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Beard Growth

Maybe

An estimated 0.2% of orders come back. But demand is soft, at -17.1% this quarter, so Beard Growth is a Maybe.

Flapen Score
53
53 / 100
Top 22% of 2,481 Beauty niches · +6 vs the category median of 47
Market size
£83K/yr157K searches / yr
90-day growth
-17.1%search demand this quarter
Competition
47%top-5 click share · 23 brands · 90 sellers

Flapen Score

Beard Growth against its category

The dotted line is the Beauty average. Past it, Beard Growth is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Beard Growth market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Beard Growth 157K times last year and spent an estimated £83K. The top 5 brands take 57% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 157K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -17.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £83K a year.

Searches, last 12 months
157K
Growth, 90 days vs prior 90
-17.1%
Conversion, latest week
4.5%
Market size, estimated
£83Ka year
Peak month
November2.2× the quietest month
Top search term
beard growth45K searches a year

02 · Price

A sale here is worth £11.90.

Listings sell for £11.90 on average, from £3.09 to £33.18. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £11.90 that is £1K to £3K a year per listing.

Average price
£11.90under the $15 to $100 sweet spot
Price range
£3.09–£33.18
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #32 within Hair Loss Prevention. It carries 7,240 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
97%
Out of stock, average day
5.9%
Average rank
#32in Hair Loss Prevention
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,240per listing
Listings tracked
29

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Beard Growth products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

23 falling

Sellers

90

Top-5 brand share

57%

Top 20: 97%

Top-5 click share

47%

Top 20: 89%

Open market

38%

  • Brand 120%
  • Brand 213%
  • Brand 38%
  • Brand 48%
  • Brand 58%
  • Brand 65%

Demand

Beard Growth search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Beard Growth search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • beard growth45K/yr
  • beard growth oil39K/yr
  • beard oil for men growth23K/yr
  • beard growth serum17K/yr
  • beard thickener for men10K/yr
  • beard thickener8K/yr
  • beard serum5K/yr
  • viking beard oil5K/yr
  • viking revolution beard oil4K/yr
  • facial hair growth men3K/yr

Reviews and returns

What reviews say buyers love and hate about Beard Growth

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Smell”
19%of negative reviews mention “Smell”
0.2%of orders come back
“The smell is too strong”
A buyer, on “Smell”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Beard Growth questions

Answered from the same tracked data.