bath salts
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Conversion
Incredible13.9%search→purchase rate — share of searches ending in a sale
Market size
Good£629K£629K/yr · 766K searches
Price range
Okay£2.34–£21.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,617.08avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad78%top-5 click share — a locked-up shelf
Avg price
Bad£5.91avg listing price — sweet spot $15–$100
Growth
Bad-36.9%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, bath salts is a £629K/yr Amazon United Kingdom market (766K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 100K–125K
- avg 3,000–4,000/product
- Revenue / yr
- £591K–£739K
- units × avg price
- Launch success
- —
- 0 of 0 new (360d)
- Conversion rate
- 13.9%
- Avg BSR
- #9
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 85%
- Out of stock
- 0.0%
- Avg brand age
- 63 months
- Avg seller age
- 165 days
Competition
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
58
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
0%
- Westlab78%
- The Intelligent Health11%
- Dove7%
- ELYSIUM SPA2%
- Hexeal2%
- SANCTUARY1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -36.9% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.9×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Westlab Epsom Salts 1kg - Soothe and Relax Muscles to Improve MSK Health & Comfort by Reducing Stiffness and Aching. Sports Recovery - Improved Performance.
Westlab£2.384.8★6,415 rev
Westlab Dead Sea Salts 1kg - Soothe Dry Itchy Skin Suitable for Eczema Psoriasis Acne. Skin Conditions. 100% Natural Responsibly Sourced in Jordan for Maximum Mineral Content & Therapeutic Benefits
Westlab£2.344.7★7,098 rev
Westlab Mindful CBD Bath Salts 1kg - Epsom & Himalayan Salts Infused with Bergamot Geranium for Calming and Soothing Guaranteed Purity.
Westlab£2.914.7★1,190 rev
The Intelligent Health Magnesium Sulphate Bath Salts Soak Muscle Magnesium Epsom Salts for Bathing and Foot Soaking for Women & Men - 1kg Resealable Pouch
The Intelligent Health£5.084.6★8,992 rev
Dove Restoring Care Coconut & Cacao Bath Salts with skin-natural moisturisers to relax your mind & body leaving your skin smooth & soft 900 g
Dove£2.604.7★929 rev
Newest
by launch date
The Intelligent Health Magnesium Sulphate Bath Salts Soak Muscle Magnesium Epsom Salts for Bathing and Foot Soaking for Women & Men - 450g Resealable Pouch
The Intelligent Health£3.398,992 rev
Sanctuary Spa De-Stress Epsom Bath Salts with Magnesium No Mineral Oil Cruelty Free & Vegan Bath Soak 500g
SANCTUARY£4.95434 rev
Dove Restoring Care Coconut & Cacao Bath Salts with skin-natural moisturisers to relax your mind & body leaving your skin smooth & soft 900 g
Dove£2.60929 rev
The Intelligent Health Magnesium Sulphate Bath Salts Soak Muscle Magnesium Epsom Salts for Bathing and Foot Soaking for Women & Men - 1kg Resealable Pouch
The Intelligent Health£5.088,992 rev
Pure Epsom Salts 10kg Total Body Therapy 100% Pure Premium Quality Magnesium Sulphate Traditional Bath Soak Fine 1.4mm Easily Dissolvable Grain Size Vegan Friendly by The Intelligent Health
The Intelligent Health£21.041,154 rev
Trending
90-day click momentum
Elysium Spa Lavender Epsom Salts | Relaxing Bath with 100% Natural Mineral Salts for Muscle Relief Sleep Promotion and Skin Softener (450g)
ELYSIUM SPA£2.974.6★
The Intelligent Health Magnesium Sulphate Bath Salts Soak Muscle Magnesium Epsom Salts for Bathing and Foot Soaking for Women & Men - 450g Resealable Pouch
The Intelligent Health£3.394.6★
Westlab Epsom Salts 1kg - Soothe and Relax Muscles to Improve MSK Health & Comfort by Reducing Stiffness and Aching. Sports Recovery - Improved Performance.
Westlab£2.384.8★
Westlab Dead Sea Salts 1kg - Soothe Dry Itchy Skin Suitable for Eczema Psoriasis Acne. Skin Conditions. 100% Natural Responsibly Sourced in Jordan for Maximum Mineral Content & Therapeutic Benefits
Westlab£2.344.7★
The Intelligent Health Magnesium Sulphate Bath Salts Soak Muscle Magnesium Epsom Salts for Bathing and Foot Soaking for Women & Men - 1kg Resealable Pouch
The Intelligent Health£5.084.6★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great product very pleased with purchase”
“The smell is divine”
“the salts are clean”
“GREAT VALUE”
“So good my skin feels so soft”
“Great value and good for sore muscles”
“as advertised”
“Soothing and Cleansing”
“Relax”
“Another thing I like is the simple packaging and straightforward ingredient, its just magnesium sulphate without unnecessary additives”
What buyers complain about
“Awful smell”
“too expensive”
“Its Epsom salt”
“my feet ache so much”
“I was really to fall into a deep sleep”
“very heavy bag”
“believe these are a better quality”
“Made my skin dry”
“Leaves awful residue”
“muscle relaxant meds didn't work so Googled what good as can't go on another week like I have been and this item epsom salts came up I ordered these and used tonight and omg it was a different feeling like I can walk better it isn't 100 % cured the pain”
Top return reasons
Common questions
- Is bath salts profitable to sell on Amazon United Kingdom?
- The niche generates £629K/yr across 13 tracked products. 90-day search growth is -36.9%. Flapen's verdict: Skip it (39/100).
- How competitive is the bath salts niche?
- 6 brands and 58 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in bath salts?
- Top complaints mined from reviews: Smell, Value For Money, Salt Content. The return rate is 0.1%.
- When does demand for bath salts peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.9× the quietest.
- What does it cost to enter the bath salts niche?
- Listings span £2.34–£21.04; the average listing price is £5.91 (sweet spot $15–$100). The average incumbent carries 3,617 reviews — the moat a new listing must climb.
Related niches in Beauty
- 57bath spongeWorth a look
- 57mens shampooWorth a look
- 57deodorant sticks for menWorth a look
- 57hand wash anti-bacterialLaunch it
- 57deodorant womensLaunch it
- 57birthday hampers for womenWorth a look