beard pen
Skip itA small market ($57K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Review moat
Good1,497.07avg incumbent reviews — the moat a new listing must climb
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Avg price
Okay£8.87avg listing price — sweet spot $15–$100
Price range
Bad£3.69–£18.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-11.4%90-day search growth — must beat 0% to launch
Market size
Bad£57K£57K/yr · 70K searches
According to Flapen's Amazon United Kingdom niche tracking, beard pen is a £57K/yr Amazon United Kingdom market (70K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 45/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
beard pen market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- £44K–£53K
- units × avg price
- Conversion rate
- 9.2%
- Avg BSR
- #90
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 87%
- Out of stock
- 13.9%
- Avg brand age
- 44 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
26
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
6%
- VOID Homme38%
- Just For Men20%
- King Leonidas18%
- XdealCozyxc8%
- SEVICH6%
- FOLLICLE BOOSTER5%
- Open — no brand owns it (3 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top beard pen search terms
- beard pen22K/yr
- beard filler for men7K/yr
- beard pencil filler for men12K/yr
- beard filler12K/yr
- beard pencil8K/yr
- beard mascara4K/yr
- beard filler pen6K/yr
Top beard pen products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
VOID Homme Beard Filler Pencil Sweat & Waterproof Smudge-proof Cover Patches Instantly & Get Natural Beard Fullness (Black)
VOID Homme£7.584.0★2,081 rev
King Leonidas Beard Pencil Filler for Men (Black) Water-Resistant Beard Liner Pen for Marking & Detailing Patchy Beards Mens Beard Shaper & Definer Facial Hair Darkener for Natural Look
King Leonidas£4.513.8★603 rev
Just For Men 1-Day Beard and Brow Colour Brush For Instant 1-Step Grey Coverage Brush-In Wash-Out For A Thicker Well-Defined Look Dark Brown
Just For Men£8.964.0★2,588 rev
XdealCozyxc 4PCS Beard Pencil Filler for Men Easy Waterproof Beard Pen (Black)
XdealCozyxc£9.524.0★26 rev
SEVICH Beard Pencil Filler for Men Unique 4-Tip Beard Pen Resistant Instantly Fills Sparse Areas & Covers Gaps Waterproof & Sweat-Resistant Natural Effects Dark Brown Natural Effects Dark Brown
SEVICH£8.023.2★95 rev
Newest
by launch date
Gowwim Beard Pen Waterproof and Sweatproof Filler for Men Precisely Fills in Beard Gaps to Create a Thick and Lush Beard Effect Suitable for All Beards (Black)
gowwim£8.606 rev
2pcs Beard Pencil Filler for Men Beard Pencil Filler with Fork Tip Waterproof Beard Pen Long Lasting Natural Looking Hair Filler Durable Beard and Eyebrow Filler Pen Easy Beard Pen Liner Black
OKMINI£4.434 rev
SEVICH Beard Pencil Filler for Men Unique 4-Tip Beard Pen Resistant Instantly Fills Sparse Areas & Covers Gaps Waterproof & Sweat-Resistant Natural Effects Dark Brown Natural Effects Dark Brown
SEVICH£8.0295 rev
Beard Dye for Men Waterproof Formula with 4-Prong Tip Helps Fill & Shape for a Natural Look Multi-Use Beard Pen Filler (black)
RubyTint£4.5329 rev
FOLLICLE BOOSTER Beard Pen Filler Styling Kit for Men - Black - 3 in 1 Complete Set with Patented 4-Tip Fork Normal Pen and Styling Brush - Waterproof Sweatproof & All Day Hold
FOLLICLE BOOSTER£17.33506 rev
Trending
90-day click momentumGowwim Beard Pen Waterproof and Sweatproof Filler for Men Precisely Fills in Beard Gaps to Create a Thick and Lush Beard Effect Suitable for All Beards (Black)
gowwim£8.602.9★
2pcs Beard Pencil Filler for Men Beard Pencil Filler with Fork Tip Waterproof Beard Pen Long Lasting Natural Looking Hair Filler Durable Beard and Eyebrow Filler Pen Easy Beard Pen Liner Black
OKMINI£4.433.6★
Just For Men 1-Day Beard and Brow Colour Brush For Instant 1-Step Grey Coverage Brush-In Wash-Out For A Thicker Well-Defined Look Dark Brown
Just For Men£8.964.0★
FOLLICLE BOOSTER Beard Pen Filler Styling Kit for Men - Black - 3 in 1 Complete Set with Patented 4-Tip Fork Normal Pen and Styling Brush - Waterproof Sweatproof & All Day Hold
FOLLICLE BOOSTER£17.333.9★
VOID Homme Beard Pencil Filler (Black Set of 4) Instant Beard Filler Pen for Thicker Beard Mens Beard Filling Pen Kit VOID Beard Filler Pen for Beard Thickener and Waterproof Beard Filler Kit
VOID Homme£18.604.1★
What buyers say about beard pen
What buyers praise and complain about, mined from review topics.What buyers love
“it does the job extremely well”
“Love the colour goes on pretty well delivered on time I know to get some more”
“Does the job”
“Wow it really makes a big difference it's like realistic beard line up”
“It is good and lasts forever, you just have to experiment with it to get the right amount in your beard”
“Works well”
“Ease of use”
“Great coverage and colour”
“Good value really works”
“The mascara style brush makes application quick, easy, and very precise”
What buyers complain about
“But to me it seems make the hair a bit sticky”
“Vey overpriced for the quality and feel”
“was still grey only a few hours later”
“doesn't work washes right off”
“just breaks off”
“Never had any allergic reaction before”
“To me this is unaccepptably poor value for money”
“the brush is bone dry”
“feels horrendous to touch”
“with a better applicator”
Top return reasons
Common questions
- Is beard pen profitable to sell on Amazon United Kingdom?
- The niche generates £57K/yr across 15 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -11.4%. Flapen's verdict: Skip it (45/100).
- How competitive is the beard pen niche?
- 9 brands and 26 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in beard pen?
- Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Color. The return rate is 0.1%.
- When does demand for beard pen peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the beard pen niche?
- Listings span £3.69–£18.60; the average listing price is £8.87 (sweet spot $15–$100). The average incumbent carries 1,497 reviews — the moat a new listing must climb.