Bath Salts
FailThe top 5 brands take 99% of clicks, so Bath Salts is a Fail.
- Flapen Score
- 39 / 100Ranks 2,047 of 2,481 Beauty niches · −8 vs the category median of 4739
- Market size
- £629K/yr766K searches / yr
- 90-day growth
- -36.9%search demand this quarter
- Competition
- 78%top-5 click share · 6 brands · 58 sellers
Flapen Score
Bath Salts against its category
The dotted line is the Beauty average. Past it, Bath Salts is stronger. Inside it, weaker.
Market
The Bath Salts market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bath Salts 766K times last year and spent an estimated £629K. The top 5 brands take 99% of clicks. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 13.9% of those searches ended in a purchase.
Shoppers searched for this 766K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.9% of those searches ended in a purchase. Searches in the last 90 days moved -36.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £629K a year.
- Searches, last 12 months
- 766K
- Growth, 90 days vs prior 90
- -36.9%
- Conversion, latest week
- 13.9%
- Market size, estimated
- £629Ka year
- Peak month
- December3.9× the quietest month
- Top search term
- bath salts411K searches a year
02 · Price
A sale here is worth £5.91.
Listings sell for £5.91 on average, from £2.34 to £21.04. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 3,000 to 4,000 of them. At £5.91 that is £18K to £24K a year per listing.
- Average price
- £5.91under the $15 to $100 sweet spot
- Price range
- £2.34–£21.04
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £18K–£24K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
85% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #9 within Bath & Body. It carries 3,617 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 92%
- Out of stock, average day
- 0.0%
- Average rank
- #9in Bath & Body
- Average rating
- 4.68 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,617per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Bath Salts products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
58
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
0%
- Brand 178%
- Brand 211%
- Brand 37%
- Brand 42%
- Brand 52%
- Brand 61%
Demand
Bath Salts search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.9×
Search terms
Top Bath Salts search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bath salts411K/yr
- bath salt62K/yr
- dead sea salt30K/yr
- westlab bath salts48K/yr
- bath salts muscle soak35K/yr
- bath salts for women57K/yr
- dead sea salts for bath26K/yr
- westlab17K/yr
- bath salts for men20K/yr
- westlab epsom salts9K/yr
Reviews and returns
What reviews say buyers love and hate about Bath Salts
We read the reviews and the return reasons for every product selling here.
“Awful smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bath Salts questions
Answered from the same tracked data.