bb cream
Worth a lookShows low returns (0.0%), but pricing outside the sweet spot ($7.56 avg) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good£518K£518K/yr · 1.3M searches
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Growth
Okay+8.1%90-day search growth — must beat 0% to launch
Price range
Okay£2.98–£21.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad5,814.95avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.56avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, bb cream is a £518K/yr Amazon United Kingdom market (1.3M searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Feb. Verdict: Worth a look — 55/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
bb cream market data
- Units sold / yr
- 60K–80K
- avg 1,500–2,000/product
- Revenue / yr
- £454K–£605K
- units × avg price
- Conversion rate
- 5.2%
- Avg BSR
- #37
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 73%
- Out of stock
- 2.6%
- Avg brand age
- 53 months
- Avg seller age
- 144 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
372
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
43%
Top 20: 85%
Open market
12%
- Garnier36%
- L'Oreal Paris23%
- NIVEA12%
- Wet n Wild7%
- Erborian5%
- Rimmel5%
- Open — no brand owns it (8 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +8.1% search growth over the last 90 days.Peak months: Feb · busiest ÷ quietest = 1.6×
Top bb cream search terms
- tinted moisturiser406K/yr
- bb cream391K/yr
- bb cream tinted moisturiser78K/yr
- tinted moisturiser for older women45K/yr
- garnier bb cream31K/yr
- bb cream spf 5019K/yr
- loreal bb cream35K/yr
- tinted moisturiser spf14K/yr
- garnier bb cream light21K/yr
- garnier bb cream medium20K/yr
Top bb cream products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Garnier SkinActive Anti-Age BB Cream Shade Medium Tinted Moisturiser SPF 15 Softens Fine Lines & Firms Skin With Hyaluronic Acid Aloe & Mineral Pigments 50 m
Garnier£6.114.4★8,020 rev
NIVEA BB Tinted Moisturiser SPF 15 Medium (50ml) 24 Hour Moisturising BB Cream with Jojoba Oil Covers Imperfections and Evens Skin Tone For Medium Skin Tones
NIVEA£4.254.2★176 rev
LOréal Paris Magic BB Cream with SPF 20 5-in-1 Skin Tint with Vitamin B5 and Vitamin E Lightweight Hydrating Formula Adapts to Skin Tone for a Natural Glowy Finish 30 ml Shade: 02 Light
L'Oreal Paris£7.094.3★2,774 rev
Garnier SkinActive Classic Perfecting All-in-1 BB Cream Shade Classic Medium Tinted Moisturiser SPF 15 Brightens and Evens Skin With Hyaluronic Acid Aloe & Mineral Pigments 50 ml Pack of 1
Garnier£6.014.4★5,117 rev
LOréal Paris Magic BB Cream with SPF 20 5-in-1 Skin Tint with Vitamin B5 and Vitamin E Lightweight Hydrating Formula Adapts to Skin Tone for a Natural Glowy Finish 30 ml Shade: 04 Medium
L'Oreal Paris£6.554.4★2,222 rev
Newest
by launch dateNIVEA BB Tinted Moisturiser SPF 15 Medium (50ml) 24 Hour Moisturising BB Cream with Jojoba Oil Covers Imperfections and Evens Skin Tone For Medium Skin Tones
NIVEA£4.25176 rev
Garnier Vitamin C* Wonder Tint SPF50+ Medium Shade All-In-1 Tinted Fluid Even Protect and Brighten Skin 5% Vitamin C* Niacinamide Glycerin - 40ml
Garnier£8.09123 rev
Revlon Illuminance Serum Skin Tint Lightweight Hydrating NaturalFinish Foundation with Buildable Coverage Hyaluronic Acid & SPF 15 for Radiant Dewy Skin Cool Beige
Revlon£4.20235 rev
LOréal Paris Multi-Use Glow Enhancer 24h Hydration with Shea Butter and Glycerin for Face and Body Paradise Lumi Glotion Shade 903: Medium Glow 40 ml
L'Oreal Paris£6.896,974 rev
Garnier Vitamin C Tinted Suncreen for Face SPF50+ Daily UV Brightening Fluid Sheer Glow Prevents Corrects Sun Damages Evens Skin tone Face & Neck For All Skin Types Cruelty-Free Vegan 40ml
Garnier£6.436,815 rev
Trending
90-day click momentum
NIVEA BB Tinted Moisturiser SPF 15 Light (3 x 50ml) 24 Hour Moisturising BB Cream with Jojoba Oil Covers Imperfections and Evens Skin Tone For Light Skin Tones
NIVEA£5.594.5★
NIVEA BB Tinted Moisturiser SPF 15 Medium (50ml) 24 Hour Moisturising BB Cream with Jojoba Oil Covers Imperfections and Evens Skin Tone For Medium Skin Tones
NIVEA£4.254.2★
Garnier Vitamin C* Wonder Tint SPF50+ Medium Shade All-In-1 Tinted Fluid Even Protect and Brighten Skin 5% Vitamin C* Niacinamide Glycerin - 40ml
Garnier£8.094.3★
Wet n Wild Bare Focus Tinted Hydrator Oil-Free Tinted Moisturizer with Hyaluronic Acid Semi-Matte Sheer-to-Medium Coverage Fair
Wet n Wild£4.204.3★
LOréal Paris Magic BB Cream with SPF 20 5-in-1 Skin Tint with Vitamin B5 and Vitamin E Lightweight Hydrating Formula Adapts to Skin Tone for a Natural Glowy Finish 30 ml Shade: 04 Medium
L'Oreal Paris£6.554.4★
What buyers say about bb cream
What buyers praise and complain about, mined from review topics.What buyers love
“Buildable coverage”
“Good for skin”
“Excellent product”
“Glowing skin”
“Lovely colour”
“A good moisturiser”
“Good price”
“Perfect lightweight holiday base”
“my skin feels soft”
“applies evenly giving a smooth finish”
What buyers complain about
“Colour not good”
“I thought it was maybe a little thick as it came out of the tube”
“Not a moisturiser”
“Skin reaction”
“it obviously doesn't give full coverage”
“Overpriced”
“shows up dry skin”
“it piles up on the skin”
“Quality very poor dont buy it”
“The tube is quite small”
Top return reasons
Common questions
- Is bb cream profitable to sell on Amazon United Kingdom?
- The niche generates £518K/yr across 40 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +8.1%. Flapen's verdict: Worth a look (55/100).
- How competitive is the bb cream niche?
- 14 brands and 372 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in bb cream?
- Top complaints mined from reviews: Color, Thickness, Moist/Dry. The return rate is 0.0%.
- When does demand for bb cream peak?
- Demand peaks in Feb; the busiest month runs 1.6× the quietest.
- What does it cost to enter the bb cream niche?
- Listings span £2.98–£21.53; the average listing price is £7.56 (sweet spot $15–$100). The average incumbent carries 5,815 reviews — the moat a new listing must climb.