Beard Pen
FailShoppers spend an estimated $57K a year here, so Beard Pen is a Fail.
- Flapen Score
- 45 / 100Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 4745
- Market size
- £57K/yr70K searches / yr
- 90-day growth
- -11.4%search demand this quarter
- Competition
- 67%top-5 click share · 9 brands · 26 sellers
Flapen Score
Beard Pen against its category
The dotted line is the Beauty average. Past it, Beard Pen is stronger. Inside it, weaker.
Market
The Beard Pen market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Beard Pen 70K times last year and spent an estimated £57K. The top 5 brands take 89% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 9.2% of those searches ended in a purchase.
Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.2% of those searches ended in a purchase. Searches in the last 90 days moved -11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.
- Searches, last 12 months
- 70K
- Growth, 90 days vs prior 90
- -11.4%
- Conversion, latest week
- 9.2%
- Market size, estimated
- £57Ka year
- Peak month
- November1.3× the quietest month
- Top search term
- beard pen22K searches a year
02 · Price
A sale here is worth £8.87.
Listings sell for £8.87 on average, from £3.69 to £18.60. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £8.87 that is £887 to £2K a year per listing.
- Average price
- £8.87under the $15 to $100 sweet spot
- Price range
- £3.69–£18.60
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £887–£2K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.9% of listings are out of stock. The average listing ranks #90 within Make-up. It carries 1,497 reviews at 3.76 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 100%
- Out of stock, average day
- 13.9%
- Average rank
- #90in Make-up
- Average rating
- 3.76 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,497per listing
- Listings tracked
- 15
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Beard Pen products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
26
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
6%
- Brand 138%
- Brand 220%
- Brand 318%
- Brand 48%
- Brand 56%
- Brand 65%
- Open — no brand owns it (3 brands, 6%)
Demand
Beard Pen search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Beard Pen search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- beard pen22K/yr
- beard filler for men7K/yr
- beard pencil filler for men12K/yr
- beard filler12K/yr
- beard pencil8K/yr
- beard mascara4K/yr
- beard filler pen6K/yr
Reviews and returns
What reviews say buyers love and hate about Beard Pen
We read the reviews and the return reasons for every product selling here.
“But to me it seems make the hair a bit sticky”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Beard Pen questions
Answered from the same tracked data.