Bb Cream
Bb Cream shows low returns (0.0%), but pricing outside the sweet spot ($7.56 avg) keeps it on the watch list.
Flapen Score
Top 15% of 2,481 Beauty niches · +8 vs the category median of 47
Is Bb Cream profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Bb Cream is a £518K/yr Amazon United Kingdom market (1.3M searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Feb. Verdict: Worth a look — 55/100.
Bb Cream: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +8.1% over the last 90 days and 5.2% of searches end in a purchase.
£518K
revenue / yr
Who owns the niche?
The top 5 brands hold 83% of demand, so 17% of the market is open.
17%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 40 products
Top Bb Cream products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Garnier SkinActive Anti-Age BB Cream Shade Medium Tinted Moisturiser SPF 15 Softens Fine Lines & Firms Skin With Hyaluronic Acid Aloe & Mineral Pigments 50 m
- Price
- £6.11
- Rating
- 4.4/5
- Reviews
- 8,020
- Age
- 5y ago
NIVEA BB Tinted Moisturiser SPF 15 Medium (50ml) 24 Hour Moisturising BB Cream with Jojoba Oil Covers Imperfections and Evens Skin Tone For Medium Skin Tones
- Price
- £4.25
- Rating
- 4.2/5
- Reviews
- 176
- Age
- 5mo ago
LOréal Paris Magic BB Cream with SPF 20 5-in-1 Skin Tint with Vitamin B5 and Vitamin E Lightweight Hydrating Formula Adapts to Skin Tone for a Natural Glowy Finish 30 ml Shade: 02 Light
- Price
- £7.09
- Rating
- 4.3/5
- Reviews
- 2,774
- Age
- 7y ago
Garnier SkinActive Classic Perfecting All-in-1 BB Cream Shade Classic Medium Tinted Moisturiser SPF 15 Brightens and Evens Skin With Hyaluronic Acid Aloe & Mineral Pigments 50 ml Pack of 1
- Price
- £6.01
- Rating
- 4.4/5
- Reviews
- 5,117
- Age
- 5y ago
LOréal Paris Magic BB Cream with SPF 20 5-in-1 Skin Tint with Vitamin B5 and Vitamin E Lightweight Hydrating Formula Adapts to Skin Tone for a Natural Glowy Finish 30 ml Shade: 04 Medium
- Price
- £6.55
- Rating
- 4.4/5
- Reviews
- 2,222
- Age
- 7y ago
Trending
90-day click momentum
NIVEA BB Tinted Moisturiser SPF 15 Light (3 x 50ml) 24 Hour Moisturising BB Cream with Jojoba Oil Covers Imperfections and Evens Skin Tone For Light Skin Tones
- Price
- £5.59
- Rating
- 4.5/5
- Reviews
- 1,717
- Age
- 10y ago
NIVEA BB Tinted Moisturiser SPF 15 Medium (50ml) 24 Hour Moisturising BB Cream with Jojoba Oil Covers Imperfections and Evens Skin Tone For Medium Skin Tones
- Price
- £4.25
- Rating
- 4.2/5
- Reviews
- 176
- Age
- 5mo ago
Garnier Vitamin C* Wonder Tint SPF50+ Medium Shade All-In-1 Tinted Fluid Even Protect and Brighten Skin 5% Vitamin C* Niacinamide Glycerin - 40ml
- Price
- £8.09
- Rating
- 4.3/5
- Reviews
- 123
- Age
- 9mo ago
Wet n Wild Bare Focus Tinted Hydrator Oil-Free Tinted Moisturizer with Hyaluronic Acid Semi-Matte Sheer-to-Medium Coverage Fair
- Price
- £4.20
- Rating
- 4.3/5
- Reviews
- 28,535
- Age
- 5y ago
LOréal Paris Magic BB Cream with SPF 20 5-in-1 Skin Tint with Vitamin B5 and Vitamin E Lightweight Hydrating Formula Adapts to Skin Tone for a Natural Glowy Finish 30 ml Shade: 04 Medium
- Price
- £6.55
- Rating
- 4.4/5
- Reviews
- 2,222
- Age
- 7y ago
Newest
by launch dateNIVEA BB Tinted Moisturiser SPF 15 Medium (50ml) 24 Hour Moisturising BB Cream with Jojoba Oil Covers Imperfections and Evens Skin Tone For Medium Skin Tones
- Price
- £4.25
- Rating
- 4.2/5
- Reviews
- 176
- Age
- 5mo ago
Garnier Vitamin C* Wonder Tint SPF50+ Medium Shade All-In-1 Tinted Fluid Even Protect and Brighten Skin 5% Vitamin C* Niacinamide Glycerin - 40ml
- Price
- £8.09
- Rating
- 4.3/5
- Reviews
- 123
- Age
- 9mo ago
Revlon Illuminance Serum Skin Tint Lightweight Hydrating NaturalFinish Foundation with Buildable Coverage Hyaluronic Acid & SPF 15 for Radiant Dewy Skin Cool Beige
- Price
- £4.20
- Rating
- 4.4/5
- Reviews
- 235
- Age
- 2y ago
LOréal Paris Multi-Use Glow Enhancer 24h Hydration with Shea Butter and Glycerin for Face and Body Paradise Lumi Glotion Shade 903: Medium Glow 40 ml
- Price
- £6.89
- Rating
- 4.5/5
- Reviews
- 6,974
- Age
- 2y ago
Garnier Vitamin C Tinted Suncreen for Face SPF50+ Daily UV Brightening Fluid Sheer Glow Prevents Corrects Sun Damages Evens Skin tone Face & Neck For All Skin Types Cruelty-Free Vegan 40ml
- Price
- £6.43
- Rating
- 4.5/5
- Reviews
- 6,815
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
Brands
14 falling
Sellers
372
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
43%
Top 20: 85%
Open market
12%
- Garnier36%
- L'Oreal Paris23%
- NIVEA12%
- Wet n Wild7%
- Erborian5%
- Rimmel5%
- Open — no brand owns it (8 brands, 12%)
Bb Cream demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Feb · busiest ÷ quietest = 1.6×
Top Bb Cream search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- tinted moisturiser406K/yr
- bb cream391K/yr
- bb cream tinted moisturiser78K/yr
- tinted moisturiser for older women45K/yr
- garnier bb cream31K/yr
- bb cream spf 5019K/yr
- loreal bb cream35K/yr
- tinted moisturiser spf14K/yr
- garnier bb cream light21K/yr
- garnier bb cream medium20K/yr
What reviews say buyers love and hate about Bb Cream
What buyers mention most, as a share of all reviews.
What buyers love
73% of reviews“Buildable coverage”
“Good for skin”
“Excellent product”
“Glowing skin”
“Lovely colour”
What buyers complain about
52% of reviews“Colour not good”
“I thought it was maybe a little thick as it came out of the tube”
“Not a moisturiser”
“Skin reaction”
“it obviously doesn't give full coverage”
Bb Cream return rate & reasons
Why buyers send it back, as a share of all return requests.
0.0%
Return rate
79%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Bb Cream questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
