- Flapen Score
- 48 / 100Top 44% of 2,481 Beauty niches · +1 vs the category median of 4748
- Market size
- £54K/yr108K searches / yr
- 90-day growth
- -7.2%search demand this quarter
- Competition
- 49%top-5 click share · 20 brands · 244 sellers
Flapen Score
Beard against its category
The dotted line is the Beauty average. Past it, Beard is stronger. Inside it, weaker.
Market
The Beard market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Beard 108K times last year and spent an estimated £54K. The top 5 brands take 65% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 4.1% of those searches ended in a purchase.
Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £54K a year.
- Searches, last 12 months
- 108K
- Growth, 90 days vs prior 90
- -7.2%
- Conversion, latest week
- 4.1%
- Market size, estimated
- £54Ka year
- Top search term
- beard84K searches a year
02 · Price
A sale here is worth £12.25.
Listings sell for £12.25 on average, from £3.09 to £47.50. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £12.25 that is £0 to £1K a year per listing.
- Average price
- £12.25under the $15 to $100 sweet spot
- Price range
- £3.09–£47.50
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #18 within Sets & Kits. It carries 13,385 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 3.3%
- Average rank
- #18in Sets & Kits
- Average rating
- 4.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 13,385per listing
- Listings tracked
- 31
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Beard products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Beard Bib Apron for Men Beard Hair Catcher for Shaving & Trimming Non-Stick Waterproof Grooming Cloth with 3 Suction Cups Gifts for Men Dad Fathers Day Anniversary Valentines Day(Black)
- Price
- £4.25
- Rating
- 4.3/5
- Reviews
- 666
- Age
- 1y ago

Bulldog Skincare Original Beard Oil Mens Grooming Beard Moisturiser for Softer Supple Beards 30g
- Price
- £3.09
- Rating
- 4.5/5
- Reviews
- 12,106
- Age
- 10y ago

XIKEZAN Beard Growth Kit for Men w/Sandalwood- Growth Soften & Soothe Beard
- Price
- £17.78
- Rating
- 4.6/5
- Reviews
- 60,845
- Age
- 5y ago

Beard Grooming Kit for Men 10 in 1 Beard Care Mens Gift Set w/Beard Oil Shampoo Conditioner Birthday Fathers Valentines Gifts Secret Santa Stocking Fillers Christmas Gifts for Men Him Dad
- Price
- £14.43
- Rating
- 4.6/5
- Reviews
- 6,681
- Age
- 5y ago

Beard Grooming Kit for Men Care: Fathers Gifts Set for Dad Husband Birthday Valentines Christmas Stocking Fillers for Men Him Boyfriend with Beard Oil Brush Balm Shampoo Comb Straight Razor
- Price
- £13.62
- Rating
- 4.6/5
- Reviews
- 42,039
- Age
- 7y ago
Trending
estimated 90-day click momentum
Philips Multigroom 3000 Series All-in-One 7-Piece Trimmer - Shaver and Clipper for Beard and Hair Self-Sharpening Skin-Friendly Blades 10 Length Settings Model MG3930/15
- Price
- £22.51
- Rating
- 4.4/5
- Reviews
- 808
- Age
- 1y ago

Philips Multigroom 7000 Series All-in-One 19-Piece Trimmer - Shaver and Clipper for Beard Nose Hair and Body Self-Sharpening Full Metal Blades 26 Length Settings (0.5-20 mm) Model MG7962/30
- Price
- £47.50
- Rating
- 4.5/5
- Reviews
- 900
- Age
- 11mo ago

Philips OneBlade 360 Hybrid Face - Electric Beard Trimmer and Shaver with 360 Blade Innovation 2X 360 Blade for face 5in1 Adjustable Comb (Model QP2734/30)
- Price
- £31.50
- Rating
- 4.5/5
- Reviews
- 12,433
- Age
- 3y ago

Beard Bib Apron for Men Beard Hair Catcher for Shaving & Trimming Non-Stick Waterproof Grooming Cloth with 3 Suction Cups Gifts for Men Dad Fathers Day Anniversary Valentines Day(Black)
- Price
- £4.25
- Rating
- 4.3/5
- Reviews
- 666
- Age
- 1y ago

Beard Grooming Kit for Men Care w/Beard Growth Oil Beard Balm Wooden Comb Brush & Scissor - Gift Ideas for Men Dad Boyfriend Birthday Christmas Wax
- Price
- £10.02
- Rating
- 4.6/5
- Reviews
- 1,284
- Age
- 8mo ago
Newest
by launch date
Beard Grooming Kit for Men Care w/Beard Growth Oil Beard Balm Wooden Comb Brush & Scissor - Gift Ideas for Men Dad Boyfriend Birthday Christmas Wax
- Price
- £10.02
- Rating
- 4.6/5
- Reviews
- 1,284
- Age
- 8mo ago

Philips Multigroom 7000 Series All-in-One 19-Piece Trimmer - Shaver and Clipper for Beard Nose Hair and Body Self-Sharpening Full Metal Blades 26 Length Settings (0.5-20 mm) Model MG7962/30
- Price
- £47.50
- Rating
- 4.5/5
- Reviews
- 900
- Age
- 11mo ago

Viking Revolution Sandalwood Beard Balm for Men (2oz) and Sandalwood Beard Oil (1 fl oz) Bundle - With Argan and Jojoba Oils - Soften and Moisturize - Stocking Stuffers for Men
- Price
- £12.50
- Rating
- 4.5/5
- Reviews
- 312
- Age
- 1y ago

Philips Multigroom 3000 Series All-in-One 7-Piece Trimmer - Shaver and Clipper for Beard and Hair Self-Sharpening Skin-Friendly Blades 10 Length Settings Model MG3930/15
- Price
- £22.51
- Rating
- 4.4/5
- Reviews
- 808
- Age
- 1y ago

Beard Bib Apron for Men Beard Hair Catcher for Shaving & Trimming Non-Stick Waterproof Grooming Cloth with 3 Suction Cups Gifts for Men Dad Fathers Day Anniversary Valentines Day(Black)
- Price
- £4.25
- Rating
- 4.3/5
- Reviews
- 666
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 falling
Sellers
244
Est. top-5 brand share
65%
Top 20: 100%
Est. top-5 click share
49%
Top 20: 89%
Open market
29%
- Bulldog Skincare for Men18%
- Leaflai17%
- XIKEZAN15%
- Oukzon8%
- VIKING REVOLUTION7%
- Comfy Mate6%
Demand
Beard search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 3.9× · 8 of 12 months tracked
Search terms
Top Beard search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- beard84K/yr
- beard oil and balm10K/yr
- beard accessories for men10K/yr
- mens beard5K/yr
Reviews and returns
What reviews say buyers love and hate about Beard
We read the reviews and the return reasons for every product selling here.
“Broke within a year”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Beard questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









