bath colour tablets for kids
Skip itPrices mostly outside the sweet spot ($0.84–$13.95) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible16.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,445avg incumbent reviews — the moat a new listing must climb
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Bad76%top-5 click share — a locked-up shelf
Avg price
Bad£7.30avg listing price — sweet spot $15–$100
Growth
Bad-16.4%90-day search growth — must beat 0% to launch
Market size
Bad£34K£34K/yr · 29K searches
Price range
Bad£0.84–£13.95cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, bath colour tablets for kids is a £34K/yr Amazon United Kingdom market (29K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
bath colour tablets for kids market data
- Units sold / yr
- 3K–3K
- avg 100–250/product
- Revenue / yr
- £18K–£22K
- units × avg price
- Conversion rate
- 16.3%
- Avg BSR
- #100
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 6.7%
- Avg brand age
- 41 months
- Avg seller age
- 195 days
Competition & brand share
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 falling
Sellers
31
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
15%
- Tub Works32%
- Elfinbay22%
- ZIMPLI10%
- CRAYOLA7%
- Munchkin7%
- Fidton7%
- Open — no brand owns it (4 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 83 weeks — -16.4% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.9×
Top bath colour tablets for kids search terms
- bath colour tablets for kids17K/yr
- bath colour drops4K/yr
- bath colours3K/yr
- bath drops2K/yr
- colour bath drops for kids2K/yr
- crayola bath dropz778/yr
Top bath colour tablets for kids products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tub Works Bath Color Fizzies 150 Count | Nontoxic & Fragrance-Free | Fizzy Bath Color Tablets for Kids | Create Colorful Water | Water Tablets in 7 Colors for Variety | Bath Bombs for Kids Bathtub
Tub Works£9.624.4★5,192 rev
Bath Color Tablets for Kids 180 Count Color Changing Bath Fizzies for Kids Boys Girls (6 Pack 30 Tablets Each) Fizzy Water Color Drops for Bathtub in 6 Bright Colors Non-Toxic & Fragrance Free
Elfinbay£8.324.6★325 rev
Crayola Color Bath Dropz 60 Tablets 3.59 Ounce Jar
CRAYOLA£9.234.4★6,075 rev
Munchkin 40 Pack Colour Buddies Baby Bath Bombs Dispenser Bath Set
Munchkin£6.154.6★1,216 rev
Fidton Bath Colour Tablets - 160 Counts Water Colours Changing Tablets No Fragrance Food Grade Skin - Friendly 7 Vivid Colours Bath Paints
Fidton£10.824.1★30 rev
Newest
by launch date
Bath Colour Tablets - 120 Count Food Grade Ingredients Kids Bath Bombs 7 Colours Water Tablets for Kids Childrens Bubble Bathe Bombs Create Fun Shower Colors
SigWong£10.1810 rev
Fidton Bath Colour Tablets - 160 Counts Water Colours Changing Tablets No Fragrance Food Grade Skin - Friendly 7 Vivid Colours Bath Paints
Fidton£10.8230 rev
ZIMPLI - Baff Water Colours Party Bag Filler 3 tabs in each bag Blue Red or Yellow Childrens Colour Changing Bath Tab Drops Pass the Parcel Gifts
ZIMPLI£0.84150 rev
Bath Color Tablets for Kids 180 Count Color Changing Bath Fizzies for Kids Boys Girls (6 Pack 30 Tablets Each) Fizzy Water Color Drops for Bathtub in 6 Bright Colors Non-Toxic & Fragrance Free
Elfinbay£8.32325 rev
Bath Colour Tablets - 6 Colors 48 Count Coloured Bath Tablets Food Grade Kids Bath Bombs Set - No Stains & Gentle on Skin
HXDZFX£6.3265 rev
Trending
90-day click momentumTub Works Bath Color Fizzies 150 Count | Nontoxic & Fragrance-Free | Fizzy Bath Color Tablets for Kids | Create Colorful Water | Water Tablets in 7 Colors for Variety | Bath Bombs for Kids Bathtub
Tub Works£9.624.4★
Bath Colour Tablets - 120 Count Food Grade Ingredients Kids Bath Bombs 7 Colours Water Tablets for Kids Childrens Bubble Bathe Bombs Create Fun Shower Colors
SigWong£10.183.6★
ZIMPLI - 18 Use Baff Water Colours Bathing Drops Childrens Development Mind Bath Toys Unusual Unique Gifts for Boys & Girls
ZIMPLI£3.364.4★
Munchkin 40 Pack Colour Buddies Baby Bath Bombs Dispenser Bath Set
Munchkin£6.154.6★
ZIMPLI - Baff Water Colours Party Bag Filler 3 tabs in each bag Blue Red or Yellow Childrens Colour Changing Bath Tab Drops Pass the Parcel Gifts
ZIMPLI£0.844.4★
What buyers say about bath colour tablets for kids
What buyers praise and complain about, mined from review topics.What buyers love
“Great colours”
“Great value for money”
“They make bath time much more fun”
“Great quality”
“she has never had a problem from these causing any irritation so to be able to find something like this is amazing”
“thats absolutely true”
“Blue water 👍 Lovely, just what I was looking for, lovely blu water”
“Really easy to use”
“theres no residue left behind”
“Not bad, small, see video”
What buyers complain about
“Irritated skin”
“Very small”
“Colours arent great”
“Stains skin”
“Theyre expensive”
“This is misleading and discriminatory, as a products country of origin alone does not determine its safety, quality, or environmental impact”
“does not align with Amazons standards for respectful”
“fragrance free which is obviously not true”
“are quite weak”
Top return reasons
Common questions
- Is bath colour tablets for kids profitable to sell on Amazon United Kingdom?
- The niche generates £34K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -16.4%. Flapen's verdict: Skip it (42/100).
- How competitive is the bath colour tablets for kids niche?
- 10 brands and 31 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in bath colour tablets for kids?
- Top complaints mined from reviews: Allergies, Size-Overall, Color. The return rate is 0.2%.
- When does demand for bath colour tablets for kids peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.9× the quietest.
- What does it cost to enter the bath colour tablets for kids niche?
- Listings span £0.84–£13.95; the average listing price is £7.30 (sweet spot $15–$100). The average incumbent carries 1,445 reviews — the moat a new listing must climb.