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Bath Bomb Making Kit

Fail

Demand is soft, at -24.5% this quarter, so Bath Bomb Making Kit is a Fail.

Flapen Score
42
42 / 100
Ranks 1,759 of 2,481 Beauty niches · −5 vs the category median of 47
Market size
£70K/yr93K searches / yr
90-day growth
-24.5%search demand this quarter
Competition
75%top-5 click share · 8 brands · 29 sellers

Flapen Score

Bath Bomb Making Kit against its category

The dotted line is the Beauty average. Past it, Bath Bomb Making Kit is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bath Bomb Making Kit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bath Bomb Making Kit 93K times last year and spent an estimated £70K. The top 5 brands take 89% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 5.5% of those searches ended in a purchase.

Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -24.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £70K a year.

Searches, last 12 months
93K
Growth, 90 days vs prior 90
-24.5%
Conversion, latest week
5.5%
Market size, estimated
£70Ka year
Peak month
December5.4× the quietest month
Top search term
bath bomb making kit37K searches a year

02 · Price

A sale here is worth £13.73.

Listings sell for £13.73 on average, from £6.70 to £24.07. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £13.73 that is £1K to £3K a year per listing.

Average price
£13.73under the $15 to $100 sweet spot
Price range
£6.70–£24.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

58% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #575 within Bath & Body. It carries 449 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
100%
Out of stock, average day
4.9%
Average rank
#575in Bath & Body
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
449per listing
Listings tracked
12

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Bath Bomb Making Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

29

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

7%

  • Brand 136%
  • Brand 226%
  • Brand 310%
  • Brand 49%
  • Brand 58%
  • Brand 64%
  • Open — no brand owns it (2 brands, 7%)

Demand

Bath Bomb Making Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.4×

Search terms

Top Bath Bomb Making Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bath bomb making kit37K/yr
  • bath bomb kit14K/yr
  • make your own bath bomb kit kids12K/yr
  • bath bomb making kit for kids13K/yr
  • bath bomb maker6K/yr
  • bath bomb kit for kids4K/yr
  • make your own bath bombs4K/yr
  • so bomb diy bath bomb kit4K/yr

Reviews and returns

What reviews say buyers love and hate about Bath Bomb Making Kit

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Fun/Entertainment Experience”
29%of negative reviews mention “Color”
0.4%of orders come back
“Colour was dull”
A buyer, on “Color”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Bath Bomb Making Kit questions

Answered from the same tracked data.