buyers love

What buyers complain about

Top return reasons

Common questions

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