- Flapen Score
- 48 / 100Top 44% of 2,481 Beauty niches · +1 vs the category median of 4748
- Market size
- £54K/yr108K searches / yr
- 90-day growth
- -7.2%search demand this quarter
- Competition
- 49%top-5 click share · 20 brands · 244 sellers
Flapen Score
Beard against its category
The dotted line is the Beauty average. Past it, Beard is stronger. Inside it, weaker.
Market
The Beard market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Beard 108K times last year and spent an estimated £54K. The top 5 brands take 65% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 4.1% of those searches ended in a purchase.
Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £54K a year.
- Searches, last 12 months
- 108K
- Growth, 90 days vs prior 90
- -7.2%
- Conversion, latest week
- 4.1%
- Market size, estimated
- £54Ka year
- Top search term
- beard84K searches a year
02 · Price
A sale here is worth £12.25.
Listings sell for £12.25 on average, from £3.09 to £47.50. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £12.25 that is £0 to £1K a year per listing.
- Average price
- £12.25under the $15 to $100 sweet spot
- Price range
- £3.09–£47.50
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #18 within Sets & Kits. It carries 13,385 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 3.3%
- Average rank
- #18in Sets & Kits
- Average rating
- 4.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 13,385per listing
- Listings tracked
- 31
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Beard products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 falling
Sellers
244
Top-5 brand share
65%
Top 20: 100%
Top-5 click share
49%
Top 20: 89%
Open market
29%
- Brand 118%
- Brand 217%
- Brand 315%
- Brand 48%
- Brand 57%
- Brand 66%
Demand
Beard search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 3.9× · 8 of 12 months tracked
Search terms
Top Beard search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- beard84K/yr
- beard oil and balm10K/yr
- beard accessories for men10K/yr
- mens beard5K/yr
Reviews and returns
What reviews say buyers love and hate about Beard
We read the reviews and the return reasons for every product selling here.
“Broke within a year”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Beard questions
Answered from the same tracked data.









