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Beachwaver Pro Rotating Curling Iron

Fail

Demand is soft, at -43.4% this quarter, so Beachwaver Pro Rotating Curling Iron is a Fail.

Flapen Score
43
43 / 100
Ranks 1,655 of 2,481 Beauty niches · −4 vs the category median of 47
Market size
£22K/yr54K searches / yr
90-day growth
-43.4%search demand this quarter
Competition
42%top-5 click share · 18 brands · 30 sellers

Flapen Score

Beachwaver Pro Rotating Curling Iron against its category

The dotted line is the Beauty average. Past it, Beachwaver Pro Rotating Curling Iron is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Beachwaver Pro Rotating Curling Iron market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Beachwaver Pro Rotating Curling Iron 54K times last year and spent an estimated £22K. The top 5 brands take 69% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -43.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £22K a year.

Searches, last 12 months
54K
Growth, 90 days vs prior 90
-43.4%
Conversion, latest week
1.2%
Market size, estimated
£22Ka year
Peak month
December8.8× the quietest month
Top search term
rotating hair curler31K searches a year

02 · Price

A sale here is worth £34.53.

Listings sell for £34.53 on average, from £15.65 to £74.27. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £34.53 that is £0 to £3K a year per listing.

Average price
£34.53inside the $15 to $100 sweet spot
Price range
£15.65–£74.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
4.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 45.6% of listings are out of stock. The average listing ranks #79 within Styling Tools. It carries 3,314 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
45.6%
Average rank
#79in Styling Tools
Average rating
4.06 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,314per listing
Listings tracked
36

04 · Newcomers

6 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
6Amazon's first-year sales bar
Average brand age
25 months

Products

Top Beachwaver Pro Rotating Curling Iron products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 falling

Sellers

30

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

42%

Top 20: 81%

Open market

26%

  • Brand 124%
  • Brand 220%
  • Brand 311%
  • Brand 47%
  • Brand 57%
  • Brand 65%

Demand

Beachwaver Pro Rotating Curling Iron search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 8.8×

Search terms

Top Beachwaver Pro Rotating Curling Iron search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rotating hair curler31K/yr
  • rotating curling iron16K/yr
  • wylera hair dreamwave4K/yr
  • automatic rotating hair curler2K/yr

Reviews and returns

What reviews say buyers love and hate about Beachwaver Pro Rotating Curling Iron

We read the reviews and the return reasons for every product selling here.

48%of positive reviews mention “Ease Of Use”
13%of negative reviews mention “Ease Of Use”
4.3%of orders come back
“Difficult to use”
A buyer, on “Ease Of Use”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Beachwaver Pro Rotating Curling Iron questions

Answered from the same tracked data.