Is Bath Oil profitable to sell on Amazon United Kingdom?

Flapen scores Bath Oil 40 out of 100 on Amazon United Kingdom, a Fail. Shoppers spend £164K a year across 12 tracked products. Search demand grew -36.3% in the last 90 days.

How competitive is the Bath Oil niche on Amazon United Kingdom?

8 brands and 58 sellers compete in Bath Oil on Amazon United Kingdom. The top 5 Bath Oil products take 79% of clicks, and the top 5 brands take 87%.

What do buyers complain about in Bath Oil?

Bath Oil buyers on Amazon United Kingdom complain most about Moist/Dry, Smell, and Value For Money. An estimated 0.1% of orders come back.

When does demand for Bath Oil peak?

Search demand for Bath Oil on Amazon United Kingdom peaks in Feb–Mar–Dec, and the busiest month runs 2.6× the quietest.

What does it cost to enter the Bath Oil niche?

Bath Oil sells for £9.09 on average on Amazon United Kingdom, outside the $15 to $100 sweet spot. Listings run £4.16 to £24.56. The average product has 1,104 reviews, the count a new listing must catch up to.

Bath Oil

Fail

Demand is soft, at -36.3% this quarter, so Bath Oil is a Fail.

Flapen Score: 40
40 / 100Ranks 1,964 of 2,481 Beauty niches · −7 vs the category median of 47
Market size: £164K/yr155K searches / yr
90-day growth: -36.3%search demand this quarter
Competition: 79%top-5 click share · 8 brands · 58 sellers

Flapen Score

Bath Oil against its category

The dotted line is the Beauty average. Past it, Bath Oil is stronger. Inside it, weaker.

40Fail

This niche Category average

See the method

Market

The Bath Oil market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bath Oil 155K times last year and spent an estimated £164K. The top 5 brands take 87% of clicks. Demand peaks in Feb–Mar–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 11.7% of those searches ended in a purchase.

Shoppers searched for this 155K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.7% of those searches ended in a purchase. Searches in the last 90 days moved -36.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £164K a year.

Searches, last 12 months: 155K
Growth, 90 days vs prior 90: -36.3%
Conversion, latest week: 11.7%
Market size, estimated: £164Ka year
Peak month: December2.6× the quietest month
Top search term: bath oil76K searches a year

02 · Price

A sale here is worth £9.09.

Listings sell for £9.09 on average, from £4.16 to £24.56. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £9.09 that is £7K to £9K a year per listing.

Average price: £9.09under the $15 to $100 sweet spot
Price range: £4.16–£24.56
Amazon United Kingdom median price: £12.12across 27,606 niches
Units sold a year: 15K–20K
Units per listing a year: 750–1,000
Revenue per listing a year: £7K–£9K
Returns: 0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #44 within Bath & Body. It carries 1,104 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings: 75%
Prime listings: 100%
Out of stock, average day: 4.2%
Average rank: #44in Bath & Body
Average rating: 4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews: 1,104per listing
Listings tracked: 12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 68 months

Products

Top Bath Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

Brand 151%
Brand 210%
Brand 39%
Brand 49%
Brand 57%
Brand 65%
Open — no brand owns it (2 brands, 8%)

Demand

Bath Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Feb, Mar, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Bath Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

bath oil76K/yr -29.8%5.0% conv.
bath oils for women25K/yr -43.1%4.4% conv.
e45 bath oil14K/yr -19.6%23.4% conv.
bath oils19K/yr -65.3%2.1% conv.
bath oil for very dry skin6K/yr +1.4%7.9% conv.
e45 bath oil emollient5K/yr -15.2%22.9% conv.
e45 bath3K/yr -22.4%18.4% conv.
bath oils aromatherapy6K/yr -74.6%1.7% conv.

Reviews and returns

What reviews say buyers love and hate about Bath Oil

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Smell”

13%of negative reviews mention “Moist/Dry”

0.1%of orders come back

“Doesn't really moisturise or improve skin texture”

A buyer, on “Moist/Dry”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

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FAQ

Common Bath Oil questions

Answered from the same tracked data.

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