Bb Cream
MaybeAn estimated 0.0% of orders come back. But products sell for $7.56 on average, outside the sweet spot, so Bb Cream is a Maybe.
- Flapen Score
- 55 / 100Top 15% of 2,481 Beauty niches · +8 vs the category median of 4755
- Market size
- £518K/yr1.3M searches / yr
- 90-day growth
- +8.1%search demand this quarter
- Competition
- 43%top-5 click share · 14 brands · 372 sellers
Flapen Score
Bb Cream against its category
The dotted line is the Beauty average. Past it, Bb Cream is stronger. Inside it, weaker.
Market
The Bb Cream market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bb Cream 1.3M times last year and spent an estimated £518K. The top 5 brands take 83% of clicks. Demand peaks in Feb. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 5.2% of those searches ended in a purchase.
Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved +8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £518K a year.
- Searches, last 12 months
- 1.3M
- Growth, 90 days vs prior 90
- +8.1%
- Conversion, latest week
- 5.2%
- Market size, estimated
- £518Ka year
- Peak month
- February1.6× the quietest month
- Top search term
- tinted moisturiser406K searches a year
02 · Price
A sale here is worth £7.56.
Listings sell for £7.56 on average, from £2.98 to £21.53. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At £7.56 that is £11K to £15K a year per listing.
- Average price
- £7.56under the $15 to $100 sweet spot
- Price range
- £2.98–£21.53
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £11K–£15K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #37 within Make-up. It carries 5,815 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 100%
- Out of stock, average day
- 2.6%
- Average rank
- #37in Make-up
- Average rating
- 4.36 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,815per listing
- Listings tracked
- 40
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Bb Cream products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Garnier SkinActive Anti-Age BB Cream Shade Medium Tinted Moisturiser SPF 15 Softens Fine Lines & Firms Skin With Hyaluronic Acid Aloe & Mineral Pigments 50 m
- Price
- £6.11
- Rating
- 4.4/5
- Reviews
- 8,020
- Age
- 5y ago

NIVEA BB Tinted Moisturiser SPF 15 Medium (50ml) 24 Hour Moisturising BB Cream with Jojoba Oil Covers Imperfections and Evens Skin Tone For Medium Skin Tones
- Price
- £4.25
- Rating
- 4.2/5
- Reviews
- 176
- Age
- 5mo ago

LOréal Paris Magic BB Cream with SPF 20 5-in-1 Skin Tint with Vitamin B5 and Vitamin E Lightweight Hydrating Formula Adapts to Skin Tone for a Natural Glowy Finish 30 ml Shade: 02 Light
- Price
- £7.09
- Rating
- 4.3/5
- Reviews
- 2,774
- Age
- 7y ago

Garnier SkinActive Classic Perfecting All-in-1 BB Cream Shade Classic Medium Tinted Moisturiser SPF 15 Brightens and Evens Skin With Hyaluronic Acid Aloe & Mineral Pigments 50 ml Pack of 1
- Price
- £6.01
- Rating
- 4.4/5
- Reviews
- 5,117
- Age
- 5y ago

LOréal Paris Magic BB Cream with SPF 20 5-in-1 Skin Tint with Vitamin B5 and Vitamin E Lightweight Hydrating Formula Adapts to Skin Tone for a Natural Glowy Finish 30 ml Shade: 04 Medium
- Price
- £6.55
- Rating
- 4.4/5
- Reviews
- 2,222
- Age
- 7y ago
Trending
estimated 90-day click momentum
NIVEA BB Tinted Moisturiser SPF 15 Light (3 x 50ml) 24 Hour Moisturising BB Cream with Jojoba Oil Covers Imperfections and Evens Skin Tone For Light Skin Tones
- Price
- £5.59
- Rating
- 4.5/5
- Reviews
- 1,717
- Age
- 10y ago

NIVEA BB Tinted Moisturiser SPF 15 Medium (50ml) 24 Hour Moisturising BB Cream with Jojoba Oil Covers Imperfections and Evens Skin Tone For Medium Skin Tones
- Price
- £4.25
- Rating
- 4.2/5
- Reviews
- 176
- Age
- 5mo ago

Garnier Vitamin C* Wonder Tint SPF50+ Medium Shade All-In-1 Tinted Fluid Even Protect and Brighten Skin 5% Vitamin C* Niacinamide Glycerin - 40ml
- Price
- £8.09
- Rating
- 4.3/5
- Reviews
- 123
- Age
- 9mo ago

Wet n Wild Bare Focus Tinted Hydrator Oil-Free Tinted Moisturizer with Hyaluronic Acid Semi-Matte Sheer-to-Medium Coverage Fair
- Price
- £4.20
- Rating
- 4.3/5
- Reviews
- 28,535
- Age
- 5y ago

LOréal Paris Magic BB Cream with SPF 20 5-in-1 Skin Tint with Vitamin B5 and Vitamin E Lightweight Hydrating Formula Adapts to Skin Tone for a Natural Glowy Finish 30 ml Shade: 04 Medium
- Price
- £6.55
- Rating
- 4.4/5
- Reviews
- 2,222
- Age
- 7y ago
Newest
by launch date
NIVEA BB Tinted Moisturiser SPF 15 Medium (50ml) 24 Hour Moisturising BB Cream with Jojoba Oil Covers Imperfections and Evens Skin Tone For Medium Skin Tones
- Price
- £4.25
- Rating
- 4.2/5
- Reviews
- 176
- Age
- 5mo ago

Garnier Vitamin C* Wonder Tint SPF50+ Medium Shade All-In-1 Tinted Fluid Even Protect and Brighten Skin 5% Vitamin C* Niacinamide Glycerin - 40ml
- Price
- £8.09
- Rating
- 4.3/5
- Reviews
- 123
- Age
- 9mo ago

Revlon Illuminance Serum Skin Tint Lightweight Hydrating NaturalFinish Foundation with Buildable Coverage Hyaluronic Acid & SPF 15 for Radiant Dewy Skin Cool Beige
- Price
- £4.20
- Rating
- 4.4/5
- Reviews
- 235
- Age
- 2y ago

LOréal Paris Multi-Use Glow Enhancer 24h Hydration with Shea Butter and Glycerin for Face and Body Paradise Lumi Glotion Shade 903: Medium Glow 40 ml
- Price
- £6.89
- Rating
- 4.5/5
- Reviews
- 6,974
- Age
- 2y ago

Garnier Vitamin C Tinted Suncreen for Face SPF50+ Daily UV Brightening Fluid Sheer Glow Prevents Corrects Sun Damages Evens Skin tone Face & Neck For All Skin Types Cruelty-Free Vegan 40ml
- Price
- £6.43
- Rating
- 4.5/5
- Reviews
- 6,815
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
372
Est. top-5 brand share
83%
Top 20: 100%
Est. top-5 click share
43%
Top 20: 85%
Open market
12%
- Garnier36%
- L'Oreal Paris23%
- NIVEA12%
- Wet n Wild7%
- Erborian5%
- Rimmel5%
- Open — no brand owns it (8 brands, 12%)
Demand
Bb Cream search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 1.6×
Search terms
Top Bb Cream search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- tinted moisturiser406K/yr
- bb cream391K/yr
- bb cream tinted moisturiser78K/yr
- tinted moisturiser for older women45K/yr
- garnier bb cream31K/yr
- bb cream spf 5019K/yr
- loreal bb cream35K/yr
- tinted moisturiser spf14K/yr
- garnier bb cream light21K/yr
- garnier bb cream medium20K/yr
Reviews and returns
What reviews say buyers love and hate about Bb Cream
We read the reviews and the return reasons for every product selling here.
“Colour not good”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bb Cream questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









