Beauty Advent Calendar 2023

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -72.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £163K a year.

Searches, last 12 months

1.7M

Growth, 90 days vs prior 90

-72.7%

Conversion, latest week

0.3%

Market size, estimated

£163Ka year

Peak month

November92.6× the quietest month

Top search term

beauty advent calendar 20249K searches a year

Listings sell for £39.27 on average, from £8.32 to £184.95. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At £39.27 that is £20K to £29K a year per listing.

Average price

£39.27inside the $15 to $100 sweet spot

Price range

£8.32–£184.95

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

25K–30K

Units per listing a year

500–750

Revenue per listing a year

£20K–£29K

Returns

0.8%of orders · Amazon United Kingdom median 0.6%

63% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 28.1% of listings are out of stock. The average listing ranks #472 within Bath & Body. It carries 448 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings

63%

Prime listings

79%

Out of stock, average day

28.1%

Average rank

#472in Bath & Body

Average rating

4.24 starsAmazon United Kingdom average 4.36 stars

Average reviews

448per listing

Listings tracked

24

14 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

14

Successful launches

1Amazon's first-year sales bar

Average brand age

29 months