bath sets
Worth a lookShows low returns (0.3%), but soft demand (-22.1% this quarter) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Market size
Good£843K£843K/yr · 1.9M searches
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Price range
Good£3.59–£31.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,643.08avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Avg price
Okay£11.66avg listing price — sweet spot $15–$100
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-22.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, bath sets is a £843K/yr Amazon United Kingdom market (1.9M searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 80K–100K
- avg 1,000–1,250/product
- Revenue / yr
- £933K–£1.2M
- units × avg price
- Launch success
- 83%
- 5 of 6 new (360d)
- Conversion rate
- 3.8%
- Avg BSR
- #51
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 97%
- Out of stock
- 5.3%
- Avg brand age
- 38 months
- Avg seller age
- 158 days
Competition
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
146
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
45%
Top 20: 82%
Open market
8%
- SANCTUARY81%
- IMYSTI3%
- HALLBY2%
- Pearshek2%
- Eletorot2%
- Demegimi2%
- Open — no brand owns it (7 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 63 weeks — -22.1% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 7.7×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 36 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sanctuary Spa Lost In The Moment Gift Set Vegan Gift For Women Gift For Her Womens Gift Sets
SANCTUARY£9.334.7★2,898 rev
Sanctuary Spa Me Time Minis 200 ml Vegan Beauty gift gifts For Women gift For Her Birthday gift
SANCTUARY£4.964.6★1,791 rev
Sanctuary Spa Petite Retreat Gift Set Vegan Gift For Women Birthday Gift Womens Gift Sets Body and Bath Set
SANCTUARY£7.954.7★1,034 rev
Sanctuary Spa Signature Pamper Hamper Gift Set Vegan Gift For Women Womens Gift Sets Birthday Gift
SANCTUARY£15.754.7★2,898 rev
Sanctuary Spa Shower Gel Women No Mineral Oil Cruelty Free Natural And Vegan Body Wash 250 Ml
SANCTUARY£3.914.8★1,793 rev
Newest
by launch date
Sanctuary Spa Body Wash Gift Set Discovery Collection of 4 TravelSize Body Washes (Aqua Serenity Golden Sandalwood Lily & Rose Signature) Vegan 95% Natural Cruelty Free 300ml
SANCTUARY£6.5783 rev
Sanctuary Spa Aqua Serenity Body Wash 250ml Refreshing Shower Gel with Jojoba Oil Pearls & Aquatic Lotus Water & Magnolia Blossom 91% Natural Ingredients Moisturising & Relaxing
SANCTUARY£3.9394 rev
Demegimi Womens Pyjama Set Soft Sleeveless Cami Tank Pjs Set with Drawstring Shorts Elegant V-Neck Summer Sleepwear Loungewear with Lace Trim Black
Demegimi£8.6856 rev
IMYSTI Birthday Pamper Gifts for Women - Luxury Hamper Spa Bath Set Gifts for Her - Ladies Box Gift Ideas for Christmas Anniversary Valentines Mothers Day Self Care Relaxation (Standard)
IMYSTI£31.30134 rev
Sanctuary Spa All Day Spa Day Gift Set Pampering Bath & Body Collection with Body Wash Scrub Lotion & More Mothers Day Self-Care Kit for Her
SANCTUARY£24.5174 rev
Trending
90-day click momentumDemegimi Womens Pyjama Set Soft Sleeveless Cami Tank Pjs Set with Drawstring Shorts Elegant V-Neck Summer Sleepwear Loungewear with Lace Trim Black
Demegimi£8.684.4★
Birthday Hampers Pamper Gifts for Women Sisters - 7 Pcs Sunshine Self Care Gift Basket Set - Friendship Care Package - Cheer Up Thinking of You Gift Box for Her - Get Well Soon Thank You Present
Amzsudy£15.754.7★
Sanctuary Spa Body Wash Gift Set Discovery Collection of 4 TravelSize Body Washes (Aqua Serenity Golden Sandalwood Lily & Rose Signature) Vegan 95% Natural Cruelty Free 300ml
SANCTUARY£6.574.5★
Sanctuary Spa Aqua Serenity Body Wash 250ml Refreshing Shower Gel with Jojoba Oil Pearls & Aquatic Lotus Water & Magnolia Blossom 91% Natural Ingredients Moisturising & Relaxing
SANCTUARY£3.934.5★
IMYSTI Birthday Pamper Gifts for Women - Luxury Hamper Spa Bath Set Gifts for Her - Ladies Box Gift Ideas for Christmas Anniversary Valentines Mothers Day Self Care Relaxation (Standard)
IMYSTI£31.304.7★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Christmas present”
“Fragrance so lovely”
“Excellent value for money”
“Feels like a good quality set for the price”
“really moisturising as well”
“Feels silky smooth”
“comes in a good size”
“She said the items are delicious”
“exactly as promised by the seller”
“They do not dry the skin”
What buyers complain about
“Pathetic size”
“Absolutely horrible and vile smell”
“Expensive”
“Poor quality, burst inside”
“My daughter has very sensitive skin”
“Also it did not fit the description as it described on the box”
“One of the items inside this had burst/leaked”
“as if it had been used before”
“Not eco”
“No one bothered to write or send the message card included in this box, Most disappointed, lovely gift, delivered without the gift card written”
Top return reasons
Common questions
- Is bath sets profitable to sell on Amazon United Kingdom?
- The niche generates £843K/yr across 36 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is -22.1%. Flapen's verdict: Worth a look (50/100).
- How competitive is the bath sets niche?
- 13 brands and 146 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in bath sets?
- Top complaints mined from reviews: Size-Overall, Smell, Value For Money. The return rate is 0.3%.
- When does demand for bath sets peak?
- Demand peaks in Nov–Dec; the busiest month runs 7.7× the quietest.
- What does it cost to enter the bath sets niche?
- Listings span £3.59–£31.64; the average listing price is £11.66 (sweet spot $15–$100). The average incumbent carries 1,643 reviews — the moat a new listing must climb.
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