Bath Oil
soft demand (-36.3% this quarter) — Bath Oil doesn't clear our bar today.
Flapen Score
Ranks 1,964 of 2,481 Beauty niches · −7 vs the category median of 47
Is Bath Oil profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Bath Oil is a £164K/yr Amazon United Kingdom market (155K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Feb–Mar–Dec. Verdict: Skip it — 40/100.
Bath Oil: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -36.3% over the last 90 days and 11.7% of searches end in a purchase.
£164K
revenue / yr
Who owns the niche?
The top 5 brands hold 87% of demand, so 13% of the market is open.
13%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 12 products
Top Bath Oil products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
E45 Bath Oil 500 ml E45 Bath Oil Emollient to Moisturise & Hydrate Dry Skin Gently Cleanses for Soft Skin Soap Free & Perfume Free Emollient Bath & Shower Oil Body Wash - Dermatologically Tested
- Price
- £6.98
- Rating
- 4.7/5
- Reviews
- 2,132
- Age
- 17y ago
Dr Teals Moisturizing Bath & Body Oil With Essential Oils - Nourishing Coconut Jojoba Sweet Almond and Cocoa Butter 8.8 oz
- Price
- £10.00
- Rating
- 4.5/5
- Reviews
- 1,093
- Age
- 4y ago
FENJAL Classic Luxury Creme Bath Oil - 200ml Cleanses and Nourishes Your Skin
- Price
- £9.07
- Rating
- 4.8/5
- Reviews
- 2,250
- Age
- 19y ago
Neals Yard Remedies Soothing Bath Oil Relax Body & Mind Soothing Therapeutic Oils Vegan & Cruelty-Free 100ml
- Price
- £12.99
- Rating
- 4.6/5
- Reviews
- 444
- Age
- 13y ago
Feather & Down Nourishing Bath Soak (500ml) - with Soothing Upcycled Chamomile Extract & Evening Primrose Oil. Nourish Your Body & Calm Your Mind. Cruelty Free. Vegan Friendly.
- Price
- £5.54
- Rating
- 4.6/5
- Reviews
- 580
- Age
- 3y ago
Trending
90-day click momentum
QV Bath Oil (500 ml) Moisturising Bath Soak for Sensitive Skin Relief from Dry Itchy Skin Gentle pH Balanced Formula Fragrance Free Soap Free Non Greasy Noncomedogenic Bath Soak
- Price
- £7.57
- Rating
- 4.5/5
- Reviews
- 827
- Age
- 14y ago
Dr Teals Moisturizing Bath & Body Oil With Essential Oils - Nourishing Coconut Jojoba Sweet Almond and Cocoa Butter 8.8 oz
- Price
- £10.00
- Rating
- 4.5/5
- Reviews
- 1,093
- Age
- 4y ago
FENJAL Classic Luxury Creme Bath Oil - 200ml Cleanses and Nourishes Your Skin
- Price
- £9.07
- Rating
- 4.8/5
- Reviews
- 2,250
- Age
- 19y ago
E45 Bath Oil 500 ml E45 Bath Oil Emollient to Moisturise & Hydrate Dry Skin Gently Cleanses for Soft Skin Soap Free & Perfume Free Emollient Bath & Shower Oil Body Wash - Dermatologically Tested
- Price
- £6.98
- Rating
- 4.7/5
- Reviews
- 2,132
- Age
- 17y ago
E45 Dermatological Junior Foaming Bath Milk 500 ml Bath Foam for Kids - Soap-Free Body Wash to Protect and Moisturise Dry and Sensitive Skin Soothe Itching and Irritation - Dermatitis Eczema Cream
- Price
- £4.73
- Rating
- 4.6/5
- Reviews
- 687
- Age
- 17y ago
Newest
by launch date
Olverum Bath Oil 60ml - Luxury Muscle Soothing Bath Soak - Relaxing Aromatherapy Oil with Highly Concentrated Blend of 10 Essential Oils - Natural Vegan Cruelty Free - Bath Oils for Women & Men
- Price
- £24.56
- Rating
- 4.7/5
- Reviews
- 452
- Age
- 2y ago
Feather & Down Nourishing Bath Soak (500ml) - with Soothing Upcycled Chamomile Extract & Evening Primrose Oil. Nourish Your Body & Calm Your Mind. Cruelty Free. Vegan Friendly.
- Price
- £5.54
- Rating
- 4.6/5
- Reviews
- 580
- Age
- 3y ago
Tisserand - Restore Balance Bath Oil - Perimenopause Menopause & Menstruation Support for Women - Rose Clary Sage & Geranium - 100% Natural Essential Oils - 200ml
- Price
- £9.27
- Rating
- 4.5/5
- Reviews
- 852
- Age
- 3y ago
Dr Teals Moisturizing Bath & Body Oil With Essential Oils - Nourishing Coconut Jojoba Sweet Almond and Cocoa Butter 8.8 oz
- Price
- £10.00
- Rating
- 4.5/5
- Reviews
- 1,093
- Age
- 4y ago
Tisserand - Lavender and Chamomile Bath Oil 200ml
- Price
- £7.93
- Rating
- 4.5/5
- Reviews
- 852
- Age
- 7y ago
Competition: brands, sellers & click share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
Brands
8 falling
Sellers
58
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
8%
- E4551%
- Fenjal10%
- Tisserand9%
- Dr Teal's9%
- QV7%
- Neal's Yard Remedies5%
- Open — no brand owns it (2 brands, 8%)
Bath Oil demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Feb, Mar, Dec · busiest ÷ quietest = 2.6×
Top Bath Oil search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- bath oil76K/yr
- bath oils for women25K/yr
- e45 bath oil14K/yr
- bath oils19K/yr
- bath oil for very dry skin6K/yr
- e45 bath oil emollient5K/yr
- e45 bath3K/yr
- bath oils aromatherapy6K/yr
What reviews say buyers love and hate about Bath Oil
What buyers mention most, as a share of all reviews.
What buyers love
75% of reviews“Beautiful fragrance”
“Excellent for dry skin problems”
“Makes your skin nice and soft”
“So good for dry skin”
“No product complaints”
What buyers complain about
74% of reviews“Doesn't really moisturise or improve skin texture”
“The smell is expensive by the way”
“Its not cheap”
“wasted money”
“Wasnt sealed properly and slow leaks”
Bath Oil return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
10%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Bath Oil questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
