Beard Shampoo
soft demand (-5.4% this quarter) — Beard Shampoo doesn't clear our bar today.
Flapen Score
Ranks 1,531 of 2,481 Beauty niches · −3 vs the category median of 47
Is Beard Shampoo profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Beard Shampoo is a £263K/yr Amazon United Kingdom market (254K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.
Beard Shampoo: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -5.4% over the last 90 days and 13.0% of searches end in a purchase.
£263K
revenue / yr
Who owns the niche?
The top 5 brands hold 89% of demand, so 11% of the market is open.
11%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 17 products
Top Beard Shampoo products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Bulldog Skincare Original Beard Shampoo & Conditioner Mens Grooming Beard Moisturiser for Softer Supple Beards 200ml
- Price
- £3.41
- Rating
- 4.6/5
- Reviews
- 5,495
- Age
- 10y ago
LOréal Paris Men Expert Cleansing 3-in-1 Beard Face & Hair Wash 200ml Barber Club Wash With Cedarwood Essential Oil Deeply Cleanses and Removes Beard Flakes
- Price
- £4.68
- Rating
- 4.7/5
- Reviews
- 12,572
- Age
- 8y ago
HORACE Beard Wash for Men - Sulphate-free Wash with Castor Oil - Gentle Beard Care for All Skin Types - Woody Aromatic Scent 250 ml
- Price
- £11.92
- Rating
- 4.4/5
- Reviews
- 225
- Age
- 2y ago
Viking Revolution - Beard Shampoo And Conditioner - Natural Beard Wash & Beard Conditioner With Argan & Jojoba Oils - Softens & Strengthens - Gifts For Men - Sandalwood - 2 x 150 ml
- Price
- £8.21
- Rating
- 4.7/5
- Reviews
- 15,816
- Age
- 7y ago
BULLDOG SKINCARE 2-in-1 Original Beard & Face Wash For Men 300 ml Aloe Vera Enriched For All Beard Types Removes Dirt & Oil
- Price
- £4.70
- Rating
- 4.6/5
- Reviews
- 245
- Age
- 1y ago
Trending
90-day click momentum
LOréal Mens Shower Gel Men Expert Barber Club 3-in-1 Body Wash 1L Pump Cedarwood Oil for Body Hair & Beard Grooming Deep Cleanse & Active Moisturisation
- Price
- £4.94
- Rating
- 4.8/5
- Reviews
- 5,272
- Age
- 11mo ago
Wilkinson Sword - Barbers Style For Men | Beard Wash & Softener | 177ml
- Price
- £4.05
- Rating
- 4.0/5
- Reviews
- 151
- Age
- 3y ago
Proraso Beard Wash Wood & Spice 200ml Scented Beard Shampoo Softens Conditions and Gently Removes Impurities Made in Italy
- Price
- £10.92
- Rating
- 4.6/5
- Reviews
- 5,681
- Age
- 9y ago
x2 By My Beard- Beard Shampoo Wash Mens Moustache Grooming Care Facial Hair
- Price
- £5.20
- Rating
- 4.3/5
- Reviews
- 572
- Age
- 9y ago
HORACE Beard Wash for Men - Sulphate-free Wash with Castor Oil - Gentle Beard Care for All Skin Types - Woody Aromatic Scent 250 ml
- Price
- £11.92
- Rating
- 4.4/5
- Reviews
- 225
- Age
- 2y ago
Newest
by launch dateLOréal Mens Shower Gel Men Expert Barber Club 3-in-1 Body Wash 1L Pump Cedarwood Oil for Body Hair & Beard Grooming Deep Cleanse & Active Moisturisation
- Price
- £4.94
- Rating
- 4.8/5
- Reviews
- 5,272
- Age
- 11mo ago
BULLDOG SKINCARE 2-in-1 Original Beard & Face Wash For Men 300 ml Aloe Vera Enriched For All Beard Types Removes Dirt & Oil
- Price
- £4.70
- Rating
- 4.6/5
- Reviews
- 245
- Age
- 1y ago
Viking Revolution - Beard Shampoo And Conditioner - Natural Beard Wash & Beard Conditioner With Argan & Jojoba Oils - Softens & Strengthens - Gifts For Men - Spiced Vanilla - 2 x 150 ml
- Price
- £9.19
- Rating
- 4.7/5
- Reviews
- 1,588
- Age
- 2y ago
HORACE Beard Wash for Men - Sulphate-free Wash with Castor Oil - Gentle Beard Care for All Skin Types - Woody Aromatic Scent 250 ml
- Price
- £11.92
- Rating
- 4.4/5
- Reviews
- 225
- Age
- 2y ago
Wilkinson Sword - Barbers Style For Men | Beard Wash & Softener | 177ml
- Price
- £4.05
- Rating
- 4.0/5
- Reviews
- 151
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
Brands
10 falling
Sellers
159
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
8%
- Bulldog Skincare for Men36%
- L’Oréal Paris men expert21%
- VIKING REVOLUTION14%
- BE MY BEARD9%
- HORACE9%
- SEVEN POTIONS3%
- Open — no brand owns it (4 brands, 8%)
Beard Shampoo demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 1.8×
Top Beard Shampoo search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- beard shampoo119K/yr
- beard wash69K/yr
- beard shampoo and conditioner34K/yr
- beard wash for men18K/yr
- beard wash and conditioner for men7K/yr
- beard and face wash4K/yr
- beard shampoo for men3K/yr
What reviews say buyers love and hate about Beard Shampoo
What buyers mention most, as a share of all reviews.
What buyers love
81% of reviews“Great smell”
“Decent quality shampoo”
“Great price”
“Beard clean and soft”
“A small amount is all thats needed to create a good soapy lather”
What buyers complain about
48% of reviews“Expensive for what it is”
“The smell reminds me of a peaty forest on a warm day after a rainfall”
“Massive bottle”
“keep off and away from your eyes, there are ingredients that strip the sensitive eye area, mine has thinned drastically since starting to use this, very itchy and now sagging”
“This product is bad”
Beard Shampoo return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
9%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Beard Shampoo questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
