Beard Butter
a small market ($54K/yr) — Beard Butter doesn't clear our bar today.
Flapen Score
Ranks 1,283 of 2,481 Beauty niches · −1 vs the category median of 47
Is Beard Butter profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Beard Butter is a £54K/yr Amazon United Kingdom market (64K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 46/100.
Beard Butter: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -16.1% over the last 90 days and 7.5% of searches end in a purchase.
£54K
revenue / yr
Who owns the niche?
The top 5 brands hold 87% of demand, so 13% of the market is open.
13%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 25 products
Top Beard Butter products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Beard Butter For Men 100ml - Black Edition. Cologne Inspired. Nourishing and Hydrating alternative to Beard Balm. Rich in Vitamins. Promotes Beard Growth.
- Price
- £10.74
- Rating
- 4.2/5
- Reviews
- 120
- Age
- 1y ago
Striking Viking Beard Butter for Men - 113 g Pack of 1 Vanilla - Softening Nourishing Beard Conditioner & Facial Hair Softener - Versatile Grooming for All Hair Types Beard Care
- Price
- £12.27
- Rating
- 4.5/5
- Reviews
- 1,453
- Age
- 2y ago
Beard Butter | Conditioner | Moisturiser | Style | Large 100ml Tin | Vanilla & Mango
- Price
- £10.78
- Rating
- 4.5/5
- Reviews
- 258
- Age
- 6y ago
Striking Viking Beard Butter for Men - 113 g Pack of 1 Sandalwood - Softening Nourishing Beard Conditioner & Facial Hair Softener - Versatile Grooming for All Hair Types Beard Care
- Price
- £12.06
- Rating
- 4.5/5
- Reviews
- 1,453
- Age
- 2y ago
Beard Butter | Conditioner | Moisturiser | Style | Large 100ml Tin | Sandalwood
- Price
- £10.81
- Rating
- 4.3/5
- Reviews
- 108
- Age
- 6y ago
Trending
90-day click momentum
Kunnisi Beard Butter for Men 100% Natural Shea Butter Beard Softener & Leave-In Conditioner | Nourishes Moisturizes & Tames Coarse Beards | No Grease No Residue | 60g (White Musk)
- Price
- £4.94
- Rating
- 3.0/5
- Reviews
- 1
- Age
- 8mo ago
Striking Viking Beard Butter for Men - 113 g Pack of 1 Vanilla - Softening Nourishing Beard Conditioner & Facial Hair Softener - Versatile Grooming for All Hair Types Beard Care
- Price
- £12.27
- Rating
- 4.5/5
- Reviews
- 1,453
- Age
- 2y ago
The Beard Struggle Warriors Beard Balm - Silver Collection Viking Storm - Non-Greasy Low-Hold Formula Luxurious Cologne-Grade Fragrances 100% Natural and Plant-Based Ingredients - 50g
- Price
- £17.26
- Rating
- 4.6/5
- Reviews
- 526
- Age
- 3y ago
Striking Viking Beard Balm - 60 g Vanilla - Softening Butter for Men - Tea Tree Oil Balm for Soothing Comfort - Hydrating Oil Leave-In Conditioner Beard Wax
- Price
- £8.97
- Rating
- 4.5/5
- Reviews
- 7,403
- Age
- 4y ago
Beard Guyz Beard Butter with Grotein
- Price
- £11.63
- Rating
- 4.6/5
- Reviews
- 1,195
- Age
- 9y ago
Newest
by launch dateKunnisi Beard Butter for Men 100% Natural Shea Butter Beard Softener & Leave-In Conditioner | Nourishes Moisturizes & Tames Coarse Beards | No Grease No Residue | 60g (White Musk)
- Price
- £4.94
- Rating
- 3.0/5
- Reviews
- 1
- Age
- 8mo ago
Captain Fawcett Bianco Classico Beard Butter 80ml
- Price
- £16.77
- Rating
- 4.5/5
- Reviews
- 19
- Age
- 1y ago
Beard Butter For Men 100ml - Black Edition. Cologne Inspired. Nourishing and Hydrating alternative to Beard Balm. Rich in Vitamins. Promotes Beard Growth.
- Price
- £10.74
- Rating
- 4.2/5
- Reviews
- 120
- Age
- 1y ago
Striking Viking Beard Butter for Men - 113 g Pack of 1 Vanilla - Softening Nourishing Beard Conditioner & Facial Hair Softener - Versatile Grooming for All Hair Types Beard Care
- Price
- £12.27
- Rating
- 4.5/5
- Reviews
- 1,453
- Age
- 2y ago
Striking Viking Beard Butter for Men - 113 g Pack of 1 Sandalwood - Softening Nourishing Beard Conditioner & Facial Hair Softener - Versatile Grooming for All Hair Types Beard Care
- Price
- £12.06
- Rating
- 4.5/5
- Reviews
- 1,453
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
Brands
12 falling
Sellers
46
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
51%
Top 20: 96%
Open market
9%
- MO BRO'S54%
- Striking Viking23%
- GROW ALPHA BEARD4%
- Bulldog Skincare for Men3%
- King C. Gillette3%
- Every Man Jack3%
- Open — no brand owns it (6 brands, 9%)
Beard Butter demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.0×
Top Beard Butter search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- beard butter40K/yr
- beard butter for men10K/yr
- mo bros11K/yr
- mo bros beard butter3K/yr
What reviews say buyers love and hate about Beard Butter
What buyers mention most, as a share of all reviews.
What buyers love
85% of reviews“Great smell”
“A quality butter”
“Its very very soft”
“does what it says”
“Great value for money”
What buyers complain about
68% of reviews“Awful smell”
“not what its advertised as”
“Not worth money”
“Nothing nourishing about it at all in my opinion”
“looks like it been used”
Beard Butter return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
10%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Beard Butter questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
