Beard Pen
FailShoppers spend an estimated $57K a year here, so Beard Pen is a Fail.
- Flapen Score
- 45 / 100Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 4745
- Market size
- £57K/yr70K searches / yr
- 90-day growth
- -11.4%search demand this quarter
- Competition
- 67%top-5 click share · 9 brands · 26 sellers
Flapen Score
Beard Pen against its category
The dotted line is the Beauty average. Past it, Beard Pen is stronger. Inside it, weaker.
Market
The Beard Pen market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Beard Pen 70K times last year and spent an estimated £57K. The top 5 brands take 89% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 9.2% of those searches ended in a purchase.
Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.2% of those searches ended in a purchase. Searches in the last 90 days moved -11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.
- Searches, last 12 months
- 70K
- Growth, 90 days vs prior 90
- -11.4%
- Conversion, latest week
- 9.2%
- Market size, estimated
- £57Ka year
- Peak month
- November1.3× the quietest month
- Top search term
- beard pen22K searches a year
02 · Price
A sale here is worth £8.87.
Listings sell for £8.87 on average, from £3.69 to £18.60. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £8.87 that is £887 to £2K a year per listing.
- Average price
- £8.87under the $15 to $100 sweet spot
- Price range
- £3.69–£18.60
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £887–£2K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.9% of listings are out of stock. The average listing ranks #90 within Make-up. It carries 1,497 reviews at 3.76 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 100%
- Out of stock, average day
- 13.9%
- Average rank
- #90in Make-up
- Average rating
- 3.76 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,497per listing
- Listings tracked
- 15
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Beard Pen products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
VOID Homme Beard Filler Pencil Sweat & Waterproof Smudge-proof Cover Patches Instantly & Get Natural Beard Fullness (Black)
- Price
- £7.58
- Rating
- 4.0/5
- Reviews
- 2,081
- Age
- 5y ago

King Leonidas Beard Pencil Filler for Men (Black) Water-Resistant Beard Liner Pen for Marking & Detailing Patchy Beards Mens Beard Shaper & Definer Facial Hair Darkener for Natural Look
- Price
- £4.51
- Rating
- 3.8/5
- Reviews
- 603
- Age
- 5y ago

Just For Men 1-Day Beard and Brow Colour Brush For Instant 1-Step Grey Coverage Brush-In Wash-Out For A Thicker Well-Defined Look Dark Brown
- Price
- £8.96
- Rating
- 4.0/5
- Reviews
- 2,588
- Age
- 3y ago

XdealCozyxc 4PCS Beard Pencil Filler for Men Easy Waterproof Beard Pen (Black)
- Price
- £9.52
- Rating
- 4.0/5
- Reviews
- 26
- Age
- 2y ago

SEVICH Beard Pencil Filler for Men Unique 4-Tip Beard Pen Resistant Instantly Fills Sparse Areas & Covers Gaps Waterproof & Sweat-Resistant Natural Effects Dark Brown Natural Effects Dark Brown
- Price
- £8.02
- Rating
- 3.2/5
- Reviews
- 95
- Age
- 10mo ago
Trending
estimated 90-day click momentum
Gowwim Beard Pen Waterproof and Sweatproof Filler for Men Precisely Fills in Beard Gaps to Create a Thick and Lush Beard Effect Suitable for All Beards (Black)
- Price
- £8.60
- Rating
- 2.9/5
- Reviews
- 6
- Age
- 3mo ago

2pcs Beard Pencil Filler for Men Beard Pencil Filler with Fork Tip Waterproof Beard Pen Long Lasting Natural Looking Hair Filler Durable Beard and Eyebrow Filler Pen Easy Beard Pen Liner Black
- Price
- £4.43
- Rating
- 3.6/5
- Reviews
- 4
- Age
- 9mo ago

Just For Men 1-Day Beard and Brow Colour Brush For Instant 1-Step Grey Coverage Brush-In Wash-Out For A Thicker Well-Defined Look Dark Brown
- Price
- £8.96
- Rating
- 4.0/5
- Reviews
- 2,588
- Age
- 3y ago

FOLLICLE BOOSTER Beard Pen Filler Styling Kit for Men - Black - 3 in 1 Complete Set with Patented 4-Tip Fork Normal Pen and Styling Brush - Waterproof Sweatproof & All Day Hold
- Price
- £17.33
- Rating
- 3.9/5
- Reviews
- 506
- Age
- 1y ago

VOID Homme Beard Pencil Filler (Black Set of 4) Instant Beard Filler Pen for Thicker Beard Mens Beard Filling Pen Kit VOID Beard Filler Pen for Beard Thickener and Waterproof Beard Filler Kit
- Price
- £18.60
- Rating
- 4.1/5
- Reviews
- 288
- Age
- 4y ago
Newest
by launch date
Gowwim Beard Pen Waterproof and Sweatproof Filler for Men Precisely Fills in Beard Gaps to Create a Thick and Lush Beard Effect Suitable for All Beards (Black)
- Price
- £8.60
- Rating
- 2.9/5
- Reviews
- 6
- Age
- 3mo ago

2pcs Beard Pencil Filler for Men Beard Pencil Filler with Fork Tip Waterproof Beard Pen Long Lasting Natural Looking Hair Filler Durable Beard and Eyebrow Filler Pen Easy Beard Pen Liner Black
- Price
- £4.43
- Rating
- 3.6/5
- Reviews
- 4
- Age
- 9mo ago

SEVICH Beard Pencil Filler for Men Unique 4-Tip Beard Pen Resistant Instantly Fills Sparse Areas & Covers Gaps Waterproof & Sweat-Resistant Natural Effects Dark Brown Natural Effects Dark Brown
- Price
- £8.02
- Rating
- 3.2/5
- Reviews
- 95
- Age
- 10mo ago

Beard Dye for Men Waterproof Formula with 4-Prong Tip Helps Fill & Shape for a Natural Look Multi-Use Beard Pen Filler (black)
- Price
- £4.53
- Rating
- 3.4/5
- Reviews
- 29
- Age
- 1y ago

FOLLICLE BOOSTER Beard Pen Filler Styling Kit for Men - Black - 3 in 1 Complete Set with Patented 4-Tip Fork Normal Pen and Styling Brush - Waterproof Sweatproof & All Day Hold
- Price
- £17.33
- Rating
- 3.9/5
- Reviews
- 506
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
26
Est. top-5 brand share
89%
Top 20: 100%
Est. top-5 click share
67%
Top 20: 100%
Open market
6%
- VOID Homme38%
- Just For Men20%
- King Leonidas18%
- XdealCozyxc8%
- SEVICH6%
- FOLLICLE BOOSTER5%
- Open — no brand owns it (3 brands, 6%)
Demand
Beard Pen search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Beard Pen search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- beard pen22K/yr
- beard filler for men7K/yr
- beard pencil filler for men12K/yr
- beard filler12K/yr
- beard pencil8K/yr
- beard mascara4K/yr
- beard filler pen6K/yr
Reviews and returns
What reviews say buyers love and hate about Beard Pen
We read the reviews and the return reasons for every product selling here.
“But to me it seems make the hair a bit sticky”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Beard Pen questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









