based texture powder
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible21.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,260.5avg incumbent reviews — the moat a new listing must climb
Price range
Okay£3.62–£21.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Market size
Bad£91K£91K/yr · 53K searches
Growth
Bad-5.8%90-day search growth — must beat 0% to launch
Avg price
Bad£8.10avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, based texture powder is a £91K/yr Amazon United Kingdom market (53K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
based texture powder market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- £49K–£65K
- units × avg price
- Conversion rate
- 21.1%
- Avg BSR
- #86
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 89%
- Out of stock
- 3.1%
- Avg brand age
- 51 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
5 flat
Sellers
53
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
0%
- Johnny's Chop Shop89%
- immetee5%
- LOPHE4%
- Got2B1%
- BASED BODYWORKS1%
Demand
Weekly Amazon search volume, last 45 weeks — -5.8% search growth over the last 90 days.Top based texture powder search terms
- johnnys chop shop36K/yr
- johnny chop shop7K/yr
- texture powder spray7K/yr
- hair powder spray3K/yr
Top based texture powder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Johnnys Chop Shop - Wild Cat Hair Clay Strong Hold Matt Finish (70g) Pack of 1
Johnny's Chop Shop£6.744.4★1,166 rev
Johnnys Chop Shop - Lucky 21 Texturising Cream Firm Hold Hair Styler (75g)
Johnny's Chop Shop£6.654.5★158 rev
Johnnys Chop Shop - No. 1 Matt Paste In A Tin Strong Hold Natural Finish (75g)
Johnny's Chop Shop£6.854.4★1,166 rev
Johnnys Chop Shop - Builders Dust Instant Texture Spray Refreshes Hair Adds Volume & Lift To Roots (200ml) Pack of 1
Johnny's Chop Shop£4.974.3★277 rev
Johnnys Chop Shop - Trigger Happy Texturising Sea Salt Spray Hair Styling for Men 125ml (Pack of 1)
Johnny's Chop Shop£5.944.5★641 rev
Newest
by launch date
immetee Hair Styling Texture Powder Spray Lightweight and Matte Effect Texture Powder Hair Men and Womens Strong Hold Hair Volume
immetee£7.78187 rev
Based Bodyworks Texture Powder for Hair Volumizing Styling Powder for Instant Lift Matte Finish & All-Day Hold (Lightweight Non-Greasy)
BASED BODYWORKS£19.485,041 rev
Johnnys Chop Shop - Volume & Texture Powder Matt Finish 20g
Johnny's Chop Shop£6.8873 rev
Hair Volume Powder Press Spray Invisible Hair Texturising Powder Volumising Hair Products for Women & Men Non-Sticky Hair Thickening Powder for Instant Texture Volume and Oil Control4.5g
LOPHE£5.80292 rev
Johnnys Chop Shop - Curl Respect Cream Lightly Moisturising Medium Hold Curl Defining Cream for Men (100g)
Johnny's Chop Shop£6.9018 rev
Trending
90-day click momentumimmetee Hair Styling Texture Powder Spray Lightweight and Matte Effect Texture Powder Hair Men and Womens Strong Hold Hair Volume
immetee£7.784.1★
Hair Volume Powder Invisible Hair Texturising Powder with 360 Rotate Nozzle Volumising Hair Products for Women & Men Non-Sticky Hair Thickening Powder for Instant Texture Volume and Oil Control
LOPHE£4.953.7★
Johnnys Chop Shop - Johnnys Fix Power Hold Hairspray Firm Hold (200ml)
Johnny's Chop Shop£5.124.4★
Johnnys Chop Shop - No. 1 Matt Paste In A Tin Strong Hold Natural Finish (75g)
Johnny's Chop Shop£6.854.4★
Johnnys Chop Shop Trigger Happy Sea Salt Spray 125ml (Pack of 2)
Johnny's Chop Shop£10.784.5★
What buyers say about based texture powder
What buyers praise and complain about, mined from review topics.What buyers love
“Nice hair product”
“less expensive”
“This has a lovely smile easy to use hold your hair grandkids love it definitely recommend good value for money”
“Does what it says”
“Worked well for my hair”
“Easy to put on”
“Love this product, creates volume and thickness”
“Great for vlume/texture”
“which is nice if you prefer unscented or lightly fragranced products”
“Its the best to thicken n style my hair”
What buyers complain about
“Sticky, tacky, firm hold”
“Unfortunately didnt like the texture on my hair”
“feels greasy”
“Use sparingly”
“I only gave it 3 as it really dried my hair”
“it is expensive as youre paying for the brand name”
“Feels cheap”
“But that can't be avoided with texture powders”
“No smell of it either”
“followed instructions exactly and it does nothing”
Top return reasons
Common questions
- Is based texture powder profitable to sell on Amazon United Kingdom?
- The niche generates £91K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.8%. Flapen's verdict: Skip it (44/100).
- How competitive is the based texture powder niche?
- 5 brands and 53 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in based texture powder?
- Top complaints mined from reviews: Adhesion/Stickiness, Hair Related, Oily/Greasy. The return rate is 0.1%.
- What does it cost to enter the based texture powder niche?
- Listings span £3.62–£21.68; the average listing price is £8.10 (sweet spot $15–$100). The average incumbent carries 1,261 reviews — the moat a new listing must climb.