Beard Wax
FailPrices span $2.97–$14.49, mostly outside the sweet spot, so Beard Wax is a Fail.
- Flapen Score
- 48 / 100Top 44% of 2,481 Beauty niches · +1 vs the category median of 4748
- Market size
- £59K/yr92K searches / yr
- 90-day growth
- -23.4%search demand this quarter
- Competition
- 48%top-5 click share · 16 brands · 78 sellers
Flapen Score
Beard Wax against its category
The dotted line is the Beauty average. Past it, Beard Wax is stronger. Inside it, weaker.
Market
The Beard Wax market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Beard Wax 92K times last year and spent an estimated £59K. The top 5 brands take 69% of clicks. Demand peaks in Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 7.6% of those searches ended in a purchase.
Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -23.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.
- Searches, last 12 months
- 92K
- Growth, 90 days vs prior 90
- -23.4%
- Conversion, latest week
- 7.6%
- Market size, estimated
- £59Ka year
- Peak month
- December1.7× the quietest month
- Top search term
- beard wax55K searches a year
02 · Price
A sale here is worth £8.41.
Listings sell for £8.41 on average, from £2.97 to £14.49. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £8.41 that is £2K to £4K a year per listing.
- Average price
- £8.41under the $15 to $100 sweet spot
- Price range
- £2.97–£14.49
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #190 within Styling Products. It carries 4,056 reviews at 4.19 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 100%
- Out of stock, average day
- 10.0%
- Average rank
- #190in Styling Products
- Average rating
- 4.19 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,056per listing
- Listings tracked
- 26
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Beard Wax products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 rising
Sellers
78
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
48%
Top 20: 95%
Open market
22%
- Brand 122%
- Brand 215%
- Brand 312%
- Brand 411%
- Brand 59%
- Brand 68%
Demand
Beard Wax search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.7×
Search terms
Top Beard Wax search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- beard wax55K/yr
- beard wax for men17K/yr
- beard wax strong hold8K/yr
- beard gel5K/yr
- beard styling4K/yr
- beard styling wax3K/yr
Reviews and returns
What reviews say buyers love and hate about Beard Wax
We read the reviews and the return reasons for every product selling here.
“it smells absolutely disgusting”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Beard Wax questions
Answered from the same tracked data.