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Bath Bombs for Men

Fail

Shoppers spend an estimated $28K a year here, so Bath Bombs for Men is a Fail.

Flapen Score
47
47 / 100
Ranks 1,175 of 2,481 Beauty niches · on the category median
Market size
£28K/yr50K searches / yr
90-day growth
-35.0%search demand this quarter
Competition
44%top-5 click share · 20 brands · 46 sellers

Flapen Score

Bath Bombs for Men against its category

The dotted line is the Beauty average. Past it, Bath Bombs for Men is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bath Bombs for Men market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bath Bombs for Men 50K times last year and spent an estimated £28K. The top 5 brands take 55% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 5.4% of those searches ended in a purchase.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -35.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £28K a year.

Searches, last 12 months
50K
Growth, 90 days vs prior 90
-35.0%
Conversion, latest week
5.4%
Market size, estimated
£28Ka year
Peak month
December16.6× the quietest month
Top search term
bath bombs for men31K searches a year

02 · Price

A sale here is worth £10.10.

Listings sell for £10.10 on average, from £2.71 to £19.91. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £10.10 that is £0 to £1K a year per listing.

Average price
£10.10under the $15 to $100 sweet spot
Price range
£2.71–£19.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.4% of listings are out of stock. The average listing ranks #1,016 within Bath & Body. It carries 1,065 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
11.4%
Average rank
#1,016in Bath & Body
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,065per listing
Listings tracked
24

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Bath Bombs for Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 falling

Sellers

46

Top-5 brand share

55%

Top 20: 100%

Top-5 click share

44%

Top 20: 96%

Open market

45%

  • Brand 114%
  • Brand 214%
  • Brand 38%
  • Brand 46%
  • Brand 56%
  • Brand 66%

Demand

Bath Bombs for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 16.6×

Reviews and returns

What reviews say buyers love and hate about Bath Bombs for Men

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Smell”
27%of negative reviews mention “Smell”
0.2%of orders come back
“Not very strong scent”
A buyer, on “Smell”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Bath Bombs for Men questions

Answered from the same tracked data.