Beard Growth Oil
MaybeAn estimated 0.2% of orders come back. But shoppers spend an estimated $58K a year here, so Beard Growth Oil is a Maybe.
- Flapen Score
- 52 / 100Top 26% of 2,481 Beauty niches · +5 vs the category median of 4752
- Market size
- £58K/yr109K searches / yr
- 90-day growth
- -16.0%search demand this quarter
- Competition
- 48%top-5 click share · 24 brands · 89 sellers
Flapen Score
Beard Growth Oil against its category
The dotted line is the Beauty average. Past it, Beard Growth Oil is stronger. Inside it, weaker.
Market
The Beard Growth Oil market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Beard Growth Oil 109K times last year and spent an estimated £58K. The top 5 brands take 59% of clicks. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 4.9% of those searches ended in a purchase.
Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -16.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £58K a year.
- Searches, last 12 months
- 109K
- Growth, 90 days vs prior 90
- -16.0%
- Conversion, latest week
- 4.9%
- Market size, estimated
- £58Ka year
- Peak month
- December1.4× the quietest month
- Top search term
- beard growth oil39K searches a year
02 · Price
A sale here is worth £10.97.
Listings sell for £10.97 on average, from £3.09 to £33.18. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £10.97 that is £1K to £3K a year per listing.
- Average price
- £10.97under the $15 to $100 sweet spot
- Price range
- £3.09–£33.18
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #41 within Hair Loss Prevention. It carries 8,090 reviews at 4.18 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 97%
- Out of stock, average day
- 3.5%
- Average rank
- #41in Hair Loss Prevention
- Average rating
- 4.18 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 8,090per listing
- Listings tracked
- 30
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Beard Growth Oil products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
24 falling
Sellers
89
Top-5 brand share
59%
Top 20: 97%
Top-5 click share
48%
Top 20: 90%
Open market
35%
- Brand 118%
- Brand 216%
- Brand 310%
- Brand 47%
- Brand 57%
- Brand 66%
Demand
Beard Growth Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Beard Growth Oil search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- beard growth oil39K/yr
- beard oil for men growth23K/yr
- beard growth serum17K/yr
- beard thickener for men10K/yr
- beard thickener8K/yr
- beard serum5K/yr
- viking beard oil5K/yr
- viking revolution beard oil4K/yr
Reviews and returns
What reviews say buyers love and hate about Beard Growth Oil
We read the reviews and the return reasons for every product selling here.
“Smells awful”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Beard Growth Oil questions
Answered from the same tracked data.