Baylis and Harding Gift Set

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -20.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £319K a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

-20.4%

Conversion, latest week

2.2%

Market size, estimated

£319Ka year

Peak month

December9.4× the quietest month

Top search term

set85K searches a year

Listings sell for £12.05 on average, from £2.60 to £34.96. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 500 to 750 of them. At £12.05 that is £6K to £9K a year per listing.

Average price

£12.05under the $15 to $100 sweet spot

Price range

£2.60–£34.96

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

50K–60K

Units per listing a year

500–750

Revenue per listing a year

£6K–£9K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

74% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #134 within Bath & Body. It carries 2,882 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

94%

Out of stock, average day

10.8%

Average rank

#134in Bath & Body

Average rating

4.65 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,882per listing

Listings tracked

69

12 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

12

Successful launches

9Amazon's first-year sales bar

Average brand age

34 months