baylis and harding gift set
Skip itSoft demand (-20.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 6% kills the launch gate
Competition
Great34%top-5 click share — an open shelf
Price range
Good£2.60–£34.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£319K£319K/yr · 1.2M searches
Avg price
Good£12.05avg listing price — sweet spot $15–$100
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Review moat
Okay2,882.01avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-20.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, baylis and harding gift set is a £319K/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 50K–60K
- avg 500–750/product
- Revenue / yr
- £603K–£723K
- units × avg price
- Launch success
- 75%
- 9 of 12 new (360d)
- Conversion rate
- 2.2%
- Avg BSR
- #134
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 74%
- Out of stock
- 10.8%
- Avg brand age
- 34 months
- Avg seller age
- 157 days
Competition
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
26 falling
Sellers
278
Top-5 brand share
76%
Top 20: 97%
Top-5 click share
34%
Top 20: 63%
Open market
20%
- NIVEA26%
- Dove18%
- Baylis & Harding17%
- SANCTUARY8%
- Gritin7%
- Demegimi4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -20.4% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 9.4×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 69 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NIVEA Pampering Moments of Joy- Womens Gift Set.
NIVEA£8.724.7★567 rev
Dove Gift Set with Two Body Washes Body Lotion Anti-Perspirant and Beauty Bag Perfect Gifts for Her 4 Piece
Dove£9.944.7★205 rev
NIVEA Pamper Me With Care Gift Set (6 Products) Womens Gift Set with Shower Gel Moisturising Cream Body Lotion Lip Balm Anti-Perspirant Roll-On and Cream Wash
NIVEA£10.334.7★1,784 rev
Gritin Resistance Bands Set of 5 Skin-Friendly Resistance Exercise Band
Gritin£7.124.4★114,464 rev
Demegimi Womens Pyjama Set Soft Sleeveless Cami Tank Pjs Set with Drawstring Shorts Elegant V-Neck Summer Sleepwear Loungewear with Lace Trim Black
Demegimi£8.684.4★56 rev
Newest
by launch date
The Body Shop Strawberry Mini Gift Set Shower Gel 60ml Body Butter 50ml Hand Cream 30ml Fruity Body Care Trio Cleansing Softening 96hr Moisture Vegan Skincare Gift
The Body Shop£12.5216 rev
The Body Shop Shea Essentials Gift Set Shower Cream 250ml Body Butter 50ml Hand Balm 30ml Lip Butter 10ml Nourishing Body Care Set 96hr Moisture for Dry Skin Vegan Skincare Gift
The Body Shop£20.6129 rev
The Body Shop Shower Gel Trio Gift Set Almond Strawberry & British Rose Shower Gel 60ml Cleansing Body Wash Set Refreshing Softening Travel Size Vegan Skincare Gift
The Body Shop£7.476 rev
Demegimi Womens Pyjama Set Soft Sleeveless Cami Tank Pjs Set with Drawstring Shorts Elegant V-Neck Summer Sleepwear Loungewear with Lace Trim Black
Demegimi£8.6856 rev
NIVEA Nourishing Moments of Joy Gift Set Creme Care Shower Gel Rich Nourishing Body Lotion Intensive Moisture Hand Cream Skincare Collection Pack
NIVEA£8.0019 rev
Trending
90-day click momentum
Seamless Gym Sets for Women 2 Piece Halter Crop Top Sports Bras Hidden Scrunch Shorts Yoga Outfits Activewear Tracksuit
Jetjoy£20.624.0★
Litherday Womens Pyjamas Set Short Sleeve Pjs Cotton Printed Loungewear Soft 2 Pieces Top & Bottom Sleepwear Soft Nightwear Sleepwear Lightweight with Pocket
Litherday£13.144.6★
Demegimi Womens Pyjama Set Soft Sleeveless Cami Tank Pjs Set with Drawstring Shorts Elegant V-Neck Summer Sleepwear Loungewear with Lace Trim Black
Demegimi£8.684.4★
The Body Shop Shea Essentials Gift Set Shower Cream 250ml Body Butter 50ml Hand Balm 30ml Lip Butter 10ml Nourishing Body Care Set 96hr Moisture for Dry Skin Vegan Skincare Gift
The Body Shop£20.614.9★
The Body Shop Shower Gel Trio Gift Set Almond Strawberry & British Rose Shower Gel 60ml Cleansing Body Wash Set Refreshing Softening Travel Size Vegan Skincare Gift
The Body Shop£7.474.6★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Birthday Gift”
“smells beautiful”
“Good quality gift”
“Fair price”
“As advertised”
“Great fit”
“The skin feels smooth”
“Really hydrating”
“Easy to use”
“Bought these mainly for home workouts and mobility exercises, and they've been a handy addition to my routine”
What buyers complain about
“They dont all fit in the bag provided”
“A bit pricey”
“poor durability”
“the items are not the best”
“smells way too strong”
“made my face very itchy”
“Very hard for me to stretch will give away”
“Product specs not great”
“appear fairly flimsy”
“Looks like Ive bought it second hand”
Top return reasons
Common questions
- Is baylis and harding gift set profitable to sell on Amazon United Kingdom?
- The niche generates £319K/yr across 69 tracked products. 9 of 12 products launched in the last 360 days are still selling. 90-day search growth is -20.4%. Flapen's verdict: Skip it (49/100).
- How competitive is the baylis and harding gift set niche?
- 26 brands and 278 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 76% of demand.
- What do buyers complain about in baylis and harding gift set?
- Top complaints mined from reviews: Size-Overall, Value For Money, Durability. The return rate is 0.4%.
- When does demand for baylis and harding gift set peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 9.4× the quietest.
- What does it cost to enter the baylis and harding gift set niche?
- Listings span £2.60–£34.96; the average listing price is £12.05 (sweet spot $15–$100). The average incumbent carries 2,882 reviews — the moat a new listing must climb.
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