How competitive is the Based Texture Powder niche on Amazon United Kingdom?

5 brands and 53 sellers compete in Based Texture Powder on Amazon United Kingdom. The top 5 Based Texture Powder products take 68% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Based Texture Powder niche?

Based Texture Powder sells for £8.10 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £3.62–£21.68. The average incumbent carries 1,261 reviews — the moat a new listing must climb.

Based Texture Powder

brand-locked demand (top 5 brands take 100% of clicks) — Based Texture Powder doesn't clear our bar today.

Flapen Score

Skip it

Ranks 1,531 of 2,481 Beauty niches · −3 vs the category median of 47

This niche Category average · 2,481 niches

Is Based Texture Powder profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Based Texture Powder is a £91K/yr Amazon United Kingdom market (53K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.

Based Texture Powder: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -5.8% over the last 90 days and 21.1% of searches end in a purchase.

£91K

revenue / yr

Units sold / yr8K

Search volume / yr-5.8%53K

Conversion rate21.1%

Avg price£8.10

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers5 · 53

Top-5 product click share68%

Open market0%

Avg brand age51 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 18 products

Top Based Texture Powder products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Johnnys Chop Shop - Wild Cat Hair Clay Strong Hold Matt Finish (70g) Pack of 1

Price: £6.74
Rating: 4.4/5
Reviews: 1,166
Age: 9y ago

Johnnys Chop Shop - Lucky 21 Texturising Cream Firm Hold Hair Styler (75g)

Price: £6.65
Rating: 4.5/5
Reviews: 158
Age: 5y ago

Johnnys Chop Shop - No. 1 Matt Paste In A Tin Strong Hold Natural Finish (75g)

Price: £6.85
Rating: 4.4/5
Reviews: 1,166
Age: 7y ago

Johnnys Chop Shop - Builders Dust Instant Texture Spray Refreshes Hair Adds Volume & Lift To Roots (200ml) Pack of 1

Price: £4.97
Rating: 4.3/5
Reviews: 277
Age: 9y ago

Johnnys Chop Shop - Trigger Happy Texturising Sea Salt Spray Hair Styling for Men 125ml (Pack of 1)

Price: £5.94
Rating: 4.5/5
Reviews: 641
Age: 5y ago

Newest

by launch date

immetee Hair Styling Texture Powder Spray Lightweight and Matte Effect Texture Powder Hair Men and Womens Strong Hold Hair Volume

Price: £7.78
Rating: 4.1/5
Reviews: 187
Age: 7mo ago

Based Bodyworks Texture Powder for Hair Volumizing Styling Powder for Instant Lift Matte Finish & All-Day Hold (Lightweight Non-Greasy)

Price: £19.48
Rating: 4.4/5
Reviews: 5,041
Age: 1y ago

Johnnys Chop Shop - Volume & Texture Powder Matt Finish 20g

Price: £6.88
Rating: 4.4/5
Reviews: 73
Age: 1y ago

Hair Volume Powder Press Spray Invisible Hair Texturising Powder Volumising Hair Products for Women & Men Non-Sticky Hair Thickening Powder for Instant Texture Volume and Oil Control4.5g

Price: £5.80
Rating: 3.7/5
Reviews: 292
Age: 1y ago

Johnnys Chop Shop - Curl Respect Cream Lightly Moisturising Medium Hold Curl Defining Cream for Men (100g)

Price: £6.90
Rating: 4.2/5
Reviews: 18
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

Johnny's Chop Shop89%
immetee5%
LOPHE4%
Got2B1%
BASED BODYWORKS1%

Based Texture Powder demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume53KCVR21.1%Products18Brands5Top 5 Brands100%OOS Rate3.1%Rating4.3★Reviews1,261Avg BSR#86

Top Based Texture Powder search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

johnnys chop shop36K/yr -0.2%15.5% conv.
johnny chop shop7K/yr -16.6%17.0% conv.
texture powder spray7K/yr -17.6%4.8% conv.
hair powder spray3K/yr -16.6%5.1% conv.

What reviews say buyers love and hate about Based Texture Powder

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews

Quality-Overall25%

“Nice hair product”

Value For Money8%

“less expensive”

Hair Styling8%

“This has a lovely smile easy to use hold your hair grandkids love it definitely recommend good value for money”

Advertised Vs Actual Product8%

“Does what it says”

Hair Growth8%

“Worked well for my hair”

What buyers complain about

66% of reviews

Adhesion/Stickiness13%

“Sticky, tacky, firm hold”

Hair Related12%

“Unfortunately didnt like the texture on my hair”

Oily/Greasy8%

“feels greasy”

Ease Of Use7%

“Use sparingly”

Moist/Dry7%

“I only gave it 3 as it really dried my hair”

Based Texture Powder return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

10%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof

52%

2Advertised Vs Actual Product

3Functionality-Overall

4Ethically/Sustainably Sourced

5Defective Material/Parts

Common Based Texture Powder questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Based Texture Powder 44/100 on Amazon United Kingdom — Skip it. The niche generates £91K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -5.8% over the last 90 days.

Based Texture Powder buyers on Amazon United Kingdom complain most about Adhesion/Stickiness, Hair Related, Oily/Greasy, the themes mined from the niche's reviews. Its return rate is 0.1%.