Bath Oil
FailDemand is soft, at -36.3% this quarter, so Bath Oil is a Fail.
- Flapen Score
- 40 / 100Ranks 1,964 of 2,481 Beauty niches · −7 vs the category median of 4740
- Market size
- £164K/yr155K searches / yr
- 90-day growth
- -36.3%search demand this quarter
- Competition
- 79%top-5 click share · 8 brands · 58 sellers
Flapen Score
Bath Oil against its category
The dotted line is the Beauty average. Past it, Bath Oil is stronger. Inside it, weaker.
Market
The Bath Oil market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bath Oil 155K times last year and spent an estimated £164K. The top 5 brands take 87% of clicks. Demand peaks in Feb–Mar–Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 11.7% of those searches ended in a purchase.
Shoppers searched for this 155K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.7% of those searches ended in a purchase. Searches in the last 90 days moved -36.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £164K a year.
- Searches, last 12 months
- 155K
- Growth, 90 days vs prior 90
- -36.3%
- Conversion, latest week
- 11.7%
- Market size, estimated
- £164Ka year
- Peak month
- December2.6× the quietest month
- Top search term
- bath oil76K searches a year
02 · Price
A sale here is worth £9.09.
Listings sell for £9.09 on average, from £4.16 to £24.56. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £9.09 that is £7K to £9K a year per listing.
- Average price
- £9.09under the $15 to $100 sweet spot
- Price range
- £4.16–£24.56
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £7K–£9K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #44 within Bath & Body. It carries 1,104 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 100%
- Out of stock, average day
- 4.2%
- Average rank
- #44in Bath & Body
- Average rating
- 4.61 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,104per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Bath Oil products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
E45 Bath Oil 500 ml E45 Bath Oil Emollient to Moisturise & Hydrate Dry Skin Gently Cleanses for Soft Skin Soap Free & Perfume Free Emollient Bath & Shower Oil Body Wash - Dermatologically Tested
- Price
- £6.98
- Rating
- 4.7/5
- Reviews
- 2,132
- Age
- 17y ago

Dr Teals Moisturizing Bath & Body Oil With Essential Oils - Nourishing Coconut Jojoba Sweet Almond and Cocoa Butter 8.8 oz
- Price
- £10.00
- Rating
- 4.5/5
- Reviews
- 1,093
- Age
- 4y ago

FENJAL Classic Luxury Creme Bath Oil - 200ml Cleanses and Nourishes Your Skin
- Price
- £9.07
- Rating
- 4.8/5
- Reviews
- 2,250
- Age
- 19y ago

Neals Yard Remedies Soothing Bath Oil Relax Body & Mind Soothing Therapeutic Oils Vegan & Cruelty-Free 100ml
- Price
- £12.99
- Rating
- 4.6/5
- Reviews
- 444
- Age
- 13y ago

Feather & Down Nourishing Bath Soak (500ml) - with Soothing Upcycled Chamomile Extract & Evening Primrose Oil. Nourish Your Body & Calm Your Mind. Cruelty Free. Vegan Friendly.
- Price
- £5.54
- Rating
- 4.6/5
- Reviews
- 580
- Age
- 3y ago
Trending
estimated 90-day click momentum
QV Bath Oil (500 ml) Moisturising Bath Soak for Sensitive Skin Relief from Dry Itchy Skin Gentle pH Balanced Formula Fragrance Free Soap Free Non Greasy Noncomedogenic Bath Soak
- Price
- £7.57
- Rating
- 4.5/5
- Reviews
- 827
- Age
- 14y ago

Dr Teals Moisturizing Bath & Body Oil With Essential Oils - Nourishing Coconut Jojoba Sweet Almond and Cocoa Butter 8.8 oz
- Price
- £10.00
- Rating
- 4.5/5
- Reviews
- 1,093
- Age
- 4y ago

FENJAL Classic Luxury Creme Bath Oil - 200ml Cleanses and Nourishes Your Skin
- Price
- £9.07
- Rating
- 4.8/5
- Reviews
- 2,250
- Age
- 19y ago

E45 Bath Oil 500 ml E45 Bath Oil Emollient to Moisturise & Hydrate Dry Skin Gently Cleanses for Soft Skin Soap Free & Perfume Free Emollient Bath & Shower Oil Body Wash - Dermatologically Tested
- Price
- £6.98
- Rating
- 4.7/5
- Reviews
- 2,132
- Age
- 17y ago

E45 Dermatological Junior Foaming Bath Milk 500 ml Bath Foam for Kids - Soap-Free Body Wash to Protect and Moisturise Dry and Sensitive Skin Soothe Itching and Irritation - Dermatitis Eczema Cream
- Price
- £4.73
- Rating
- 4.6/5
- Reviews
- 687
- Age
- 17y ago
Newest
by launch date
Olverum Bath Oil 60ml - Luxury Muscle Soothing Bath Soak - Relaxing Aromatherapy Oil with Highly Concentrated Blend of 10 Essential Oils - Natural Vegan Cruelty Free - Bath Oils for Women & Men
- Price
- £24.56
- Rating
- 4.7/5
- Reviews
- 452
- Age
- 2y ago

Feather & Down Nourishing Bath Soak (500ml) - with Soothing Upcycled Chamomile Extract & Evening Primrose Oil. Nourish Your Body & Calm Your Mind. Cruelty Free. Vegan Friendly.
- Price
- £5.54
- Rating
- 4.6/5
- Reviews
- 580
- Age
- 3y ago

Tisserand - Restore Balance Bath Oil - Perimenopause Menopause & Menstruation Support for Women - Rose Clary Sage & Geranium - 100% Natural Essential Oils - 200ml
- Price
- £9.27
- Rating
- 4.5/5
- Reviews
- 852
- Age
- 3y ago

Dr Teals Moisturizing Bath & Body Oil With Essential Oils - Nourishing Coconut Jojoba Sweet Almond and Cocoa Butter 8.8 oz
- Price
- £10.00
- Rating
- 4.5/5
- Reviews
- 1,093
- Age
- 4y ago

Tisserand - Lavender and Chamomile Bath Oil 200ml
- Price
- £7.93
- Rating
- 4.5/5
- Reviews
- 852
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 79% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
58
Est. top-5 brand share
87%
Top 20: 100%
Est. top-5 click share
79%
Top 20: 100%
Open market
8%
- E4551%
- Fenjal10%
- Tisserand9%
- Dr Teal's9%
- QV7%
- Neal's Yard Remedies5%
- Open — no brand owns it (2 brands, 8%)
Demand
Bath Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar, Dec · busiest ÷ quietest = 2.6×
Search terms
Top Bath Oil search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- bath oil76K/yr
- bath oils for women25K/yr
- e45 bath oil14K/yr
- bath oils19K/yr
- bath oil for very dry skin6K/yr
- e45 bath oil emollient5K/yr
- e45 bath3K/yr
- bath oils aromatherapy6K/yr
Reviews and returns
What reviews say buyers love and hate about Bath Oil
We read the reviews and the return reasons for every product selling here.
“Doesn't really moisturise or improve skin texture”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bath Oil questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









