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Beard Grooming Kit for Men

Fail

Demand is soft, at -25.2% this quarter, so Beard Grooming Kit for Men is a Fail.

Flapen Score
44
44 / 100
Ranks 1,531 of 2,481 Beauty niches · −3 vs the category median of 47
Market size
£298K/yr684K searches / yr
90-day growth
-25.2%search demand this quarter
Competition
59%top-5 click share · 15 brands · 102 sellers

Flapen Score

Beard Grooming Kit for Men against its category

The dotted line is the Beauty average. Past it, Beard Grooming Kit for Men is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Beard Grooming Kit for Men market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Beard Grooming Kit for Men 684K times last year and spent an estimated £298K. The top 5 brands take 69% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 684K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -25.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £298K a year.

Searches, last 12 months
684K
Growth, 90 days vs prior 90
-25.2%
Conversion, latest week
3.4%
Market size, estimated
£298Ka year
Peak month
December8.5× the quietest month
Top search term
beard grooming kit for men178K searches a year

02 · Price

A sale here is worth £12.84.

Listings sell for £12.84 on average, from £3.09 to £21.56. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At £12.84 that is £13K to £16K a year per listing.

Average price
£12.84under the $15 to $100 sweet spot
Price range
£3.09–£21.56
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,000–1,250
Revenue per listing a year
£13K–£16K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #16 within Sets & Kits. It carries 14,702 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
10.5%
Average rank
#16in Sets & Kits
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
14,702per listing
Listings tracked
20

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Beard Grooming Kit for Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

102

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

25%

  • Brand 120%
  • Brand 218%
  • Brand 317%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

Beard Grooming Kit for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 8.5×

Search terms

Top Beard Grooming Kit for Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • beard grooming kit for men178K/yr
  • beard84K/yr
  • beard kit69K/yr
  • beard care57K/yr
  • beard care kit for men66K/yr
  • grooming gifts for dad10K/yr
  • mens beard grooming kit33K/yr
  • beard grooming kit31K/yr
  • beard kit for men grooming22K/yr
  • beard set23K/yr

Reviews and returns

What reviews say buyers love and hate about Beard Grooming Kit for Men

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Smell”
11%of negative reviews mention “Smell”
0.2%of orders come back
“It doesnt smell nice to me I cant even use it”
A buyer, on “Smell”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Beard Grooming Kit for Men questions

Answered from the same tracked data.