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Bath Potions Kit Kids

prices mostly outside the sweet spot ($2.46–$16.95) — Bath Potions Kit Kids doesn't clear our bar today.

Flapen Score

41
Skip it

Ranks 1,867 of 2,481 Beauty niches · −6 vs the category median of 47

Market size 19Growth 14Conversion 70Competition 25Returns 99Price range 13Avg price 34Brand share 45Review moat 62Quality gap 53
This niche Category average · 2,481 niches

Is Bath Potions Kit Kids profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Bath Potions Kit Kids is a £76K/yr Amazon United Kingdom market (119K searches/yr). The top 5 brands hold 78% of demand. Verdict: Skip it — 41/100.

Bath Potions Kit Kids: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -22.0% over the last 90 days and 6.3% of searches end in a purchase.

£76K

revenue / yr

Units sold / yr6K
Search volume / yr-22.0%119K
Conversion rate6.3%
Avg price£10.02

Who owns the niche?

The top 5 brands hold 78% of demand, so 22% of the market is open.

22%

open market share

Brands · sellers12 · 21
Top-5 product click share70%
Open market22%
Avg brand age28 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 15 products

Sponsored placement100%
New entrants (1y)4· 1 succeeded
Avg rating4.4★
Avg reviews1,032

Top Bath Potions Kit Kids products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

£0£8K£15K£23K£30K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

21

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

18%

  • ZIMPLI46%
  • The Glowhouse12%
  • FIREKOTO8%
  • Tabletscit7%
  • Tub Works6%
  • Science4you4%
  • Open — no brand owns it (6 brands, 18%)

Bath Potions Kit Kids demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume119KCVR6.3%Products15Brands12Top 5 Brands78%OOS Rate5.1%Rating4.4★Reviews1,032Avg BSR#92
6K4KDec '25Jan '26Feb '26Mar '26Apr '26May '26

Top Bath Potions Kit Kids search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • bath potions kit kids50K/yr
  • bath potions22K/yr
  • baff potions16K/yr
  • bathtime potions kit3K/yr
  • bath potion kit14K/yr
  • bath potion6K/yr
  • bath potions for kids4K/yr
  • zimpli baff potions4K/yr

What reviews say buyers love and hate about Bath Potions Kit Kids

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Fun/Entertainment Experience38%

Great fun

Gifting Purpose11%

Bought as a gift for my son

Value For Money9%

Good value

Quality-Overall7%

Decent enough

Color7%

Nice colours

What buyers complain about

80% of reviews
Color23%

colours not right

Value For Money23%

A little pricey

Quality-Overall7%

This item is terrible

Stain Resistance7%

Stains everything it touches in the bath

Durability5%

the bombs only last about one minute

Bath Potions Kit Kids return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

7%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gifting Purpose
26%
2Quality-Overall
15%
3Functionality-Overall
8%
4Leak-Proof
7%
5Moist/Dry
6%

Common Bath Potions Kit Kids questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bath Potions Kit Kids 41/100 on Amazon United Kingdom — Skip it. The niche generates £76K/yr across 15 tracked products. 1 of 4 products launched in the last 360 days are still selling. Search demand moved -22.0% over the last 90 days.
Bath Potions Kit Kids buyers on Amazon United Kingdom complain most about Color, Value For Money, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.2%.