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Bath Salts Muscle Soak

Fail

The top 5 brands take 100% of clicks, so Bath Salts Muscle Soak is a Fail.

Flapen Score
38
38 / 100
Ranks 2,131 of 2,481 Beauty niches · −9 vs the category median of 47
Market size
£482K/yr724K searches / yr
90-day growth
-36.8%search demand this quarter
Competition
78%top-5 click share · 4 brands · 53 sellers

Flapen Score

Bath Salts Muscle Soak against its category

The dotted line is the Beauty average. Past it, Bath Salts Muscle Soak is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bath Salts Muscle Soak market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bath Salts Muscle Soak 724K times last year and spent an estimated £482K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 13.0% of those searches ended in a purchase.

Shoppers searched for this 724K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.0% of those searches ended in a purchase. Searches in the last 90 days moved -36.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £482K a year.

Searches, last 12 months
724K
Growth, 90 days vs prior 90
-36.8%
Conversion, latest week
13.0%
Market size, estimated
£482Ka year
Peak month
December2.9× the quietest month
Top search term
bath salts411K searches a year

02 · Price

A sale here is worth £5.11.

Listings sell for £5.11 on average, from £2.34 to £21.04. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 2,500 to 3,000 of them. At £5.11 that is £13K to £15K a year per listing.

Average price
£5.11under the $15 to $100 sweet spot
Price range
£2.34–£21.04
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
2,500–3,000
Revenue per listing a year
£13K–£15K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #7 within Bath & Body. It carries 4,195 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#7in Bath & Body
Average rating
4.69 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,195per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Bath Salts Muscle Soak products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

53

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

0%

  • Brand 178%
  • Brand 212%
  • Brand 38%
  • Brand 42%

Demand

Bath Salts Muscle Soak search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Bath Salts Muscle Soak search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bath salts411K/yr
  • bath salt62K/yr
  • westlab bath salts48K/yr
  • bath salts muscle soak35K/yr
  • muscle soak33K/yr
  • bath salts for women57K/yr
  • westlab17K/yr
  • bath salts for men20K/yr
  • muscle bath soak8K/yr
  • westlab epsom salts9K/yr

Reviews and returns

What reviews say buyers love and hate about Bath Salts Muscle Soak

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Smell”
0.1%of orders come back
“Awful smell”
A buyer, on “Smell”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Bath Salts Muscle Soak questions

Answered from the same tracked data.