Beard Scissors
FailPrices span $2.94–$13.82, mostly outside the sweet spot, so Beard Scissors is a Fail.
- Flapen Score
- 42 / 100Ranks 1,759 of 2,481 Beauty niches · −5 vs the category median of 4742
- Market size
- £79K/yr87K searches / yr
- 90-day growth
- -9.2%search demand this quarter
- Competition
- 59%top-5 click share · 10 brands · 15 sellers
Flapen Score
Beard Scissors against its category
The dotted line is the Beauty average. Past it, Beard Scissors is stronger. Inside it, weaker.
Market
The Beard Scissors market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Beard Scissors 87K times last year and spent an estimated £79K. The top 5 brands take 85% of clicks. Demand peaks in Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 13.1% of those searches ended in a purchase.
Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.1% of those searches ended in a purchase. Searches in the last 90 days moved -9.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £79K a year.
- Searches, last 12 months
- 87K
- Growth, 90 days vs prior 90
- -9.2%
- Conversion, latest week
- 13.1%
- Market size, estimated
- £79Ka year
- Peak month
- December1.5× the quietest month
- Top search term
- beard scissors36K searches a year
02 · Price
A sale here is worth £6.93.
Listings sell for £6.93 on average, from £2.94 to £13.82. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £6.93 that is £2K to £3K a year per listing.
- Average price
- £6.93under the $15 to $100 sweet spot
- Price range
- £2.94–£13.82
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£3K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #7 within Hair Cutting Tools. It carries 7,414 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 5.2%
- Average rank
- #7in Hair Cutting Tools
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 7,414per listing
- Listings tracked
- 18
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Beard Scissors products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
15
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
9%
- Brand 142%
- Brand 212%
- Brand 311%
- Brand 410%
- Brand 510%
- Brand 66%
- Open — no brand owns it (4 brands, 9%)
Demand
Beard Scissors search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.5×
Search terms
Top Beard Scissors search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- beard scissors36K/yr
- moustache scissors22K/yr
- beard scissors for men14K/yr
- mustache scissors10K/yr
- beard trimming scissors5K/yr
Reviews and returns
What reviews say buyers love and hate about Beard Scissors
We read the reviews and the return reasons for every product selling here.
“Absolutely rubbish”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Beard Scissors questions
Answered from the same tracked data.