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41

bath potions kit kids

Skip it

Prices mostly outside the sweet spot ($2.46–$16.95) — this niche doesn't clear our bar today.

Market size 19Growth 14Conversion 70Competition 25Returns 99Price range 13Avg price 34Brand share 45Review moat 62Quality gap 53

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Good6.3%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,032.13

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Avg price

Okay£10.02

avg listing price — sweet spot $15–$100

Competition

Bad70%

top-5 click share — a locked-up shelf

Market size

Bad£76K

£76K/yr · 119K searches

Growth

Bad-22.0%

90-day search growth — must beat 0% to launch

Price range

Bad£2.46–£16.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, bath potions kit kids is a £76K/yr Amazon United Kingdom market (119K searches/yr). The top 5 brands hold 78% of demand. Verdict: Skip it — 41/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

bath potions kit kids market data

Units sold / yr
5K–6K
avg 100–250/product
Revenue / yr
£50K–£60K
units × avg price
Conversion rate
6.3%
Avg BSR
#92
Page quality
0%
Prime
100%
Sponsored
100%
Out of stock
5.1%
Avg brand age
28 months
Avg seller age
198 days

Competition & brand share

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

Brands

12 falling

Sellers

21

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

18%

  • ZIMPLI46%
  • The Glowhouse12%
  • FIREKOTO8%
  • Tabletscit7%
  • Tub Works6%
  • Science4you4%
  • Open — no brand owns it (6 brands, 18%)

Demand

Weekly Amazon search volume, last 32 weeks — -22.0% search growth over the last 90 days.
6K4KDec '25Jan '26Feb '26Mar '26Apr '26May '26

Top bath potions kit kids search terms

  • bath potions kit kids50K/yr
  • bath potions22K/yr
  • baff potions16K/yr
  • bathtime potions kit3K/yr
  • bath potion kit14K/yr
  • bath potion6K/yr
  • bath potions for kids4K/yr
  • zimpli baff potions4K/yr
All search terms

Top bath potions kit kids products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£8K20%£15K30%£23K40%£30K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

What buyers say about bath potions kit kids

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience38%

“Great fun”

Gifting Purpose11%

“Bought as a gift for my son”

Value For Money9%

“Good value”

Quality-Overall7%

“Decent enough”

Color7%

“Nice colours”

Smell5%

“fruit scented smells are subtle”

Urinary Bladder Health2%

“Amazing for bath time”

Ease Of Cleaning2%

“They are also easy to clean”

Durability2%

“They last ages and keep fizzing”

Advertised Vs Actual Product1%

“They do what they say”

What buyers complain about

Color23%

“colours not right”

Value For Money23%

“A little pricey”

Quality-Overall7%

“This item is terrible”

Stain Resistance7%

“Stains everything it touches in the bath”

Durability5%

“the bombs only last about one minute”

Size-Overall3%

“They are basically small bath bombs in a plastic paintbrush”

Smell3%

“Can't say they smell particularly strong”

Side Effects3%

“Made me and my daughters cough a lot while using it”

Advertised Vs Actual Product3%

“I wish it worked like the pictures”

Functionality-Overall3%

“Didn't work”

Top return reasons

Gifting Purpose26%
Quality-Overall15%
Functionality-Overall8%
Leak-Proof7%
Moist/Dry6%
Value For Money6%
Advertised Vs Actual Product6%
Defective Material/Parts6%
Adhesion/Stickiness4%
Smell3%

Common questions

Is bath potions kit kids profitable to sell on Amazon United Kingdom?
The niche generates £76K/yr across 15 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -22.0%. Flapen's verdict: Skip it (41/100).
How competitive is the bath potions kit kids niche?
12 brands and 21 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 78% of demand.
What do buyers complain about in bath potions kit kids?
Top complaints mined from reviews: Color, Value For Money, Quality-Overall. The return rate is 0.2%.
What does it cost to enter the bath potions kit kids niche?
Listings span £2.46–£16.95; the average listing price is £10.02 (sweet spot $15–$100). The average incumbent carries 1,032 reviews — the moat a new listing must climb.