bath bombs for men
Skip itA small market ($28K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Brand share
Great55%top-5 brand share — no brand owns this niche
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Review moat
Good1,065.17avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.10avg listing price — sweet spot $15–$100
Price range
Okay£2.71–£19.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-35.0%90-day search growth — must beat 0% to launch
Market size
Bad£28K£28K/yr · 50K searches
According to Flapen's Amazon United Kingdom niche tracking, bath bombs for men is a £28K/yr Amazon United Kingdom market (50K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
bath bombs for men market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- £30K–£40K
- units × avg price
- Conversion rate
- 5.4%
- Avg BSR
- #1,016
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 11.4%
- Avg brand age
- 43 months
- Avg seller age
- 191 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
20 falling
Sellers
46
Top-5 brand share
55%
Top 20: 100%
Top-5 click share
44%
Top 20: 96%
Open market
45%
- Galacticspa14%
- Lora Luxury14%
- Gift Republic8%
- New Miuz6%
- Qivatex6%
- Skonta6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -35.0% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 16.6×
Top bath bombs for men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lora Luxury Bath Bombs -Cocoa Butter and Shea Butter-Esential Oil-Natural Ingredient 12 Count (Pack of 1)
Lora Luxury£8.144.6★1,622 rev
Galacticspa Planet Themed Bath Bombs / 8 x 60g Handmade Luxury Bubble Bath Fizzer Set/Non-Staining Vegan Cruelty-Free/Spa Gift for Men Women and Kids
Galacticspa£16.424.6★1,164 rev
You are My World Bath Bomb | Blueberry and Green Tea Scented Bath Bomb | Gift Republic Earth Shaped Bath Time Fun
Gift Republic£4.143.8★172 rev
Qivatex Birthday Gifts for Men: Shower Steamers Aromatherapy 8PCS
Qivatex£8.594.3★3,366 rev
Skonta Bath Bombs Gift Set 12-Pieces Handmade Fizzy Bubble Bath Bombs Vegan & Cruelty Free Perfect for Bubble and Spa Bath Birthday Mothers Day Gifts Idea for Her/Him Wife Girlfriend Teens
Skonta£6.914.6★533 rev
Newest
by launch date
NEWFEIFAN Bath Bombs for Women & Men Gift Set - 24 Pack
NEWFEIFAN£12.48365 rev
Eletorot Birthday Gifts for Men Adults 8 Pc Shower Steamers Aromatherapy
Eletorot£6.12412 rev
Hampshire Scent Company Aventos for Men Bath Bomb 180g Luxury Scented Bath Fizzer Inspired by Aftershave | Handmade in UK | Skin Softening Vegan & Cruelty for Him
Hampshire Scent Company£5.911 rev
60 Pcs Bath Bombs Set - Massive Quantity Natural Bath Bombs for Kids/Women/Men Individually Wrapped Handmade Organic Bath Supplies Relaxing Kit - for Birthday Christmas Mothers Day
PickMora£16.474,731 rev
Holistic Edge Luxury Bath Bomb Gift Set Crystal Geode Bath Bombs Large 6 x 95g Spa Fizzers for Relaxation & Aromatherapy Premium Self-Care Gift for Women Men & Teens
Holistic Edge£19.9138 rev
Trending
90-day click momentumNEWFEIFAN Bath Bombs for Women & Men Gift Set - 24 Pack
NEWFEIFAN£12.484.4★
Eletorot Birthday Gifts for Men Adults 8 Pc Shower Steamers Aromatherapy
Eletorot£6.124.6★
Menthol Fizzing Bath Bomb Eucalyptus Peppermint Epsom Salt- Refreshing & Energizing - Luxurious Bubble Spa with Your Essential Oil Infused Bath Oil Bombs - Post Workout Sore Muscles Recovery Gift
New Miuz£15.934.3★
Hampshire Scent Company Aventos for Men Bath Bomb 180g Luxury Scented Bath Fizzer Inspired by Aftershave | Handmade in UK | Skin Softening Vegan & Cruelty for Him
Hampshire Scent Company£5.915.0★
Holistic Edge Luxury Bath Bomb Gift Set Crystal Geode Bath Bombs Large 6 x 95g Spa Fizzers for Relaxation & Aromatherapy Premium Self-Care Gift for Women Men & Teens
Holistic Edge£19.914.2★
What buyers say about bath bombs for men
What buyers praise and complain about, mined from review topics.What buyers love
“My friend said it was very relaxing and smelled lovely”
“nice for gifting”
“Decent bath bombs”
“Great value”
“Very colourful”
“Relaxing”
“anxiety they loved it also the MRS used some she loved them as well”
“Relaxing and calming salts”
“As described”
“They dissolve quickly”
What buyers complain about
“Not very strong scent”
“Looks nothing like the photos”
“not at all the size I was expecting from the picture”
“it didnt last very long once in the bath”
“But yellow or green Why anyone would want a green or yellow bath just isn't for me”
“Brought as a present was worried about allergic reaction as person has sensitive skin”
“Not great value for money a bit of a gimmick”
“Makes skin go really dry”
“not helped my ache”
“Rubbish”
Top return reasons
Common questions
- Is bath bombs for men profitable to sell on Amazon United Kingdom?
- The niche generates £28K/yr across 24 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -35.0%. Flapen's verdict: Skip it (47/100).
- How competitive is the bath bombs for men niche?
- 20 brands and 46 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 55% of demand.
- What do buyers complain about in bath bombs for men?
- Top complaints mined from reviews: Smell, Advertised Vs Actual Product, Size-Overall. The return rate is 0.2%.
- When does demand for bath bombs for men peak?
- Demand peaks in Nov–Dec; the busiest month runs 16.6× the quietest.
- What does it cost to enter the bath bombs for men niche?
- Listings span £2.71–£19.91; the average listing price is £10.10 (sweet spot $15–$100). The average incumbent carries 1,065 reviews — the moat a new listing must climb.