Beard Shampoo
FailDemand is soft, at -5.4% this quarter, so Beard Shampoo is a Fail.
- Flapen Score
- 44 / 100Ranks 1,531 of 2,481 Beauty niches · −3 vs the category median of 4744
- Market size
- £263K/yr254K searches / yr
- 90-day growth
- -5.4%search demand this quarter
- Competition
- 69%top-5 click share · 10 brands · 159 sellers
Flapen Score
Beard Shampoo against its category
The dotted line is the Beauty average. Past it, Beard Shampoo is stronger. Inside it, weaker.
Market
The Beard Shampoo market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Beard Shampoo 254K times last year and spent an estimated £263K. The top 5 brands take 89% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 13.0% of those searches ended in a purchase.
Shoppers searched for this 254K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.0% of those searches ended in a purchase. Searches in the last 90 days moved -5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £263K a year.
- Searches, last 12 months
- 254K
- Growth, 90 days vs prior 90
- -5.4%
- Conversion, latest week
- 13.0%
- Market size, estimated
- £263Ka year
- Peak month
- December1.8× the quietest month
- Top search term
- beard shampoo119K searches a year
02 · Price
A sale here is worth £7.97.
Listings sell for £7.97 on average, from £3.41 to £18.76. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At £7.97 that is £12K to £16K a year per listing.
- Average price
- £7.97under the $15 to $100 sweet spot
- Price range
- £3.41–£18.76
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £12K–£16K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #108 within Shampoos & Conditioners. It carries 4,131 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 94%
- Out of stock, average day
- 0.0%
- Average rank
- #108in Shampoos & Conditioners
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,131per listing
- Listings tracked
- 17
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Beard Shampoo products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Bulldog Skincare Original Beard Shampoo & Conditioner Mens Grooming Beard Moisturiser for Softer Supple Beards 200ml
- Price
- £3.41
- Rating
- 4.6/5
- Reviews
- 5,495
- Age
- 10y ago

LOréal Paris Men Expert Cleansing 3-in-1 Beard Face & Hair Wash 200ml Barber Club Wash With Cedarwood Essential Oil Deeply Cleanses and Removes Beard Flakes
- Price
- £4.68
- Rating
- 4.7/5
- Reviews
- 12,572
- Age
- 8y ago

HORACE Beard Wash for Men - Sulphate-free Wash with Castor Oil - Gentle Beard Care for All Skin Types - Woody Aromatic Scent 250 ml
- Price
- £11.92
- Rating
- 4.4/5
- Reviews
- 225
- Age
- 2y ago

Viking Revolution - Beard Shampoo And Conditioner - Natural Beard Wash & Beard Conditioner With Argan & Jojoba Oils - Softens & Strengthens - Gifts For Men - Sandalwood - 2 x 150 ml
- Price
- £8.21
- Rating
- 4.7/5
- Reviews
- 15,816
- Age
- 7y ago

BULLDOG SKINCARE 2-in-1 Original Beard & Face Wash For Men 300 ml Aloe Vera Enriched For All Beard Types Removes Dirt & Oil
- Price
- £4.70
- Rating
- 4.6/5
- Reviews
- 245
- Age
- 1y ago
Trending
estimated 90-day click momentum
LOréal Mens Shower Gel Men Expert Barber Club 3-in-1 Body Wash 1L Pump Cedarwood Oil for Body Hair & Beard Grooming Deep Cleanse & Active Moisturisation
- Price
- £4.94
- Rating
- 4.8/5
- Reviews
- 5,272
- Age
- 11mo ago

Wilkinson Sword - Barbers Style For Men | Beard Wash & Softener | 177ml
- Price
- £4.05
- Rating
- 4.0/5
- Reviews
- 151
- Age
- 3y ago

Proraso Beard Wash Wood & Spice 200ml Scented Beard Shampoo Softens Conditions and Gently Removes Impurities Made in Italy
- Price
- £10.92
- Rating
- 4.6/5
- Reviews
- 5,681
- Age
- 9y ago

x2 By My Beard- Beard Shampoo Wash Mens Moustache Grooming Care Facial Hair
- Price
- £5.20
- Rating
- 4.3/5
- Reviews
- 572
- Age
- 9y ago

HORACE Beard Wash for Men - Sulphate-free Wash with Castor Oil - Gentle Beard Care for All Skin Types - Woody Aromatic Scent 250 ml
- Price
- £11.92
- Rating
- 4.4/5
- Reviews
- 225
- Age
- 2y ago
Newest
by launch date
LOréal Mens Shower Gel Men Expert Barber Club 3-in-1 Body Wash 1L Pump Cedarwood Oil for Body Hair & Beard Grooming Deep Cleanse & Active Moisturisation
- Price
- £4.94
- Rating
- 4.8/5
- Reviews
- 5,272
- Age
- 11mo ago

BULLDOG SKINCARE 2-in-1 Original Beard & Face Wash For Men 300 ml Aloe Vera Enriched For All Beard Types Removes Dirt & Oil
- Price
- £4.70
- Rating
- 4.6/5
- Reviews
- 245
- Age
- 1y ago

Viking Revolution - Beard Shampoo And Conditioner - Natural Beard Wash & Beard Conditioner With Argan & Jojoba Oils - Softens & Strengthens - Gifts For Men - Spiced Vanilla - 2 x 150 ml
- Price
- £9.19
- Rating
- 4.7/5
- Reviews
- 1,588
- Age
- 2y ago

HORACE Beard Wash for Men - Sulphate-free Wash with Castor Oil - Gentle Beard Care for All Skin Types - Woody Aromatic Scent 250 ml
- Price
- £11.92
- Rating
- 4.4/5
- Reviews
- 225
- Age
- 2y ago

Wilkinson Sword - Barbers Style For Men | Beard Wash & Softener | 177ml
- Price
- £4.05
- Rating
- 4.0/5
- Reviews
- 151
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
159
Est. top-5 brand share
89%
Top 20: 100%
Est. top-5 click share
69%
Top 20: 100%
Open market
8%
- Bulldog Skincare for Men36%
- L’Oréal Paris men expert21%
- VIKING REVOLUTION14%
- BE MY BEARD9%
- HORACE9%
- SEVEN POTIONS3%
- Open — no brand owns it (4 brands, 8%)
Demand
Beard Shampoo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 1.8×
Search terms
Top Beard Shampoo search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- beard shampoo119K/yr
- beard wash69K/yr
- beard shampoo and conditioner34K/yr
- beard wash for men18K/yr
- beard wash and conditioner for men7K/yr
- beard and face wash4K/yr
- beard shampoo for men3K/yr
Reviews and returns
What reviews say buyers love and hate about Beard Shampoo
We read the reviews and the return reasons for every product selling here.
“Expensive for what it is”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Beard Shampoo questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









