Beard Conditioner
MaybeAn estimated 0.2% of orders come back. But demand is soft, at -13.7% this quarter, so Beard Conditioner is a Maybe.
- Flapen Score
- 50 / 100Top 34% of 2,481 Beauty niches · +3 vs the category median of 4750
- Market size
- £81K/yr88K searches / yr
- 90-day growth
- -13.7%search demand this quarter
- Competition
- 38%top-5 click share · 16 brands · 126 sellers
Flapen Score
Beard Conditioner against its category
The dotted line is the Beauty average. Past it, Beard Conditioner is stronger. Inside it, weaker.
Market
The Beard Conditioner market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Beard Conditioner 88K times last year and spent an estimated £81K. The top 5 brands take 82% of clicks. Demand peaks in Oct–Nov. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 8.6% of those searches ended in a purchase.
Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -13.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £81K a year.
- Searches, last 12 months
- 88K
- Growth, 90 days vs prior 90
- -13.7%
- Conversion, latest week
- 8.6%
- Market size, estimated
- £81Ka year
- Peak month
- November2.3× the quietest month
- Top search term
- beard conditioner37K searches a year
02 · Price
A sale here is worth £10.74.
Listings sell for £10.74 on average, from £3.41 to £22.45. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £10.74 that is £1K to £3K a year per listing.
- Average price
- £10.74under the $15 to $100 sweet spot
- Price range
- £3.41–£22.45
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #80 within Shampoos & Conditioners. It carries 6,870 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 1.3%
- Average rank
- #80in Shampoos & Conditioners
- Average rating
- 4.40 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,870per listing
- Listings tracked
- 43
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Beard Conditioner products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 38% of clicks. An open shelf where new products get seen.
Brands
16 falling
Sellers
126
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
38%
Top 20: 80%
Open market
16%
- Brand 155%
- Brand 29%
- Brand 36%
- Brand 46%
- Brand 55%
- Brand 63%
- Open — no brand owns it (10 brands, 16%)
Demand
Beard Conditioner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 2.3×
Search terms
Top Beard Conditioner search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- beard conditioner37K/yr
- viking revolution30K/yr
- beard conditioner for men13K/yr
- viking beard9K/yr
Reviews and returns
What reviews say buyers love and hate about Beard Conditioner
We read the reviews and the return reasons for every product selling here.
“The smell is too strong”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Beard Conditioner questions
Answered from the same tracked data.