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Beachwaver

Maybe

Products sell for $34.83 on average, inside the sweet spot. But shoppers spend an estimated $62K a year here, so Beachwaver is a Maybe.

Flapen Score
51
51 / 100
Top 31% of 2,481 Beauty niches · +4 vs the category median of 47
Market size
£62K/yr61K searches / yr
90-day growth
-16.9%search demand this quarter
Competition
35%top-5 click share · 20 brands · 101 sellers

Flapen Score

Beachwaver against its category

The dotted line is the Beauty average. Past it, Beachwaver is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Beachwaver market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Beachwaver 61K times last year and spent an estimated £62K. The top 5 brands take 53% of clicks. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
-16.9%
Conversion, latest week
2.9%
Market size, estimated
£62Ka year
Peak month
November2.1× the quietest month
Top search term
beach waver hair curler31K searches a year

02 · Price

A sale here is worth £34.83.

Listings sell for £34.83 on average, from £9.42 to £83.09. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £34.83 that is £0 to £3K a year per listing.

Average price
£34.83inside the $15 to $100 sweet spot
Price range
£9.42–£83.09
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
4.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.5% of listings are out of stock. The average listing ranks #218 within Styling Tools. It carries 1,646 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
9.5%
Average rank
#218in Styling Tools
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,646per listing
Listings tracked
42

04 · Newcomers

5 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
5Amazon's first-year sales bar
Average brand age
38 months

Products

Top Beachwaver products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

20 falling

Sellers

101

Top-5 brand share

53%

Top 20: 100%

Top-5 click share

35%

Top 20: 77%

Open market

40%

  • Brand 114%
  • Brand 214%
  • Brand 310%
  • Brand 48%
  • Brand 57%
  • Brand 67%

Demand

Beachwaver search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Beachwaver search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • beach waver hair curler31K/yr
  • beach waver10K/yr
  • beachwaver17K/yr
  • beachwaver b12K/yr
  • the beachwaver353/yr
  • beachwaver uk264/yr
  • the beach waver111/yr
  • beachwaver reviews208/yr

Reviews and returns

What reviews say buyers love and hate about Beachwaver

We read the reviews and the return reasons for every product selling here.

48%of positive reviews mention “Ease Of Use”
12%of negative reviews mention “Heating”
4.2%of orders come back
“I think the heat is too high”
A buyer, on “Heating”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Beachwaver questions

Answered from the same tracked data.