Beard
a small market ($54K/yr) — Beard doesn't clear our bar today.
Flapen Score
Top 44% of 2,481 Beauty niches · +1 vs the category median of 47
Is Beard profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Beard is a £54K/yr Amazon United Kingdom market (108K searches/yr). The top 5 brands hold 65% of demand. Verdict: Skip it — 48/100.
Beard: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -7.2% over the last 90 days and 4.1% of searches end in a purchase.
£54K
revenue / yr
Who owns the niche?
The top 5 brands hold 65% of demand, so 35% of the market is open.
35%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 31 products
Top Beard products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Beard Bib Apron for Men Beard Hair Catcher for Shaving & Trimming Non-Stick Waterproof Grooming Cloth with 3 Suction Cups Gifts for Men Dad Fathers Day Anniversary Valentines Day(Black)
- Price
- £4.25
- Rating
- 4.3/5
- Reviews
- 666
- Age
- 1y ago
Bulldog Skincare Original Beard Oil Mens Grooming Beard Moisturiser for Softer Supple Beards 30g
- Price
- £3.09
- Rating
- 4.5/5
- Reviews
- 12,106
- Age
- 10y ago
XIKEZAN Beard Growth Kit for Men w/Sandalwood- Growth Soften & Soothe Beard
- Price
- £17.78
- Rating
- 4.6/5
- Reviews
- 60,845
- Age
- 5y ago
Beard Grooming Kit for Men 10 in 1 Beard Care Mens Gift Set w/Beard Oil Shampoo Conditioner Birthday Fathers Valentines Gifts Secret Santa Stocking Fillers Christmas Gifts for Men Him Dad
- Price
- £14.43
- Rating
- 4.6/5
- Reviews
- 6,681
- Age
- 5y ago
Beard Grooming Kit for Men Care: Fathers Gifts Set for Dad Husband Birthday Valentines Christmas Stocking Fillers for Men Him Boyfriend with Beard Oil Brush Balm Shampoo Comb Straight Razor
- Price
- £13.62
- Rating
- 4.6/5
- Reviews
- 42,039
- Age
- 7y ago
Trending
90-day click momentum
Philips Multigroom 3000 Series All-in-One 7-Piece Trimmer - Shaver and Clipper for Beard and Hair Self-Sharpening Skin-Friendly Blades 10 Length Settings Model MG3930/15
- Price
- £22.51
- Rating
- 4.4/5
- Reviews
- 808
- Age
- 1y ago
Philips Multigroom 7000 Series All-in-One 19-Piece Trimmer - Shaver and Clipper for Beard Nose Hair and Body Self-Sharpening Full Metal Blades 26 Length Settings (0.5-20 mm) Model MG7962/30
- Price
- £47.50
- Rating
- 4.5/5
- Reviews
- 900
- Age
- 11mo ago
Philips OneBlade 360 Hybrid Face - Electric Beard Trimmer and Shaver with 360 Blade Innovation 2X 360 Blade for face 5in1 Adjustable Comb (Model QP2734/30)
- Price
- £31.50
- Rating
- 4.5/5
- Reviews
- 12,433
- Age
- 3y ago
Beard Bib Apron for Men Beard Hair Catcher for Shaving & Trimming Non-Stick Waterproof Grooming Cloth with 3 Suction Cups Gifts for Men Dad Fathers Day Anniversary Valentines Day(Black)
- Price
- £4.25
- Rating
- 4.3/5
- Reviews
- 666
- Age
- 1y ago
Beard Grooming Kit for Men Care w/Beard Growth Oil Beard Balm Wooden Comb Brush & Scissor - Gift Ideas for Men Dad Boyfriend Birthday Christmas Wax
- Price
- £10.02
- Rating
- 4.6/5
- Reviews
- 1,284
- Age
- 8mo ago
Newest
by launch dateBeard Grooming Kit for Men Care w/Beard Growth Oil Beard Balm Wooden Comb Brush & Scissor - Gift Ideas for Men Dad Boyfriend Birthday Christmas Wax
- Price
- £10.02
- Rating
- 4.6/5
- Reviews
- 1,284
- Age
- 8mo ago
Philips Multigroom 7000 Series All-in-One 19-Piece Trimmer - Shaver and Clipper for Beard Nose Hair and Body Self-Sharpening Full Metal Blades 26 Length Settings (0.5-20 mm) Model MG7962/30
- Price
- £47.50
- Rating
- 4.5/5
- Reviews
- 900
- Age
- 11mo ago
Viking Revolution Sandalwood Beard Balm for Men (2oz) and Sandalwood Beard Oil (1 fl oz) Bundle - With Argan and Jojoba Oils - Soften and Moisturize - Stocking Stuffers for Men
- Price
- £12.50
- Rating
- 4.5/5
- Reviews
- 312
- Age
- 1y ago
Philips Multigroom 3000 Series All-in-One 7-Piece Trimmer - Shaver and Clipper for Beard and Hair Self-Sharpening Skin-Friendly Blades 10 Length Settings Model MG3930/15
- Price
- £22.51
- Rating
- 4.4/5
- Reviews
- 808
- Age
- 1y ago
Beard Bib Apron for Men Beard Hair Catcher for Shaving & Trimming Non-Stick Waterproof Grooming Cloth with 3 Suction Cups Gifts for Men Dad Fathers Day Anniversary Valentines Day(Black)
- Price
- £4.25
- Rating
- 4.3/5
- Reviews
- 666
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
Brands
20 falling
Sellers
244
Top-5 brand share
65%
Top 20: 100%
Top-5 click share
49%
Top 20: 89%
Open market
29%
- Bulldog Skincare for Men18%
- Leaflai17%
- XIKEZAN15%
- Oukzon8%
- VIKING REVOLUTION7%
- Comfy Mate6%
Beard demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Beard search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- beard84K/yr
- beard oil and balm10K/yr
- beard accessories for men10K/yr
- mens beard5K/yr
What reviews say buyers love and hate about Beard
What buyers mention most, as a share of all reviews.
What buyers love
74% of reviews“Good quality and arrived in good time”
“Great smell”
“Good value”
“Easy to handle”
“As advertised”
What buyers complain about
60% of reviews“Broke within a year”
“Doesnt charge”
“Garbage”
“It doesnt smell nice to me I cant even use it”
“Waste of money”
Beard return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
15%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Beard questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
