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Beard Shampoo

Fail

Demand is soft, at -5.4% this quarter, so Beard Shampoo is a Fail.

Flapen Score
44
44 / 100
Ranks 1,531 of 2,481 Beauty niches · −3 vs the category median of 47
Market size
£263K/yr254K searches / yr
90-day growth
-5.4%search demand this quarter
Competition
69%top-5 click share · 10 brands · 159 sellers

Flapen Score

Beard Shampoo against its category

The dotted line is the Beauty average. Past it, Beard Shampoo is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Beard Shampoo market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Beard Shampoo 254K times last year and spent an estimated £263K. The top 5 brands take 89% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 13.0% of those searches ended in a purchase.

Shoppers searched for this 254K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.0% of those searches ended in a purchase. Searches in the last 90 days moved -5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £263K a year.

Searches, last 12 months
254K
Growth, 90 days vs prior 90
-5.4%
Conversion, latest week
13.0%
Market size, estimated
£263Ka year
Peak month
December1.8× the quietest month
Top search term
beard shampoo119K searches a year

02 · Price

A sale here is worth £7.97.

Listings sell for £7.97 on average, from £3.41 to £18.76. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At £7.97 that is £12K to £16K a year per listing.

Average price
£7.97under the $15 to $100 sweet spot
Price range
£3.41–£18.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
£12K–£16K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #108 within Shampoos & Conditioners. It carries 4,131 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
94%
Out of stock, average day
0.0%
Average rank
#108in Shampoos & Conditioners
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,131per listing
Listings tracked
17

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
57 months

Products

Top Beard Shampoo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

159

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

8%

  • Brand 136%
  • Brand 221%
  • Brand 314%
  • Brand 49%
  • Brand 59%
  • Brand 63%
  • Open — no brand owns it (4 brands, 8%)

Demand

Beard Shampoo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.8×

Search terms

Top Beard Shampoo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • beard shampoo119K/yr
  • beard wash69K/yr
  • beard shampoo and conditioner34K/yr
  • beard wash for men18K/yr
  • beard wash and conditioner for men7K/yr
  • beard and face wash4K/yr
  • beard shampoo for men3K/yr

Reviews and returns

What reviews say buyers love and hate about Beard Shampoo

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Smell”
10%of negative reviews mention “Value For Money”
0.1%of orders come back
“Expensive for what it is”
A buyer, on “Value For Money”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Beard Shampoo questions

Answered from the same tracked data.