Beauty Advent Calendar 2023
soft demand (-72.7% this quarter) — Beauty Advent Calendar 2023 doesn't clear our bar today.
Flapen Score
Top 39% of 2,481 Beauty niches · +2 vs the category median of 47
Is Beauty Advent Calendar 2023 profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Beauty Advent Calendar 2023 is a £163K/yr Amazon United Kingdom market (1.7M searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 49/100.
Beauty Advent Calendar 2023: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -72.7% over the last 90 days and 0.3% of searches end in a purchase.
£163K
revenue / yr
Who owns the niche?
The top 5 brands hold 66% of demand, so 34% of the market is open.
34%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 24 products
Top Beauty Advent Calendar 2023 products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Revolution Beauty Makeup Advent Calendar 2025 24 Must-Have Products Set with Lip Gloss Highlighter Blush Brushes and Mascara Vegan and Cruelty-Free
- Price
- £30.10
- Rating
- 4.6/5
- Reviews
- 1,170
- Age
- 11mo ago
Nivea Advent Calendar 2025 24 Products Womens Gift Set Includes Moisturiser Face Masks Lip Balms Body Cream Shower Gel Anti Perspirant and More Complete Skincare Set 440 Mm
- Price
- £21.68
- Rating
- 4.7/5
- Reviews
- 329
- Age
- 1y ago
Brushworks Beauty Countdown Advent Calendar 24 Days of Makeup Brushes Sponges Hair Accessories & Beauty Tools | Over 88 Value | 15 Full-Size + 9 Travel-Size Products | Cruelty-Free & Vegan
- Price
- £17.04
- Rating
- 4.2/5
- Reviews
- 3
- Age
- 10mo ago
Nuxe Beauty Advent Calendar (213 Value) 24-Day Luxury Skincare & Women Bodycare Gift Set With Iconic Huile Prodigieuse & Customer Favourites Limited Edition Countdown
- Price
- £62.52
- Rating
- 4.0/5
- Reviews
- 7
- Age
- 9mo ago
Revolution Beauty 24-Piece Holiday Beauty Advent Calendar Makeup Gift Set with Lip Gloss Nourishing Lip Masks Brushes & Brow Gel Vegan & Cruelty-Free
- Price
- £29.66
- Rating
- 4.4/5
- Reviews
- 909
- Age
- 1y ago
Trending
90-day click momentum
3INA MAKEUP - The No-Rules House: 24 Days Of Color - Multicolored Beauty Advent Calendar 2025 - Gift Set - 24 Surprises
- Price
- £42.42
- Rating
- 3.9/5
- Reviews
- 27
- Age
- 9mo ago
Brushworks Beauty Countdown Advent Calendar 24 Days of Makeup Brushes Sponges Hair Accessories & Beauty Tools | Over 88 Value | 15 Full-Size + 9 Travel-Size Products | Cruelty-Free & Vegan
- Price
- £17.04
- Rating
- 4.2/5
- Reviews
- 3
- Age
- 10mo ago
15 item makeup bundle - cosmetics set starter kit - great for gifts Christmas presents stocking/beauty advent calendar fillers - favours - party bags and pampering uk
- Price
- £8.32
- Rating
- 3.5/5
- Reviews
- 10
- Age
- 2y ago
2025 Ulta Beauty x Mini Brands Advent Calendar
- Price
- £50.34
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 8mo ago
Nuxe Beauty Advent Calendar (213 Value) 24-Day Luxury Skincare & Women Bodycare Gift Set With Iconic Huile Prodigieuse & Customer Favourites Limited Edition Countdown
- Price
- £62.52
- Rating
- 4.0/5
- Reviews
- 7
- Age
- 9mo ago
Newest
by launch date2025 Ulta Beauty x Mini Brands Advent Calendar
- Price
- £50.34
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 8mo ago
Nuxe Beauty Advent Calendar (213 Value) 24-Day Luxury Skincare & Women Bodycare Gift Set With Iconic Huile Prodigieuse & Customer Favourites Limited Edition Countdown
- Price
- £62.52
- Rating
- 4.0/5
- Reviews
- 7
- Age
- 9mo ago
Technic Cosmetics Advent Calendar Makeup Beauty Set - 24 Days
- Price
- £16.69
- Rating
- 4.7/5
- Reviews
- 5
- Age
- 9mo ago
3INA MAKEUP - The No-Rules House: 24 Days Of Color - Multicolored Beauty Advent Calendar 2025 - Gift Set - 24 Surprises
- Price
- £42.42
- Rating
- 3.9/5
- Reviews
- 27
- Age
- 9mo ago
Charlotte Tilbury - Charlottes Beauty Treasure Chest Advent Calendar 2025 Limited Edition
- Price
- £184.95
- Rating
- 4.0/5
- Reviews
- 14
- Age
- 9mo ago
Competition: brands, sellers & click share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
Brands
19 falling
Sellers
213
Top-5 brand share
66%
Top 20: 100%
Top-5 click share
52%
Top 20: 96%
Open market
26%
- Revolution Beauty London30%
- NIVEA10%
- Baylis & Harding9%
- Brushworks9%
- Nuxe8%
- UCANBE8%
Beauty Advent Calendar 2023 demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 92.6×
Top Beauty Advent Calendar 2023 search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- beauty advent calendar 20249K/yr
- beauty advent calendar115K/yr
- makeup advent calendar46K/yr
- advent calendars beauty94K/yr
- make up advent calendar26K/yr
- beauty advent calendar 2025328K/yr
- advent calendar 2025 women613K/yr
- skincare advent calendar29K/yr
- perfume advent calendar28K/yr
- advent calendar makeup27K/yr
What reviews say buyers love and hate about Beauty Advent Calendar 2023
What buyers mention most, as a share of all reviews.
What buyers love
99% of reviews“Great value for money”
“The products are stunning”
“Excellent gift”
“Good combo, nice colour and good enough for a price”
“A great size”
What buyers complain about
95% of reviews“Looks expensive even though it is under 30quid”
“the quality is average”
“Made me break out in a rash”
“Bigger than expected too”
“have really missed the lovely smells”
Beauty Advent Calendar 2023 return rate & reasons
Why buyers send it back, as a share of all return requests.
0.8%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Beauty Advent Calendar 2023 questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
