Is baylis and harding gift set profitable to sell on Amazon United Kingdom?

The niche generates £319K/yr across 69 tracked products. 9 of 12 products launched in the last 360 days are still selling. 90-day search growth is -20.4%. Flapen's verdict: Skip it (49/100).

How competitive is the baylis and harding gift set niche?

26 brands and 278 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 76% of demand.

What do buyers complain about in baylis and harding gift set?

Top complaints mined from reviews: Size-Overall, Value For Money, Durability. The return rate is 0.4%.

When does demand for baylis and harding gift set peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 9.4× the quietest.

What does it cost to enter the baylis and harding gift set niche?

Listings span £2.60–£34.96; the average listing price is £12.05 (sweet spot $15–$100). The average incumbent carries 2,882 reviews — the moat a new listing must climb.

baylis and harding gift set

Skip it

Soft demand (-20.4% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Competition

Great34%

top-5 click share — an open shelf

Price range

Good£2.60–£34.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good£319K

£319K/yr · 1.2M searches

Avg price

Good£12.05

avg listing price — sweet spot $15–$100

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,882.01

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-20.4%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, baylis and harding gift set is a £319K/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 49/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

baylis and harding gift set market data

Units sold / yr: 50K–60K; avg 500–750/product
Revenue / yr: £603K–£723K; units × avg price
Conversion rate: 2.2%
Avg BSR: #134
Page quality: 0%
Prime: 94%
Sponsored: 74%
Out of stock: 10.8%
Avg brand age: 34 months
Avg seller age: 157 days

Competition & brand share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Brands

26 falling

Sellers

278

Top-5 brand share

76%

Top 20: 97%

Top-5 click share

34%

Top 20: 63%

Open market

20%

NIVEA26%
Dove18%
Baylis & Harding17%
SANCTUARY8%
Gritin7%
Demegimi4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -20.4% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 9.4×

Open Trend

Top baylis and harding gift set search terms

set85K/yr +13.4%0.1% conv.
baylis and harding gift set265K/yr -44.5%1.6% conv.
dove gift set women182K/yr -38.4%4.3% conv.
pamper40K/yr -15.8%0.2% conv.
pamper kit35K/yr -22.5%1.6% conv.
beauty set46K/yr -13.9%0.8% conv.
pamper hampers for women34K/yr -7.2%0.9% conv.
sets34K/yr -11.5%0.1% conv.
dove set67K/yr -29.9%2.9% conv.
nivea gift set women102K/yr -35.5%4.2% conv.

All search terms

Top baylis and harding gift set products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

NIVEA Pampering Moments of Joy- Womens Gift Set.

NIVEA£8.724.7★567 rev

Dove Gift Set with Two Body Washes Body Lotion Anti-Perspirant and Beauty Bag Perfect Gifts for Her 4 Piece

Dove£9.944.7★205 rev

NIVEA Pamper Me With Care Gift Set (6 Products) Womens Gift Set with Shower Gel Moisturising Cream Body Lotion Lip Balm Anti-Perspirant Roll-On and Cream Wash

NIVEA£10.334.7★1,784 rev

Gritin Resistance Bands Set of 5 Skin-Friendly Resistance Exercise Band

Gritin£7.124.4★114,464 rev

Demegimi Womens Pyjama Set Soft Sleeveless Cami Tank Pjs Set with Drawstring Shorts Elegant V-Neck Summer Sleepwear Loungewear with Lace Trim Black

Demegimi£8.684.4★56 rev

Newest

by launch date

Demegimi Womens Pyjama Set Soft Sleeveless Cami Tank Pjs Set with Drawstring Shorts Elegant V-Neck Summer Sleepwear Loungewear with Lace Trim Black

Demegimi£8.6856 rev

6mo ago

NIVEA Nourishing Moments of Joy Gift Set Creme Care Shower Gel Rich Nourishing Body Lotion Intensive Moisture Hand Cream Skincare Collection Pack

NIVEA£8.0019 rev

8mo ago

IMYSTI Birthday Pamper Gifts for Women - Luxury Hamper Spa Bath Set Gifts for Her - Ladies Box Gift Ideas for Christmas Anniversary Valentines Mothers Day Self Care Relaxation (Standard)

IMYSTI£31.30134 rev

9mo ago

35PCS Pamper Gifts for Women Face Masks Pamper Kit Girls Gifts for Travel Skincare Set with Cleanser Mud Mask Sleeping Face Mask Serum Hand Cream Lip Mask Eye Patch-Gifts for Teenage Girls

ewku£12.8839 rev

11mo ago

Dove Gift Set with Two Body Washes Body Lotion Anti-Perspirant and Beauty Bag Perfect Gifts for Her 4 Piece

Dove£9.94205 rev

1y ago

What buyers say about baylis and harding gift set

What buyers praise and complain about, mined from review topics.

What buyers love

Gifting Purpose37%

“Birthday Gift”

Smell16%

“smells beautiful”

Quality-Overall15%

“Good quality gift”

Value For Money15%

“Fair price”

Advertised Vs Actual Product2%

“As advertised”

Size-Overall2%

“Great fit”

Soft Feel2%

“The skin feels smooth”

Moist/Dry1%

“Really hydrating”

Ease Of Use1%

“Easy to use”

Exercise/Sports Suitability1%

“Bought these mainly for home workouts and mobility exercises, and they've been a handy addition to my routine”

What buyers complain about

Size-Overall26%

“They dont all fit in the bag provided”

Value For Money10%

“A bit pricey”

Durability8%

“poor durability”

Quality-Overall7%

“the items are not the best”

Smell6%

“smells way too strong”

Allergies3%

“made my face very itchy”

Stretchability/Expandability/Elasticity3%

“Very hard for me to stretch will give away”

Advertised Vs Actual Product3%

“Product specs not great”

Strength2%

“appear fairly flimsy”

Product Condition2%

“Looks like Ive bought it second hand”

Top return reasons

Size-Overall35%

Leak-Proof8%

Quality-Overall7%

Value For Money7%

Advertised Vs Actual Product4%

Strength4%

Smell4%

Defective Material/Parts3%

Functionality-Overall2%

Durability2%

Common questions

Is baylis and harding gift set profitable to sell on Amazon United Kingdom?: The niche generates £319K/yr across 69 tracked products. 9 of 12 products launched in the last 360 days are still selling. 90-day search growth is -20.4%. Flapen's verdict: Skip it (49/100).
How competitive is the baylis and harding gift set niche?: 26 brands and 278 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 76% of demand.
What do buyers complain about in baylis and harding gift set?: Top complaints mined from reviews: Size-Overall, Value For Money, Durability. The return rate is 0.4%.
When does demand for baylis and harding gift set peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 9.4× the quietest.
What does it cost to enter the baylis and harding gift set niche?: Listings span £2.60–£34.96; the average listing price is £12.05 (sweet spot $15–$100). The average incumbent carries 2,882 reviews — the moat a new listing must climb.