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Bb Cream

Maybe

An estimated 0.0% of orders come back. But products sell for $7.56 on average, outside the sweet spot, so Bb Cream is a Maybe.

Flapen Score
55
55 / 100
Top 15% of 2,481 Beauty niches · +8 vs the category median of 47
Market size
£518K/yr1.3M searches / yr
90-day growth
+8.1%search demand this quarter
Competition
43%top-5 click share · 14 brands · 372 sellers

Flapen Score

Bb Cream against its category

The dotted line is the Beauty average. Past it, Bb Cream is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bb Cream market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bb Cream 1.3M times last year and spent an estimated £518K. The top 5 brands take 83% of clicks. Demand peaks in Feb. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 5.2% of those searches ended in a purchase.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved +8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £518K a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
+8.1%
Conversion, latest week
5.2%
Market size, estimated
£518Ka year
Peak month
February1.6× the quietest month
Top search term
tinted moisturiser406K searches a year

02 · Price

A sale here is worth £7.56.

Listings sell for £7.56 on average, from £2.98 to £21.53. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At £7.56 that is £11K to £15K a year per listing.

Average price
£7.56under the $15 to $100 sweet spot
Price range
£2.98–£21.53
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
1,500–2,000
Revenue per listing a year
£11K–£15K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #37 within Make-up. It carries 5,815 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
2.6%
Average rank
#37in Make-up
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,815per listing
Listings tracked
40

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
53 months

Products

Top Bb Cream products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.

£0£16K£31K£47K£62K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

372

Est. top-5 brand share

83%

Top 20: 100%

Est. top-5 click share

43%

Top 20: 85%

Open market

12%

  • Garnier36%
  • L'Oreal Paris23%
  • NIVEA12%
  • Wet n Wild7%
  • Erborian5%
  • Rimmel5%
  • Open — no brand owns it (8 brands, 12%)

Demand

Bb Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Prime Day '25Spike '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.6×

Search terms

Top Bb Cream search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • tinted moisturiser406K/yr
  • bb cream391K/yr
  • bb cream tinted moisturiser78K/yr
  • tinted moisturiser for older women45K/yr
  • garnier bb cream31K/yr
  • bb cream spf 5019K/yr
  • loreal bb cream35K/yr
  • tinted moisturiser spf14K/yr
  • garnier bb cream light21K/yr
  • garnier bb cream medium20K/yr

Reviews and returns

What reviews say buyers love and hate about Bb Cream

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Coverage”
24%of negative reviews mention “Color”
<0.1%of orders come back, a rate Amazon rounds to zero
“Colour not good”
A buyer, on “Color”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Bb Cream questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data